HomeMy WebLinkAbout012208 CC Agenda
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AGENDA
TEMECULA CITY COUNCIL
A REGULAR MEETING
CITY COUNCIL CHAMBERS
43200 BUSINESS PARK DRIVE
JANUARY 22, 2008 - 7:00 PM
At approximately 9:45 P.M., the City Council will determine which of the remaining agenda items
can be considered and acted upon prior to 10:00 P.M. and may continue all other items on which
additional time is required until a future meeting. All meetings are scheduled to end at 10:00 P.M.
6:00 P.M. - Closed Session of the City Council/Redevelopment Agency pursuant
to Government Code Section:
1. Conference with City Attorney pursuant to Government Code Section 54956.8
regarding real property negotiations for the property owned by the
Redevelopment Agency of the City of Temecula, which consists of
approximately 32 acres of real property located at the northwest corner of
Diaz Road and Dendy Lane, identified as APN 909-370-002 and commonly
known as the "Diaz Road Property." Negotiating parties are the City,
Redevelopment Agency and RC Hobbs Company. City/Redevelopment
Agency negotiators are: Shawn Nelson, City Manager, Bob Johnson,
Assistant City Manager, John Meyer, Director of Redevelopment, Peter
Thorson, City Attorney and counsel Bruce Galloway, of Richards, Watson &
Gershon. The City Council/Redevelopment Agency will provide instructions
to its negotiators concerning the negotiation of price and terms of a potential
sale of the property to RC Hobbs. Any action to approve a disposition and
development agreement for the property will be taken in open session of the
Council/Redevelopment Agency.
2. Conference with City Attorney and legal counsel pursuant to Government
Code Section 54957.6 with respect to labor negotiations. The negotiating
parties are the City of Temecula and California Teamsters Public, Professional,
and Medical Employees Union Local 911. City negotiators are Shawn Nelson,
Aaron Adams, and Grant Yates.
Public Information concerning existing litigation between the City and various
parties may be acquired by reviewing the public documents held by the City
Clerk.
Next in Order:
Ordinance: 08-01
Resolution: 08-06
CALL TO ORDER:
Mayor Mike Naggar
Prelude Music:
Danny and Elizabeth Hahn
Invocation:
Pastor Jay Cartwright of True Vine Pentecostal Church
Flag Salute:
Mayor Pro Tem Edwards
ROLL CALL:
Comerchero, Edwards, Roberts, Washington, Naggar
PRESENTA TIONS/PROCLAMA TIONS
National Wear Red Dav Proclamation
Certificates of Achievement to the Temecula Golden Bruins
PUBLIC COMMENTS
A total of 30 minutes is provided so members of the public may address the Council on
items that appear within the Consent Calendar or ones that are not listed on the agenda.
Speakers are limited to two (2) minutes each. If you desire to speak to the Council on
an item which is listed on the Consent Calendar or a matter not listed on the agenda, a
pink "Request to Speak" form should be filled out and filed with the City Clerk.
When you are called to speak, please come forward and state your name for the record.
For all Public Hearing or Council Business matters on the agenda, a "Request to Speak"
form must be filed with the City Clerk prior to the Council addressing that item. There is
a five minute (5) time limit for individual speakers
CITY COUNCIL REPORTS
Reports by the members of the City Council on matters not on the agenda will be made at
this time. A total, not to exceed, ten (10) minutes will be devoted to these reports
CONSENT CALENDAR
NOTICE TO THE PUBLIC
All matters listed under Consent Calendar are considered to be routine and all will be
enacted by one roll call vote. There will be no discussion of these items unless Members
of the City Council request specific items be removed from the Consent Calendar for
separate action
1 Standard Ordinance and Resolution Adoption Procedure
RECOMMENDATION:
2
1 .1 Motion to waive the reading of the text of all ordinances and resolutions included in
the agenda.
2 List of Demands
RECOMMENDATION:
2.1 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
ALLOWING CERTAIN CLAIMS AND DEMANDS AS SET FORTH IN EXHIBIT A
3 First Amendment to the Purchase and Installation Aqreement with GM Business Interiors for
the Maintenance Facilitv/Field Operations Center - Phase II. Proiect No. PW03-06
RECOMMENDATION:
3.1 Approve the First Amendment to a Purchase and Installation Agreement with GM
Business Interiors, in the amount of $9,335.44 for the Maintenance Facility/Field
Operations Center and authorize the Mayor to execute the Amendment.
4 Approve the Sponsorship Request for the 2008 Temecula Sprinq Rod Run
RECOMMENDATION:
4.1 Approve the 2008 Temecula Spring Rod Run Sponsorship Agreement with P & R
Foundation and authorize the Mayor to execute the Agreement.
5 Declaration Terminatinq the Local State of Emerqencv
RECOMMENDATION:
5.1 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
DECLARING TERMINATION OF THE LOCAL STATE OF EMERGENCY THAT
HAD BEEN DECLARED ON DECEMBER 11,2007 BY RESOLUTION NO. 07-105
6 Approval of the FY 2008-09 Temecula Vallev Tourism Business Improvement District
Advisorv Board Annual Report and Declaration of Intention to Levv an Assessment Aqainst
Lodqinq Businesses within the Temecula Vallev Tourism Business Improvement District for
FY 2008-09
RECOMMENDATION:
3
6.1 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
APPROVING THE REPORT OF THE ADVISORY BOARD FOR FISCAL YEAR
2008-09 IN CONNECTION WITH THE TEMECULA VALLEY TOURISM
BUSINESS IMPROVEMENT DISTRICT (TVTBID)
6.2 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
DECLARING ITS INTENTION TO LEVY AN ASSESSMENT AGAINST LODGING
BUSINESSES WITHIN THE TEMECULA VALLEY TOURISM BUSINESS
IMPROVEMENT DISTRICT (TVTBID) FOR FISCAL YEAR 2008-09 AND FIXING
THE TIME AND PLACE OF A PUBLIC HEARING THEREON AND GIVING
NOTICE THEREOF
7 2008 Workers' Compensation Coveraqe Annual Renewal
RECOMMENDATION:
7.1 Approve a contract with Travelers Insurance Company, as the City's new Employee
Workers' Compensation Insurance Carrier for 2008; for an estimated premium cost
of $312,280, which begins on February 1, 2008.
8 Expenditure Authorization for Theater Ticketinq Software Services
RECOMMENDATION:
8.1 Authorize additional payments of up to $20,000 with Vision One for ticketing
software services at the Old Town Temecula Community Theater for a total contract
authorization of $50,000.
TEMECULA COMMUNITY SERVICES DISTRICT MEETING
CSD PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the Board of
Directors on items that are not listed on the agenda or on the Consent Calendar.
Speakers are limited to two (2) minutes each. If you decide to speak to the Board of
Directors on an item not on the agenda or on the Consent Calendar, a pink "Request to
Speak" form should be filled out and filed with the City Clerk.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items, a "Request to Speak" form must be filed with the City Clerk
Prior to the Board of Directors addressing that item. There is a five (5) minute time limit
4
for individual speakers.
Anyone wishing to address the Board of Directors should present a completed pink
"Request to Speak" form to the City Clerk. When you are called to speak, please come
forward and state your name and address for the record.
CSD CONSENT CALENDAR
9 Minutes
RECOMMENDATION:
9.1 Approve the minutes of January 8, 2008.
10 Whitnev Vail Wilkinson Collection - at the request of Mavor Naqqar
RECOMMENDATION:
10.1 Consider accepting the donation of the Whitney Vail Wilkinson Collection at the
request of Mayor Mike Naggar and to direct staff to develop an agreement to
facilitate the transfer of the collection to the Temecula Valley Museum.
11 First Amendment to the Aqreement with Kimlev-Horn Associates for the Murrieta Creek
Multi-Purpose Trail. Proiect No. PW01-27
RECOMMENDATION:
11.1 Approve the First Amendment to the Agreement for Services with Kimley-Horn and
Associates, Inc. in the amount of $27,345.00 for additional design services
necessary to revise the irrigation plans and for construction staking of jurisdictional
limits for Murrieta Creek.
12 Amendment NO.1 to Aqreement with Securitas Securitv Services USA. Inc.
RECOMMENDATION:
12.1 Approve Amendment NO.1 to the Agreement with Securitas Security Services USA,
Inc. for security services at the Dog Park in Redhawk Community Park and various
other security needs in the amount of $52,000, for a total agreement amount of
$100,000.
CSD DIRECTOR OF COMMUNITY SERVICES REPORT
CSD GENERAL MANAGERS REPORT
CSD BOARD OF DIRECTORS REPORTS
CSD ADJOURNMENT
TEMECULA REDEVELOPMENT AGENCY MEETING
5
RDA PUBLIC COMMENTS
A total of 15 minutes is provided so members of the public may address the
Redevelopment Agency on items that are not listed on the agenda or on the Consent
Calendar. Speakers are limited to two (2) minutes each. If you decide to speak to the
Board of Directors on an item not on the agenda or on the Consent Calendar, a pink
"Request to Speak" form should be filled out and filed with the City Clerk.
When you are called to speak, please come forward and state your name for the record.
For all other agenda items, a "Request to Speak" form must be filed with the City Clerk
Prior to the Board of Directors addressing that item. There is a five (5) minute time limit
for individual speakers.
Anyone wishing to address the Board of Directors should present a completed pink
"Request to Speak" form to the City Clerk. When you are called to speak, please come
forward and state your name and address for the record
RDA CONSENT CALENDAR
13 Minutes
RECOMMENDATION:
13.1 Approve the minutes of January 8, 2008.
RDA DEPARTMENTAL REPORT
14 Redevelopment Department Monthlv Report
RDA EXECUTIVE DIRECTORS REPORT
RDA AGENCY MEMBERS REPORTS
RDA ADJOURNMENT
RECONVENE TEMECULA CITY COUNCIL
PUBLIC HEARING
Any person may submit written comments to the City Council before a public hearing or
may appear and be heard in support of or in opposition to the approval of the project(s)
at the time of the hearing. If you challenge any of the project(s) in court, you may be
limited to raising only those issues you or someone else raised at the public hearing or
in written correspondence delivered to the City Clerk at, or prior to, the public hearing
15 Certifv a Supplemental Environmental Impact Report. Adopt Statements of Overridinq
Consideration. Approve a General Plan Amendment. Zone Chanqe. Development Plan.
Tentative Parcel Map. and Conditional Use Permit for the Temecula Reqional Hospital
Project
6
RECOMMENDATION:
15.1 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
CERTIFYING A SUPPLEMENTAL ENVIRONMENTAL IMPACT REPORT,
ADOPTING FINDINGS PURSUANT TO THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT, ADOPTING STATEMENTS OF OVERRIDING
CONSIDERATIONS, AND ADOPTING A MITIGATION MONITORING AND
REPORTING PROGRAM IN CONNECTION THEREWITH; AND RESCINDING
THE PRIOR APPROVAL OF THE PROJECT AND CERTIFICATION OF A FINAL
ENVIRONMENTAL IMPACT REPORT PURSUANT TO A COURT ORDER, ALL
FOR THE TEMECULA REGIONAL HOSPITAL PROJECT, LOCATED ON THE
NORTH SIDE OF TEMECULA PARKWAY (HIGHWAY 79 SOUTH)
APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD, AND KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004 AND
959-080-007 THROUGH 959-080-010 (PA07-0198, PA07-0199, PA07-0200, PA07-
0201, PA07-0202)
15.2 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
AMENDING THE GENERAL PLAN LAND USE ELEMENT TO REMOVE EIGHT
SUBJECT PARCELS FROM THE Z "FUTURE SPECIFIC PLAN" OVERLAY
DESIGNATION AND CORRESPONDING TWO STORY HEIGHT RESTRICTION
FOR A SITE ON THE NORTH SIDE OF TEMECULA PARKWAY (HIGHWAY 79
SOUTH), APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD, AND
KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-
080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0198)
15.3 Introduce and read by title only an ordinance entitled:
ORDINANCE NO. 08-
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF TEMECULA
AMENDING THE OFFICIAL ZONING MAP OF THE CITY OF TEMECULA FROM
PROFESSIONAL OFFICE (PO) AND PLANNED DEVELOPMENT OVERLAY
(PDO-8) TO PLANNED DEVELOPMENT OVERLAY-9 (PDO-9) AND ADDING
SECTIONS 17.22.200 THROUGH 17.22.206, TO THE TEMECULA MUNICIPAL
CODE FOR A SITE GENERALLY LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF MARGARITA
ROAD AND KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0199)
15.4 Adopt a resolution entitled:
7
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
APPROVING CONDITIONAL USE PERMITS TO ESTABLISH A 320-BED
HOSPITAL FACILITY AND A CONDITIONAL USE PERMIT FOR A HEll PAD
FOR A SITE LOCATED ON THE NORTH SIDE OF TEMECULA PARKWAY
(HIGHWAY 79 SOUTH), APPROXIMATELY 700 FEET WEST OF MARGARITA
ROAD, KNOWN AS ASSESSOR'S PARCEL NUMBERS 959 080-001 THROUGH
959-080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0202)
15.5 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
APPROVING A DEVELOPMENT PLAN TO CONSTRUCT A 408,160 SQUARE
FOOT HOSPITAL, A HELlPAD, TWO MEDICAL OFFICE BUILDINGS TOTALING
140,000 SQUARE FEET, A 10,000 SQUARE FOOT CANCER CENTER AND AN
8,000 SQUARE FOOT FITNESS REHABILITATION CENTER ALL TOTALING
APPROXIMATELY 566,160 SQUARE FEET ON 35.31 ACRES, LOCATED ON
THE NORTH SIDE OF TEMECULA PARKWAY (HIGHWAY 79 SOUTH),
APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD, KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004 AND
959-080-007 THROUGH 959-080-010 (PA07-0200)
15.6 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
APPROVING TENTATIVE PARCEL MAP NUMBER 32468, TO CONSOLIDATE
EIGHT LOTS TOTALING 35.31 ACRES INTO ONE PARCEL, LOCATED ON THE
NORTH SIDE OF TEMECULA PARKWAY (HIGHWAY 79 SOUTH),
APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD AND KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004 AND
959-080-007 THROUGH 959-080-010 (PA07-0201)
16 Planninq Application No. PA07-0316. A Maior Modification for the Rinq Road Enhancement
Plan
RECOMMENDATION:
16.1 Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF TEMECULA
APPROVING PLANNING APPLICATION NO. PA07-0316, A MAJOR
MODIFICATION TO PA07-0118 (PROMENADE MALL) TO PROVIDE FOR
VEHICULAR AND PEDESTRIAN ENHANCEMENTS TO THE RING ROAD
8
INCLUDING SITE MODIFICATIONS FOR ADDITIONAL TRAFFIC SIGNALS,
ADDITIONAL ALL-WAY STOPS, ACCESS RECONFIGURATION, MODIFIED
STRIPING AND SIGNAGE, AND AISLE CLOSURES WITH ASSOCIATED
LANDSCAPE MODIFICATIONS
CITY COUNCIL BUSINESS
17 Selection of Citv Council Committee Assiqnments
RECOMMENDATION:
17.1 Appoint a member of the City Council to serve as liaison to each of the City
Commissions and Committees:
Commission Liaison (One Member) - Current Member
Community Services Commission - Comerchero; Old Town Local Review Board -
Washington; Planning Commission - Naggar; PubliclTraffic Safety Commission -
Edwards
17.2 Appoint two members of the City Council to serve on each of the following Standing
Committees:
Standing Committees - Current Members
Economic Development - Washington, Roberts; RDAlOld Town Steering Committee
- Comerchero, Edwards; Finance Committee - Edwards, Naggar; Infrastructure
Beautification Committee - Edwards, Naggar; Joint City Council/TVUSD Committee
- Edwards, Washington; MurrietalTemecula Committee - Naggar, Washington;
Public Works/Facilities Committee - Edwards, Roberts; Medical Task Force
Committee - Proposed Addition
17.3 Appoint member(s) of the City Council to serve on each of the following
Representative Assignments (External Organizations):
Representative Assignments - External Organizations - Current Members
Animal Shelter Liaison/JPA Representative - Edwards; League of California
Congress - 2008 Voting Delegate - Washington, (Alternate Naggar); Murrieta Creek
Advisory Board - Washington; National League of Cities Annual Congress - 2008
Voting Delegate - Washington, (Alternate Naggar); Pechanga Tribal Council Liaison
- Roberts, (Alternate Naggar); Riverside County Child Safety Commission -
Edwards; Riverside County Transportation Commission - Roberts, (Alternate
Comerchero); Riverside Transit Agency Representative - Comerchero, (Alternate
Edwards); Temecula Sister City Corporation Board of Directors - Edwards;
WRCOG/RCA Representative - Washington, (Alternate Roberts); RCA
Representative - Edwards; Zone Committee (relating to TUMF Program for
WRCOG) - Washington, (Alternate Edwards)
g
17.4 Appoint member(s) of the City Council to serve on each of the following Ad Hoc
Subcommittees:
Ad Hoc Subcommittees - (Can be one or two members) - Current Members
Community Service Funding Ad Hoc Subcommittee - Edwards, Naggar; Diaz
Property Ad Hoc Subcommittee - Proposed Addition; External Communications Ad
Hoc Subcommittee - Comerchero, Edwards; Higher Education Ad Hoc
Subcommittee - Proposed Addition; Homeless Shelter Ad Hoc Subcommittee -
Washington, Edwards; Luxury Car Dealership Ad Hoc Subcommittee - Washington,
Roberts; Military Ad Hoc Subcommittee - Washington, Edwards; Nicolas Valley Ad
Hoc Subcommittee - Roberts, Washington; Old Town Civic Center Ad Hoc
Subcommittee - Comerchero, Roberts; Promenade Mall Ad Hoc Subcommittee -
Comerchero, Washington; Ronald Reagan Sports Park Ad Hoc Subcommittee -
Edwards, Naggar; Roripaugh Ranch Ad Hoc Subcommittee - Comerchero, Roberts;
San Diego State University Visitor's Center Ad Hoc Subcommittee - Roberts,
Naggar;
17.5 17.4 CONTINUED Santiago & Ynez Property Ad Hoc Subcommittee - Edwards,
Roberts; Temecula Hospital Ad Hoc Subcommittee - Comerchero, Naggar; Transit
Ad Hoc Subcommittee - Roberts, Comerchero; Villages of Old Town Ad Hoc
Subcommittee - Edwards, Roberts; Wall of Honor Ad Hoc Subcommittee -
Comerchero, Edwards; Youth Master Plan Ad Hoc Subcommittee - Proposed
Addition
DEPARTMENTAL REPORTS
18 Planninq Department Monthlv Reports for November and December 2007
19 Economic Development Department Monthlv Reports for November and December 2007
20 Buildinq and Safetv Department Monthlv Reports for November and December 2007.
21 Police Department Monthlv Report
22 Public Works Department Monthlv Report
CITY MANAGER REPORT
CITY ATTORNEY REPORT
ADJOURNMENT
Next regular meeting: City Council Regular, Tuesday, February 12, 2008, at 5:30 P.M., for a
Closed Session, with regular session commencing at 7:00 PM, City Council Chambers, 43200
Business Park Drive, Temecula, California.
10
PROCLAMA TIONS
AND
PRESENTATIONS
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CONSENT CALENDAR
ITEM NO.1
ITEM NO.2
Approvals
City Attorney
Director of Finance
City Manager
~
~
CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Genie Roberts, Director of Finance
DATE:
January 22, 2008
SUBJECT:
List of Demands
PREPARED BY:
Pascale Brown, Accounting Manager
Jada Yonker, Accounting Specialist
RECOMMENDATION:
That the City Council:
1. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA ALLOWING CERTAIN CLAIMS AND DEMANDS
AS SET FORTH IN EXHIBIT A
BACKGROUND: All claims and demands are reported and summarized for review and
approval by the City Council on a routine basis at each City Council meeting. The attached claims
represent the paid claims and demands since the last City Council meeting.
FISCAL IMPACT: All claims and demands were paid from appropriated funds or
authorized resources of the City and have been recorded in accordance with the City's policies and
procedures.
ATTACHMENTS:
Resolution
List of Demands
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA ALLOWING CERTAIN CLAIMS AND
DEMANDS AS SET FORTH IN EXHIBIT A
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1. That the following claims and demands as set forth in Exhibit A, on
file in the office of the City Clerk, has been reviewed by the City Manager's Office and
that the same are hereby allowed in the amount of $7,928,046.65.
Section 2. The City Clerk shall certify the adoption of this resolution.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula this 22nd day of January, 2008.
Mike Naggar, Mayor
ATTEST:
Susan W. Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Susan W. Jones, MMC, City Clerk of the City of Temecula, do hereby certify that
the foregoing Resolution No. 08- was duly and regularly adopted by the City Council of
the City of Temecula at a meeting thereof held on the 22nd day of January, 2008, by the
following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS:
Susan W. Jones, MMC
City Clerk
CITY OF TEMECULA
LIST OF DEMANDS
12/27/2007 TOTAL CHECK RUN: $ 4,745,779.71
01/03/2008 TOTAL CHECK RUN: 154,309.51
01/10/2008 TOTAL CHECK RUN: 2,068,906.07
12/27/2007 TOTAL PAYROLL RUN: 492,529.75
01/10/2008 TOTAL PAYROLL RUN: 466,521.61
TOTAL LIST OF DEMANDS FOR 01/22/2008 COUNCIL MEETING: $ 7,928,046.65
DISBURSEMENTS BY FUND:
CHECKS:
001 GENERAL FUND $ 2,022,237.21
165 RDA LOWiMOD - 20% SET ASIDE 3,318,096.93
190 TEMECULA COMMUNITY SERVICES DISTRICT 348,465.31
192 TCSD SERVICE LEVEL B 240.53
193 TCSD SERVICE LEVEL"C" LANDSCAPE/SLOPE 19,111.51
194 TCSD SERVICE LEVEL D 1,614.59
196 TCSD SERVICE LEVEL "L" LAKE PARK MAINT 1,485.37
197 TEMECULA LIBRARY FUND 8,885.94
210 CAPITAL IMPROVEMENT PROJECTS FUND 1,1 09,498.28
280 REDEVELOPMENT AGENCY - CIP PROJECT 8,545.54
300 INSURANCE FUND 2,854.96
320 INFORMATION SYSTEMS 84,547.51
330 SUPPORT SERVICES 13,328.71
340 FACILITIES 19,305.92
460 CFD 88-12 DEBT SERVICE FUND 1,500.59
472 CFD 01-2 HARVEST ON A&B DEBT SERVICE 1,909.84
473 CFD 03-1 CROWNE HILL DEBT SERVICE FUND 1,63701
474 AD03-4 JOHN WARNER ROAD DEBT SERVICE 545.67
475 CFD03-3 WOLF CREEK DEBT SERVICE FUND 1,500.59
476 CFD 03-6 HARVEST ON 2 DEBT SERVICE FUND 1,500.59
477 CFD- RORIPAUGH 2,182.69
$ 6,968,995.29
001 GENERAL FUND $ 639,184.20
165 RDA LOWiMOD - 20% SET ASIDE 11,132.43
190 TEMECULA COMMUNITY SERVICES DISTRICT 206,807.23
192 TCSD SERVICE LEVEL B 241.81
193 TCSD SERVICE LEVEL"C" LANDSCAPE/SLOPE 1 0,466.98
194 TCSD SERVICE LEVEL D 1,530.64
196 TCSD SERVICE LEVEL "L" LAKE PARK MAINT. 1,310.36
197 TEMECULA LIBRARY FUND 608.42
280 REDEVELOPMENT AGENCY - CIP PROJECT 5,823.15
300 INSURANCE FUND 2,545.45
320 INFORMATION SYSTEMS 56,548.26
330 SUPPORT SERVICES 7,578.63
340 FACILITIES 15,273.80
959,051.36
TOTAL BY FUND: $ 7,928,046.65
apChkLst Final Check List Page: 1
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA
Check # Date Vendor Description Amount Paid Check Total
979 12127/2007 000444 INSTATAX (EDD) State Disability Ins Payment 22,118.16 22,118.16
980 12127/2007 000283 INSTATAX (IRS) Federal Income Taxes Payment 89,406.37 89,406.37
981 12127/2007 001065 NATIONWIDE RETIREMENT Nationwide Retirement Payment 22,178.39 22,178.39
SOLUTION
982 12127/2007 000246 PERS (EMPLOYEES' PERS ER Paid Member Contr Payment 123,093.57 123,093.57
RETIREMENT)
983 12127/2007 000389 U S C M WEST (OBRA), OBRA - Project Retirement Payment 4,331.94 4,331.94
NATIONWIDE RETIREMENT
984 12120/2007 000166 FIRST AMERICAN TITLE 41955 5th St:escrow RRI-2949371 3,300,000.00 3,300,000.00
COMPANY
121087 12127/2007 000733 ABBEY PARTY RENTS rental equip:public safety expo 323.75 323.75
121088 12127/2007 004765 ACTIVE NETWORK INC, THE Epson Thermal Rcpt Printers:IS 1,810.20 1,810.20
121089 12127/2007 006915 ALLIE'S PARTY EQUIPMENT rental equip:Old Town holiday 930.37 930.37
121090 12127/2007 011554 AMBER AIR CONDITIONING INC Res Imp Prgm: Morelli, Mary 2,743.00 2,743.00
121091 12127/2007 011531 AMERICAN MEDICAL RESPONSE CPR/PAD pgrm materials:paramedics 63.00 63.00
INC
121092 12127/2007 000101 APPLE ON E INC temp help ppe 12/8 Ortiz/Rodriguez 766.65
temp help ppe 12/8 McCormick, L. 319.41
temp help ppe 12/8 Hanson, B. 65.52
temp help ppe 12/8 Troupe, Michelle 61.43
temp help ppe 12/8 Yuhas, Renee 61.43
temp help ppe 12/8 Garcia, Angela 57.33 1,331.77
121093 12127/2007 002648 AUTO CLUB OF SOUTHERN mb: 04617210 Thurman, Dave 47.00 47.00
CALIF
121094 12127/2007 002541 BECKER CONSTRUCTION SRVS guardrail repairs:Pauba/Rbow Cyn Rd 2,230.00 2,230.00
INC
121095 12127/2007 004262 BIO-TOX LABORATORIES Dui & Drug Screenings: Police 552.00
Dui & Drug Screenings: Police 390.22 942.22
Page:1
apChkLst Final Check List Page: 2
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121096 12127/2007 003138 CAL MAT PW patch truck materials 253.56
PW patch truck materials 249.81
PW patch truck materials 156.06 659.43
121097 12127/2007 005321 CALIF ASSOC OF CODE '08 CACE mbrshp:Parker, Marianne 75.00
'08 CACE mbrshp:Ching, Maria 75.00
'08 CACE mbrshp:Cole, Tom 75.00
'08 CACE mbrshp:Voshall, Jean 75.00 300.00
121098 12127/2007 010349 CALIF DEPT OF CHILD SUPPORT Support Payment Case # DF099118 25.00 25.00
121099 12127/2007 004248 CALIF DEPT OF JUSTICE- Oct drug & alcohol analysis: Police 1,820.00 1,820.00
ACCTING
121100 12127/2007 000152 CALIF PARKS & RECREATION '08 mbrshp:002219 Ruse, Phyllis 135.00 135.00
SOC
121101 12127/2007 000131 CARL WARREN & COMPANY INC Sept-Nov claim adjuster svcs 857.50 857.50
121102 12127/2007 009539 CHARLES ABBOTT ASSOCIATES Nov plan check svcs:fire prevention 3,830.45 3,830.45
INC
121103 12127/2007 004609 CINTAS DOCUMENT doc shredding svcs: City Hall 110.00
MANAGEMENT
Dec doc shredding svc:PD Old Town 32.50
Dec doc shredding svc:PD Mall 24.00
Doc Shredding Svcs: CRC 22.50 189.00
121104 12127/2007 007854 CLARY, JOHN reimb: state paramedic liC#POO886 130.00 130.00
121105 12127/2007 004405 COMMUNITY HEALTH CHARITIES Community Health Charities Payment 107.05 107.05
121106 12127/2007 004414 COMMUNITY WORKS DESIGN Oct Ldscp Insp Svc:Diaz Rd Realign 872.50 872.50
GROUP
121107 12127/2007 002945 CONSOLIDATED ELECTRICAL electrical supplies: TV Museum 87.77 87.77
DIST
121108 12127/2007 001264 COSTCO WHOLESALE misc supplies: Fire Prevention 69.67 69.67
121109 12127/2007 003272 DAISYWHEEL RIBBON plotter paper/supplies: GIS 1,398.60 1,398.60
COMPANY INC
Page2
apChklst Final Check List Page: 3
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121110 12127/2007 004192 DOWNS COMMERCIAL FUELING Fuel for City vehicles: TCSD 2,050.03
INC
Fuel for City vehicles: PW Maint 1,637.39
Fuel for City vehicles:Planning/Code Enf 547.42
Fuel for City vehicles: B&S 508.25
Fuel for City vehicles: PW Lnd Dev 474.53
Fuel for City vehicles: TCSD 296.01
Fuel for City vehicles: PW lnd Dev 93.14
Fuel for City vehicles: PWTraffic 86.42
Fuel for City vehicles: PWCIP 67.90
Fuel for City vehicles: Police 39.70 5,800.79
121111 12127/2007 000523 EASTERN MUNICIPAL WATER Dec 95366-02 Diego Dr Ldscp 51.74 51.74
DIST
121112 12127/2007 003665 EXCEL TELECOMMUNICATIONS Nov 07 long distance phone svcs 53.58 53.58
121113 12127/2007 000166 FIRST AMERICAN TrTLE Mitchell property escrow:RRI-2911381 7,940.00 7,940.00
COMPANY
121114 12127/2007 002982 FRANCHISE TAX BOARD Support Payment Case # 452379267 75.00 75.00
121115 12127/2007 010326 G E 10NICS INC equip maintlrepair: Stn 73 52.00
equip maintlrepair: Stn 73 23.71 75.71
121116 12127/2007 003792 GRAINGER Misc Supplies: Children's Museum 47.23 47.23
121117 12127/2007 002174 GROUP 1 PRODUCTIONS Video Prod Svcs:lnside Temecula 4 2,100.00 2,100.00
121118 12127/2007 005311 H20 CERTIFIED POOL WATER City pool c1ean-up:EOC conditions 1,700.00 1,700.00
SPCL.
121119 12127/2007 001135 HEALTH POINTE MEDICAL EMPLOYEE PHYSICALS: HR 45.00 45.00
GROUP INC
121120 12127/2007 002906 HEMET FENCE COMPANY Res Imp Prgm: Casteel, Maria G. 395.00 395.00
121121 12127/2007 004811 HEWLETT PACKARD Hp Compaq T5720 Base (10):ls 7,068.40
Hp 19" Lcd Flat Panel Monitors:ls 3,021.58
Procurve Switch: Info Sys 2,412.52
Hp 3 Yr Nbd Designjet Support:ls 2,158.00 14,660.50
121122 12127/2007 010879 HINMAN & CARMICHAEL LLP Nov Abc License Svc: Theater 344.69 344.69
Page:3
apChkLst Final Check List Page: 4
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121123 12127/2007 000194 I C M A RETIREMENT-PLAN I C M A Retirement Trust 457 Payment 13,740.19 13,740.19
303355
121124 12127/2007 005076 IGLESIA BAUTISTA DEL VALLE refund:planning application 806.50 806.50
DE, TEMECULA
121125 12127/2007 005956 INSTITUTE OF '08 ITE mb 15613:Gonzalez,Jerry 267.00 267.00
TRANSPORTATION
121126 12127/2007 000198 INTL COUNCIL OF SHOPPING '08 ICSD mbrshp:Middlecamp,Tamra 50.00 50.00
121127 12127/2007 006924 INTL MUNICIPAL SIGNAL ASSOC. Trffc signal wkshp 1/16-17:Uribe,R 100.00 100.00
121128 12127/2007 000750 INTOXIMETERS INC DUI tester mouthpieces: Police 54.57 54.57
121129 12127/2007 010119 IRS-OIC Sup Pmt Offer # 1000497587 452379267 140.11 140.11
121130 12127/2007 001186 IRWIN, JOHN TCSD instructor earnings 105.00 105.00
121131 12127/2007 011323 J. E. CHAPMAN INC. Recognition Shirts: Info Sys 565.68 565.68
121132 12127/2007 007834 KMART bicycle purchases:spark of love 2,039.68
bicycle purchases:spark of love 1,079.11 3,118.79
121133 12127/2007 001282 KNORR SYSTEMS INC misc parts/supplies: Aquatics 288.D7
misc parts/supplies: Aquatics 246.06
misc parts/supplies: Aquatics 40.50 574.63
121134 12127/2007 004412 LEANDER, KERRY D. TCSD instructor earnings 358.75
TCSD instructor earnings 281.75
TCSD instructor earnings 266.00 906.50
121135 12127/2007 003726 LIFE ASSIST INC medical supplies: paramedics 1,676.87
medical supplies: paramedics 797.00 2,473.87
121136 12127/2007 006897 LORY, SUSAN, J. TCSD instructor earnings 207.90
TCSD instructor earnings 192.50
TCSD instructor earnings 192.50
TCSD instructor earnings 192.50
TCSD instructor earnings 173.25
TCSD instructor earnings 173.25
TCSD instructor earnings 151.20
TCSD instructor earnings 141.75
TCSD instructor earnings 140.00
TCSD instructor earnings 94.50 1,659.35
Page:4
apChklst Final Check List Page: 5
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121137 12127/2007 004141 MAINTEX INC Custodial Supplies: Library F-13 842.D7
Custodial Supplies: IWTCM F-10 516.79
Custodial Supplies: City Hall 281.92
Custodial equip maintlrepair:TCSD 128.53
Custodial supplies: Park Sites 66.70 1,836.01
121138 12127/2007 007210 MIDORI GARDENS Irrigation repairs - Veterans Prk 242.37
Irrigation repairs - Veterans Prk 233.05
Irrigation repairs - Calle Aragon Stn 4 227.67
Irrigation repairs - Veterans Prk 201.05
Irrigation repairs - loma Linda Prk 123.27 1,027.41
121139 12127/2007 005887 MOFFATT & NICHOL ENGINEERS Aug 07 Prof Srvcs:French Vly Pkwy/I-15 70,352.50
Sep 07 Prof Srvcs:French Vly Pkwy/I-15 43,650.26 114,002.76
121140 12127/2007 003964 OFFICE DEPOT BUSINESS SVS EE Computer Purch Prgm :Gutierrez 1,780.62 1,780.62
DIV
121141 12127/2007 002105 OLD TOWN TIRE & SERVICE City Vehicle RepairlMaint Svcs:B&S 59.95 59.95
121142 12127/2007 011606 ORANGE COAST Advertising:Eco dev 2,500.00 2,500.00
COMMUNICATIONS
121143 12127/2007 001958 PERS LONG TERM CARE PERS long Term Care Payment 305.56 305.56
PROGRAM
121144 12127/2007 000249 PETTY CASH Petty Cash Reimbursement 283.93 283.93
121145 12127/2007 002185 POSTMASTER Wtr/Sprg 08 leisure Brochure postage 6,419.80 6,419.80
121146 12127/2007 005075 PRUDENTIAL OVERALL SUPPLY Nov floor matltowel rental/uniforms 1,361.98
Roor MatfTowel Rental Fy'07-'08: Ch -43.60 1,318.38
121147 12127/2007 000262 RANCHO CALIF WATER DISTRICT Nov 01-06-99000-14 Pujol st 6.97 6.97
121148 12127/2007 000271 RBF CONSULTING Oct prof svcs: 115/79 S interchange 3,003.91 3,003.91
121149 12127/2007 007122 REDHAWK COMMUNTIES, INC. reimb per devel agreement Section 3.1.6 3,093.00 3,093.00
121150 12127/2007 007122 REDHAWK COMMUNTIES, INC. reimb per devel agreement Section 3.1.6 2,750.00 2,750.00
PageS
apChkLst Final Check List Page: 6
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121151 12127/2007 006483 RICHARDS, TYREOSHA I. TCSD Instructor Earnings 252.00
TCSD Instructor Earnings 245.00
TCSD Instructor Earnings 84.00
TCSD Instructor Earnings 73.50 654.50
121152 12127/2007 000353 RIVERSIDE CO AUDITOR November 2007 parking citation 10,040.19 10,040.19
121153 12127/2007 000418 RIVERSIDE CO CLERK & Res Impr Prgm :Villa, Richard/Dolores 11.00 11.00
RECORDER
121154 12127/2007 000873 ROBERTS, RONALD H. Reimb:Sister City Trip:10/3G-11/09 74.05 74.05
121155 12127/2007 002226 RUSSO, MARY ANNE TCSD Instructor Earnings 822.50
TCSD Instructor Earnings 789.60 1,612.10
121156 12127/2007 001942 S C SIGNS Nov 07 Public notice sign postings 1,105.00
Oct 07 Public notice sign postings 750.00 1,855.00
121157 12127/2007 006815 SAN DIEGO, COUNTY OF Support Payment Account # 581095025 12.50 12.50
121158 12127/2007 010803 SEAN MALEK ENGINEERING & Prgs pmt #6:R.C.Rd \l\lidening pw02-19 278,807.09 278,807.09
CONST
121159 12127/2007 010089 SECURITAS SECURITY SRVCS 1217-12/13 security srvcs:stn 95 1,357.96 1,357.96
USA
121160 12127/2007 008529 SHERIFF'S CIVIL DIV - CENTRAL Support Payment: Payment 339.70 339.70
121161 12127/2007 008529 SHERIFF'S CIVIL DIV - CENTRAL Support Pmt LO File # 2007052618 100.00 100.00
121162 12127/2007 009213 SHERRY BERRY MUSIC Jazz at the Merc 12/13/07 147.00 147.00
121163 12127/2007 000751 SKILLPATH INC wbsite dev 207472 1124-25:Thorson,T 1,195.00 1,195.00
121164 12127/2007 000537 SO CALIF EDISON Nov 2-02-351-4946 MPSC 988.08
Dec 2-28-331-4847 Pauba Rd 125.23 1,113.31
121165 12127/2007 011656 STANTON, KEVIN Refund: Cite 57912 Cite Dismissed 50.00 50.00
121166 12127/2007 000465 STRADLEY, MARY KATHLEEN TCSD Instructor Earnings 672.00
TCSD Instructor Earnings 436.80
TCSD Instructor Earnings 235.20 1,344.00
Page:6
apChkLst Final Check List Page: 7
12/2712007 10:58:12AM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121167 12127/2007 010679 TEMECULA AUTO City vehicle repair & maintFire Prev 153.16 153.16
REPAIR/RADIATOR
121168 12127/2007 000515 TEMECULA VALLEY CHAMBER TV Chamber member appreciation 12/12 360.00 360.00
OF
121169 12127/2007 010046 TEMECULA VALLEY Oct 07 Bus. Imprv District Asmnts 55,113.33 55,113.33
CONVENTION &
121170 12127/2007 000314 TEMECULA VALLEY MUSEUM INC Refreshments:Docent Appreciation Event 541.25 541.25
121171 12127/2007 004274 TEMECULA VALLEY SECURITY locksmith services:PrkslFOC B1dg 150.60 150.60
CENTR
121172 12127/2007 003140 TEMECULA VALLEY TCSD Instructor Earnings 54.60 54.60
TAEKWONDO
121173 12127/2007 010276 TIME WARNER CABLE Dec high speed internet Stn 92 63.66 63.66
121174 12127/2007 004145 TIME WARNER TELECOM Nov City phones general usage 1,034.54 1,034.54
121175 12127/2007 010013 TOP DAWG TERMrrE COMPANY pest control:OACfTCC office 1,800.00 1,800.00
INC
121176 12127/2007 007433 TOVEY SHULTZ CONSTRUCTION ReI. retention:Field Oper Ctr pvv03-06 700,801.86
INC
Retention wlh for items not completed -100,000.00 600,801.86
121177 12127/2007 011659 ULlNE INC shipping protection supplies:T.Museum 309.90 309.90
121178 12127/2007 000325 UNITED WAY United Way Charities Payment 73.00 73.00
121179 12127/2007 011636 UPS FREIGHT City Clerk freight services 15.89 15.89
121180 12127/2007 004261 VERIZON Dec xxx-0073 general usage 249.33
Dec xxx-3143 PO Ovlnd Office 37.39
Dec xxx-8573 general usage 32.68
Dec xxx-5473 Moraga Rd 32.68 352.08
121181 12127/2007 010003 WALKER, TODD TCSD Instructor Earnings 205.80 205.80
121182 12127/2007 003730 WEST COAST ARBORISTS INC Nov tree trimming srvcs:citywide 7,322.00 7,322.00
Page:?
apChkLst
12/2712007
10:58:12AM
Final Check List
CITY OF TEMECULA
Page: 8
Bank: union UNION BANK OF CALIFORNIA
(Continued)
Check # Date Vendor Description
Amount Paid
Check Total
121183 12127/2007 000621 WESTERN RIVERSIDE COUNCIL Clean Cities Expo 216:SB,DU,PR,DW
OF
120.00
120.00
121184 12127/2007 005869 YMCA Refund:MHSCP fees (exempted)
323.20
Grand total for UNION BANK OF CALIFORNIA:
323.20
4,745,779.71
Page:8
apChkLst
12/2712007
10:58:12AM
Final Check List
CITY OF TEMECULA
Page: 9
104
checks in this report.
Grand Total All Checks:
4,745,779.71
Page:9
apChkLst Final Check List Page: 1
01/0312008 2:39:25PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA
Check # Date Vendor Description Amount Paid Check Total
121185 01/03/2008 006915 ALLIE'S PARTY EQUIPMENT Equip Rental:Holiday Parade Event 650.13 650.13
121186 01/03/2008 008279 AMERICOMP IN FOSYSTEMS INC Osprey 230 Video Card:IS 404.06
Misc Computer Items: IS Library 258.60
Misc Computer Items: IS Library 161.63 824.29
121187 01/03/2008 003376 ARTS COUNCIL, THE Community cultural arts grant 10,000.00 10,000.00
121188 01/03/2008 011438 BAKER, BLYTHE EDEN TCSO Instructor Earnings 275.00 275.00
121189 01/03/2008 002541 BECKER CONSTRUCTION SRVS desilting pond maint:santiago/rancho 1,769.25
INC
desilting pond maint:santiagolrancho 743.20 2,512.45
121190 01/03/2008 004176 BROADWING Oec-Jan long distance & internet svcs 750.46 750.46
TELECOMMUNICATIONS
121191 01/03/2008 003138 CAL MAT PW patch truck materials 228.64 228.64
121192 01/03/2008 004971 CANON FINANCIAL SERVICES, Jan Copier Leases: Citywide 4,744.84 4,744.84
INC
121193 01/03/2008 004609 CINTAS DOCUMENT Oec doc shredding svc:Library 32.50 32.50
MANAGEMENT
121194 01/03/2008 006303 CONDUrT NETWORKS, INC MS Powerpt Trn: City Hall EE 2,160.00 2,160.00
121195 01/03/2008 004123 D L PHARES & ASSOCIATES Jan Lease pmt: PO storefront 2,556.79 2,556.79
121196 01/03/2008 003272 DAISYWHEEL RIBBON Plotter Ink and Paper:GIS 1,439.73 1,439.73
COMPANY INC
121197 01/03/2008 004417 DISCOUNT SCHOOL SUPPLY rec supplies: Children's Museum 72.03 72.03
121198 01/03/2008 003747 FINE ARTS NETWORK The Nutcracker Ballet 12/07:Theater 40,131.31 40,131.31
121199 01/03/2008 010493 FOREST CITY COMMERCIAL Jan lease pymtPO Mall Storefront 1,458.33 1,458.33
MGMT
121200 01/03/2008 003946 G T ENTERTAINMENT OJ svcs Bfast w/Santa 12/8:TCSO 250.00 250.00
Page:1
apChkLst Final Check List Page: 2
01/0312008 2:39:25PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121201 01/03/2008 009608 GOLDEN VALLEY MUSIC performance 1/5/08: Theater 6,000.00 6,000.00
SOCIETY
121202 01/03/2008 009608 GOLDEN VALLEY MUSIC sttlmt: Candlelight Classics 12122107 1,128.00 1,128.00
SOCIETY
121203 01/03/2008 000186 HANKS HARDWARE INC Hardware supplies: PW Maint 1,236.92
Hardware supplies: TCSD Parks 1,212.16
Hardware supplies: Ch Museum 248.68 2,697.76
121204 01/03/2008 006914 INNOVATIVE DOCUMENT Dec copier maintlusage:Library 678.06 678.06
SOLUTIONS
121205 01/03/2008 010922 KITTENS 'N' PUPS K-9 Food & Supplies: Police 46.32 46.32
CORPORATION
121206 01/03/2008 010656 LEUSCHEN, AI DEE TCSD Instructor Earnings 210.00
TCSD Instructor Earnings 210.00 420.00
121207 01/03/2008 000394 MAINTENANCE veh.inspect/brake sys review: 1/294 PW 240.00 240.00
SUPERINTENDENTS
121208 01/03/2008 001967 MANPOWER TEMPORARY temp help wle ACfTF 1,549.60 1,549.60
SERVICES
121209 01/03/2008 011179 MC MILLIN REDHAWK LLC TCSD Instructor Earnings 288.75
TCSD Instructor Earnings 131.25
TCSD Instructor Earnings 42.00 462.00
121210 01/03/2008 001384 MINUTEMAN PRESS qty 1000 envelopes:b&s dept 160.02 160.02
121211 01/03/2008 001868 MIYAMOTO-JURKOSKY, SUSAN TCSD Instructor Earnings 263.20 263.20
A.
121212 01/03/2008 000230 MUNIFINANCIAL Srvc Level C Election Srvcs Mar '08 10,987.23 10,987.23
121213 01/03/2008 010797 MUSSER, DAVID TCSD Instructor Earnings 126.00
TCSD Instructor Earnings 42.00 168.00
121214 01/03/2008 010507 NEW ENGLAND HISTORIC Library access to online databases 150.00 150.00
121215 01/03/2008 006140 NORTH JEFFERSON BUSINESS Jan-Mar assn dues xx-20:f.v. interchg 469.35 469.35
Page2
apChkLst Final Check List Page: 3
01/0312008 2:39:25PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121216 01/03/2008 002105 OLD TOWN TIRE & SERVICE City Vehicle RepairlMaint Svcs 121.05
City Vehicle Repair/Maint SVcs 75.00
City Vehicle Repair/Maint SVcs 75.00
City Vehicle Repair/Maint SVcs 75.00
City Vehicle Repair/Maint SVcs 36.53
City Vehicle Repair/Maint SVcs 34.27 416.85
121217 01/03/2008 011450 ORTIZ, ALFREDO ROLANDO theater performance 1/5/08 3,000.00 3,000.00
121218 01/03/2008 002185 POSTMASTER postage:Srvc Lvi C Election Ballots 5,766.58 5,766.58
121219 01/03/2008 003493 PRO-CRAFT Res ImplY Prgm: Montano, Cayetano 850.00 850.00
121220 01/03/2008 002612 RADIO SHACK INC misc equipment:Library 77.52 77.52
121221 01/03/2008 000728 RAMSEY BACKFLOW & replace backflow device: presley s-13 642.00
PLUMBING
backflowtesting/repair: mirada s-14 190.00
backflowtesting: vail rnch pkwy s-21 190.00 1,022.00
121222 01/03/2008 000262 RANCHO CALIF WATER DISTRICT Various Water MetersfTCSD 13,621.96
Various Water Meters: Fire Stn 84 344.10
Dec 01-04-47210-0 TES Pool 321.37
Dec 01-23-01616-1 Crowne Hill 219.94
Dec 01-23-01625-2 Crowne Hill 139.72
Dec 01-04-10033-2 Marg Rd 56.12 14,703.21
121223 01/03/2008 011663 READY, MARC 1 yr TATEMS license:PW 297.00 297.00
121224 01/03/2008 002110 RENTAL SERVICE equip rental:PWmntc 16.85
CORPORATION
equip rental:PW mntc 13.75 30.60
121225 01/03/2008 001592 RIVERSIDE CO INFO Nov radio rental & maint:police 1,685.88 1,685.88
TECHNOLOGY
121226 01/03/2008 000406 RIVERSIDE CO SHERIFFS DEPT electric light parade patrol S1VCS 12/14 6,244.69 6,244.69
121227 01/03/2008 009213 SHERRY BERRY MUSIC Jazz@Merc12/20& 12/27 871.50 871.50
121228 01/03/2008 009746 SIGNS BY TOMORROW Sign changes: 2007 Holiday Lights 43.34 43.34
121229 01/03/2008 000645 SMART & FINAL INC misc supplies:EOC/shelter operations 122.75 122.75
Page:3
apChkLst Final Check List Page: 4
01/0312008 2:39:25PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121230 01/03/2008 000537 SO CALIF EDISON Dee 2-29-933-3831 FOC 1,255.79
Dee 2-20-817-9929 Police aT Stn 239.47
Dee 2-28-904-7706 various mtrs 173.97
Dee 2-29-657-2563 various mtrs 117.67
Dee 2-21-981-4720 Tem Pkwy 74.75
Dee 2-29-807-1382 Bus.Prk Dr/Diaz 40.31
Dee 2-27-371-8494 off-site storage 23.78 1,925.74
121231 01/03/2008 001212 SO CALIF GAS COMPANY Oct usage/City facilities 2,142.42
Dee 101 525 1560 6 Fire Stn 73 510.18
Dee 095 167 7907 2 Fire Stn 84 373.59
Dee 12958297843 FOC 267.91 3,294.10
121232 01/03/2008 000293 STADIUM PIZZA INC rirshmnts:event review mtg 12/19 59.06 59.06
121233 01/03/2008 007900 SYERS, KATHI computer purchase prgm 1,181.01 1,181.01
121234 01/03/2008 000305 TARGET BANK BUS CARD SRVCS mise rec supplies:mpsc 79.30
mise supplies:holiday lights tour 56.12 135.42
121235 01/03/2008 005633 TEMECULA MIDDLE SCHOOL cancelled event 5/16/08 @ theater 712.00 712.00
121236 01/03/2008 000307 TEMECULA TROPHY COMPANY recognition awards:4 csd staff 92.67 92.67
121237 01/03/2008 011664 TEMECULA UNITED METHODIST FY 07/08 Community Srvc Funding Award 2,500.00 2,500.00
CHRC
121238 01/03/2008 004118 TEMECULA VALLEY FY 07/08 Community Srvc Funding Award 5,000.00 5,000.00
GENEALOGICAL
121239 01/03/2008 004274 TEMECULA VALLEY SECURITY locksmith services: Temeku Hills Park 85.00 85.00
CENTR
121240 01/03/2008 008379 THEATRE FOUNDATION, THE Gala 12/13/07 @ Theater 675.25 675.25
121241 01/03/2008 010276 TIME WARNER CABLE Dee high speed internet mpsc 44.95 44.95
121242 01/03/2008 004145 TIME WARNER TELECOM Dee City phones general usage 1,030.03 1,030.03
121243 01/03/2008 003633 TOLL ROADS, THE Jul-Dec '07 toll road usage 78.30 78.30
121244 01/03/2008 009436 TOOKE, MICHAEL Reimb: ICC Certification 170.00 170.00
Page:4
apChkLst Final Check List Page: 5
01/0312008 2:39:25PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121245 01/03/2008 001561 USA MOBILITY WIRELESS INC Dee paging/rental svcs 278.94 278.94
121246 01/03/2008 008517 UNITED SITE SERVICES OF 12/6/07-112/08 Rental:Main St Bridge 26.40 26.40
CA,INC
121247 01/03/2008 004261 VERIZON Dee xxx-0074 general usage 284.08
Dee xxx-3564 alann 65.34
Dee xxx-0714 PO Mall Alarm 34.80
Dee xxx-3984 M.Naggar 32.68
Dee xxx-6084 general usage 31.72 448.62
121248 01/03/2008 004789 VERIZON ONLINE Internet svcs/PD DSL 39.95 39.95
121249 01/03/2008 004864 VINEYARD OF THE NEWWINE- FY 07/08 Community Srvc Funding Award 5,000.00 5,000.00
121250 01/03/2008 007949 WESTERN ARTS ALLIANCE 1 yr membership dues:B.Beers 400.00 400.00
121251 01/03/2008 004774 WOODCREST UNIFORMS 1 Park Ranger VestlM.Clark 596.56
1 Park Ranger Vest/Po Jackson 596.56 1,193.12
121252 01/03/2008 000348 ZIGLER, GAIL computer purchase prgm 1,300.99 1,300.99
Grand total for UNION BANK OF CALIFORNIA: 154,309.51
PageS
apChkLst
01/0312008
2:39:25PM
Final Check List
CITY OF TEMECULA
Page: 6
68
checks in this report.
Grand Total All Checks:
154,309.51
Page:6
apChkLst Final Check List Page: 1
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA
Check # Date Vendor Description Amount Paid Check Total
985 01/10/2008 000245 PERS - HEALTH INSUR PREMIUM PERS Health Admin Cost Payment 77,504.31
Blue Shield HMO Payment 0.00 77,504.31
986 01/10/2008 000444 INSTATAX (EDD) State Disability Ins Payment 21,194.46 21,194.46
987 01/10/2008 000283 INSTATAX (IRS) Federal Income Taxes Payment 85,371.26 85,371.26
988 01/10/2008 001065 NATIONWIDE RETIREMENT Nationwide Retirement Payment 23,136.00 23,136.00
SOLUTION
989 01/10/2008 000246 PERS (EMPLOYEES' PERS ER Paid Member Contr Payment 122,323.87 122,323.87
RETIREMENT)
990 01/10/2008 000389 U S C M WEST (OBRA), OBRA - Project Retirement Payment 2,769.30 2,769.30
NATIONWIDE RETIREMENT
991 01/10/2008 000642 TEMECULA CITY FLEXIBLE Child Care Reimbursement Payment 9,969.75 9,969.75
121253 01/10/2008 003552 AFLAC AFLAC Cancer Payment 3,509.72 3,509.72
121254 01/10/2008 001700 A PLUS TEACHING MATERIALS misc supplies:tcsd tiny tot pgrm 81.40 81.40
121255 01/10/2008 007186 AB MAILING SOLUTIONS Mid-Season Mailer: Theater 2,936.25 2,936.25
121256 01/10/2008 008552 ADKINS DESIGN CONSULTING artwork design:cultural arts pgrm 864.38 864.38
121257 01/10/2008 008698 ADVANCED APPLIED 79S prk/ride engineering design 3,210.00 3,210.00
ENGINEERING
121258 01/10/2008 001916 ALBERT A WEBB ASSOCIATES Nov cnslt svcs:Santa Marg EIR 15,074.00
Nov cnslt svcs:Santa Marg EIR 744.36 15,818.36
121259 01/10/2008 009374 ALLEGRO MUSICAL VENTURES piano repair/maint: Theater 140.00 140.00
121260 01/10/2008 006915 ALLIE'S PARTY EQUIPMENT Rental equip: Holiday Parade 1,211.85 1,211.85
121261 01/10/2008 009767 AL TA LOMA CHARTER INC transportation:holiday light tour 12/12 520.16 520.16
121262 01/10/2008 004446 AMERICAN SOCIETY OF CIVIL Asce membrshp:A.Attar#206654 205.00 205.00
Page:1
apChkLst Final Check List Page: 2
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121263 01/10/2008 002187 ANIMAL FRIENDS OF THE Oct - Nov animal control services 26,000.00
VALLEYS
Animal control svcs:Evacuation Ctr 16,384.41 42,384.41
121264 01/10/2008 000101 APPLE ON E INC Temp help PPE 12/8 & 15 Jimenez 131.04 131.04
121265 01/10/2008 004623 AQUA TECH ENTERPRISES Chlorine tablets:tes pool 841.15 841.15
121266 01/10/2008 001323 ARROWHEAD WATER INC Bottled wtr svcs @ Mntc Fac 230.78
Bottled wtr svcs @ FOC 90.80
Bottled wtr svcs @ Library 67.41
Bottled wtr svcs: City Council 37.95
Bottled wtr svcs @ C. Museum 27.86
Bottled wtr svcs @ Skate Park 25.83
Bottled wtr svcs @ CRC 25.48
Bottled wtr svcs @ Theater 20.86
Bottled wtr svcs @ TV Museum 19.00
Bottled wtr svcs @ Chaparral Aquatics 13.19
Bottled wtr svcs @ PBSP 8.61
Bottled wtr svcs @ TCC 7.75
Bottled wtr svcs @ TES Pool 4.30 579.82
121267 01/10/2008 001445 ASSISTANCE LEAGUE OF FY 07/08 Comm Svc Funding Award 5,000.00 5,000.00
TEMECULA
121268 01/10/2008 004205 BALLET FOLKLORICO TCSD Instructor Earnings 332.50
TCSD Instructor Earnings 315.00
TCSD Instructor Earnings 280.00 927.50
121269 01/10/2008 011668 BANO, SARAH refund: Harveston rental 12/29 55.00 55.00
121270 01/10/2008 011448 BEARCOM OPERATING L.P. Radio rentals: Holiday Parade 552.20 552.20
121271 01/10/2008 002381 BEAUDOIN, LINDA Retirement Medical Payment 703.00 703.00
121272 01/10/2008 002541 BECKER CONSTRUCTION SRVS Street maint:wheel chair ramp Wlf Crk Dr 6,730.00 6,730.00
INC
121273 01/10/2008 011492 BENSON, PAMELA JEAN TCSD instructor fee: Art Wrkshp 250.00 250.00
121274 01/10/2008 004040 BIG FOOT GRAPHICS TCSD instructor earnings 420.00 420.00
121275 01/10/2008 010576 BOYS & GIRLS CLUB OF FY 07/08 Comm Svc Funding Award 5,000.00 5,000.00
Page2
apChkLst Final Check List Page: 3
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121276 01/10/2008 005827 BRATTON, CAROL S. Refund: Business License fee 35.00 35.00
121277 01/10/2008 003222 BROCKMEIER, CAROL Retirement Medical Payment 690.26 690.26
121278 01/10/2008 009082 C B C TECHNICAL INC misc lighting/sound supplies:Theater 334.88
misc lighting/sound supplies:Theater 297.39 632.27
121279 01/10/2008 011688 CAA BOSSTER CLUB INC. Refund: Security Depst: CRC 150.00 150.00
121280 01/10/2008 003138 CAL MAT PW patch truck materials 529.16
PW patch truck materials 196.32
PW patch truck materials 129.74 855.22
121281 01/10/2008 005321 CALIF ASSOC OF CODE Distressed Properties Sem:1124:Cole 65.00 65.00
121282 01/10/2008 010349 CALIF DEPT OF CHILD SUPPORT Support Payment Case # DF099118 25.00 25.00
121283 01/10/2008 004971 CANON FINANCIAL SERVICES, Fire Stn # 92 Copier Lease 182.55 182.55
INC
121284 01/10/2008 011542 CASCADE FIRE EQUIPMENT misc equip:fire vol # 84 399.13 399.13
COMPANY
121285 01/10/2008 010434 CATERERS CAFE Refreshments:Breakfast w/Santa 3,238.14 3,238.14
121286 01/10/2008 003775 CHAPARRAL HIGH SCHOOL FY 07/08 Comm Svc Funding Award 5,000.00 5,000.00
121287 01/10/2008 003775 CHAPARRAL HIGH SCHOOL Refund: Security Depst: MPSC 150.00 150.00
121288 01/10/2008 011661 CHAPMAN APPLIANCE SERVICE dish washer repair:TCC 705.00 705.00
INC
121289 01/10/2008 004405 COMMUNITY HEALTH CHARITIES Community Health Charities Payment 107.05 107.05
121290 01/10/2008 004414 COMMUNITY WORKS DESIGN Sept insp plan ck svcs: Planning 3,360.00
GROUP
Billing adj: Sept insp pin ck svcs 2,370.00
billing adj: Sept insp pin ck svcs -600.00 5,130.00
121291 01/10/2008 009905 COMPRISE TECHNOLOGIES INC Smart Access Mgr (SAM) Software 6,248.00
3 mnths Bluesocket support:Library 712.50 6,960.50
Page:3
apChkLst Final Check List Page: 4
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121292 01/10/2008 006303 CONDUIT NETWORKS, INC Microsoft Pwrpt Tmg: City Hall EE 2,160.00 2,160.00
121293 01/10/2008 011669 CREWS, THERESA refund:creative bgns Alexander 25.00 25.00
121294 01/10/2008 011678 CROSSROADS CHURCH OF THE FY 07/08 Comm Service Funding 1,000.00 1,000.00
121295 01/10/2008 008810 CROSSTOWN ELECTRICAL & Install:traffic monitoring cameras 4,770.00 4,770.00
DATA
121296 01/10/2008 003561 D F M ASSOCIATES Book: '08 CA Elections Code 155.16 155.16
121297 01/10/2008 004194 D L T SOLUTIONS INC Var. Sub scrip Renewals:AutoCAD 2008 2,206.01 2,206.01
121298 01/10/2008 001233 DANS FEED & SEED INC Hay & Straw bails:pw maint div 64.11 64.11
121299 01/10/2008 001393 DATA TICKET INC Nov Parking cittion processing svcs 3,129.70 3,129.70
121300 01/10/2008 003945 DIAMOND ENVIRONMENTAL Portable restroom: Holiday Parade 1,411.10
SRVCS
Portable restroom: RedhVV'k Prk 59.63
Portable restroom: Long Cyn Pk 59.63
Portable restroom: Veterans Pk 59.63
Portable restroom: Vail Rnch Pk 59.63
Portable restroom: Riverton Pk 59.63 1,709.25
121301 01/10/2008 000684 DIEHL EVANS & COMPANY LLP RDA Audit svcs: FY 06/07 2,900.00 2,900.00
121302 01/10/2008 002701 DIVERSIFIED RISK Dec 07 special events premiums 637.70 637.70
121303 01/10/2008 004192 DOWNS COMMERCIAL FUELING Fuel for City vehicles:TCSD 1,632.67
INC
Fuel for City vehicles:PW Mntc 1,404.76
Fuel for City vehicles:B&S 480.81
Fuel for City vehicles:PW/NPDES/CIP 394.48
Fuel for City vehicles:Code Enf 311.79
Fuel for City vehicles:Cashier's CkOut 234.55
Fuel for City vehicles:CIP 111.56
Fuel for City vehicles:CIP/City Van 106.68
Fuel for City vehicles:Police 34.51 4,711.81
121304 01/10/2008 000523 EASTERN MUNICIPAL WATER Dec 190304-02 Seraphina Rd 126.07 126.07
DIST
Page:4
apChklst Final Check List Page: 5
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121305 01/10/2008 000395 ECONOMIC DEVELOPMENT Otrly luncheon:1/24/08:M. Edwards 40.00 40.00
CORP
121306 01/10/2008 004829 ELLISON WILSON ADVOCACY Jan state lobbying svcs: CM 3,500.00 3,500.00
LLC
121307 01/10/2008 005692 ELMO, ANTHONY Retirement Medical Payment 703.00 703.00
121308 01/10/2008 011670 ENLOW, NANCY refund: light tour 12/14 10.00 10.00
121309 01/10/2008 005115 ENTERPRISE RENT A CAR INC transportation:sister ciities pgrm 646.50 646.50
121310 01/10/2008 011203 ENVIRONMENTAL CLEANING Dec public restroom maintCitywide 5,102.00 5,102.00
121311 01/10/2008 001056 EXCEL LANDSCAPE Mainline repairs:morrison homes 134.43
Mainline repairs:pavillion pointe 87.14 221.57
121312 01/10/2008 000165 FEDERAL EXPRESS INC 11/26-12/11 express mail svcs 270.85 270.85
121313 01/10/2008 003347 FIRST BANKCARD CENTER
NATIONAL LEAGUE OF CITIES RR RegistNlC Ann'l Conf:Roberts 455.00
NATIONAL LEAGUE OF CITIES JC Regist:NlC Ann'l Cf:3/8-12:WshgDC 420.00
CALIF CHAMBER OF COMMERCE GY '08 CA EE labor Posters 407.52
FALKNER WINERY GY Refreshments:Sister City Bdgt Mtg 357.13
COSTCO WHOLESALE GY Supplies:EE luncheon 12/6107 182.18
PA YPAL GR Bl Verisign Payflow Pro Transaction 59.95
MARIE CALLENDER GY Refreshments:Union Mtg 42.01 1 ,923.79
RESTAURANT 25
121314 01/10/2008 007274 FORGE, THE Refreshments:EE Otrly luncheon 4,248.37
refreshments:evac vol recognition 3,339.71 7,588.08
121315 01/10/2008 010325 FORT DEARBORN LIFE Voluntary Supp Life Insurance Payment 996.90 996.90
121316 01/10/2008 002982 FRANCHISE TAX BOARD Support Payment Case # 452379267 75.00 75.00
121317 01/10/2008 007866 G C S SUPPLIES INC Computer printers toner/cartridge 1,066.47 1,066.47
121318 01/10/2008 004514 G T S I CORP Panasonic Docking Station: IS 2,474.16 2,474.16
PageS
apChkLst Final Check List Page: 6
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121319 01/10/2008 007964 GALLERY PORTRAITS refund:grading depst TR31344 lots 1-10 995.00 995.00
PARTNERS LLC
121320 01/10/2008 000177 GLENNIES OFFICE PRODUCTS Office Supplies:Comm Svcs 774.20
INC
Office Supplies:Planning/Code Enf 489.97
Office Supplies:Fire/paramedics 307.60
Office Supplies:Finance Dept 282.23
Office Supplies:B&S 193.64
Office Supplies:CRC 168.87
Office Supplies:GISlIS 152.19
Office Supplies:Theater 141.15
Office Supplies:MPSC 109.38
Office Supplies:T\I Museum 102.06
Office Supplies:HR 54.58 2,775.87
121321 01/10/2008 005947 GOLDEN STATE OVERNIGHT Express Mail Service:Fire Prey. 35.27
Express Mail Service:Fire Prey. 24.52 59.79
121322 01/10/2008 003792 GRAINGER maintlrepairs supplies: Stn 84 71.47 71.47
121323 01/10/2008 000711 GRAPHICS UNLIMITED leisure activities brochures: TCSD 35,494.99
LITHOGRAPHY
Mid Season Mailer: Theater 2,312.44 37,807.43
121324 01/10/2008 004552 H M S CONSTRUCTION INC Rei Retention:Trffc Signal RdhwklJffrsn 33,791.56 33,791.56
121325 01/10/2008 005311 H20 CERTIFIED POOL WATER Nov maint srvcs:CRC & tes pools 900.00 900.00
SPCL.
121326 01/10/2008 000186 HANKS HARDWARE INC Hardware supplies: library 73.25
Hardware supplies: Fire Dept 1,258.44
Hardware supplies: Fire Dept 520.95 1,852.64
121327 01/10/2008 004188 HARRIS & ASSOCIATES Consulting srvcs:pavement rehab 11,550.00 11,550.00
121328 01/10/2008 001135 HEALTH POINTE MEDICAL Pre-employment Physicals: HR 25.00 25.00
GROUP INC
121329 01/10/2008 000963 HOGAN, DAVID Retirement Medical Payment 703.00 703.00
121330 01/10/2008 011049 HOSPICE OF THE VALLEY FY 07/08 Comm Svc Funding Award 5,000.00 5,000.00
121331 01/10/2008 007117 HOWE WELDING & FABRICATION Rei Retention:Ovrlnd Brdg Enhancement 17,099.84 17,099.84
Page:6
apChkLst Final Check List Page: 7
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121332 01/10/2008 000194 I C M A RETIREMENT-PLAN I C M A Retirement Trust 457 Payment 12,513.31 12,513.31
303355
121333 01/10/2008 006914 INNOVATIVE DOCUMENT Nov copier maintlrepair: Citywide 3,414.46 3,414.46
SOLUTIONS
121334 01/10/2008 003571 INTL ASSN OF PLUMBING AND '07 Plum/Mech Code Sem:1/22-23 350.00 350.00
121335 01/10/2008 010119 IRS-OIC Sup Pmt Offer # 1000497587 452379267 140.11 140.11
121336 01/10/2008 001186 IRWIN, JOHN TCSD instructor earnings 420.00
TCSD instructor earnings 222.60 642.60
121337 01/10/2008 011671 JOHNSON, BETTY refund: holiday lights tour 16.00 16.00
121338 01/10/2008 011672 JONES, INGRID refund: holiday lights tour 24.00 24.00
121339 01/10/2008 010824 KARMAN L TO Misc repairs: Library 2,929.73 2,929.73
121340 01/10/2008 004062 KUSTOM SIGNALS INC Equip repair & maint:pd radar gun 951.65 951.65
121341 01/10/2008 000209 L & M FERTILIZER INC Dec Equip repair & maintcsd maint 193.06 193.06
121342 01/10/2008 011673 LAZO, RACQU EL refund: "The Cat in the Hat" 12.98 12.98
121343 01/10/2008 000210 LEAGUE OF CALIF CITIES '08 League CA Cities mbrshp: City 22,172.00 22,172.00
121344 01/10/2008 000482 LEIGHTON CONSULTING INC Geotechnical dsgn: Civic Center 2,252.00 2,252.00
121345 01/10/2008 011680 LEISURE LIVING SUPERSTORE, Refund:Citations paid per Judge Knopf 305.23 305.23
INC
121346 01/10/2008 003726 LIFE ASSIST INC Paramedic Medical Supplies 627.25
Paramedic Medical Supplies 72.20 699.45
121347 01/10/2008 002933 LINSCOTT LAW & GREENSPAN hospital traffic study rpt: Planning 7,073.00 7,073.00
121348 01/10/2008 009617 LOTUS MUSIC PRODUCTIONS, sttlmt Euge Groove 1/4/08 8,111.70 8,111.70
INC.
121349 01/10/2008 004141 MAINTEX INC Custodial Supplies: Theater 47.32
Custodial Supplies: FOC 27.75 75.07
Page:?
apChkLst Final Check List Page: 8
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121350 01/10/2008 001967 MANPOWER TEMPORARY temp help wle 11/11 Fish, T. 250.32 250.32
SERVICES
121351 01/10/2008 000220 MAURICE PRINTERS INC 2000 TCC Presentation folders 2,006.22 2,006.22
121352 01/10/2008 006571 MELODY'S AD WORKS bluegrass consulting srvcs:RDA 1,000.00 1,000.00
121353 01/10/2008 003076 MET LIFE INSURANCE COMPANY MetLife Dental Insurance Payment 8,056.80 8,056.80
121354 01/10/2008 011440 MILLMORE'S WAA CREW city vehicle detailing srvcs:PW Depts 225.00 225.00
121355 01/10/2008 001384 MINUTEMAN PRESS business cards:M Naggar/M Edwards 233.92
bus.cards:J.BeauchampfTCC (blank) 134.27
business cardsN Lara/M Dilullo 86.74
business cards:S Dakin 83.25
qty 500 envelopes:B&S Dept 58.49 596.67
121356 01/10/2008 001892 MOBILE MODULAR 11/5-1214/07 modular bldg rental:TCC 832.40 832.40
121357 01/10/2008 000883 MONTELEONE EXCAVATING repair to chnl walls:Via Lobo Channel 33,368.00
repair to chnl walls:Via Lobo Channel 4,700.00 38,068.00
121358 01/10/2008 011676 MOORE, JAMES refund:HoIiday Lights Bus Tour 12/14 10.00 10.00
121359 01/10/2008 002257 MOST DEPENDABLE FOUNTAINS repair & maint facility:crc pool 413.68 413.68
121360 01/10/2008 000230 MUNIFINANCIAL Jan-Mar '08 assmnt eng srvcs:csd 5,715.62 5,715.62
121361 01/10/2008 001986 MUZAK -SOUTHERN CALIFORNIA Jan "on-hold" phone music:City Fac's 131.72 131.72
121362 01/10/2008 002925 NAPA AUTO PARTS Misc supplies:pw maint div 24.30
Misc supplies:pw maint div 24.03
Misc supplies:fire stn 84 13.13
Misc supplies:pw maint div 6.37 67.83
121363 01/10/2008 000845 NATIONAL LEAGUE OF CITIES 3/1/08-2/28/09 # 642 City mbrshp dues 6,439.00 6,439.00
121364 01/10/2008 005006 NBS GOVERNMENT FINANCE Spcl tax admin srvcs:Finance Dept 10,776.98
GROUP
Consulting srvcs:cfd 88-12 5,000.00 15,776.98
Page:8
apChkLst
01/1012008
3:58:58PM
Final Check List
CITY OF TEMECULA
Page: 9
Bank: union UNION BANK OF CALIFORNIA
(Continued)
Check # Date Vendor Description
Amount Paid
Check Total
121365 01/10/2008 004898 NEIGHBORHOOD HEAL THCARE FY 07/08 Community Srvc Funding Prgm
3,000.00
3,000.00
121366 01/10/2008 010504 NEXTEL COMMUNICATIONS Nov 26 - Dec 25,'07 cellular usage/equip
1,429.43
1,429.43
121367 01/10/2008 002037 NEXUS INTEGRATION SERVICES Network Client Services:I.S.
505.02
505.02
121368 01/10/2008 002139 NORTH COUNTY TIMES Dec public ntc ads:Pln/City Clerk 1,008.62 1,008.62
121369 01/10/2008 006140 NORTH JEFFERSON BUSINESS Jan-Mar assn dues:F.V.lntchng xx17 345.45 345.45
121370 01/10/2008 010289 NUMARA SOFTWARE INC 10/21/07-10/20/08 supportfTrack-it:l.S. 4,079.68 4,079.68
121371 01/10/2008 009570 o C B REPROGRAPHICS dup. blueprints:Winchester Rd/B&S Dept 89.40 89.40
121372 01/10/2008 011679 OAK GROVE INSTITUTE FY 07/08 Community Srvcs Funding 2,000.00 2,000.00
FOUNDATION
121373 01/10/2008 002292 OASIS VENDING misc supplies:foc bldg 151.10 151.10
121374 01/10/2008 003964 OFFICE DEPOT BUSINESS SVS office supplies:Central Srvcs 149.08
DIV
office supplies:Police mall stn 126.85 275.93
121375 01/10/2008 006721 OFFICEMAX - A BOISE COMPANY office supplies:finance 158.02
memory cards:police traffic div 151.60 309.62
Page:9
apChkLst Final Check List Page: 10
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121376 01/10/2008 002105 OLD TOWN TIRE & SERVICE City Vehicle RepairlMaint Sves 696.14
City Vehicle Repair/Maint SVes 454.92
City Vehicle Repair/Maint SVes 238.04
City Vehicle Repair/Maint SVes 178.84
City Vehicle Repair/Maint SVes 140.39
City Vehicle Repair/Maint SVes 135.09
City Vehicle Repair/Maint SVes 135.09
City Vehicle Repair/Maint SVes 135.09
City Vehicle Repair/Maint SVes 91.25
City Vehicle Repair/Maint SVes 77.37
City Vehicle Repair/Maint SVes 77.37
City Vehicle Repair/Maint SVes 77.37
City Vehicle Repair/Maint SVes 77.37
City Vehicle Repair/Maint SVes 75.00
City Vehicle Repair/Maint SVes 64.60
City Vehicle Repair/Maint SVes 34.27
City Vehicle Repair/Maint SVes 34.27
City Vehicle Repair/Maint SVes 34.27
City Vehicle Repair/Maint SVes 34.27
City Vehicle Repair/Maint SVes 34.27 2,825.28
121377. 01/10/2008 001354 PC MAGAZINE 1 yr subseription:lnfo Sys 39.97 39.97
121378 01/10/2008 005152 PACIFIC PRODUCTS & SERVICES Sign Post Install & Repair:City Wide 5,785.94 5,785.94
121379 01/10/2008 010547 PARKS, RON Retirement Medical Payment 703.00 703.00
121380 01/10/2008 011683 PARRY, WALTER T. refund:business license fee 35.00 35.00
121381 01/10/2008 002099 PASCOE MANAGEMENT LLP Jan restroom rental:old town 826.00 826.00
121382 01/10/2008 006117 PEONY CHINESE CUISINE refreshments:holiday parade 12/14 70.30 70.30
121383 01/10/2008 002331 PEP BOYS INC Mise supplies:pw maint div 74.93 74.93
121384 01/10/2008 001958 PERS LONG TERM CARE PERS Long Term Care Payment 305.56 305.56
PROGRAM
121385 01/10/2008 010338 POOL & ELECTRICAL PRODUCTS pool supplies & ehemieals:aquaties 1,353.87 1,353.87
INC
121386 01/10/2008 002185 POSTMASTER annual p.o. box fee #9033 1,100.00 1,100.00
Page:10
apChkLst Final Check List Page: 11
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121387 01/10/2008 007771 PPSN CORPORATION refund:sec.depositlcrc 12121/07 150.00 150.00
121388 01/10/2008 005820 PRE-PAID LEGAL SERVICES INC PrePaid Legal Services Payment 512.15 512.15
121389 01/10/2008 004529 QUAID TEMECULA HARLEY- Dec repair & maint veh:P.D. motorcycles 6,060.22 6,060.22
DAVIDSON
121390 01/10/2008 000262 RANCHO CALIF WATER DISTRICT Various TCSD Water Meters 4,432.84
Various TCSD Water Meters 1,172.58
Various PWWater Meters 690.18
Various Fire Water Meters 402.34
Various RDA Water Meters 76.00
Dec 01-08-38009-0 Fire Stn 92 53.46 6,827.40
121391 01/10/2008 002654 RANCHO FORD LINCOLN City veh repair & maintcode enforce 15.00 15.00
MERCURY
121392 01/10/2008 005849 READY SET GROW PRESCHOOL refund:sec.depositlcrc 12110/07 150.00 150.00
121393 01/10/2008 011684 REGALADO, SAN DY refund:business license fee 35.00 35.00
121394 01/10/2008 010087 RIGGS & RIGGS INC Apprasial sIYcs:Pech Pkwy ImplY ph II 4,500.00 4,500.00
121395 01/10/2008 000406 RIVERSIDE CO SHERIFFS DEPT Sept 13 - Oct 1 O:law enforcement 1,147,683.78 1,147,683.78
121396 01/10/2008 000406 RIVERSIDE CO SHERIFFS DEPT Bicycle Patrol 1/8-11/083 Deputies 657.00 657.00
121397 01/10/2008 000406 RIVERSIDE CO SHERIFFS DEPT response trng 1/14-153 Deputies 552.00 552.00
121398 01/10/2008 000406 RIVERSIDE CO SHERIFFS DEPT Tri.Collision Invst.1/28-211/08 N.Farley 151.00 151.00
121399 01/10/2008 011101 RIVERSIDE LAND Nov consulting sIYcs:Open Space 4,782.73 4,782.73
CONSERVANCY
121400 01/10/2008 011674 ROBINETT, LAURA refund: Journal of William T. Emerson 10.95 10.95
121401 01/10/2008 011685 ROBLEDO, VELMA B. refund:business license fee 35.00 35.00
Page:11
apChkLst Final Check List Page: 12
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121402 01/10/2008 003001 ROSS FENCE INC. Res ImplY Prgm: Hurdato, Antonia 3,500.00 3,500.00
121403 01/10/2008 001942 S C SIGNS Dec public ntc sign postings: Pin 935.00 935.00
121404 01/10/2008 004598 S T KARCHITECTURE INC Noy dsgn:Wolf Creek Fire Stn 92 1,863.75 1 ,863.75
121405 01/10/2008 007582 SAFEGUARD DENTAL & VISION SafeGuard Vision Plan Payment 1,093.33 1,093.33
121406 01/10/2008 006815 SAN DIEGO, COUNTY OF Support Payment Account # 581095025 12.50 12.50
121407 01/10/2008 011686 SAPPINGTON, LEE refund:sec.depositltcc 12/17/07 150.00 150.00
121408 01/10/2008 011511 SCUBA CENTER TEMECULA TCSD Instructor Earnings 420.00 420.00
121409 01/10/2008 010089 SECURITAS SECURITY SRVCS 12/21-27/07 security sIYcs:stn 95 1,452.16
USA
12/14-20/07 security sIYcs:stn 95 1,357.96 2,810.12
121410 01/10/2008 009568 SEW WHAT? INC. Banners:theater 1,859.76 1,859.76
121411 01/10/2008 011675 SHADY ACRE refund:Holiday Lights Bus Tour 12/14 9.00 9.00
121412 01/10/2008 008529 SHERIFF'S CIVIL DIV - CENTRAL Support Payment 100.00 100.00
121413 01/10/2008 008529 SHERIFF'S CIVIL DIV - CENTRAL Support Pmt LO File # 2007053052 36.96 36.96
121414 01/10/2008 009213 SHERRY BERRY MUSIC Jazz @ the Merc 1/3/08 115.50 115.50
121415 01/10/2008 009746 SIGNS BY TOMORROW Signs:Ronald Reagan Sports Park 321.96 321.96
121416 01/10/2008 004814 SIMON WONG ENGINEERING INC Noyeng sIYcs:main st bridge 2,634.00 2,634.00
121417 01/10/2008 000645 SMART & FINAL INC Misc rec supplies:mpsc 224.75
Misc rec supplies:high hopes 96.69 321.44
Page:12
apChkLst Final Check List Page: 13
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121418 01/10/2008 000537 SO CALIF EDISON Jan 2-05-791-8807 various mtrs 8,008.59
Dee 2-28-629-0507 Library 5,847.52
Dee 2-00-397-5042 City Hall 5,424.38
Jan 2-27-805-3194 Theater 3,216.06
Dee 2-29-223-8607 Old Twn PED 2,266.72
Dee 2-00-397-5067 various mtrs 1,924.95
Dee 2-29-224-0173 Fire Stn 1,850.42
Dee 2-02-502-8077 Maint Fac 1,228.80
Dee 2-29-295-3510 Waif Vlly 970.32
Jan 2-20-798-3248 C. Museum 880.86
Dee 2-18-937-3152 T .Museum 494.81
Dee 2-19-171-8568 Wedding Chpl 82.28
Dee 2-29-458-7548 Wolf Crk PED 67.74
Dee 2-29-807-1093 Diaz Rd Irrigation 47.28
Dee 2-29-807-1226 Diaz Rd Irrigation 45.55
Dee 2-14-204-1615 Front st Rdio 41.67
Jan 2-29-974-7899 Ynez Rd LS-3 41.37
Jan 2-29-974-7568 Ynez Rd TC-1 39.81
Dee 2-29-953-8082 Wolf Valley 22.25
Dee 2-29-953-8249 Wolf Crk Dr PED 15.36
Dee 2-29-953-8447W1fVlly Rd PED 15.36
Dee 2-29-657-2332 Redwood Rd PED 15.36 32,547.46
121419 01/10/2008 001212 SO CALIF GAS COMPANY Dee 091-085-1632-0 T.E.S. Pool 3,445.76 3,445.76
121420 01/10/2008 000519 SOUTH COUNTY PEST CONTROL Dee pest control services:City Fac's 583.00
INC
pest control srvcsVillages/Corte 84.00
Dee pest control services:fire stn 73 48.00
Dee pest control services:fire stn 92 42.00 757.00
121421 01/10/2008 011639 SPORTS BOOSTERS INC Support ad:chaparral high sprts pgrm 200.00 200.00
121422 01/10/2008 005786 SPRINT Nov 26 - Dee 25,'07 cellular usage/equip 8,643.85 8,643.85
121423 01/10/2008 007762 STANDARD OF OREGON Mandatory Life Insurance Payment 11,276.75 11,276.75
121424 01/10/2008 008023 STATER BROTHERS MARKETS Mise goods & toys:spark of love pgrm 600.00 600.00
121425 01/10/2008 011687 STEPHENS, CHRISTINE refund:sec.depositlcrc 12/15/07 400.00 400.00
121426 01/10/2008 008373 SUN BEL T RENTALS INC Light Tower Rentals-'07 HaI.Parade 3,860.01
Light Tower Rentals-'07 Hol.Parade 2,345.88 6,205.89
Page:13
apChkLst Final Check List Page: 14
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121427 01/10/2008 000305 TARGET BANK BUS CARD SRVCS Misc toys:spark of love pgrm 1,301.56
Teen program supplies:csd rec pgrm 26.80 1,328.36
121428 01/10/2008 001547 TEAMSTERS LOCAL 911 Union Dues Payment 5,199.00 5,199.00
121429 01/10/2008 010679 TEMECULA AUTO City vehicle repair/maint:Paramedics 188.81 188.81
REPAIR/RADIATOR
121430 01/10/2008 008292 TEMECULA DIESEL AUTO & truck repair:pw maintenance div 502.26
TRUCK
truck repair:pw maintenance div 225.76 728.02
121431 01/10/2008 000168 TEMECULA FLOWER CORRAL sunshine fnd/cntrpieces-brkfst w/Snta 523.45 523.45
121432 01/10/2008 010848 TEMECULA PLANTSCAPE Dec lease pmt:plants @ library 400.00 400.00
121433 01/10/2008 000307 TEMECULA TROPHY COMPANY Proclamation Cert. Holders - Council 476.26
recognition plaqueslgavels:council 285.27
name badges:Naggar/EdwardslFox 25.70
name badge:McCracken 8.62 795.85
121434 01/10/2008 007340 TEMECULA VALLEY FIRE EQUIP. fire ext recharge: pw dept. 119.00 119.00
CO
121435 01/10/2008 011677 TEMECULA VALLEY PEOPLE FY 07/08 Community Srvcs Funding 5,000.00 5,000.00
121436 01/10/2008 000306 TEMECULA VALLEY PIPE & plumbing supplies: crc 493.54 493.54
SUPPLY
121437 01/10/2008 003067 TEMECULA VALLEY R V SERVICE repair & maint:Police command post 667.40 667.40
121438 01/10/2008 004274 TEMECULA VALLEY SECURITY locksmith services: theater 95.00 95.00
CENTR
121439 01/10/2008 011682 TEMECULA VL Y refund:sec.depositlmpsc 12129/07 150.00 150.00
ENTERTAINMENT AA
121440 01/10/2008 000316 THORNHILL, GARY Retirement Medical Payment 703.00 703.00
121441 01/10/2008 003862 THYSSENKRUPP Jan-Mar elevator maint inspectCty Facs 2,040.00 2,040.00
ELEVATOR.BRNCH 37
121442 01/10/2008 010276 TIME WARNER CABLE Jan high speed internet City Hall 183.38
Dec high speed internet CW 54.95 238.33
Page:14
apChkLst Final Check List Page: 15
01/1012008 3:58:58PM CITY OF TEMECULA
Bank: union UNION BANK OF CALIFORNIA (Continued)
Check # Date Vendor Description Amount Paid Check Total
121443 01/10/2008 000668 TIMMY D PRODUCTIONS INC Announcer: 2007 light parade 300.00 300.00
121444 01/10/2008 009912 U R S CORPORATION PE 11/9/07 eng srvcs:W.Bypass 4,755.13 4,755.13
121445 01/10/2008 000325 UNITED WAY United Way Charities Payment 73.00 73.00
121446 01/10/2008 009543 VAIL RANCH RESTORATION FY 07/08 Community Srvc Funding Prgm 1,000.00 1,000.00
ASSOCIA, (VARRA)
121447 01/10/2008 004261 VERIZON Dee xxx-5706 Field Ops Cntr 294.06
Dee xxx-3526 fire alarm 98.03
Dee xxx-2016 reverse 911 95.18
Dee xxx-9897 general usage 89.48
Dee xxx-5275 PO DSL 33.73
Dee xxx-7786 C. \/\/ashington 33.46
Dee xxx-5696 Sports Complex 32.68
Dee xxx-2676 general usage 32.68 709.30
121448 01/10/2008 004279 VERIZON CALIFORNIA INC. Dee access-(EQN) C. Mus.phone line 656.45
Dee access-(E05) CRC phone line 355.20 1,011.65
121449 01/10/2008 004789 VERIZON ONLINE Dee Internet svcs xx9647@ Library 439.95 439.95
121450 01/10/2008 001342 WAXIE SANITARY SUPPLY INC custodial supplies: paloma del sol park 583.66 583.66
121451 01/10/2008 002109 WHITE CAP INDUSTRIES INC maint supplies: pw maintenance 769.83 769.83
121452 01/10/2008 011630 WOLFF LANG CHRISTOPHER Nov dsgn srvcs:Old Twn Gym Architect 850.80 850.80
(WLC)
121453 01/10/2008 007085 ZUNA, JOHN PAUL Reimb:ICC Certification 70.00 70.00
Grand total for UNION BANK OF CALIFORNIA: 2,068,906.07
Page:15
apChkLst
01/1012008
3:58:58PM
Final Check List
CITY OF TEMECULA
Page: 16
208
checks in this report.
Grand Total All Checks:
2,068,906.07
Page:16
ITEM NO.3
Approvals
City Attorney
Director of Finance
City Manager
~
~
CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
William G. Hughes, Director of Public Works
DATE:
January 22, 2008
SUBJECT:
First Amendment to the Purchase and Installation Agreement with GM Business
Interiors for the Maintenance Facility/Field Operations Center - Phase II, Project
No. PW03-06
PREPARED BY:
Greg Butler, Deputy Director of Public Works - CIP
David McBride, Senior Engineer - CI P
RECOM M ENDA TION: That the City Council approve the First Amendment to a Purchase and
Installation Agreement with GM Business Interiors, in the amount of $9,335.44 for the Maintenance
Facility/Field Operations Center and authorize the Mayor to execute the Amendment.
BACKGROUND: On August 28, 2007, City Council approved a Purchase and
I nstallation Agreement with GM Business I nteriors, in the amount of $188,166.60 and authorized a
modest contingency amount of $5,000 for workstations and furnishing within the Field Operation
Center. To date Staff has authorized expenditure of $782.80 of the contingency for reconfiguration
of the power supply to certain workstations.
As we have occupied the facility over the last few months we have determined the need to purchase
four additional tables, eleven additional file and storage cabinets, one additional workstation chair
and to provide the labor to reconfigure a workstation into two workstations and to provide screening
of certain specialized/sensitive work functions within the space available. GM Business Interiors has
provided a quote of $9,335.44 for the aforementioned items and staff has reviewed their quote found
it to cost effective. GM has performed very well on this and other City projects.
FISCAL IMPACT: The Maintenance Facility/Field Operations Center project is funded
through Capital Project Reserves, Development Impact Fees, and Community Facilities District
funds. The total cost of the original Agreement is $193,166.60, which includes a contingency of
$5,000 (2.7%). This First Amendment is for an amount not to exceed $9,335.44, for a total
Agreement amount not to exceed $202,502.04. Adequate Funds are available within Account No.
210-165-742-5601 for the recommended actions.
ATTACHMENTS:
First Amendment
FIRST AMENDMENT TO THE PURCHASE AND INSTALLATION AGREEMENT
BETWEEN CITY OF TEMECULA AND G/M BUSINESS INTERIORS
FOR OFFICE FURNITURE
PROJECT NO. PW03-06
THIS FIRST AMENDMENT is made and entered into as of January 22nd, 2008 by and
between the City of Temecula, a municipal corporation ("Agency") and GM Business Interiors
("Contractor"). In consideration of the mutual covenants and conditions set forth herein, the
parties agree as follows:
1. This Amendment is made with respect to the following facts and purposes:
A. On August 28, 2007 the City and Contractor entered into that certain
agreement entitled "Purchase and Installation Agreement Between the City of Temecula and
G/M Business Interiors for Office Furniture Project NO. PW03-06 ("Agreement") in the amount
of $188,166.60.
B. The parties now desire to increase the payment for additional furnishings
and reconfiguration of certain workstations in the amount of Nine Thousand Three Hundred
Thirty Five Dollars and Forty Four Cents ($9,335.44) and amend the Agreement as set forth
in this Amendment.
2. Section 2 Purchase/Installation Price of the Agreement is hereby amended to
read as follows:
"The Purchase and Installation price which City agrees to pay to Contractor for
additional office furniture and installation service is Nine Thousand Three Hundred
Thirty Five Dollars and Forty Four Cents ($9,335.44) for a total agreement amount
of One Hundred Ninety Seven Thousand Five Hundred Two Dollars Four Cents
(197,502.04). The Purchase price is final and shall be paid by the City to Contractor
upon completion of the installation."
3. Section 3 Scope of Work of the Agreement is hereby amended by the additional
purchase and installation of office furniture and reconfiguring of office workspaces as identified
in attachment A.
4. "Exhibit "A" to the Agreement is hereby amended by adding the items set forth on
Attachment "A" to this Amendment, which is attached hereto and incorporated herein as
though set forth in full."
5. Except for the changes specifically set forth herein, all other terms and conditions
of the Agreement shall remain in full force and effect.
C\Program Files (x86)\Neevia.Com\Document Converter\temp\869017.doc
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be
executed the day and year first above written.
CITY OF TEMECULA
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, MMC, City Clerk
Approved As to Form:
Peter M. Thorson, City Attorney
CONSULTANT:
G/M Business Interiors
1099 W. La Cadena Drive
Riverside, CA 92501
(800) 686-6583 Phone
(951) 684-0837 Fax
Bill Easley, CFO
Giang Nguyen, Account Manager
(Two Signatures Required For Corporations)
2
C\Program Files (x86)\Neevia.Com\Document Converter\temp\869017.doc
ATTACHMENT "A"
DESCRIPTION OF FURNITURE AND INSTALLATION / SCOPE OF WORK
G/M Business Interiors Quotation 41730 (Dated 12/28/07)
3
C\Program Files (x86)\Neevia.Com\Document Converter\temp\869017.doc
GfM I ~~
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Quotation
41730
CITY OF TEMECULA
ATTN ACCOUNTS PAYABLE
POBOX 9033
TEMECULA
CA
92589
CITY OF TEMECULA
43200 BUSINESS PARK DRIVE
POBOX 9033
TEMECULA
CA
92589
GREG BUTLER
Phone (951 )694-6411
Fax (951 )693-3929
GREG BUTLER
Phone (951 )694-6411
Fax (951 )693-3929
I acknowledge that I have inspected color samples, fabrics and finishes specified for the products included in this order. I am satisfied
that the products as specified are suitable for my intended purpose. I am aware that this is a custom order and is non-returnable.
* Quotation is valid for 60 days *
Approved by:
Sianature
Print Name
Date
Product Counts:
Systems
o Desk Units
o Tables
4 Files 11 Chairs
1 Storage
o Ancillary
o
Product Summary / Scope of Work
ORDER FOR HERMAN MILLER STORAGE AND TABLES
FOR MAINTENANCE FACILITIES ADD ON STORAGE, TABLES AND CHAIR
SCOPE OF WORK
1) G/M TO RECEIVE AND INSPECT
2) G/M TO DELIVER AND INSTALL
3) PLEASE CONTACT GREG BUTLER BEFORE DELIVERY.
4) G/M TO RECONFIGURE EXISTING RECEPTION AREA
~; r:e] ::J~tcJ :::(ef~l =1 I ~ I =- ~""'I
Qty.
HERMAN MILLER
LOT
Delivery Method List List Ext
Warehouse 17,359.00 17,359.00
Hot Rush Date Non-Tax Install Taxable Install
.00 .00
Dsa'es Tax
Exempt
Sell
Sell Ext
Manufacturer
Model #
7,735.91
7,735.91
(4) EA TABLE, SQUARE EDGE, RECT TOP 240 X nvv
(4) EA STORAGE CASE 36W X 200 X 26-1/4H
(5) EA LATERAL FILE 2-HIGH
(1) EA MIRRA WORK CHAIR
(2) EA LATERAL FILE 3-HIGH
SEE ATTACHED BILL OF MATERIALS
Freight Design Fee
.00 .00
Account Executive: Giang Nguyen (gnguyen@gmbineV
AMA Lindsay Waitschies (lw@gmbineV
Project Designer:
Page: 1 of 2
Fax:
G/M Quotation # 41730
Model #
Delivery Method List List Ext
.00 .00
Hot Rush Date Non-Tax Install Taxable Install
1,000.00 .00
(ifsales Tax
Exempt
Manufacturer
Qty.
G/M SERVICES
LOT
RECONFIGURATION OF EXISTING RECEPTION AREA
NEW FROM ()
.t1I)H : (rranMiller
Product Subtotal:
Systems Installation (Taxable)
Freight (Taxable)
Delivery and Install (Non-Taxable)
G/M Design Services (Non-Taxable)
Taxable Subtotal:
Non-Taxable Subtotal:
Sales Tax (7.750%)
designed by Douglas Ball
Total:
~:::t::l'J[~~""
Sell
Sell Ext
.00
.00
Freight
Design Fee
.00
.00
$7,735.91
$0.00
$0.00
$1,000.00
$0.00
$7,735.91
$1,000.00
$599.53
$9,335.44
Account Executive: Giang Nguyen (gnguyen@gmbineV
AMA Lindsay Waitschies (lw@gmbineV
Project Designer:
Page: 2 of 2
Fax:
~ A
ED
8
CITY OF TEMECULA
MAINTENANCE FACILITIES ADD ON
Quote # 41730
Manufacturer: HERMAN MILLER
PO#
Sales Order #
12/27/2007
42647 PM
Discount %
STORAGE CABINETS
Item
Qty
Prod u ct
List Price
Unit Extended
Sell Price
Unit Extended
4 DL221.2472L 1,375.00 5,500.00 481.25 1,925.00 65.00 %
+Tbl Desk,Sq-Edge Rect,Lam 24D 72W
Top/Edge Finish . DO . +desert
Base Finish . 81 . +graphite
Casters/G Iides . 87 . +glides
Tag:
2 4 46-3620-29 778.00 3,112.00 381.22 1,524.88 51.00 %
+Stg Case,Std Pull 36W 20D CaseHgt 26 1/4H
Paint/Steel Type . TS . +smooth paint on textured steel
Surface Finish . EH . +metallic bronze
Interior . NS1 . +1 shelf total
Lock/Doors . KA . +keyed alike, black
Top . TL . +1 1/4"-high laminate top with vinyl edg
Top Finish . DO . +desert
Edge Finish . WN . +warm grey neutral
Base Height . B2 . +1 1/2"-high base
Tag:
3 5 26-3620-2 1 ,004.00 5,020.00 491.96 2,459.80 51.00 %
+Lateral File Std Pull 2-High 36W 20D
Paint/Steel Type . TS . +smooth paint on textured steel
Surface Finish . EH . +metallic bronze
Top . TL . +1 1/4"-high laminate top with vinyl edg
Top Finish . DO . +desert
Edge Finish . WN . +warm grey neutral
Module Selection . N . +fixed front 11-3/4
Interior Selection . gp . +Front to Back Hanging
Lock . KA . +keyed alike
Module Selection tr2 . N . +fixed front 11-3/4
Interior Selection # . gp . +Front to Back Hanging
Counterweight . CB . +counterweight
Base Selection . B2 . +Base 1-1/2 in H
Tag:
Account Executive: Giang Nguyen
AMA: Lindsay Waitschies
Project Designer:
Page: 1
~ A
ED
8
STORAGE CABINETS
CITY OF TEMECULA
MAINTENANCE FACILITIES ADD ON
Quote # 41730
Manufacturer: HERMAN MILLER
PO#
Sales Order #
12/27/2007
42647 PM
Discount %
Item
Qty
Prod u ct
MR123AAM 1,131.00 1,131.00 554.19
+Wk Chr,Mirra,Std-Ht,Tlt Lim/Ang,Adj Arms/Seat,TriFlex Back
Back Support Option . AJ . +adjustable lumbar support
Base/Frame Finish . 81 . +graphite
Casters/Glides . C7 . +2 1/2" caster, black yoke, hard floors
Back Finish . 81 . +graphite
Arm pad Finish . BK . +black
AireWeave Suspensior . 3Q . +aireweave
aireweave . 11 . +aireweave graphite
Tag:
4
5
2
26-3620-3
+Lateral File Std Pull 3-High 36W 20D
51.00 %
Paint/Steel Type
Surface Finish
Top
Top Finish
Edge Finish
Module Selection
Interior Selection
Lock
Module Selection tr2
Interior Selection #
Module Selection #3
Interior Selection #
Counterweight
Base Selection
Tag:
ZLAB
List Price
Unit Extended
Sell Price
Unit Extended
554.19
51.00 %
1,298.00
2,596.00
636.02
1,272.04
. TS
. EH
. TL
. DO
. WN
. E
. gp
. KA
. E
. gp
. E
. gp
. CB
. B2
. +smooth paint on textured steel
. +metallic bronze
. +1 1/4"-high laminate top with vinyl edg
. +desert
. +warm grey neutral
. +fixed front 13-1/8
. +Front to Back Hanging
. +keyed alike
. +fixed front 13-1/8
. +Front to Back Hanging
. +fixed front 13-1/8
. +Front to Back Hanging
. +counterweight
. +Base 1-1/2 in H
6 ZLAB1 .00 .00 %
Desig n Charges
. .
Tag: ZLAB
7 ZLAB2 .00 .00 %
Install Charges
. .
Tag: ZLAB
Account Executive: Giang Nguyen
AMA: Lindsay Waitschies
Project Designer:
Page: 2
~ A
ED
STORAGE CABINETS
8
CITY OF TEMECULA
MAINTENANCE FACILITIES ADD ON
Quote # 41730
Manufacturer: HERMAN MILLER
PO#
Sales Order #
12/27/2007
42647 PM
Discount %
Item
Qty
List Price
Unit Extended
Sell Price
Unit Extended
ZLAB
Prod u ct
8 ZLAB3 .00 .00 %
other Charges
. .
Tag: ZLAB
Product Subtotal: $7,735.91
Account Executive: Giang Nguyen
AMA: Lindsay Waitschies
Project Designer:
Page: 3
ITEM NO.4
Approvals
City Attorney
Director of Finance
City Manager
~
~
CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Aaron Adams, Assistant City Manager
DATE:
January 22, 2008
SUBJECT:
Approve the Sponsorship Request for the 2008 Temecula Spring Rod Run
PREPARED BY:
Gloria Wolnick, Marketing Coordinator
RECOMMENDATION: That the City Council approve the 2008 Temecula Spring Rod Run
Sponsorship Agreement with P & R Foundation and authorize the Mayor to execute the Agreement.
BACKGROUND: Staff has received a sponsorship request from P & R Foundation to
provide city support costs in the amount up to $33,467 for the 2008 T emecula Spring Rod Run to be
held on March 6 - 8, 2008. The event will serve as a fundraiser with approximately 65% of the net
proceeds directed towards the Boys and Girls Club of Southwest County.
The City of T emecula hosts a wide array of special events year-round all adding to its rich quality of
life. Residents and visitors look forward to attending these popular events each year and the events
help make Temecula the unique community that it is.
The annual special events have proven to be very effective in getting exposure for Temecula both
on a local and national level. The events increase tourism revenue for the City's restaurants, hotels,
shopping centers and wineries.
Due to the fact that the Rod Run promotes tourism in Temecula, the City support services would
come from the General Fund's budget. There will be no commissions, consultant fees and/or
salaries paid to any party from the City of Temecula's sponsorship.
2008 Temecula SprinQ Rod Run
The 2008 T emecula Spring Rod Run will begin on Thursday, March 6th with a concert and auction to
benefit The Boys & Girls Club of Southwest County at the Temecula Stampede. The Poker Run
and evening car cruise will be held on Friday. On Saturday, the Show & Shine and the Awards
Ceremony will be held. The 2008 Rod Run will primarily benefit The Boys & Girls Club of Southwest
County as well as various charities in the Temecula area.
The estimated attendance is projected to be between 55,000 to 60,000 people. There will be a
cross section of approximately 650 classic cars, special interest vehicles, hot rods, and custom cars.
No alcohol will be served or sold at this event.
Promotion for the 2008 event will include newspaper, radio, television, magazine, posters and
Internet sites (www.pnrevents.com and various car show web sites). In addition, the Temecula
Valley Convention & Visitors Bureau will promote the car show through a mailing to approximately
2,200 car owners. P & R Foundation will have a mailing directed to various Temecula businesses.
2007 Temecula Sprinq Rod Run
To kick-off the 2007 Rod Run, a dinner and auction "Cruising for Kids" was held at South Coast
Winery. The fundraiser benefited The Boys & Girls Clubs of Southwest County. George Barris
received the Lifetime Achievement Award for his career in custom car building, and MovielTV
Recording Star Bobby Sherman and World Class Drag Racer Tommy Ivo was on hand to sign
autographs. There were 300 that attended the fundraiser.
The 2007 Temecula Spring Rod Run served as a fundraiser providing over $22,350 to local
nonprofit organizations including:
Boys & Girls Clubs of Southwest County
Temecula-area Boy Scouts
United States Marine Corps Ball Fund
Hi Hopes
$15,000 +
5,000
1,600
750
Total
$22,350
In addition, booth space was donated to various non profits and other organizations including
Wishes for Children, California Highway Patrol, and others.
The attendance at the 2007 Temecula Spring Rod Run was estimated between 55,000 to 60,000
people for the day and a half event. Approximately 650 registered cars and 60 vendors participated.
There were 70 trophies awarded at the "Awards of Excellence" ceremony.
P & R Foundation staged several activities to enhance the event. The Monkees Tribute Band, Day
Dream Believers, performed at the Stampede. George Barris, one of the world's most famous car
builders, brought the Monkee Mobile which was a big attraction. Alfred DeMiro, builder of a $2
million production car was in attendance and brought his Clenet.
The 2007 Spring Rod Run was advertised through a mailing to approximately 2,000 car owners.
Other advertising included newspaper, television, and radio ads. The event was also promoted via
the Internet through various car show web sites as well as P & R Foundation's web site. Posters
were displayed throughout Temecula.
FISCAL IMPACT: The city-support costs of $33,467 forthe 2008 Temecula Spring Rod Run are
included in the FY2007-08 Operating Budget of the various support departments.
The Economic Development Subcommittee of the City Council (Council Member Roberts and
Council Member Washington) has recommended approval of these amounts.
ATTACHMENTS:
Attachment A - 2008 Sponsorship Package
Attachment B - 2008 City Support Services and Estimated Costs
Attachment C - 2008 Budget and Event Overview
Attachment D - 2007 Temecula Spring Rod Run Recap
Attachment E - 2008 Sponsorship Agreement/Model Conditions of Approval
ATTACHMENT A
CITY OF TEMECULA SPONSORED BENEFITS
The City of Temecula's benefits as a Presenting Sponsor of the Temecula Spring Rod
Run includes the following:
· City log%r name will appear on all flyers, advertisements, poster, and event t-
shirts
. City name on all press releases
· City of Temecula advertisement in the official program
. 10 event t-shirts
ATTACHMENT B
2008 Spring Temecula Rod Run
City Support Services and Estimated Costs
Below are the estimated City generated services and their costs provided to P & R
Foundation for the "2008 Spring Temecula Rod Run."
Staffing in various classifications is dependent upon event configuration and anticipated
needs.
Police Services
Service costs: $16,517.00
Fire Services
Service costs: $ 4,400.00
Public Works
Service costs: $ 7,200.00
Community Services
Service costs: $ 2,750.00
Code Enforcement:
Service costs: $ 2.600.00
TOTAL ESTIMATED SERVICE COSTS: $33,467.00
p Budget for Fall Car Show 2005
ATTACHMENT C - Revised Spring Rod Run Mar 9 &10 2007
Revenue Budget Revised Final
Car Registrations $ 12,000.00 $21,070.00
Sponsors / Calender $ 18,000.00 $18,200.00
Vendors $ 1,500.00 $1,750.00
T-shirt Sales $ 4,500.00 $4,700.00
Dinner $ 10,000.00 $10,620.00
Raffle / Silent auction $ 6,500.00 $12,300.00
Trophy Sponsors $ 3,400.00 $5,735.00
Total $ 55,900.00 $74,375.00
Expenses
Calenders $ 8,000.00 $ 9,592.00
Dinner $ 5,500.00 $ 9,100.00
Flyers $ 400.00 $ 525.00
Final Dinner / Jackets $ 1,000.00 $ 763.00
Car mileage & Show Fees $ 500.00 $ 441.00
Awards $ 2,400.00 $ 1,800.00
Postage $ 200.00 $ 1,300.00
Rentals $ 1,200.00 $ 574.00
Phone $ 120.00 $ 221.00
Music/Entertainment $ 2,000.00 $ 3,000.00
Clean Up $ 1,300.00 $ 1,350.00
Insurance / permits $ 2,500.00 $ 3,733.00
Communications Equipment $ 100.00 $
T-shirts / hats / Souveniors $ 10,000.00 $ 13,111.00
Porta Potties $ 1,200.00 $ 1,300.00
Drifters Car Club $ 400.00 $
Supplies / misc $ 1,800.00 $ 4,001.00
Refreshments Meetings $ 200.00 $ 156.00
Advertising $ 680.00 $ 441.00
Registration Help $ 1,500.00 $
Health Department $ 425.00 $ 425.00
Posters $ 2,000.00 $ 3,000.00
Web maintemnance $ 220.00 $ 220.00
OJ $ 800.00 $
Permits Fee's City $ 300.00 $ 264.00
Total Expenses $ 44,745.00 $ 55,317.00
Revenue $ 55,900.00 $ 74,375.00
Net Revenue $ 11,155.00 $ 19,058.00
Contributions $ 10,000.00 $ 17,000.00
To P&R Foundation $ 1,155.00 $ 2,058.00
ATTACHMENT C
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39252 Winchester Rd. #107-361
Murrieta, CA 925 Phone:
(951) 303-9599
Fax (951 )303-9599
To: City of Temecula
The 2008 Temecula Spring Rod Run will have various media advertising to promote the
2008 Rod Run. This will include Newspaper, Radio, Television, Magazine, and Internet.
We will be running ads in various news papers starting a month before the event.
We will be making a couple appearances on TV27 to discuss the Rod Run. We will be
promoting this event on our web site www.pnrevents.com as well as advertising on
various car show calendar web sites.
We will be running ads on the radio, we are about to sign with KFROG and will be doing
radio advertising with Q103.3.
The Temecula Visitors Bureau will be doing a mailing to approximately 2200 car owners
and we will be doing a mailing to various Temecula Businesses.
The other events for the Spring Rod is still in the planning stages and will give the City of
Temecula updates as the planning concludes.
Ray Waite
President
P & R Foundation
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ATTACHMENT D
39252 Winchester Rd. #107-361
Murrieta, CA 925 Phone:
(951) 303-9599
Fax (951)303-9599
To: City of Temecula
The 2007 Temecula Spring Rod Run was a great success for all.
The event started with a dinner and auction at the South Coast Winery in which we
presented Mr. George Barris a Lifetime Achievement award for all his years of custom
car building. Mr. Bobby Sherman and Mr. Tommy Ivo was also in attendance signing
autographs. The event had 300 attend and was a great success and fun for all.
We estimate the attendance at about 55,000 to 60,000 people and there were about 650
registered show cars. There was also 60 vendors and gave away 70 trophies. We had a
Monkee tribute band playing all the Monkee'at the Stampede
Mr. George Barris one of the worlds most famous car builders brought the Monkee
Mobile in which was cruised up and down Old Town Front Street to please the crowds.
We also had Mr. Alfred DeMiro builder of the $2 million production car was in
attendance and brought his Clenet.
Financials for the 2007 Spring Rod Run
We are also pleased to say we gave a little more then $15,000 to the Boys and Girls Club
(Check is included with the 2007 Fall donation for a total of $30,000). The Boy Scouts
of America raised approx $5000 from parking cars. The United States Marine Corps Ball
fund received $1600 to support the Marines returning and going to Iraq. We donated
$750 to the show Hi Hopes when they came thru the City of Temecula. We also donated
booth space to various non profits and other organizations including Wishes for Children,
California Highway Patrol, and others
Thank you for all your support, without it the event would not be a success.
The event was advertised though a mailing to about 2000 car owners. We had newspaper
advertising, TV, and radio ads. The event was also promoted via the internet through
various car show web sites as well as P & R Foundations web site. There where posters
distributed through out the City.
Ray Waite
President
P & R Foundation
ATTACHMENT D
Revised Spring Rod Run Mar 9 &10 2007
Revenue Budget Revised Final
Car Registrations $ 12,000.00 $21,070.00
Sponsors / Calender $ 18,000.00 $18,200.00
Vendors $ 1,500.00 $1,750.00
T-shirt Sales $ 4,500.00 $4,700.00
Dinner $ 10,000.00 $10,620.00
Raffle / Silent auction $ 6,500.00 $12,300.00
Trophy Sponsors $ 3,400.00 $5,735.00
Total $ 55,900.00 $74,375.00
Expenses
Calenders $ 8,000.00 $ 9,592.00
Dinner $ 5,500.00 $ 9,100.00
Flyers $ 400.00 $ 525.00
Final Dinner / Jackets $ 1,000.00 $ 763.00
Car mileage & Show Fees $ 500.00 $ 441.00
Awards $ 2,400.00 $ 1,800.00
Postage $ 200.00 $ 1,300.00
Rentals $ 1,200.00 $ 574.00
Phone $ 120.00 $ 221.00
Music/Entertainment $ 2,000.00 $ 3,000.00
Clean Up $ 1,300.00 $ 1,350.00
Insurance / permits $ 2,500.00 $ 3,733.00
Communications Equipment $ 100.00 $
T-shirts / hats / Souveniors $ 10,000.00 $ 13,111.00
Porta Potties $ 1,200.00 $ 1,300.00
Drifters Car Club $ 400.00 $
Supplies / misc $ 1,800.00 $ 4,001.00
Refreshments Meetings $ 200.00 $ 156.00
Advertising $ 680.00 $ 441.00
Registration Help $ 1,500.00 $
Health Department $ 425.00 $ 425.00
Posters $ 2,000.00 $ 3,000.00
Web maintemnance $ 220.00 $ 220.00
DJ $ 800.00 $
Permits Fee's City $ 300.00 $ 264.00
Total Expenses $ 44,745.00 $ 55,317.00
Revenue $ 55,900.00 $ 74,375.00
Net Revenue $ 11,155.00 $ 19,058.00
Contributions $ 10,000.00 $ 17,000.00
To P&R Foundation $ 1,155.00 $ 2,058.00
ATTACHMENT E
SPONSORSHIP AGREEMENT BETWEEN
CITY OF TEMECULA AND
P & R FOUNDATION
This Agreement, is made and effective this 22nd day of January. 2008, by and between
the CITY OF TEMECULA, (hereinafter referred to as "City"), and P & R Foundation, a California
non-profit corporation. In consideration of the mutual promises set forth herein, it is agreed by
and between the parties as follows:
A. P & R Foundation shall operate the "Temecula Spring Rod Run" on March 6 - 8,
2008. The "Temecula Spring Rod Run" will be a special event located in Old Town Temecula
involving the display of approximately 650 classic cars, hot rods and custom cars along with
related concessions and vendors ("Car Show"). The event will feature a concert and auction to
benefit The Boys & Girls Club of Southwest County at the Temecula Stampede in Old Town.
The Poker Run and evening Car Cruise will be held Friday, and a "Show & Shine" and awards
ceremony will be held on Saturday, in Old Town. No alcohol will be served. The event is
expected to draw between 55,000 - 60,000 people for the event.
B. The City of Temecula desires to be a "Premier Sponsor" of the 2008 Temecula
Spring Rod Run.
AGREEMENT
NOW, THEREFORE, it is agreed by and between the parties as follows:
A. City shall provide the necessary City Public Works, Community Services, Code
Enforcement, Fire and Police support services for the 2008 Temecula Spring Rod Run. The
estimated City support costs are not to exceed $33,467. In the event that City support services
exceeds $33,467, the sponsor may seek City authorization for payment above that amount. In
exchange for the City of Temecula providing such support, the City shall be designated as
"Premier Sponsor" of the "2008 Temecula Spring Rod Run." As a "Premier Sponsor," the City of
Temecula shall receive the benefits as listed in Attachment A.
B. The 2008 Temecula Spring Rod Run will serve as a fundraiser with
approximately 60% of the net proceeds directed towards The Boys & Girls Clubs of Southwest
County. P & R Foundation will be reimbursed for their services in promoting this event and for
operations. The Drifters Car Club will receive $400 for their assistance with parking, judging and
vendor coordination. P & R Foundation shall also support other local service groups by seeking
to include them in event activities to the extent reasonably practicable. The reimbursements to
the non-profit organizations are subject to the financial success of the Rod Run. Within 30 days
following the Car Show, P & R Foundation shall pay these funds.
C. Within 60 days following the Car Show, P & R Foundation shall prepare and
submit to the Assistant City Manager a written report evaluating the Car Show, its attendance,
and describing the materials in which the City was listed as a "Premier Sponsor." The report
should also include samples of media press clippings, flyers, pamphlets, etc. in a presentation
notebook format. In addition, a complete financial statement to include a balance sheet and
income statement of the 2008 Temecula Spring Rod Run must be provided along with a
separate statement indicating the distribution of the funds.
D. P & R Foundation shall file applications for Temporary Use Permit and Special
Event Permit with the City of Temecula no later than sixty (60) days proceeding the first day of
the Car Show. City retains its governmental jurisdiction to determine whether to issue the
permits and the nature and scope of conditions of approval. P & R Foundation shall comply
with all conditions of approval of the permits.
E. Once the Temporary Use Permit and Special Event Permit applications have
been submitted, the permits approved, the permit conditions agreed to in writing, and the event
agreement has been executed in final form, P & R Foundation will receive City Support Services
for the Car Show, as outlined in the agreement.
F. P & R Foundation shall defend, indemnify and hold the City, the Redevelopment
Agency of the City of Temecula and their elected officials, officers, agents, and employees free
and harmless from all claims for damage to persons or by reason of P & R Foundation's acts or
omissions or those of P & R Foundation's employees, officers, agents, or invitees in connection
with Car Show to the maximum extent allowed by law.
G. P & R Foundation shall secure from a State of California admitted insurance
company, pay for and maintain in full force and effect for the duration of this Agreement a policy
of comprehensive general liability in which the City of Temecula and the Temecula
Redevelopment Agency is named insured or is named as an additional insured with the P & R
Foundation and shall furnish a Certificate of Liability by the City. The applicable evidence of
insurance shall be submitted to the City not less than thirty (30) days prior to the Car Show. P &
R Foundation acknowledges and agrees that City may terminate this Agreement and revoke the
Temporary Use Permit and Special Event Permit in the event that evidence of insurance
complying with the requirements of this Section is not received on or before thirty (30) days prior
to the Car Show. Notwithstanding any inconsistent statement in the policy or any subsequent
endorsement attached hereto, the protection offered by the policy shall include;
1. Include the City, Temecula Community Services District, and the Temecula
Redevelopment Agency as the insured or named as an additional insured
covering all claims arising out of, or in connection with the Temecula Spring Rod
Run.
2. Include the City, Temecula Community Services District, and the Temecula
Redevelopment Agency, its officers, employees and agents while acting within
the scope of their duties under this Agreement against all claims arising out of, or
in connection with the Temecula Spring Rod Run.
3. Provide the following minimum limits of insurance:
(A) General Liability: Two million dollars ($2,000,000) per occurrence for
bodily injury, personal injury and property damage with a $2,000,000
aggregate.
(B) Automobile Liability: One million ($1,000,000) per accident for bodily
injury and property damage.
4.
The insurer shall agree to waive all rights of subrogation against the City, its
officer, officials, employees and volunteers for losses arising from the Temecula
Spring Rod Run.
5. Each insurance policy required by this agreement shall be endorsed to state:
should the policy be cancelled before the expiration date the issuing insurer will
endeavor to mail thirty (30) days prior written notice to the City.
6. If insurance coverage is cancelled or, reduced in coverage or in limits P & R
Foundation shall within two (2) business days of notice from insurer phone, fax,
and/or notify the City via certified mail, return receipt requested of the changes to
or cancellation of the policy.
7. Any deductible or self-insured retention must be declared to and approved by the
City. At the option of the City, either the insurer shall reduce or eliminate such
deductible or self-insured retention as respects the City, its officers, officials and
employees; or P & R Foundation shall procure a bond guaranteeing payment of
losses and related investigation, claim administration and defense expenses.
H. Should any litigation be commenced between the parties, hereto, concerning the
provisions of this Agreement, the prevailing party concerning the provisions of this Agreement,
the prevailing party in such litigation shall be entitled to reasonable attorney's fees, in addition to
any other relief to which it may be entitled.
I. Any notices which either party may desire to give to the other party under this
Agreement must be in writing and may be given either by (I) personal service, (iI) delivery by a
reputable document delivery service, such as but not limited to, Federal Express, that provides
a receipt showing date and time of delivery, or (iii) mailing in the United States Mail, certified
mail, postage prepaid, return receipt requested, addressed to the address of the party as set
forth below or at any other address as that party may later designate by Notice:
Agency:
CITY OF TEMECULA
P.O. Box 9033
43200 Business Park Drive
Temecula, CA 92589-9033
Attention: Assistant City Manager
Producer:
P & R Foundation
39252 Winchester Rd., Suite 107-361
Murrieta, CA 92563-3610
J. P & R Foundation shall adhere to the Model Conditions of Approval, which are
attached hereto as Attachment B, which incorporated herein, and as may be modified in the
conditions of approval of the Temporary Use/Special Event Permit. Any violation of this
document is subject to termination of this Sponsorship Agreement.
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed the day and year first above written.
DATED:
P & R Foundation
CITY OF TEMECULA
Ray Waite
39252 Winchester Rd., Suite 107-361
Murrieta, CA 92563-3610
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, CMC
City Clerk
APPROVED AS TO FORM:
Peter Thorson, City Attorney
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ATTACHMENT A
SPONSORSHIP BENEFITS
The City of Temecula's benefits as a Presenting Sponsor of the 2008 Temecula Spring Rod
Run includes the following:
. City log%r name will appear on all flyers, advertisements, poster, and event t-shirts
. City name on all press releases
· City of Temecula advertisement in the official program (subject to printing a program)
. 10 event t-shirts
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ATTACHMENT B
MODEL CONDITIONS OF APPROVAL
,2008
Mr. Ray Waite
P & R Foundation
39252 Winchester Rd., #107-361
Murrieta, CA 92563
Subject:
Planning Application No. PA_-_ (Temporary Use Permit) for The
Temecula Spring Car Show and Old Town Cruise to be held in Old
Town Temecula on March 7,2008,1:30 PM to 8:30 PM and March 8,
2008, 5:00 AM - 4:30 PM.
Dear Mr. Waite:
Planning Application No. PA_-_ is hereby approved subject to the following
conditions of approval:
City of Temecula Planning Department
1. The permittee/applicant shall indemnify, protect, defend, and hold harmless, the
City and any agency or instrumentality thereof, and/or any of its officers,
employees, and agents from any and all claims, actions, or proceedings against
the City, or any agency or instrumentality thereof, or any of its officers,
employees and agents, to attack, set aside, void, annul, or seek monetary
damages resulting from an approval of the City, or any agency or instrumentality
thereof, advisory agency, appeal board or legislative body including actions
approved by the voters of the City, concerning the Planning Application PA_-
_ which action is brought within the appropriate statute of limitations period
and Public Resources Code, Division 13, Chapter 4 (Section 21000 et seq.,
including but not by the way of limitations Section 21152 and 21167). The City
shall promptly notify the permittee/applicant of any claim, action, or proceeding
brought forth within this time period. The City shall estimate the cost of the
defense of the action and applicant shall deposit said amount with the City. City
may require additional deposits to cover anticipated costs. City shall refund,
without interest, any unused portions of the deposit once the litigation is finally
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concluded. Should the City fail to either promptly notify or cooperate fully,
permittee/applicant shall not, thereafter be responsible to indemnify, defend,
protect, or hold harmless the City, any agency of instrumentality thereof, or any
of its officers, employees, or agents. Should the Applicant fail to timely post the
required deposit, the Director may terminate this Temporary Use Permit without
further notice to the Applicant.
2. The applicant as the main sponsor of the Temecula Fall Car Show shall obtain
insurance in the amounts set forth in the 2008 Sponsorship Agreement with The
City of Temecula. The applicant shall also require that all participating food and
non-food vendors identified on Exhibit C and the private security company used
for this event provide evidence of general liability insurance in the amount of
$1,000,000. The certificates must show the City of Temecula, City of Temecula
Redevelopment Agency and the applicant as additional insured.
3. All insurance certificates shall be submitted to and approved by the City of
Temecula Finance Department no later than March 1,2008.
4. All food and non-food vendors who are approved to be located in the road right-
of-way areas of the site plan for this event shall not set up prior to 5:00 AM on
March 8, 2008.
5. All food and non-food vendors shall display a laminated authorization card
provided by he applicant indicating the name of the vendor and space number.
6. This event is approved for March 7, 2008, from 1 :30 PM - 8:30 PM and March 8,
2008, 5:00 AM - 4:30 PM per the approved business plan, Exhibit B. The
Conditions of Approval shall supersede the approved Business Plan where there
is a conflict between the two documents.
7. All on-street car display parking within the event area shall be parallel in order to
maintain required emergency access.
8. The event shall be developed per the approved site plan, Exhibit A.
9. Code Enforcement Officers shall be assigned to the event on March 7, 2008 and
March 8, 2008.
10. Applicant shall obtain temporary electrical permits for any electrical provided for
this event. Inspections of proper grounding of power generators and power cable
installations are required and shall be scheduled 24 hours in advance.
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City of Temecula Building and Safety Department
11. An adequate amount of handicapped parking spaces shall be provided as
indicated on the approved site plan, Exhibit A. Parking lots and spaces shall be
clearly marked for handicapped use.
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12. Off-site signs are not allowed in the City of Temecula without authorization from
all property owners and the Community Development Director/Deputy City
Manager. Applicants shall obtain permits from the City of Temecula Planning
Department for all approved sign locations.
City of Temecula Public Works Department
13. The applicant shall submit a completed Special Event Package Application to the
City of Temecula Public Works Department no later than January 14, 2008 (60
days prior to the event) with the $100 application fee.
14. All off-street parking shall be accessed through existing curb cut driveway
approaches only. No entry shall be permitted over standard curbs.
15. All No Parking restrictions throughout the event must be adhered to.
16. No participant shall use, sell or distribute any self-adhesive stickers during this
event.
City of Temecula Fire Protection Bureau
17. Applicant shall comply with all comments and conditions outlined in the attached
letter from the City of Temecula Fire Prevention Bureau dated _,
2008.
Riverside County Health Department
18. Applicant shall comply with all comments and conditions outlined in the attached
letter from the Riverside County Health Department dated , 2008.
City of Temecula Police Department
19. Applicant shall comply with all comments and conditions outlined in the attached
letter from the City of Temecula Police Department dated , 2008.
City of Temecula Community Services Department
20. Applicant shall comply with all comments and conditions outlined in the attached
letter from the City of Temecula Community Services Department dated
_, 2008.
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Should you have any further questions regarding these conditions, please do not
hesitate to contact me at (951) 693-3936.
Sincerely,
Knute Noland
Development Processing Coordinator
By placing my signature below, I confirm that I have read, understand and accept
all the above-mentioned Conditions of Approval. I further understand that any
changes I may wish to make to the event shall be subject to Planning Department
approval.
Ray Waite, President
P & R Foundation
Applicant
cc: Lynn Fanene - City of Temecula Police Department
Kevin Harrington - City of Temecula Community Services Department
Brad Buron - City of Temecula Public Works Department
Elsa Wigle - City of Temecula Fire Protection Bureau
John Meyer - City of Temecula Redevelopment Department
Debbie Ubnoske - City of Temecula Planning Department (Code Enforcement)
California Highway Patrol - Temecula Office
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ITEM NO.5
Approvals
City Attorney
Director of Finance
City Manager
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CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Aaron Adams, Assistant City Manager
DATE:
January 22, 2008
SUBJECT:
Declaration Terminating the Local State of Emergency
PREPARED BY:
Tamra Middlecamp, Senior Management Analyst
RECOMMENDATION:
That the City Council:
1. Adopt a resolution entitled:
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA DECLARING TERMINATION OF THE LOCAL STATE
OF EMERGENCY THAT HAD BEEN DECLARED ON DECEMBER
11,2007 BY RESOLUTION NO. 07-105
BACKGROUND: On December 11, 2007, the City Council of the City of Temecula
approved Resolution 07-105 declaring the existence of a local emergency under existing state and
local laws. This action allowed City staff to provide necessary emergency channel grading to the
creek behind the T emecula Community Recreation Center that had recently flooded in a moderate
rainstorm. It was necessary to grade the channel to avoid additional flooding with the expected
heavy rainfall.
Since the initial rain event, City staff coordinated with U.S. Army Corps of Engineers in determining
the minimum amount of grading needed to remediate the emergency situation and to minimize
impact to the existing habitat. Grading operations started on December 12, 2007 and the
construction work lasted two days. Wherever possible, removal of vegetation (including trees) was
avoided. We were successful in grading around vegetation in order to reduce unnecessary impacts.
On December 19th, another rain event occurred that provided staff with an opportunity to verify that
the channel was graded appropriately. No flooding occurred in this rain event. As such, staff is
recommending that the local state of emergency be terminated.
FISCAL IMPACT:
None.
ATTACHMENTS:
Resolution 07-105
RESOLUTION NO. 0 -
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA DECLARING THE TERMINATION OF THE
LOCAL STATE OF EMERGENCY THAT HAD BEEN
DECLARED ON DECEMBER 11, 2007 BY RESOLUTION
07-105
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1. On December 11, 2007, the City Council duly adopted Resolution No.
07-105 entitled: "A Resolution of the City Council of the City of Temecula Declaring the
Existence of a Local Emergency under Government Code Section 8630 and Chapter
No. 2.56 of the Temecula Municipal Code".
Section 2. Pursuant to Resolution No. 07-105, the City Council found that
beginning November 30, 2007, conditions of extreme peril to the safety of persons and
property due to flooding of the drainage channel behind the Temecula Community
Recreation Center and the City Council declared a local state of emergency on
December 11, 2007.
Section 3. The grading of the creek area was completed on December 13,
2007. On December 19th, another rain event occurred that provided staff with an
opportunity to verify that the channel was graded appropriately. No flooding occurred in
this rain event.
Section 4. Termination of Local Emergency. The City Council hereby terminates
the local emergency declared by Resolution No. 07-105 as of January 22,2008.
Section 5. Certification. The City Clerk shall certify this Resolution in the manner
required by law.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula this 22nd day of January, 2008.
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, MMC
City Clerk
R:lResos 2007/Resos 07-91
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Susan W. Jones, MMC, City Clerk of the City of Temecula, do hereby certify that
the foregoing Resolution No. _-_ was duly and regularly adopted by the City Council of
the City of Temecula at a meeting thereof held on the 22rndday of January, 2008, by the
following vote:
AYES: 5
COUNCIL MEMBERS:
Comerchero, Edwards, Naggar, Roberts,
Washington
NOES: 0
COUNCIL MEMBERS:
None
ABSENT: 0
COUNCIL MEMBERS:
None
ABSTAIN: 0
COUNCIL MEMBERS:
None
Susan W. Jones, MMC
City Clerk
R:lResos 2007/Resos 07-91
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ITEM NO.6
TO:
FROM:
DATE:
SUBJECT:
Approvals
City Attorney
Director of Finance
City Manager
CITY OF TEMECULA
AGENDA REPORT
City Manager/City Council
Genie Roberts, Director of Finance
January 22, 2008
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Approval of the FY 2008-09 Temecula Valley Tourism Business Improvement
District Advisory Board Annual Report and Declaration of Intention to Levy an
Assessment Against Lodging Businesses within the Temecula Valley Tourism
Business Improvement District for FY 2008-09
PREPARED BY:
David Bilby, Senior Debt Analyst
Rudy J. Graciano, Revenue Manager
RECOMMENDATION:
That the City Council:
1. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA APPROVING THE REPORT OF THE ADVISORY
BOARD FOR FISCAL YEAR 2008-09 IN CONNECTION WITH THE
TEMECULA VALLEY TOURISM BUSINESS IMPROVEMENT
DISTRICT (TVTBID)
2. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA DECLARING ITS INTENTION TO LEVY AN
ASSESSMENT AGAINST LODGING BUSINESSES WITHIN THE
TEMECULA VALLEY TOURISM BUSINESS IMPROVEMENT
DISTRICT (TVTBID) FOR FISCAL YEAR 2008-09 AND FIXING THE
TIME AND PLACE OF A PUBLIC HEARING THEREON AND
GIVING NOTICE THEREOF
BACKGROUND: On September 27,2005, the City Council considered a request from
the Temecula Valley Convention and Visitor's Bureau (CONVIS) to form a Tourism Business
Improvement District to promote tourism in the Temecula Valley. As part of its consideration of this
item, the City Council held a public meeting on November 8, 2005 to receive further information
regarding the intended purpose and operation of the District. All sixteen of the potentially affected
lodging establishments were notified and three representatives of Temecula hotels spoke to urge
formation of the District.
On December 13, 2005, a Public Hearing was held to consider protests regarding the formation of
the Temecula Valley Tourism Business Improvement District. A majority protest was not received
and, therefore, Council enacted Ordinance No. 05-17 establishing the Temecula Valley Tourism
Business Improvement District (TVTBID). Also adopted were Resolution No. 05-120 to levy an
assessment for fiscal year 2006-07 in the TVTBID and Resolution No. 05-121 to establish an
advisory board for the TVTBID. A Management Agreement between the City of Temecula and the
CONVIS was also approved for the operation and administration of the TVTBID.
According to the Parking and Business Improvement Area Law of 1989 (the Law), the City Council is
authorized to annually undertake proceedings to levy an assessment against businesses within the
TVTBID. In accordance with Section 36533 of the Law, the TVTBID Advisory Board has prepared
and filed with the City Clerk a report for fiscal year 2008-09. The report, which is being presented to
City Council for approval, thoroughly details the proposed budget and activities, programs and
events for the District for the coming year. If Council approves the report, another action should be
taken to declare the City Council's intention to levy an assessment against lodging businesses for
fiscal year 2008-09 within the District and to set the time and place of a public hearing.
At the scheduled Public Hearing, testimony will be heard and protests may be made by any person
with an interest in the proposed levy. After the Public Hearing in the absence of a majority protest,
the Council may elect to take additional action to levy the assessment for the fiscal year 2008-09
(March 1,2008 through February 28,2009).
FISCAL IMPACT: It is anticipated that the 2% annual assessment would result in the
collection of approximately $578,000 in fiscal year 2008-09 which would be used by the CONVIS for
the promotion of tourism. The City would receive up to 2% of the assessments, or approximately
$11,560, to offset administrative costs.
ATTACHMENTS:
Resolution No. 08-
Resolution No. 08-
Temecula Valley Convention & Visitors Bureau 07 Annual Report-
Building Our Brand Growing Our Community Together
Temecula Valley Convention & Visitors Bureau 08 Annual Report-
Budget and Marketing Plan
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA APPROVING THE REPORT OF THE
ADVISORY BOARD FOR FISCAL YEAR 2008-09 IN
CONNECTION WITH THE TEMECULA VALLEY TOURISM
BUSINESS IMPROVEMENT DISTRICT (TVTBID)
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1. The Parking and Business Improvement Area Law of 1989,
California Streets and Highways Code Sections 36500 et seq., (the "Law") authorizes
the City Council of the City of Temecula (the "City Council") to annually levy an
assessment against businesses within a business improvement area for the purposes of
promoting tourism, which is in addition to any assessments, fees, charges, or taxes
imposed in the City of Temecula (the "City").
Section 2. Pursuant to the Law, the City Council adopted Ordinance No. 05-16
on December 13, 2005, establishing the Temecula Valley Tourism Improvement District
in the City (the "TVTBID").
Section 3. The Law requires the City Council to appoint an advisory board
which shall prepare an annual report for each fiscal year for which assessments are to
be levied and collected to pay the costs of the activities described in the report and
which shall make recommendations to the City Council on the expenditure of revenues
derived from the levy of assessments, on the classification of businesses, as applicable,
and on the method and basis of levying the assessments.
Section 4. By previous resolution, the City Council appointed the Temecula
Valley Tourism Business Improvement District Advisory Board to serve as the advisory
board for the TVTBID (the "Advisory Board").
Section 5. In accordance with Section 36533 of the Law, the Advisory Board
has prepared and filed with the City Clerk, and the City Clerk has presented to the City
Council, a report for fiscal year 2008-09 in connection with the proposed levy of an
assessment against lodging businesses with the TVTBID entitled, "07 Annual Report"
and "08 Annual Report: Budget and Marketing Plan" (the "Reports").
Section 6. The City Council has examined and reviewed the Report, and such
report is hereby preliminarily approved as filed.
Section 7. This resolution shall take effect immediately upon its adoption by
the City Council, and the City Clerk shall certify to the vote adopting this resolution.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula this 22nd day of January, 2008.
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Susan W. Jones, MMC, City Clerk of the City of Temecula, do hereby certify that
the foregoing Resolution No. 08- was duly and regularly adopted by the City Council of
the City of Temecula at a meeting thereof held on the 22nd day of January, 2008, by the
following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS:
Susan W. Jones, MMC
City Clerk
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA DECLARING ITS INTENTION TO LEVY
AN ASSESSMENT AGAINST LODGING BUSINESSES
WITHIN THE TEMECULA VALLEY TOURISM BUSINESS
IMPROVEMENT DISTRICT (TVTBID) FOR FISCAL YEAR
2008-09 AND FIXING THE TIME AND PLACE OF A
PUBLIC HEARING THEREON AND GIVING NOTICE
THEREOF
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1. The Parking and Business Improvement Area Law of 1989,
California Streets and Highways Code Section 36500 et seq., (the "Law") authorizes the
City Council of the City of Temecula (the "City Council") to annually levy an assessment
against businesses within a business improvement area for the purpose of promoting
tourism, which is in addition to any assessments, fees, charges or taxes imposed in the
City of Temecula (the "City").
Section 2. That pursuant to the Law, the City Council adopted Ordinance
No. 05-16 on December 13, 2005, establishing the Temecula Valley Tourism Business
Improvement District in the City (the "TVTBID").
Section 3. That the Law requires the City Council to appoint an advisory board
which shall prepare an annual report for each fiscal year for which assessments are to
be levied and collected to pay the costs of the activities described in the report and
which shall make recommendations to the City Council on the expenditure of revenues
derived from the levy of assessments, on the classification of businesses, as applicable,
and on the method and basis of levying the assessments.
Section 4. By previous resolution, the City Council appointed the Temecula
Valley Tourism Business Improvement District Advisory Board to serve as the advisory
board for the TVTBID (the "Advisory Board").
Section 5. In accordance with Section 36533 of the Law, the Advisory Board
has prepared and filed with the City Clerk, and the City Clerk has presented to the City
Council, a report for fiscal year 2008-09 in connection with the proposed levy of an
assessment against lodging businesses within the TVTBID entitled, "07 Annual Report"
and "08 Annual Report: Budget and Marketing Plan" (the "Reports") and, by previous
resolution, the City Council preliminarily approved the Report as filed.
Section 6. The boundaries of the TVTBID are the boundaries of the City, and
include all lodging businesses therein.
Section 7. The City Council hereby declares its intention, in addition to any
assessments, fees, charges or taxes imposed by the City, to levy and collect an
assessment against lodging businesses within the TVTBID boundaries pursuant to the
Law for fiscal year 2008-09 (March 1, 2008 to February 28, 2009). Such assessment is
not proposed to increase from the assessment levied and collected in the TVTBID for
fiscal year 2007-08. The proposed fiscal year 2008-09 TVTBID assessment is to be
levied on all lodging businesses, which include hotels, motels, and bed and breakfasts
as defined in Temecula Municipal Code (the "Municipal Code") Section 3.20.040, within
the TVTBID boundaries based upon two percent (2%) of the rent charged by the
operator per occupied room per night. Extended stays, defined as stays of more than
30 consecutive calendar days, and those exempt persons, as defined in Municipal Code
Section 3.20.040, will be exempt from the levy of the assessment. The assessments
will not be included in gross room rental revenue for the purpose of determining the
amount of the Transient Occupancy Tax imposed pursuant to Chapter 3.20 of the
Municipal Code. New lodging businesses established within the boundaries of the
TVTBID after the beginning of the 2008-09 fiscal year will not be exempt from the levy
of the fiscal year 2008-09 assessment. The assessment shall be collected in monthly
installments as set forth in Chapter 3.40 of the Municipal Code.
Section 8. The revenues raised from the levy and collection of the assessment
shall be used for marketing and promotions to increase tourism and market the
Temecula Valley area as a tourist destination that benefits lodging businesses located
and operating within the boundaries of the TVTBID as provided for in Chapter 3.40 of
the Municipal Code, and shall not be used for any other purposes. The City shall retain
two percent (2%) of the collected revenues to pay for collecting the assessments and
administering the TVTBID.
Section 9. The City Council hereby fixes the time and place for a public
hearing on the proposed levy of the fiscal year 2008-09 assessment against lodging
businesses within the TVTBID as follows:
Time:
Date:
Place:
7:00 p.m.
February 12, 2008
City of Temecula
City Council Chambers
43200 Business Park Drive
Temecula, California.
Section 10. At the public hearing the testimony of all interested persons
regarding the levy of the assessment within the TVTBID for fiscal year 2008-09 will be
heard. A protest may be made orally or in writing at the public hearing.
A. Any protest pertaining to the regularity or sufficiency of the proceedings
shall be in writing and clearly state the irregularity or defect to which objection is made.
B. Every written protest must be filed with the City Clerk at or before the time
fixed herein for the public hearing. Written protests may be delivered or mailed to the
City Clerk, City of Temecula, 43200 Business Park Drive, Temecula, California, 92589.
C. The City Council may waive any irregularity in the form or content of any
written protest and at the public hearing may correct minor defects in the proceedings.
A written protest may be withdrawn in writing at any time before the conclusion of the
public hearing.
D. Each written protest must contain a written description of the business in
which the person signing the protest is interested, sufficient to identify the business and
its address. If the person signing the protest is not shown on the official records of the
City as the owner of the business, then the protest shall contain or be accompanied by
written evidence that the person is the owner of the business. If the owner of the
business is a corporation, LLC, partnership or other legal entity, the authorized
representative for the entity shall be authorized to sign the protest.
Section 11. If at the conclusion of the public hearing, there are of record, written
protests (submitted and not withdrawn) by the owners of the businesses within the
TVTBID that will pay fifty percent (50%) or more of the total assessments of the entire
TVTBID, no further proceedings to levy the proposed fiscal year 2008-09 assessment,
as contained in this Resolution, shall be taken for a period of one year from the date of
the finding of a majority protest by the City Council. If the majority of written protests is
only as to an improvement or activity proposed, then that type of improvement or activity
shall not be included in the TVTBID.
Section 12. Further information regarding the TVTBID may be obtained from
the City Clerk, City of Temecula, 43200 Business Park Drive, Temecula, California,
92589. For a full and detailed description of the boundaries of the TVTBID, the activities
to be provided for fiscal year 2008-09 and the proposed fiscal year 2008-09
assessment, reference is hereby made to the Report of the Advisory Board. The Report
is on file in the office of the City Clerk and open to public inspection.
Section 13. The City Clerk is instructed to provide notice of the public hearing
by publishing this Resolution in a newspaper of general circulation in the City, at least
seven days before the hearing.
Section 14. This resolution shall take effect immediately upon its adoption by
the City Council, and the City Clerk shall certify to the vote adopting this resolution.
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula this 22nd day of January, 2008.
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE ) ss
CITY OF TEMECULA )
I, Susan W. Jones, MMC, City Clerk of the City of Temecula, do hereby certify that
the foregoing Resolution No. 08- was duly and regularly adopted by the City Council of
the City of Temecula at a meeting thereof held on the 22nd day of January, 2008, by the
following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS:
Susan W. Jones, MMC
City Clerk
Temecula Valley TID-2007
2007 Highlight by Month
.==-~__.<~-o==--==-~_~~_~~~~...
2007-2008 Media Plan
2007 Advertising-Samples
2007 Trade Show Attended
2007 Hotel Occupancy
2007 TID Budget
2007 Press Releases
SECTION 1
.:. JClVl.-UClytj 2007 H-!C;H-UC;HTS
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· January 2nd, hired Leslie Mercado as new Sales Manager.
· January 9th, held the first stand-alone Planning Session for the TVCVB ~~..'
and inducted the 2007 Executive Board of Directors. ~.. ~
· January 16th, sponsored CNIGA event at Pechanga Resort $t Casino with TVCVB logoedgolf shirts.
· January 18th, held 2nd Annual Customer Service Training Seminar at the Old Town Temecula Community Theater.
· January 20th and 21 st, TVCVB attended the Orange County Register Tradeshow at the OC Fairgrounds in Anaheim.
· January 22nd, M$t with the City of Temecula to review the 2007-2008 Tourism Improvement District budget.
· January 23rd, hired NuVision Productions, Inc. to produce DVD presentations for the March Annual Meeting and
Speaker's Bureau Education MarketingCamp~ign.
· January 30th, partnered with Concordia Univetsity in the launching of the Oistinguished Service Certific?lfe Program that
will be offered at the new Education Complexi,b Temecula,
· January 30th, set up on-line tracking system throl,lgh NxtBook Media for tracking website Meeting Plannjng Guide click-
throughs.
f~-' .... ,,' ihj'....1 " California Hotel Occupancy & Room Rates (December 2006)
December statewide occupancy again dipped below 2005 levels, as has been
.'. '. ..' '.' the case during most of the second half of 2006. December year-to-date aver-
age came in at 0.9% over the prior year. RevPAR for the year was 9.3% above 2005. - Source: STR Report, CA Lodging Industry Performance, 1/07.
I U.S. Lodging Revenue Grows, Rate Slows - Pricewaterhouse Coopers and Smith Travel Research have both projected that 2007 reve-
I nue per available room, will rise by 5.87% this year compared with 7.4% last year and 8.5% in 2005.
I · Revenue at U.S. hotels will keep increasing this year, but at a slower rate than in the past couple of years as demand begins to fall
I behind the supply of new hotel rooms.
· Bjorn Hanson, an analyst with PricewaterhouseCoopers LLP, forecast growth in both hotel supply and demand will increase 1.6% this
year, while occupancy will be slightly lower. He also forecast aggregate profit at U.S. hotels will rise 8.5% this year to $27.4 billion,
compared with an increase of 11.6% last year and a 35.6% jump in 2005.
· For every 10 percent increase in gas prices, lodging demand falls 0.41 percent, Hanson estimated.
- Source: Reuters, 1/22/07, reporting on the 2007 Hotel Investment Conference, Los Angeles.
International Arrivals at California Ports of Entry (November 2006) - Although November is typically not a strong month for interna-
tional arrivals, Germany was up for the first time since April, and gains from several of California's secondary European markets were encouraging:
Netherlands +7.8%, Ireland +30.7%, Italy and Austria, up 6.3% and 2.1% respectively. - Source: CIC Research Inc., DHS, January 2007.
International Arrivals to U.S. Up in October - 3.6 million international visitors traveled to the United States, an increase of 8% over Octo-
ber 2005. Visitation was also up 5% for the first ten months of the year (year-to-date) compared to the same period in 2005. International visitors
also spent over $9.0 billion (receipts and passenger fares), which was up 4%. _ Source: OTTI, January 2007.
Another Record Year for World Tourism - With 842 million arrivals and a 4.5% growth rate, 2006 exceeded expectations as the tourism
sector continued to enjoy above average results, making it a new record year for the industry. The latest UNWTO World Tourism Barometer figures
suggest that 2007 will consolidate this performance and turn into the fourth year of sustained growth.
Forecast 2007:
· The increase in international tourist arrivals is projected to be around 4%, much in line with the forecast long-tenn annual growth rate of
4.1% through 2020.
· As a whole, the global economy is expected to maintain last year's growth level. Oil prices have shown a tendency to remain less volatile
and do not pose the risk to economic stability they did a year ago. - Source: World Tourism Organization, 1/29/07.
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Walk Ins.........,.......,....,..................,.....l ,093 Room Night Bookings.....,................. ....65
Phone Calls......,..,."..........,.,.......,..".." 1 ,084 Media Inquires........."...........,...............8
E-Mail Requests,........,..,..,.....,......,..,.,.. ,,,209 FAM Tours/Tradeshows...,...,............,... ,,4
Mail Orders ""'" ,..,........,....,.,.......,... ..1 ,919 Events & Festivals.. ,."..........,......... .....,...1
Marketed Community Events. ... . . . .. . .... .. . .... .. . . . ..25
February 2007 Highlights
February Accomplishments
- February 1: Held TID Advisory Board Meeting at City Hall.
- February 2: Staff met with POW WOW 2007 Reps to review Pre-FAM Tours.
- February 5 & 6: Conducted Interviews for Visitor Center Sales Associates.
- February 6: Staff met with San Diego CVB regarding Volunteer Programs.
- February 10& 11: Attended LA Times & Travel Expo at L.B. Convention Ctr.
- February 15: Met with Temecula Valley Winegrowers Assn. to discuss future
marketing partnerships and branding.
- February 13 & 27: Attended Temecula City Council Meetings where the TID
fNas approved for 2007 with an estimated budget of $538,000.
- February 22: Hired and trained new Sales Associates.
- February 26: Developed DVD Presentation for Annual Meeting.
Annual Meetinl!' DVD Presentation Hil!'hlil!'hts
Tradeshows and Media Events- The Bureau participated in 10 Industry Tradeslwws and Media Events through a number of organizations such as the California
Travel Industry Association, Hospitality Sales & Marketing Association International, California Society of Association Executives and California Travel and Tourism
Commission. Gaining exposure through this form of event marketing has proven to be beneficial and necessanj in order to reach specific target market segments.
Familiarization (FAM) TOUIS-FAM Tours are an effective way to "show off' the Temecula Valley as a premier destination. TIle Bureau was a partner in 8 FAM
Tours and entertained such groups as Disney, San Diego Concierge, the Travel Cafe and the California Outdoor Writer's Association.
Mixers-In 2006, the Bureau partnered with special event groups to offer Mixersfor the membership, including the Hot Summer Nights Mixer and the Temecula
Valley International Film & Music Festival Movie Screening and Post Mixer.
Special Events & Tourism Promotions-Efforts to help foster community special events were a main focus of the Bureau, as well as promoting the region to event~
attending visitors. Personalized letters, postcards, sample itineraries and visitor guides were sent to pre-registered guests of many 2006 events, in hopes to proactively
familiarize visitors with the region and entice them to extend their stays. The Bureau marketed over 400 special events throughout the year.
Quarterly Meetings-Keeping members informed of the many features and benefits of the Temecula ValleJ.} is a goal of the Bureau. Holding Quarterly Meetings at
unique, new and enhanced locations helps to build strong community partnerships. Another goal is to nurture community tourism businesses by offering annual spe-
cialized training to encourage exceptional customer service throughout the Valley.
Branding/Publications-Getting the right message across with consistency and continuity was a priman} focal point for the Bureau. The development of clean,
appealing imagery with eye-catching colors was utilized in all brand collateral and messaging. New marketing material was created with the Travel, Meeting and
Event Planning Guide as well as improvements and enhancements to the Visitors Guide and Tri~jold Rack Brochure. The brand message was also carried through in
the Bureau's first pop-up display.
Year-To-Date Statistical Data-In 2006,jorty thousand visitor guides were distributed to prospective visitors, community businesses, leisure and group inquiries,
handed outat tradeshows and FAM Tours and placed in a majority of hotel guestrooms in the Temecula Valley. TIle Bureau received over 23,500 tourism-related phone
calls, over 19,500 walk-ins, 657 website-produced room nights and generated over $91,000 dollars in hotel room revenue.
Strategic Marketing Plan - The highly anticipated Strategic Marketing Plan was unveiled in December by Carl Ribaudo of the Strategic Marketing Group. The
plan's fruition came from comprehensive interviews with prominent business oumers and managers within the Temecula Valley community, extensive research and
expert industry knowledge from the Board of Directors. The total Media Plan includes nearly $425,000 in funds to market the Temecula Vallerj as a premier, top-tier
tourism destination.
Media Buys- The Strategic Marketing Plan identified geo-targeted marketing and advertising opportunities through appropriate media sources in Southern Califor-
nia (LA and OC), Northern California and outside California, secondarily. Marketing efforts have been achieved through Local Media; Regionally; Newspapers; South-
west; Statewide; Wine and Golf; the Meetings Market; and Online.
Email & Postcard Campaigns-A direct mail campaign was launched, sending 9,000 scenic postcards to the Meetings Market, the Film Industry and Travel/Trade
Writers, as well as an Email program that electronically sent more than 1,500 emails with a call to action to visit the Temecula Valley.
Hotel Occupancy-For 2006, 'wtel occupancy in the Temecula Valley averaged 72.5%. Comparing occupancy percentages with surrounding segments, the Temecula
Valley was consistently higher than North San Diego, Newport Beach and Dana Point, Palm Springs, Santa Barbara, Napa Valley and California in general. The
average room rate for the Temecula Valley was $102.21 and the revenue per available room (orRevPar) was $74.09.
Board of Directors- The 2006 Board of Directors for the Bureau was, and continues to be, a dynamic group of individuals who represent key tourism entities within
the local community. Their guidance, expertise, dedication and action-oriented methodologJj has, and will continue to take the Bureau to new heights and elevate the
Bureau's reputation as a premier tourism marketing agency in Southwest California.
Z007-As you can see, 2006 was a pivotal year for the Bureau. With our strong leadership team and all of our key components in place, we are geared up for the chal-
lenge to take our brand to the next level and grow our community together. With our now $1 million budget, we will continue to strengthen our position through ad~
vertising, marketing, tradeshows, FAM tours and special event participation. Building our brand includes launching our new Visit Temecula.info retail and visitors
center, hiring additional Public Relations and Marketing staff and acquiring our own office space. Thank you to those who have been an integral part of the Bureau and
for believing in the vision of making the Temecula Valley the place you want to be.
California Travel Research
I
California Hotel Occupancy and Room Rates (January 2007) - January statewide occupancy was 1.1 % below January
2006, with most sub-areas showing declines. Among the exceptions: Oakland and the Central Coast. Room rates were up
6.9% and RevPAR up 5.7%. -Source: Smith Travel Research. CA Lodging Industry Pertormance. February 2007.
STATE TRAVEL IMPACTS
The multi-billiou dollar travel industry in Califomia is a vital part of the state and local economies. The industry is represented primarily by
retail and service firms, including lodging establishments, restaurants, retail stores, gasoline service stations, and other types of businesses
that sell their products and services to travelers. The money that visitors spend on various goods and services while in California produces
business receipts at these firms, which in turn employ California residents and pay their wages and salaries. State and local government units
benefit from travel as well. The state government collects taxes on the gross receipts of businesses operating in the state, as well as sales and
use taxes levied on the sale of goods and services to travelers. Local governments also collect sales and use taxes generated from traveler
purchases.
IMPACTS OF TRAVEL IN CALIFORNIA: A SUMMARY
. Total direct travel spending in California was $93.8 billion in 2006. Over the past three years, travel spending has increased in California at
an average auuual rate of 6.9%. During the past year, travel spending increased by 6.0%.
. A substantial share of the increase in travel spending was due to higher room rates, airfares and gasoline prices. Inflation-adjusted (constant
dollar) travel spending increased by 2.0% from 2005 to 2006.
. Thirty million visitors traveled to and through California by air in 2006, essentially unchanged from the preceding year.
. Duriug 2006, travel spending in California directly supported 928,700 jobs with earnings of $28.5 billion. Travel spending generated the
greatest uumber of jobs in arts, entertainment and recreation (233,700 jobs), food service (274,700), and accommodations (203,700).
. Visitors that stayed overnight in paid accommodations spent $49.6 billion in 2006 (57% of all visitor spending in the state).
. Travel spending in 2006 generated $2.1 billion in local taxes and $3.5 billion in state taxes.
. In 2006, one hundred dollars ($100) of travel spendiug geuerated $30.36 of earnings, $2.20 of locat tax revenue, and $3.78 of state tax
revenue.
. In 2006, the amount of travel speodiog that supported oue job in travel-related businesses was $101.000.
RECENT TRAVEL TRENDS IN CALIFORNIA
Total direct travel spending in California was $93.8 billion in 2006. Over the past three years, travel spendiug has iucreased in California at
an average annual rate of 6.9%. During the past year, travel spending increased by 6.0%. Overall, earnings increased by 3.9% and
employment by 2.0%.
California Direct Travel Impacts, 1992-2006p
Spending Earnings Employment Tax Receipts ($Billiou)
($Billion) ($Billion) (Thousand) Local State Federal Total
1992 52.1 16.4 771 0.9 1.9 2.9 5.8
1993 53.1 16.5 772 1.0 2.0 2.9 5.8
1994 54.0 16.9 795 1.0 2.0 2.9 5.9
1995 55.4 17.4 812 l.l 2.1 2.9 6.2
1996 60.2 18.7 848 1.2 2.3 3.1 6.6
1997 65.5 20.2 887 1.4 2.5 3.3 7.2
1998 67.8 21.6 892 1.5 2.6 3.4 7.5
1999 72.2 23.1 929 1.6 2.8 3.6 7.9
2000 78.0 24.9 942 1.7 2.9 3.9 8.6
2001 74.7 24.3 876 1.6 2.8 4.1 8.5
2002 74.0 24.6 858 1.6 2.8 4.2 8.7
2003 76.8 25.3 878 1.7 2.9 4.2 8.8
2004 81.9 26.6 895 1.7 3.2 4.4 9.3
2005 88.5 27.4 910 1.9 3.4 4.7 10.0
2006 93.8 28.5 929 2.1 3.5 4.9 10.5
Estimates for 2006 are preliminary. Earnings include payroll, other earned income and proprietor income. Employment includes payroll employees
and proprietors. Annual Change for 1992-2006 is the average annual percentage change. A preliminary estimate of domestic air travel to and through
California also indicates a flattening of growth relative to the strong increases of the preceding 3 years.
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Visit Temecula.info Now
Open as a Premier Resource
and Visitors Center
On March 10th, the TVCVB opened its doors to a
brand new, visually enhanced, interactive visi-
tor's center in Old Town Temecula, next to the
Old Town Temecula Community Theater. This
new information center features large graphic
displays of the Temecula Valley's unique fea-
tures and amenities. It also serves as a place to
arrange hotel accommodations, restaurant reser-
vations and get the latest news on current events
and upcoming special events. Also featured is
the CVB's exciting new Temecula Valley logo
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merchandise and appareL It's fresh, hip and i
nothing like you've seen yet in our region! The !
Ofhficial ribbfonccutting with thhe Temecula Valley !
Camber 0 ommerce was eld on Thursday, I
March 15th and there were over 60 people in !
!
attendance to help "welcome" the new store. !
Feel free to stop by and say hello to our charm- I
ing visitor center staff, who will greet you with !
!
a smile and assist you with all of your informa- ,
tional needs. Don't forget to refer your busi- I
ness associates, employees and relatives to the
center...we'll make it easy to "find unique
;rthings to do," "learn about the best
!:rplaces to dine," "experience the sim-
plicity of making a room reservation"
and "learn the best way to get from
here to there." The center is open from
..9:00am-6:00pm daily and is located at
:.......42031 Main Street, Suite C. We look
-~~:forward to seeing you there!
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.............................81
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[
California Travel Research
]
8.0% above 2006.
International Travelers (2005):
California Hotel Occupancy and Room Rates (February.2007): Statewide occupancy has dipped below the prior year
levels in seven out of the past nine months. Room rates remain strong, pushing revenue per available room (RevPAR) for February
- Source: Smith Travel Research, CA Lodging Industry Performance, 03/07
2007 TV CVB Annual Meeting ~~~':~~a~:c~:~~~~::~~~, Kim-
award on Doug for his out-
efforts for the year. Doug Leiber, General Manager for standing contributions to the
the Temecula Creek Inn was given the TVCVB's highest tourism industry in the Temecula
honor, the Miiyu Yam Award for his unmatched leader- Valley and to our community.
ship and efforts in taking tourism in the Temecula Valley
to the next level. The award was named in honor of
Pechanga Resort & Casino and Pechanga Development
Corporation for their support in helping to foster tourism
development. Miiyu Yam means "Welcome All" in the
Luiseiio language. Chairman of the Board, Denis Fergu-
Country
Philippines
Hong Kong
Taiwan
Australia
France
India
Germany
Italy
Japan
Scandinavia
Visitors to US
154,000
135,000
319,000
582,000
879,000
345,000
1,416,000
546,000
3,884,000
693,000
Visitors to California
116,000
81,000
191,000
313,000
261,000
98,000
309,000
106,000
722,000
118,000
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Local Irish Dancers "kicked off" the event in style.
On Thursday, March 15th, the NCVB held its
first stand alone Annual Meeting where the
focus was Building our Brand and Growing Our
Community TOGETHER. Youth Irish Dancers
started the show with a lively and entertaining
performance. Doug Leiber welcomed the group
and Mayor Chuck Washington gave an inspiring
speech on our growing tourism economy and
his enthusiasm for the future of the Temecula
Valley. The 2006 year-in-review DVD was pre-
sented, showing the progress and
% to California
75.4%
59.8%
59.8%
53.8%
29.7%
28.4%
21.8%
19.5%
18.6%
17.0%
Increase/Decrease from 2004
6.0% increase
42.0% increase
7.9% increase
21.0% increase
21.0% increase
8.0% decrease
12.4% increase
8.0% decrease
14.6% increase
49.0% increase
,'..'''"
Kimberly Adams presents Doug Leiber
with the Miiyu Yam Award.
Gunfighters in Old Town, a Anaheim Convention Center,
cultural tour of the Great Oak was a fun "club-like"
Tree at Pechanga Resort &: atmosphere and Temecula was
Casino and a lesson on wine represented with colorful
tasting, wine blending and banners, wine tasting from
The TVCVB participated in the varietals by South Coast Winery seven wineries and four casino
prestigious 39th Annual Travel Resort &: Spa and Wilson Creek gaming tables that gave
Industry Association's International Winery. Journalists interviewed attendees the opportunity to
Pow Wow in Anaheim from April 21 Amy Minniear of the Pechanga "bit it big" and win great prizes!
- 25, 2007. Tbis tradeshow is the Development Corporation about Attendees for the entire event
largest generator of "Visit USA" the rich heritage and culture of were 5,500 strong and included
travel and T emecula was a part of the Luisefio Band of Indians, as International Buyers, Domestic
the travel industry's premier well as Bill Wilson from Wilson Buyers and International
international marketplace. On Creek Winery and John Journalists, all from 70+
Saturday, April 21st we hosted 42 McPhearson of Sourh Coast countries. The TVCVB acbieved
t r a vel pro f e s s ion a Iso n a Winery Resort &: Spa regarding its goal of promoting a fun,
Familiarization Tour through the popularity and inrtigue of exciting, unique guest
T emecula. They experienced being wine making and blending. The experience that they can only
robbed by the Old Town final evening, held at the get in the TemeculaValley.
Walk Ins... .................. ............3,466 Room Night Bookings... .... ........ ...............48
Phone Calls......... ............ ......3,609 Media Inquires......... ............. ................. 13
E-Mail Requests...................... ..292 FAM Tours/Tradeshows....................... ......3
Mail Orders........ ... ..... ..... .... ..2,467 Events & Festivals............ ... ... .... ...............2
Catlln\a
California Hotel Occupancy and Room Rates, March 2007 - Hotel occupancy.
was essentially flat for the month of March in California. the Pacific region and the
US. Submarkets that managed to escape the downward trends included Eureka!
r~lilm~~r.~\\p"'lII~ Cresc~nt City, Santa Rosa, Oakland,. San Jose/Santa Clara, and the C~ntral Coast. ~:.~
~~~ \A~ Standing alone as the sole California submarket to show double-digit occupancy c..
growth was San Luis Obispo/Paso Robles, up 11.9%. -Source: Smith Travel
Research, CA Lodging Industry Performance, April 2007.
U.S. PROJECTS 53 MILLION INT'L VISITORS IN 2007. The Office of Travel and Tourism Industries projections
suggest that nearly 53 million international travelers will visit America in 2007. International visitation to the U.S.
increased 4% to 51.1 million visitors in 2006, just shy of the previous record of 51.2 million set in 2000. Ten of the
top fifty markets to the US set visitation records. Preliminary figures released by OTTI indicate that international
visitor spending (exports) reached $107.8 billion in travel and tourism-related goods and services in 2006, an
increase of more than $5 billion over 2005. Significant increases from India, China, Canada and Brazil helped
offset spending declines by many European countries. -Source: TI News, Office of Travel and Tourism Industries,
4/11/07.
Temecula Wine 1St Music Festival- The TVCVB
participated at the festival for the first time and
was able to meet with local and many non-local
guests of the event. Our booth allowed us to offer
additional information on events and activities in
the Temecula Valley. We met guests who came
from Los Angeles, Orange, Riverside and San
Diego Counties and all had smiles on their faces
from the great music, food and ambiance they
were experiencing at the festival.
California Marketplace Trade Show - Our Sales
. Manager, Leslie Mercado, has been busy
generating group leads and attending market-
specific trade shows. She recently participated in
the California Meetings Marketplace Show in
San Diego on April 15-18. Sponsored by
Temecula Valley Balloon &
Wine Festival
The TVCVB will be participating again at the
Balloon & Wine Festival from Friday, June 1st
through Sunday, June 3rd at Lake Skinner. A
goal of the CVB is to help support and partner
with our local community special events to
hopefully create more awareness. So put on
your sunscreen, come enjoy the festival and
stop by our booth to say hello (we'll be
located right next to Pechanga).
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Successful Meetings Magazine, this event provided a ~
forum to build one-on-one relationships and !!II
networking opportunities for attendees by I
combining an educational session, social activities %C,.
and exclusive appointments. Attendees were pre-
qualified planners considering California for their
meeting destination with a minimum of 50 room
nights. Leslie met with 15 meeting planners and
received 13 sales leads.
Xterra Races - T emecula has many exciting sporting
activities and competitions. This year the TVCVB is
sponsoring the Xterra America Tour West
Championship at Vail Lake Resort on May 19 1St 20.
The location is complete with sagebrush, cactus and
dried-up tiverbeds and is an ideal rugged setting for
the nation's premier off-road multi-sport gathering.
Participants will compete in Duathlons, Triathlons,
5K and lOK Runs. Kids can even get in the spirit with
their own races. Xterra helps to promote health and
June Quarterly
Meeting
Don't miss our next Quarterly Meeting on
Thursday. June 14th at II :30am at South Coast
Winery Resort & Spa. We will be sharing results
and findings from the newly completed Tourism
Impact Study by Dean Runyan and Associates.
Hear astonishing facts and figures about the
impacts of visitors and tourism spending in the
Temecula Valley. RSVP to Carrie Penny 888-363-
2852 or carrie@temecula.org.
Tourism in 2006 pumped more than a half a
billion dollars into the Temecula Valley econ-
omy and is responsible for more than 6,000
jobs in the region, according to a benchmark
economic study completed by the Temecula
Valley Convention & Visitors Bureau and City
of Temecula. The study, conducted by Dean
Runyan Associates of Portland, estimated that
visitor spending in the Temecula Valley in
2006 reached $537.7 million, a four-fold in-
crease from $131.2 million six years earlier.
The 36-page report attributed the dramatic
growth in large part to the soaring popularity of
Temecula's Wine Country and to expansions
at Pechanga Resort & Casino. ''This report
clearly shows that tourism and recreation play
a much more vital role in Temecula's regional
economy than previously thought," said Kim-
berly Adams, executive director of the Temec-
ula Valley Convention & Visitors Bureau.
"That's why it is so important that we continue
to get the message out about Wine Country,
Pechanga and the many special events in our
area to the estimated 25 million people who
live in Southern California and the thousands
of business travelers who flock to the region
each year." Other study highlights:
. One out of nine employees in T emecula
work in hospitality and leisure services.
. Temecula captured $1 of every $10
spent by visitors in Riverside County in 2005.
. The Temecula Valley attracted nearly 2.2
million visitors in 2006.
. Each visitor spent about $245 a day
($332 per party) while in Temecula.
. Tourism supports an estimated 6,520
jobs in Temecula.
. Travel spending resulted in $168.3 mil-
lion in income to Temecula businesses and
workers.
Tourism-related spending created $5.2 million
in local taxes and $15.9 million in state taxes.
. Hotel room sales reached about $40
million in 2006.
Temecula now accounts for 4 percent of
Riverside County's transient occupancy tax
(TOT) receipts, double what it was in the
mid-1990s. The robust growth of TOT reve-
nue, even in the face of a post-September
2001 travel slump, showed that tourism is
exceptionally strong in the Temecula Valley.
"No local industry could show the same
level of revenue and employment growth
from 2000 to 2006," said Dean Runyan,
Read all about it!
president and founder of Dean Runyan As-
sociates. "It's even accelerated over the last
couple of years." The key to continued
growth will be how well the region nurtures
Wine Country - one of its biggest assets, he
said. "People can go elsewhere for casinos
but they can not go someplace else for this
wine experience," he said. Earlier this year
the bureau approved a marketing plan that
is projected to boost revenue at area hotels
and motels by at least $4.7 million over the
next five years. The projection was part of
an 84-page report put together by Strategic
Marketing Group of South Lake Tahoe that
will serve as the blueprint for the bureau's
efforts to brand and market the T emecula
Valley. The Temecula Valley Convention &
Visitors Bureau, formed two years ago, is a
non-profit organization whose mission is to
stimulate. economic growth and tourism by
promoting the Temecula Valley as a pre-
miere destination to meeting planners, tour
operators and leisure travelers. The bureau
is the first in Inland Southern California to
use marketing assessment fees rather than
taxpayer money to market the region.
# # #
The Bureau has received positive responses
from the media. See attached articles indicating
media coverage from the CVB's press release.
The TVCVB and the Temecula Valley
Wine Growers Association have part-
nered on a new full-size billboard
along the 1-10 and 1-215 Freeways.
Our target audience will be travelers
from Los Angeles, Orange County,
San Bernardino, Ontario and Arizona.
We are strategically placed next to
one of Pechanga Resort & Casino's
billboard which will promote the Te-
mecula Valley as an unparalleled,
premier destination.
Walk Ins...................1,909 Room Night Bookings...............74
Phone Calls..............1,857 Media Inquiries.........................16
Email Requests..........229 FAM Tours/Trade shows.............1
Mail Orders.................478 Events & Festivals.......................4
Marketed Events...........................325
May Inquiries &
Statistics
""""'",,"-:;,g,
The TVCVB and TVW A executive
team has approached Supervisor Jeff
Stoue to request fuudiug for marketing
support and regional enhaucement. The
focus would be on wine promotion
with an effort to build the destination.
Listed is the criteria that the Bureau
would use to increase awareness of the
Temecula Valley-Southern California
Wine Couutry.
I) Wiue Couutrv Branding- a) De-
velop a brand platform and brand
positioning for "Temecula Valley
Southern California Wine Couutry."
b) Develop a strategic brand which
iucludes tactical planniug and
positioning within the California
Wine Industry.
2) Wine Country Strategic Plan &
Execution-a) Develop wiue
country business model.and strat-
egy, aligu with brand develop-
ment goals to increase sales
growth. b) Hire Reputation Engi-
ueer/PR Agency actiug as the
Sales Agent for the "Temecula
Valley Southern California Wine
Country."
3) Marketing EducationlPublic Rela-
tious-a) Hire Public Rela-
tionlMarketiug Sales Rep for edu-
cational outreach and the promo-
tion of quality wiue. b) Attend
wine related tradeshows within
drive markets to include, San
Diego, Los Angeles, Orange
County, Santa Barbara, Aspen,
Monterey, Las Vegas, Arizona
and San Francisco.
4) Media Productiou-a) Develop
media tools for iudustry usage to
promote wine productiou, quality,
and tourism experience. Media
productiou to iuclude B-roll, Beta
aud DVD.
5) Wiue Advertising-a) Purchase
media advertising in wine indus-
try publications to promote T e-
mecula Valley Southern Califor-
nia Wine quality. b) Advertising
media to iuclude Wine Spectator,
Wine Enthusiast and Wall Street
Journal.
6) Visitor Center-a) Open Visitors
Center in Wine Country for educa-
tional outreach and the promotion.
Coufirmatiou of funding is still peudiug
but the Bureau is strongly encouraged
by the positive feedback from Supervi-
sor Jeff Stone and staff.
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The Bureau sponsored the
2007 Xterra America Tour
West Championship at Vail
Lake Resort on May 19 &
20. TVCVB staff witnessed
600 racers, 50 crew mem-
bers (all from out of state)
and 45 professionals from
throughout the United Sates
and Europe. There was
great attendance with 2500
on Saturday and 1500 on
Sunday. Some of the pro-
ceeds from the weekend
event benefited the Jr. Dia-
betes Association and local
charitable organization,
Rancho Damacitas.
. .
Disney FAN "our - Press Release
,
~
~'
Temecula a Featured Destination for
Japanese Tourists. The Temecula Val-
ley can expect to see increased numbers
of Japanese tourists this year thanks to a
1-year-old partnership between Disney.
land Resorts and the TVCVB. Starting
this month T emecula wm once again
host dozens of writers, camera crews
and travel agencies from Japan that will
highlight unique attractions in Temecula
for the millions of Japanese travelers
who come to the US each year. The
Farn tours are the direct result of the 5-
year partnership with Disney known as
the Southern California Experience that
features offsite destinations to Japanese
visitors. "In the past year Temecula has
been featured in numerous Japanese
publications, TV travel shows, guide
books and rental car company maps,"
said Kimberly Adams, executive director
of the Temecula Valley Convention &
Visitors Bureau. "This valuable program
is just another way the bureau is getting
the word out about all the things you can
do in the Temecula Valley." Interest
among Japanese visitors has been par~
ticularly strong for Wine Country, hot air
ballooning and a glimpse of the Ameri-
can West in Temecula's Old Town.
"Many Japanese have never visited a
winery," said Tomoko Sawada, senior
promotions and public relations manager
for Tokyo-based Disney Destination
International, which arranges the fam
tours. ''The Japanese traveler is always
looking for something new to do while in
the United States." She estimated that
T emecula and several other Southern
California destinations have received
media coverage valued at more than $70
million since the promotion began last
year. In addition, Japanese travel com-
panies have developed special Disney
packages tours that include trips to other
Southern California destinations such as
Catalina Island, Newport Beach and San
Diego. Many tourist destinations in the
Valley have taken steps to accommodate
the growing number of Japanese tour-
ists. For example, Pechanga Resort &
Casino and Magical Adventures hot air
balloon company now have interpreters
available for Japanese visitors. Tourism
is an important and significant part of the
Temecula Valley economy, according to
a recent study completed by the Temec~
ula Valley Convention & Visitors Bureau
Fam Tour attendee at South Coast Winery Resort & Spa.
and City of T emecula. The study, conducted by
Dean Runyan Associates of Portland, estimated
that visitor spending in the Temecula Valley in
2006 reached $537.7 million, a four-fold increase
from $131.2 million six years earlier. The Temec-
ula Valley Visitors & Convention Bureau, formed
two years ago, is a non-profit organization whose
mission is to stimulate economic growth and tour-
ism by promoting the Temecula Valley as a pre~
miere destination to meeting planners, tour opera-
tors and leisure travelers. The bureau is the first in
Inland Southern California to use marketing as-
sessment fees rather than taxpayer money to
market the region.
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HSMAI Affordable Mee-c.nss Wes-c "rade Show
TVCVB Sales Manager, Leslie Mercado, attended this
2-day event, which took place in San Jose. CA . It
hosted 668 planners looking to preview an array of
potential sites and destinations and to discover inno-
vative products and services. Educational Seminars
were offered, including "The Importance of Follow Up
- Post Trade Show Follow Up Tips." A Seminar that was
geared towards "How to Make the Most of CVB Re-
sources" was a popular event. It was determined
that meeting planners who have worked with CVB's
in the past agreed that they saved precious time
and money as they didn't have to deal with the
endless details of producing their meetings/events.
Surprisingly, however, many planners were not
aware of the scope of cost-free services and tools
that a CVB can provide. This interactive seminar de-
scribed what a CVB can make available, whether
the meeting is large or small-such as finding open
dates for meetings at the destination of their choice,
helping select the right site, researching meeting fa-
cilities for both quality and price, finding a qualified
destination management company when needed,
and much more. They also learned about the new
technology that bureaus are aggressively pursuing
to aid planners throughout the event planning and
management process. The session offered a clear
understanding of how to partner with a CVB for stress
-free and successful meetings and events time and
time again.
.
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. . . . . . . . .
. . . . . . .
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TVCYB Trade Show Booth with Marketing Material and
Collateral.
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Pannerlins For A Common Goal
One of the CVB's primary
goals of marketing to the
"drive-market" has been real-
ized with two new advertising
campaigns. Partnering with
the T emecula Valley Wine-
growers Association, the T e-
mecula Valley now has a
presence on the 1-10 / 1-215
Freeways and at the Fashion
Valley Mall in San Diego.
Bright, colorful and contem-
porary graphics encourage
people to play, taste, shop,
golf, dine and explore the T e-
mecula Valley.
.
.
.
Walk Ins................... 1,529 Room Night Bookings...............99
Phone Calls............... 1,348 Media Inquiries........................21
Email Requests..............308 FAM Tours/Trade shows.............2
Mail Orders.. ............ ..1,696 Events & Festivals.............. .........2
Marketed Events...........................309
. .
.
TVCVB Hot Summer Nights Mixer
Our annual Hot Summer
Nights Mixer was a
great time for experienc-
ing the local flavors of
the Thursday Night
Marketplace, mingling
~
and enjoying live jazz and en-
tertainment at the Temecula
Valley International Jazz Festi-
val and getting to know our Te-
mecula Valley Visitor Center
team members while shopping
for one-of-a-kind Temecula
Valley apparel and merchan-
dise. Some fabulous prizes were
won by those who ventured out
and got their passports stamped
for each destination. Thank you
to Chris Baily for hosting us at
the Marketplace and to Jane and
Jon Laskin for allowing our
CVB members to thoroughly
enjoy the Jazz Festival.
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The TVCVB is a sponsor at the new Californie Wel-
~ome Center San Bernardino. Our sponsorship in-
cludes a lighted display panel with designated ra~k
system for T eme~ula Valley ~ollateral. The state of
California Department of Tourism ewarded the San
Bernardino CVB the 13th offi~ial California Wel~ome
Center designation in September 2006 end is aver-
aging about 100 walk-in visitors per month.
We hosted two media writers in lull}. Carol Dixon visited three different wineries. She is currently covering Iood &'
wine, design, luxury ldestyle &' travel for such publications as: Departures, Town and Country, In Style, C, DaillJ
Varietlj, USA TODAY, Los Angeles Magazine, Spa, Elite Traveler, Private Air, Tmmp Magazine, LA Conhdential,
CITY (NYC), Bel Air, 80S Living, Deser! Living, Axiwna Foothills, Zlnk, CliOW, Napa &' Sonoma, Plate, Travel
Ae,e West, Westwa1]s, Genlux, WineCountrg.com, Touring & Iasting, Patterson's The Tasting Panel, GalJot.comand
Brentwood Magazines. She was writer, producer and director for a PBS documentan), The American Food Revolu-
tion, has been on radio and writes for Discovery Land Co. - current web site spanning over 12 internaHonal proper...
ties featuring private luxun], golf and leisure resorts. Our second guest was AndlJ Bender, who visited Old Town
Temecula, wine countl1j and Pechangd Resort &' Casino. lie is d heelance travel and food writer for such magazines
as Forbes, Fortune, GalJot.com, InStlJle, LonellJ Planet, LA Times, United Airlines and WestwalJs. We are looking
forward to seeing some Breat articles about the Temecula Valley and our Southern California Wine Countl'lJ.
~~~Wi&Y;h,*~
Walk Ins... ............ .....1,707 Room Night Bookings... ......... .....71
Phone Calls......... .......1,313 Media Inquiries... ............ ..........14
Email Requests.. ....... .....310 FAM Tours/Trade shows. ..............2
Mail Orders.. ............. ..1,721 Events & Festivals.............. ...... ...3
Marketed Events........... ..........298
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California Travel Research
California Hotel Occupancy and Room Rates, June 2007 - California hotel occupancy bumped up 1.8 percent in
June. Anaheim/Santa Ana and San Jose/Santa Cruz gained more than 5 percent. Most other sub-regions showed de-
clines that have been typical since the middle of last year. California RevPAR for year-to-date is 6.3 percent above
2006 at this time. - Source: Smith Travel Research. CA Lodging Industry Pertormance. July 2007.
Overseas Visitors to California Dip in 2006 - Approximately 4.6 million overseas visitors (21.3%) indicated California
was a destination on their U.S. trip in 2006, down 3.7% from 4.8 million overseas visitors to California in 2005.
OverseIB Visito", to California
R.nk Country 2005 200& % Chllnge
1) Uni1ad I-<Jngdom 778,000 752,000 -3.3%
2) Japan 722,000 646,000 -10.5%
3) South Korea 252,000 311,000 23.4%
4) Australi a 313,000 286,000 -8.6%
5) Germany 309,000 241 ,000 -22.0%
6) Ch i na (8 xcI. Hong Ko ng) 146,000 197,000 34.9%
7) F ra nce 261 ,000 186,000 -28.7%
El) Taiwan (ROC) 191,000 178,000 -6.8%
9) India 98,000 125,000 27.6%
10) Philippines 116,000 105,000 -9.5%
-Source: CIC Research Inc., July 2007
International Arrivals at California Ports of Entry, April 2007 - Overseas arrivals at California Ports of Entry (pO E)
was up a scant 0.7%, with strong showings from India (+44.4%), France, Italy and the Netherlands, and upturns for Ja-
pan and South America helping offset declines in the U.K. and other key markets. - Source: OTTi. CIC Research Inc., July 2007
Marketing & Promotions
twenty double-sided
banners were placed
strategically throughout
the mall and displayed
in a very visually ap-
pealiug way. Also as
part of the program, she
met with some of the
"Angels" who walk the
mall and hand out Te-
mecula Valley collateral
to visiting shoppers.
The CVB has already
received inquiry phoue
calls regardiug the cur-
rent ads,
Kimberly Adams visited Fashion
Valley Mall iu San Diego this month
to see exactly how our marketing
banners were "seIliug" the destina-
tion. She was pleased to see that the
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Leslie Mercado and some of
the Temecula lodging facili-
ties visited ARES in San
Diego and met with 25 reser-
vation agents. They handed
out information and encour-
\1t11@1f8~~WJf
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aged them to learn more
about the Temecula Valley.
By visiting the agents, this
produces "top of miud
awareness" and should in-
turn steer us more room
reservation bookings,
T""ECU_'VAL""",CAL'FO"""A
AUGUST 2007 HIGHLIGHTS
Valley International Film & Music Festival Event Promotions
The eVB is conducting a 3-part mar-
keting process to promote the Film
Festival and increase room night
bookings for the TID hotels. Custom
invitations were sent to 1,000 atten-
dees. First, to producers and direc-
------.'] tors for day activities. Second, to
I international film-makers to extend
I their stays to 5-7 nights. "\nd third,
I to help promote two tours. A site
..... .1 tour in partnership with the Inland
Sl ! Empire Film Commission to assist
.--~ ] producers and directors with scout-
r,~Ef~.. ing opportunities that will be offered
==""""'R1"'" Thursday, September 13th from
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~:?:=~~T... l1am-4pm for up to 112 partici-
"'('"""'fl""f~'~~"~URS
.,,".c:,:,,~:~:;'~',~}\'~~~;~:J~ pants, as well as a wine tasting tour
-..--..- ----- for attendees to get a taste of the
-
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Marketing & Advertising
Southwest Airlines-
Featured Destination Ad
For the 2nd time, the CVB marketed
the Temecula Valley through a
Southwest Airlines 7 -day website
promotion. The ad showcased our
feature-rich destination by highlight-
ing special airfare rates starting at
$59 one way via Ontario and San
Diego Internationai airports, dis-
counted room rates, value-added car
rentals and the many fun things to
see and do in the Temecula Valley.
Our first campaign in March 2007
had over 6 million people exposed to
our city via the Click 'n Save email,
with 3,799 incremental passengers
booking airfare and traveling by Au-
gust 24th. The July 2007 campaign
had over 6.2 million viewers, booking
an incredible 18,204 reservations.
The national average spending per
person, per day is $127, so if 18,204
passengers spent the national aver-
age. that could result in $2,311,908 in
direct visitor spending per day within our
community. The average increase for all
hotel bookings via southwest.com into
Temecula was over 255%.
Fall Rod Run Promotions-
The CVB is supporting the Fall Rod Run
this year by performing a 2,000- piece
direct mail initiative. We are focusing on
existing events by generating extended
stay opportunities for visitors from out-
side the area.
Temecula Wine Country on Fri-
day, September 14th from l1am-
4pm for up to 112 attendees. The
C,-7J3 will also host the VIP Hospi-
tality Suite for the festival from
Wednesday, September 12th-
Sunday, September 16th. Staff and
volunteers will be on hand to en-
sure the visiting guests have all the
information they need regarding
our region. On Thursday, August
16th, the CVB participated in the
festival's Media Event at Temecula
Creek Inn. Staff was present to
answer tourism questions, distrib-
ute media kits and support the
Film Festival in their marketing
efforts.
SportsTravel Magazine-
Capturing the sports market is
one of our target goals in order
to increase midweek room
nights. This magazine serves
the sports-related travel and
event industry. It is the only
publication written and designed
to serve the people who organ-
ize and manage sporting events
of all types and levels. This
publication is read by more than
16,000 industry decision makers
and should allow the CVB to get
in front of those individuals who
have the potential to book ideal
business for our region.
Walk Ins................. ...1,897 Room Night Bookings.............. ...93
Phone Calls............... .1,466 Media Inquiries..................... .....22
Email Requests........... ...322 FAM Tours/Trade shows........... ...1
Mail Orders.. ............ ...1,274 Events & Festivals.............. ..... .....2
Marketed Events.................... .282
AUGUST 2007 HIGHLIGHTS
California Travel Research
California Hotel Occupancy and Room Rates (July 2007) - California hotel occupancy slipped in July, averaging 76.5% statewide, down 1% below
2006. Room rates were 6.9% above July of last year. -Source: Smith Travel Research, CA lodging Industry Perrormance, Augusl2do7.
Overseas & Mexican Visitors to California, Full Report 2006 now available - Highlights as reported last month: Approximately 4.6 million overseas
visitors (21.3%) indicated California was a destination on their U.S. trip in 2006, down 3.7% from the 4.8 million overseas visitors to California in 2005.
Source: GIC Research Inc., August 2007.
California Domestic Travel Report, 2006 Executive Summary - The following excerpts are from newly received 2006 domestic visitor volume, market
share, and trip characteristics from D.K. Shifflet & Associates:
. California's share of the U.S. domestic travel market increased for the fourth consecutive year. California's market share not only increased, but
also increased by a significant margin - jumping from 11.09% in 2005 to 11.50% in 2006 - representing the largest gain among the 50 states.
· The 2006 travel year established another record for California's travel and tourism industry. California hosted an estimated 352.3 million visitors in
2006, representing a 5.1% increase over the 335.4 million U.S. residents that visited California in 2005.
· California maintained it's ranking as the top destination in the U.S. in terms of person-stays market share and number of visitors.
· Both leisure and business travel to California positively affected total travel volume in 2006. Leisure visitation increased 5.0% compared to 2005,
while business travel grew 5.3% -- marking the third consecutive annual increase. California leisure visitors totaled 256.4 million in 2006 and business
visitors totaled 95.9 million - both setting new record highs for California.
Resident leisure travel was the primary driver behind the in-state gain, increasing by 7.7% over 2005's total of 279.8. Out-of-state travel to California
declined from 55.5 million in 2005 to an estirnated 53.3 million in 2006 - the first such decline in recent years. The decline was driven by a 9.6% drop in
non-resident leisure travel (Numbers are preliminary pending publication of the full report in early or mid-September). -Source: D.K. Shifflet & Associates, ltd., August 2007.
Cultural Tourism Resource - The online database of the Centre for Cultural Policy Research (CCPR) at the University of Glascow, Scotland, is de-
signed to assist those working or researching in the arts, culture and major events. Research themes include studies on the social and economic effects
of: arts and culture; arts, culture and education; arts, culture and inclusion; arts and health; arts, culture and audience development; arts, culture and the
economy; cultural tourism; major cultural events; and major sporting events, with an emphasis on research published since 2000.
Family Travel Study - A new study by Harris Interactive commissioned by Best Western International finds that today's family vacations are shorter yet
rnore elaborate and expensive, involving journeys to farther--particularly exotic--locations than what most people rememberfrorn their childhood, accord-
ing to a new sUNey. Travelers are more likely to include pets in their trips over grandparents, aunts, uncles and cousins. Eighty-eight percent of U.S.
adults who take family vacations indicated that a getaway these days is different from when they were children. More than half (55%) claimed that today's
vacations are more expensive, while just over two-fifths (42%) said they now travel greater distances. -Source: Best Western lntemational, 8/16/2007
Vacation Breaks Getting Shorter - The leisurely summervacation--long considered a chance for employees to break away from work for at least a full
week, if not two--has fallen out of favor. Instead, says The Wall Street Journal, drawing from Expedia.com's annual Vacation Deprivation Study, many
people are opting to break their vacation time into long weekends, according to researchers who track vacation patterns. Some employees are even
combining their vacations with two- to three-day business trips to avoid being away from work at all. The study finds that earned vacation time often goes
unused. Despite earning the least amount of annual vacation days, Americans will leave an average of 3 days unused-totaling more than 439 million in
2007. The trend has picked up as the work force has grown leaner. Another factor is the growth in the nurnber of dual-income couples, which has made it
harder for people to coordinate their vacations. -Sources: Expedia.com; Wall Street Joumal, p.D1, August 15, 2007
Here We Grow...
Come see us in our new office space! In August, the CVB
moved into the suite directly across the from Chamber's
Courtyard, Suite B. We now have adequate space to op-
erate and offer a reception/lobby area of our own. If you
are a member of the TVCVB, please feel free to drop by
and bring your collateral. Hours of operation will be Mon-
day-Friday from 9am-Spm. Look for an invitation to our
Open House on Tuesday, December 4th at lOam.
Branding Discovery Meeting
In order to achieve strategic positioning and over-
all brand recognition, the TVCVB, along with
Miriello Grafico, will be conducting a Brand Discov-
ery Meeting on Wednesday, September 19th. Se-
lected individuals will meet to identify the key
components needed to launch a successful brand
identity campaign. The end result will yieid a new
TVCVB identity, a style guide, new broadcast pro-
duction/media placement and measurements.
September 2007 Highlights
Page 1
Great Response to "Temecula" at Local & Domestic Trade Shows
The Motivation Show (9/25-27) The
TVCVB ventured outside of Cali-
fornia and attended the Incentive
Travel & Meeting Executives
Trade Show at the McCormick
Place Convention Center in Chi-
cago. This show is the world's
largest collection of NEW ideas to
stimulate sales, improve perform-
ance, and reward service, More
than 2,000 exhibits featured the
most popular brand name mer-
chandise, incentive travel and
meeting destinations, gift cards,
and online services, used in pro-
grams to motivate employees,
boost sales, and increase market
share. The show attracted over
13,000 buyers, 30% of which have
annual travel budgets of $100,000-
$1 Million. Leslie Mercado and
Steve Mallory of Pechanga Resort
& Casino manned the booth and
was visited by hundreds of Meet-
ing Planners, Travel Agents &
Company Executives interested in
the Temecula Valley as a destina~
tion. Many qualified contacts were
made at the show, and the sales
staff is currently following up on
leads from such companies as
Abbott Laboratories, The Pam.
pered Chef, Amgen, Allstate Insur~
ance and Wicks,
California State Open Golf Cham~
pionship (9/2S) Team TVeVB
played with one of the pros in the
Pro-Am at Red Hawk Golf Course.
As the oldest pro golf championw
ship in the state, some of the best
up-andwcoming players from
around the world competed in this
tournament. 'The eVB distributed
visitor guides and winery maps at
the check-in table.
NFRW National Convention (9/28)
Over 1,000 delegates from all over
the US attended this event at the
Palm Springs Convention Center.
CVB Co-Chair, Val Skovroll, in-
vited us to participate, where we
distributed collateral and coordi-
nated 5 wineries to provide wine
tasting for the attendees. Partici-
pating wineries were: Briar Rose,
Maurice Carrie, VR La Cereza,
Wilson Creek and Keyways. Spe-
cial guests from the entertain-
ment industry as well as Califor~
nia Republican Party leaders and
elected officials and local digni-
taries were among t1le crowd.
Contacts were made with some
meeting planners interested in
bringing groups to T emecula.
NBC Travel Expo (9/29-3()) Held
at the San Diego Com'entiol1
Center, Pechanga invited us to
partner at this show, It yielded
4,000 people and W(~ made good
contacts Wit11 attendees and me-
dia representatives (The Epoch
Times-Chinese Newspaper, Golf
and Wine Travel, Honeymoon
Wishes, TIle Women's Travel
Club and Tijuana Con Vis).
Key Tourism Leaders Participate at Branding Discovery Meeting
Along with Branding .
partner, Miriello
Grafico, the (VB
held it's first Brand- .
ing. Discovery Ses-
sion in September.
Key tourism leaders .
attended and of-
.
fered tangible input
and expertise from .
their specific tour-
ism industry experi- .
ences. Following is .
a list of individuals
who participated: .
City ofTemecula-Mayor Chuck Washington, Aaron Adams, Gloria Wolnick,
Martin Betz
eVB Board of Directors-Denis Ferguson, Doug Leiber, John Kelliher, Melody
Brunsting, Katherine Bailey, Kelly Daniels, Steve Mallory, Cherise Manning,
Carlos .Palma,KenWe-stmyer-,--Bi-Il-nWilsGn---
Temecula Valley Chamber of Commerce-Alice Sullivan
Pechanga Resort & Casino-Lorraine Cebollero
Temecula Valley Winegrowers Assn,-Ray Falkner, Tomi Arbogast
South Coast Winery Resort & Spa-Les Utley, Crystal Magan
Old Town Temecula-Bonnie Reed
CVB Staff-Kimberly Adams, Carrie Penny, Leslie Mercado, Carolyn Fittipaldi
Temecula Valley International Film & Music Festival
The TVCVB was a proud
sponsor for the Temecula
Valley I nternational Film
& Music Festival and
hosted the VIP Hospital-
ity Suite for the week of
the event. Numerous
guests were assisted
with lodging, dining and
recreational activity rec-
ommendations. A film-
maker site tour and a wine
tasting tour were offered to
visiting guests in an effort to
introduce and educate
those unfamiliar with our
breath-taking valley. The
CVB also sponsored a table
at the Sunday night Gala
Dinner at Pechanga Resort
& Casino. Members of the
CVB Board of Directors,
staff and invited guests of
the Temecula Valley Wine-
growers Association were
on hand to share in the rec-
ognition and presentations
to award-winning film mak-
ers, producers and deserv-
ing talent.
California Travel Research
Page 2
C~liforni~ Hotel OccuPency ~nd Room Rates (Augus! 2007) - California hotel occupancy rose one percent in August, a gain over
the prior year and the prior month, but less than the 2.3% occupancy increase for the country as a whole. At the sub-region level, the trends
were mixed. Oakland and other Bay Area markets reported gains, LA and Anaheim were up slightly, while most Central Valley areas were
down. California room rates were 6.9% above August of last year. -Source: Smith Travel Research, CA Lodging Industry Peliormance, September 2007.
California Country Profiles - Visitation trends for overall and leisure.travel to California as well as party size, booking methods, spending
and demographics are now available for the fOllowing countries and regions: Japan, Canada, U.K., Germany, Australia, Mexico (air), Chlna,
India, Singapore, South Korea, Taiwan, Australia, New Zealand, South America, Middle East, Brazil, France, Italy, Netherlands, New Zealand,
Scandinavia, Spain, Sweden, Hong Kong; Philippines. -Source: GIG Research Inc., September 2007; Statistics Canada, September 2007.
c.alifornia DomeslicTravel Report -Source: D.K. Shifflet & Associates, Ltd., September 2007.
The 2006 travel year established another record for California's travel and tourism industry. California hosted an estimated 352.3 million
visitors in 2006, representing a 5.1% increase over the 335.4 million U.S. residents that visited California in 2005. Both leisure and busi-
ness travel to California positively affected total travel volume in 2006. Leisure visitation increased 5.0% compared to 2005, while busi-
ness travel grew 5.3% n marking the third consecutive annual increase. California leisure visitors totaled 256.4 million in 2006 and busi-
ness visitors totaled 95.9 million - both setting new record highs for California.
California's travel and tourism industry out-perionned the U.S. in 2006. Total U.S. domestic visitation increased by 0.8% between 2005
and 2006 compared to California's growth of 5.1%. U$. leisure travel was flat (0.1%), while California's leisure visitation was up 5.0%.
California's share of the U.S. domestic travel market increased for the fourth consecutive year. California's market share not only in-
creased, but also increased by a significant margin - jumping from 11.09% in 2005 to 11.50% in 2006 - representing the largest gain
among the 50 states. The increase was fueled by leisure and business travelers, both of which continued an upward trend.
At 73%, leisure trips remained the dominate reasonforvisiting California. Visiting friends and relatives accounts for the largest share of
leisure trips, especially for non-residents. The percentage of out-of-state leisure travelers visiting friends and relatives in California in~
creased from 35% in 2005 to 42% in 2006, due, perhaps, to high and rising average daily room rates for hotels.
Average length of stay for overnight visitors decreased from 2.88 nights in 2005 to 2.81 nights in 2006 - continuing a generally downward
trend. Average length of stay decreased virtually across the board for overnight visitors. Average length of stay declined from 4.44 nights
to 4.15 nights for out-of-state leisure vjsitors~ Even with the decline, non-state leisure visitors have the longest stays among all visitor seg~
ments.
California resident travel within the State showed one of the largest gains between 2005 and 2006 - increasing by 6.9% to 299.0 million.
Resident leisure travel was the primary driver behindthein~state gain, increasing by 7.7% over 2005's t()tal of 279,8. However,in-state
business travel also contributed to the increase - growing by 4.5% from 2005 to a total of 77.0 million.
Out~of-state travel to California declined from 55.5 million in 2005 to an estimated 53.3 million in 2006 - the first such decline in recent
years. The decline was driven by a 9.6% drop in non~resident leisure travel. While non-resident leisure travel declined between 200.5 and
2006, business travel to California increased by 8.3%. The gain, however, was not sufficient to offset the loss in non.resident leisure visita.
tion.
.
.
.
.
.
.
.
Regional Marketing
. In September the Inland Empire Tour-
ism Council held their Strategic Meet-
ing @ South Coast Winery Resort &
Spa. Representatives from Ontario
CVB, San Bernardino CVB, Lake Ar-
rowhead CVB, Ramona Bowl and En-
terprise Car Rental were some of the
key individuals involved in the strate-
gic planning and development of goais
for regional branding. Kimberly Adams
was appointed First Vice Chair to their
Executive Board and will continue to
represent Temecula Valley as a top-
tier, premier destination.
. The California Travel and Tourism
Commission (CTTC) has developed a
5-year Strategic Marketing Plan that
includes Rural Tourism as part of
the program to support their do-
mestic marketing efforts. River-
side County and, subsequently,
Temecula Valley is considered
rural and part of the program.
The plan includes the integration
of three key components: Rural
Tourism, California Welcome Cen-
ters and CuituralfHeritage Tour-
ism. An objective of the plan is
for the CTTC to pa rtner with gate-
way and urban cities (including
San Francisco, LA, San Diego,
Monterey, Santa Barbara and
Ontario) and to re-brandf reposi-
tion the experiences of rural Cali-
fornia.
Walk Ins................. ...2,198 Room Night Bookings............. ....103
Phone ,Calls............... .1,848 Media Inquiries..................... .........36
EmailRequests........... ...282 FAM Tours/Trade shows................5
Mail Orders." ............ ...2,077 Events & Festivals........"..... ......... ...3
Ma.rketed Events.................... .301
eVB Upcoming Events
. 10/10-10/13 Temecula Rod Run,
Old Town Temecula
. 10/30 CITe j\Jedia Event,
Beverly Hills
. 11/17 San Diego Bay \X-'ine
& Food Classic,
San Diego
. 11/29-30 Travel Media Show-
case Post FAM,
Temecula
. 12/4 TVCVB Open
House, ~:faill Office
. 12/5 CalSAE Seasonal
Spectacular Trade
Show, Sacramento
Page 1
"California is
the #1 destina-
tion in the US,
generating
$93.8 billion in
direct travel
spending for
California's
economy."
-Caroline Be-
teta, Executive
Director for
the CITC.
Wine Club Promotion
Bill Wilson speaking at
San Diego CVB FAM
Tour.
October Quarterly Meeting and Luncheon
On Wednesday, October
3rd, the TVCVB held its
Quarterly Meeting at the
beautiful Wilson Creek
Winery. CVB Chairman of
the Board, Denis Fergu-
son, welcomed the group
and Ray Falkner, President
of the Temecula Valley
Winegrowers Association,
expressed his excitement
about the strategic partner-
ship wnh the TVCVB. We
also had the honor of hav-
ing Caroline Beteta, Ex-
ecutive Director for the
California Travel and Tour-
ism Commission and Dep-
uty Secretary for Tourism,
California Business, Trans-
portation & Housing Divi-
sion, be our guest speaker.
Some of the CTTC's find-
ings included California as
the #1 destination in the
US, generating $93.8 bil-
lion in direct travel spend-
ing for CA's economy.
There is a Wine & Food
Tourism Trend, where 40%
of leisure travelers self-
identify as traveling to
learn about or enjoy unique
and memorable eating and
drinking experiences. Their
Branding Initiative includes
communicating CA's core
attributes and compelling
poi nt-of-diffe re n ce
(California attitude, desir-
able eclectic lifestyle and
unique cultures and diver-
Current Promotional Programs
Some of the current promo-
tional programs that the
TVCVE has put in motion
include the Wine Club
Members Weekday Get-
away Postcard that offers a
special discounted weekday
room rate at our local hotels
to wine club members when
they travel to Temecula Val-
ley Wine Country to retrieve
their monthly wine ship-
ment. Another new pro-
gram is Capture the Ma~c
of the Holidays Discount
Shoppinli' & Dining Card
that will be offered exclu-
sively in Old Town Temec-
ula to encourage locals and
visiting guests to do their
holiday shopping and din-
ing in Old Town and receive
10% off at all participating
merchants. The program
will take effect starting on
Friday, November 23rd and
run through Sunday, Janu-
ary 6th, 2008. All participat-
Media News and FAM Tours
On Wednesday, October 3rd,
we had a visit from the KNBC
News Team of Colleen Wil-
liams and Fritz Coleman.
Broadcasting live from Old
Town Temecula, the Channel
4 News covered various seg-
ments on Wine Country,
Pechanga, Old Town, Eco-
nomic Development, Housing
and Weather. The 1VCVB
assisted the news team with
statistical information and
some history about the Te-
macula Valley. On Friday,
October 5th, the 1VCVB was
asked to partner with Destina-
tion Temecula on a FAM Tour
consisting of representatives
from the San Diego CVB.
They were given the royal
treatment and experienced
sity). Their proposed ad-
vertising budget should
reach $18.5 million for
07/08. Caroline also
shared the Rural Tourism
Strategic Plan, which is a
program to extend aware-
ness of the eight rural tour-
ism marketing regions
(Inland Empire is one of
them) by building the
brand, research, product
development, technology
and partnership!
collaboration. A great big
Thank You to Caroline Be-
teta and to Wilson Creek
Winery for providing a
wonderful venue, superb
cuisine and excellent cus-
tomer servicel
ing merchants will display a
cling-on in their store win-
dow indicating that they are
a supporter and partner in
the program. These strategic
marketing efforts are part of
the bigger plan to not only
unite our local tourism enti-
ties, but to also enhance the
tourism industry partner-
ships that will allow us to
brand position the Temecula
Valley on a regional scale.
our lodging facilities, Wine
Country . Old Town and
Pechanga. On Tuesday, Octo-
ber 30th, 1VCVB staff at-
tended a CITC Media Event In
Los Angeles. They distributed
Temecula Valley story ideas to
writers and journalists and
the CVB booth even won an
honorary award for best deco-
rated booth displayl
California Travel Research
California Hotel Occupancy and Room Rates (September 2007) _ California hotel occupancy
fell 2.4% in September compared to 2006. Average room rates were 5.9% higher. Of the 26 sub-
markets monitored by Smith Travel Research, only five Bay Area markets reported occupancy gain
over last year's banner numbers. ~Source: Smith Travel Research, CA Lodging Industry Performance, October 2007.
Moderate Growth Forecast for U.S. Travet in 2008 - Nearly all U.S. travel industry sectors are
expected to see moderate growth in 2008, according to forecasts issued at the Travel Industry Associa-
tion's Marketing Outlook Forum in Charlotte, North Carolina. While 2007 domestic leisure travel is pro-
jected to finish at 2.7% above.2006, next year will show less of an increase, at 2.0%, Business travel
will be flat. International travel is expected to increase 3.7% in 2008. -Source: Suzanne Cook, TIA 2007 Marketing
Outlook Forum, October 2007.
U.S. Economic Outlook-
. U.S. economy is beginning to slow down.
. Falling housing prices and. residential construction create drag on investment and growth - not
expected to improve over the next six months.
. Financial market volatility because of past history of lax lending standards is further cause for con-
cern. Mortgage debt has been widely used as collateral ("asset-backed commercial paper"), and
many institutions now vulnerable.
. Gas prices to stay high, may influence more closer-to.home travel, but no longer seen as threat
unless $3.50/gallon "tipping poinf' is reached.
. Low personal savings rate means that U.S. households do not have much margin of safety.
. Actual disposable income has stayed positive.
. Despite housing market collapse, consumer confidence has held up fairly well.
-Source: John Walker, Oxford Economics, TIA 2007 Marketing Outlook Forum. October 2007.
TVCVB Open House at New Main Office
Please join the Temecula
Valley Convention & Visi-
tors Bureau staff as we
celebrate our new office
space with an Open
House on Tuesday, De-
cember 4th at 1O:00am.
We will also be initiating
our office with a Ribbon
Cutting by the Temecula
Valley Chamber of Com-
merce. We are excited
to have a place to
"officially" call our own
and to provide an addi-
tional location for travel
resources and visitor in-
formation. While you're
here, enjoy some festive
holiday treats and good-
ies and enter to win a
special TVCVB prize
package. We would like
to thank our dedicated
tourism partners the City
of Temecula, Pechanga
Development Corpora-
tion and Pechanga Re-
sort & Casino, our TID
Lodging Facilities, our
Board of Directors and
the Temecula Valley
Chamber of Commerce.
With6ut the support and
encouragement of these
entities, we would not be
where we are today, and
for that we are ex-
tremely grateful. Our
new office is located at
26790 Ynez Ct., Suite B,
Temecula, right next
door to the TVCC. We
hope to see you on De-
Cember 4th!
Upcoming Events and Meetings
.
.
.
.
.
.
.
.
.
.
Tuesday
Saturday
Wed/Thu
FrijSat
Tuesday
Wednesday
Tuesday
Tuesday
Thursday
Tuesday
11/13
11/17
11/28 & 29
11/30 & 12/1
12/4
12/5
12/U
1/15
1/24
1/29
TVCVB Board Meeting TVCC Conference Room
San Diego Bay Wine & Food Classic San Diego
Travel Media Showcase Palm Springs
Travel Media Showcase-Post FAM Temecula
TVCVB Ribbon CuttingfOpen House TVCVB Main Office
CalsAE Seasonal Spectacular Sacramento
TVCVB Holiday Board Meeting Baily's Restaurant
TVCVB Board Planning Session Weins Family Cellars
3rd District Econ. Dev. Forum Pechango Resort&Casino
TVCVB Customer Service Training Locatlon-TBD
Page 2
"9 out of 10 vaca.
tion travelers use
the Web at some
point of the travel
planning process.
(15% do it all
online)." -Source: The
Ideal American Vacation
Trip, Phase 11, TIAjAmerican
Express, T1A 2007 Market-
ing Outlook Forum, Octo-
ber2007.
PAGE
November 2007 Highlights
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I South Coast Winery Resort & Spa Head
~ Wine Maker, John MacPhearson speaking
". to Media/Journalist Reps.
j Journalists enjoying wine tasting at Ponte
Family Estate Winery.
From November 27-29, the TVCVB
sponsored a booth at the Eighth
Annual Travel Media Showcase at
Morongo Casino near Cabazon.
This show offered a unique opportu-
nity for top travel journalists and
travel industry professionals to meet
individually, at a single
location, for the purpose
of exchanging information
and developing personal
contacts. We participated
in one-on-one appoint-
ments with 35 journalists,
who consisted of editors,
staff and freelance travel
wrners, magazine and
newspaper travel writers,
broadcast travel journal-
ists and internet travel
journalists. Some of the
publications that they
write for are: AAA Maga-
zine, San Francisco
Chronicle, Destination
Weddings and Honey-
moons, NCGA Magazine,
Fairways & Greens Maga-
zine, Ventura Star, Santa
Cruz Sentinel, Live Well
Magazine, Discov-
erSD.com, Coast to Coast
Magazine, Saveu'r, Travel
World Magazine, Sunset
Magazine, Newstalk 920
KPSI, Spa Magazine, The
Antique Trader, Better
Home and Gardens, Suc-
cessful Meetings, Luxury
Travel, Group Tour Maga-
zine, Small Market Meet-
ings, Westways and Dal-
las Morning News. We
presented story ideas,
San Diego Bay Wine & Food Classic
Kimberly and Carolyn dazzled the attendees
of the show.
press releases and T e-
mecula Valley collateral to
national media represen-
tatives. On November 30
and December 1: the CVB
was invited to participate
in a posl FAM tour for pre-
registered media repre-
sentatives. Over the two
days, the group of eieven
journalists were treated to
a glimpse of the beautiful
Temecula Valley by stay-
ing at the T emecula Creek
Inn and partaking in a
gourmet wine-pairing din-
ner. They also experi-
enced the wine-making
process with the assis-
tance of John MacPher-
son, head winemaker at
South Coast Winery Re-
sort & Spa where they
learned some interesting
facts about the art of wine.
They visited Ponte Family
Estate Winery for some
wine tasting and then
headed into Old Town for
some shopping and site
seeing. They also were
given the grand tour at
Pechanga Resort & Ca-
sino showing the variety
of dining, gaming and
entertainment options.
9 wineries from Temecula Valley Wine Coun-
try helped give great presence at the event.
On Saturday, November 17, staff participated for the flrsttime in the san
Diego Bay Wine and Food Classic. In attendance were over 5,000 wine
and food aficionados and over 160 wineries from wine growing regions
from around the world. More than 700 different types of wine were
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poured at the event including
wine from nine wineries from
the Temecula Valley Wine Coun-
try. 30 gourmet food companies
and 60 of san Diego's top res-
taurants and chefs were on
hand to Impress the guests with
gourmet cuisine and treats. The
average age of visitors were
between 30-50 years old and
the average household Income
ranged between $75,000-
$250,000 annually. Staff was
pleased to hear that many of
the visiting guests were familiar
with the Temecula Valley and
the unique setting It has to of-
fer.
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Town Temecula.
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special features at the Resort.
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California Tra.yeLRe&e.arch
PAGE 2
California Hotel Occupancy and Room Rates (October 2007) - California hotel occupancy for the month of October was a roo
bust 71.9%, considerably higher than the U.S. average rate of 66.7%, and exceeding by a slight margin the 2006 level. Average
room rates were 6.6% over last year. The Anaheim, Los Angeles/Long Beach and San Jose/Santa Cruz areas reported double-
digit RevPAR gains. ~Source: Smith Travel Research, CA Lodging Industry Pertormance, November 2007.
Mexican Travel to California, 2006 - California and other border states all struggle with the common dilemma of how to measure
and report Mexican visitation. Air arrival estimates are available, thanks to the U.S. Office of Travel and Tourism Industries and
their vendor, CIC Research Inc., and these are judged to be statistically sound. Unfortunately, there is no consistent source of
data on Mexican land travelers, leaving a huge gap in our understanding of the size and importance of the Mexican market. The
San Diego region is probably the California region that benefits most from Mexican tourism, and has undertaken extensive re-
search. At the request of the CTTC, and drawing heavily on the San Diego efforts, CIC Research Inc. has prepared the following
California statewide estimates: Mexican land travelers = 7,640,000 (4,570,000 Day Visitors & 3,070,000 Overnight) and Air travel-
ers :::: 470,000 for a total of 8,110,000. -Source: CIC Research Inc., November 2007.
Strong Canadian Interest in California Travel Confirmed by September Survey - Responses to a recent Canadian survey (online
panel of Canadian adults 18 and over, representative of Canadian geographic and demographic distribution) indicate that 11 % of online
Canadians have vis~ed Cal~omia within the past two years. The percentage jumps to 14% for Alberta residents, and 26% for B.C. Custom
questions added by the CTTC to gage the prospect of expanded tourism from Canada show a surprisingly strong potential from Eastem
Canada Combining recent past vis~ors and those expressing likelihood in visiting Califomia in the next few years puts ''potential visitors"
from Ontario at 32 percent. Most important trip planning research: scenic roads and highways, restaurants and dining, beaches, and shop-
ping. -Source: OataPath SystemsJDufferin Research/ZINC Research, October '07.
,-~=~~~=~~~=~~~-===-==-~~~,
'\
\
. Dear Distinguished Members: !
I As 2007 comes to a close all of us at the Temecula Valley Convention & Visitors Bureau are taking time to reflect on what a very I
successful year it has been. 1 am personally grateful for the dedication, productivity and passion of our amazing team at the TVCVB.
I Their commitment and implementation of our Tourism strategic plan has us well positioned for another exceptional year in 2008. The ,
evidence is clear:
I I
~ An Upward Trend - Tamecula Valley's hotel occupancies have trended positively in 2007 and have continued to outpace national ~
!:! and state trends. Ii
i We've Grown - We successfully recruited two key Manager Positions and expanded a focused Sales and Marketing effort for our I
I partners and the Tourism community. In all we attended and hosted more than 25 key trade shows and familiarization trips including i
being a major feature in the prestigious Travel Industry Association's International Pow Wow Tradesh9w in April.
i Partnerships M The TVCVB launched several new key targeted marketing promotions. One of ma~;'examPles was a new "drive- I
I market" program launched in the summer with billboard presence on the 1-10 /1-215 freeways next to Pechanga representation. Also I
in partnership with The Temecula Valley Winegrowers Association a colorful banner program was unveiled at the Fashion Valley
! Mall. Both of these major initiatives encouraged people to play, stay, taste, shop, golf, dine and explore the Temecula Valley. I
~ Showcasing Temecula - In March we opened the doors to a new interactive visitor's center in Old Town Temecula to display TeM E
I macula Valley's unique features and amenities to numerous visitors. It also serves to provide reservation services the numerous &
hotels and restaurants while providing valuable information on the many special event and festival offerings in our region.
I Educate - In May we presented the Temecula Tourism Impact Study which outlined that Tourism and recreation plays a vital role in I
J the Temecula regional economy with more than half a billion dollars in visitor spending generated in 2006, a four-fold increase from I
six years earlier. This positioned tourism as a key player to the economic development viability of our region.
I ' I
11 We've Grown Again M Our growth moved us to new offices in August, adjoining the Temecu_la Valley Chamber of Commerce's of- !
fi: ficas on Ynez Court. Our new headquarter also serves as a second visitor center.
I A New Vision M The TVCVB initiated a major branding initiative to achieve strategic positioning and overall brand recognition for I
. Temecula Tourism. We launched the effort in August with a branding discovery session which was attended by Key Tourism leaders I
including our Directors and Staff, The City of Temecula, Pechanga, Wine Country, Old Town, and Chamber representatives to name
! a few. This initiative and program continues in the 4th quarter of 2007 with anticipated results to be released in early 2008. I
i Service First - The TVCVB will have serviced well over 75,000 tourism related inquiries by year's end. Our team also will have ~
served over 200 media inquiries, marketed to approximately 3,300 event inquiries and represented Temecula in 28 Festivals and
~ Events. A new high was achieved in all categories. I
9 The Temecula Valley Convention & Visitors Bureau has certainly seen an exceptional year. This would not be possible without the !
I unwavering support of our tourism partners and the contribution and endless positive energy of the volunteers and the many dedi- ~
cated individuals who serve on our board. Together we do make a difference! Thank you for making it a great year for all of us. !l
m Happy Holidays to all. We look forward to sharing the prosperity that a new year has to offer with friends and neighbors and making i
new acquaintances with all that visit our Temecula Valley.
I Respectlully. I
Denis Ferguson
~ Chairman of the Board. TVCVB j
\. "Look for the NCVB's new Quarterly Newsletter that will keep you up-to.date on regional tourism and cve happenings M .I
" debuting in March 2008. ,
~====~~===~=-=-=--=-~--=--
I' Chairman's Letter (from TVee January 2007 Newsletter)
DECEMBER 2007 HIGHLIGHTS
PAGEl
CalSAE Seasonal Spectacular Draws Festive Crowd
Carolyn Fittipaldi, Connie Smith, Leslie Mercado
and Vangie Esteban representing Temecula
Valley at the Seasonal Spectacular.
The TVCVB, along with members of
the Temecula Creek Inn and Em-
bassy Suites Hotel Temecula Wine
Country sales teams, attended the
California Society of Association Ex-
ecutives Seasonal Spectacular on
Wednesday, December 5th in
Sacramento. Dawned with
their colorful red vests, the
team captured the attention of
visiting planners and opera-
tors who were there to learn
about new and unique desti-
nations for their upcoming
meeting schedules. CalSAE
is the third largest home to
associations in the nation and
the Seasonal Spectacular is
considered the largest Asso-
ciation Industry trades how on
the west coast. Our decora-
tive booth was visited by hun-
dreds of meeting planners
and direct contacts were
made throughout the show.
CVB staff is currently qualifying and per-
forming follow-up communications with
both short-term and long-term leads ob-
tained at the event.
The booth was "decked" with holiday decor and Temec-
ula Valley ornaments as giveaways.
TID Lunch Puts Hotels in the Holiday Spirit
The TVCVB thanked the TID Lodging Partners for a
successful 2007 by hosting a holiday lunch at the new
Frankie's Restaurant in T emecula. "We are very fortu;
nate to have such forward-thinking, community-minded
hotel partners within our city and this was just one way
to show our appreciation," said Kimberly Adams,
TVCVB President &0 CEO. Year ending 2007, TID funding will have pro-
jected to conttibute over $425,000 in marketing dollars to help promote,
market and brand our destination. Kimberly also stated that "Positive
feedback has been the common thread in regards to the formation of the
District and it has proven to be a solid foundation for regional toutism
growth and stability."
New Office Ribbon Cutting and Open House
Thank you to those who at-
tended our exciting ribbon cut-
ting and open house for our
new offices. About fifty eVB
and Chamber members joined
in the festivities and got a
glimpse of our much needed
space. We are grateful for the
support and encouraged for a
bright and exciting new year
ahead.
.
Walk Ins.......................................2,262
Room Night Bookings.........................25
Phone Calls. ....... ... .... ...... .... ....... ..1 ,987
Media Inquiries............................. .....39
Email Requests.... ... ......... ..... ....... ...298
FAM Tours/Trade shows.......................2
Mail Orders...................................1 ,804
Events & Festivals...............................2
Marketed Events....................... ..... ...242
CALIFORNIA TRAVEL RESEARCH
PAGE 2
California Hotel Occupancy and Room Rates (through November 2007) - California hotel occupancy in November was a scant
0.8% above 2006. Average room rates were 7.1 % higher. Most submarkets were down compared to last year, although San Fran-
cisco, Oakland, and San Diego showed strong increases. -Source: Smith Travel Research, CA Lodging Industry Performance, December
2007.
Social Media Sites Influence Online Purchase Decisions - According to the PhoCusWright Travel 2.0 Consumer Technology Sur-
vey, while active shoppers visit multiple sites to compare prices, they are also motivated by a desire to read traveler reviews, research
destinations and purchase tickets to events and attractions. Other findings: 1) The majority of travelers visit between two and five
Web sites when shopping for travel online, and the number one reason for doing this is to compare prices; 2) At the same time, nearly
20% of travelers visit six or more sites-and this group of active shoppers possesses some distinctive characteristics that should
pique the interest of commoditization-weary travel companies; 3) This group is more likely to visit non-transactional travel sites, in-
cluding travel search engines, review sites and sites that offer rate analytics (e.g., Farecast); 4) Compared to the 75% of travelers
who visit two to five sites, active shoppers are more familiar with Web 2.0 technologies overail and are more likely to find Travel 2.0
offerings, Including podcasts, traveler reviews and videos, influential in making travel purchasing decisions. -Source: Cathy Schetz-
Ina, PhoCusWright FYI, 12/20/07
Arts & Economic Prosperity - In the national impact study, researchers coilected detailed expenditure and attendance data from
6,080 nonprofit arts and culture organizations and 94,478 of their attendees to measure total industry spending. Glendale and Walnut
Creek were among twenty-five communities studied. Researchers also found: 1) Nationaily, the nonprofit arts and culture industry
generates $166.2 biilion in economic activity annuaily-a 24% increase in just the past five years: 2) The typical arts event attendee
spends $27.79 per person, per event, in addition to the cost of admission.
Nonlocal audiences spend twice as much as their local counterparts ($40.19 vs. $19.53). -Source: Summary Report, Arts & Economic
Prosperity, Americans for the Arts, 2007.
Annual Customer Service Training Seminar with Focus on
I Keys to Unlocking Hospitality Recruiting J
Mark you caiendar for the TVCVB's upcom-
ing Annual Customer Service Training
Seminar to be held on Tuesday, January
29th from 11 :30am-1 :30pm at the Old
Town Temecula Community Theater. This
will be the third annual session offered to
the members and local community with a
complete focus on providing exceptional
customer service. Speaker Jan Smith, of
Inland Management Group, will highlight
the crucial points and key opportunities
when it comes to hiring staff members and
team leaders. Finding the right people and
then offering the best customer service
training may just set your business a step
3.u1 q)Wiuct &e<momic q)~ ~ow.m
On Thursday, January 31", 2008, the Riverside County Economic Develop-
ment Agency, the Menifee Valley Chamber of Commerce and the Temecula
Valley Convention & Visitors Bureau will present the Third District Economic
Development Forum featuring keynote speakers Supervisor Jeff Stone, along
with Robin Zimpfer, Assistant County Executive OfflcerjEDA. To be held at
Pechanga Resort & Casino from 7:30am - 10:00am. The forum will highlight
Supervisor Stone's accomplishments as well as his vision for the future.
Robin Zimpfer of the EDA will discuss agency activity countywide and will
address its goals and mission for the upcoming year. This memorable break-
fast event is anticipated to draw over 600 guests. Opportunities for sponsor-
ships are available. For more Information on sponsorships or tickets to the
event, please contact the TVCVB at 951-491-6085 or email us at
info@temeculacvb.com.
above the rest. The type of experience
that your customer receives (from the mo-
ment they come in contact with your team
member) is highly dependent upon some
basic customer service skills that can work
for you and your business if practiced
daily. This informative session is sure to
renew your customer service vision and
hopefuily introduce some new techniques
that may be applied to your daily opera-
tions immediately. " interested in attend-
ing, please contact the CVB's main office
at (951) 491-6085 or email us at
info@temeculacvb.com. We hope to see
you there.
"';,,-:<=, ~
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SECTION 2
SECTION 2
Temecula Valley
2007-2008
Media Plan
PublicalionIWebsiteJEventfTradeshow
J"
Feb
March
April
Leisure
CoaslMagazine
Los Angeles Magazlne
Inland Empire Magazine
Inland Empire Melro
Palm Springs life
Sunset
Budget Travel
CalilorniaDrives
CA Official Visilors Guide
SoulhwestAirlinesSpir~
Sunset Wine Club
GoIIPrinl-TBD
WeslWays
AnaheimlOrange County Visijor Guide
SprotsTravel
Idyllwildliving
SO Home & Gardens
Travel Hosl
NewsDaDers
OCRegisler
LA Times
Meetinas
Smart Meetings
MeetingsWesl
Meeting News
Association News
HSMAI
SD North Meeting Planners
Online
Soulhwesl Featured Desllnallon*
Gollonline
USA Today
Meetings Online Ads. TBD
SianatureEventMarkelina
Spring Rod Run
InlernationalPowWow
Baloon&WineFestival
InlernationalJazzFeslival
InlernalionFllm&MusicFestival
Fall Rod Run
Trade Show Marketina
leisure
Meetings Markel
Food&Wine
Media
Outdoor
Fashion Valley
Ig way 1 board 10-215 Freeway
1f8l200a
Me,
June
July
Au,
Sept
0,1
N"
Deo
Tucked llWQ}' in sunnySouihemColifomia, TemeculliYolley offers a perfect
blend of ruial charm 0I1d. melropll~ton excileriJenl for vocolillners and busi-
nessfravelersalike. Thisolluring~hollliqliedeslinaljlln" offers 20+ aword-
winning wineries, 24-hourgaming and enterlllinment, severo! (hampion ship
golf courses olld o tosfe of the old west in ilshislorir Old Town disfrict.
Coupled with feature-rich ocrommodafions and group fotilities, brand nome
shopping in an edecliclllmosphereond diverseyeor-round wllurol eve nls,
Temewln Yalley is the perfect place to mix business 11I1d pleasure.
Tucked away in sunny Southern Californio, TemlKulo Volley offers II perfect
blend of rurol cllDITD III1d melroplllilan excilemenl for vllcalioners and b usl-
nesstrovelersolike. This alluring "bolllique destinalion" offers 20+ aword-
winningwinenes, 24.hourgaming and enlerloinmenl,severol (hampionsh ip
galfcourses and 0 losfe of the old wesf in ifs hislorirOldTown dislrict.
Coupledwilh feoture-rich occommodolians and group fadlmes,brond no me
shopping in on ederticatmosphere olld diverse yeor.raund wltural ev ents,
Tememlo Valley is fhe perfect plore to mix business ond pleasure.
lsf odin series
2nd ad in series
Mllde 2 versions aflhis lid.
FullPog.
Oub O(.AD, O( Yi,Ror, Guid.
1/2 and 1/4 (an,t, Idyllwild, Inland Empire Mogazi". los Angeles
Mogozine, Palm Springs life,Sondiego-Home & Garden,
SonddiegnMogozine,
WesfWays
1/2 ond 1/4 Palm Springs life, Sondiego-Home & Gorden, Wesl Ways
1!8pageod Sunset MoglJZine
Wine-Twenty plus wineries produce O~lIfd.Winnin~prflmill~ wines mode
possible by II unIque miuodimllle Spend the doywlindering fromvineYllrd 10
vineYlIrd or hop Ofl o tour busond lei someone else do the driving.
Culture-Artsondwllurolprogromsoreovoiloble,forbothoduhsond[hirdren.
Arfgoffetyshows, jazzfes!ivols,museums, concertsllndthealricolproduclions
ore offered fouppeol to people of 1111 oges and inte.reslt FindorfsondCllhu fe
indool'S,outdoorsondthroughouttheTemerolaVoUey.
Goff-The TemewloVoIley bollSls 153 holesond seven mll~piDnship aiurses, which
fea!uresomeofthebesldesignsondmaslinlrigui"!lfui(Wllys.Loakingfaryour
best gome of goW? Seormnomnw. .. you've faund it! The Temeculo VoUey.
Enlerfoinmnet-WllhsomeofthebeslsJmwsood mn~, the Temewlo Volley is
quiddy beCllmill!l 0 hnlspntfurfop Nofterthe5llngoesdownl" Find everything
from famous DIIllIe headlines lohlroltolent. Wb~ther i1'ssoft jazz, munlfy Dr the
hntlesldonce musk, there's snmefldng roreyeryone. Playing in the Temewlo
VoIleyhosneverbeenPlnrefun.
This flllllring "bouliqtie desiinlllion"offers20+oword-winningwineries,
24.hourgomingondenlerfoinmenl,severol championship golf [ours eslindo
tasteofthealdwestinitshislori[OldToWndisfrict.
1/3
Rod Run Colender ond Progrilm
Coupled with feoture-rich ocmmmodotioll5 TemeCllJII Volley is the perfeel
ploteto slay ond [ruise.
NOlfjnolArf
1/8
lATimes
Full Poge ods.
FIIUPoge
All AbDUl jou, Downbeat
The Temerula Volley offers world-doss fotilm~s, hole~. and "menilies in an
lInforgelfobleofmosphereglloronleedtoinspireyollrolldiencesfromsllnrise
fosunsel.Forpersonolossislonceinuellfingofresh,movingllieelingllxperi-
ence,ronloct us 01 the Temeculo Volley Convention & Visitors Burllautoday .
We look forward to your coUJ
Water Ways Musem program.
Whelheryoll want fo ploy olone, with family or friends, the Tamewlo Vollay
hos all the exdlemenlyou rould oskforunder fhe worm Californio sun.
TemerolaVolley-Theploceyollwonltoploy.
1/2
WolerwoysAd
WOler Ways Musem program.
1/4
OC Regislo~ Los Angelos TImes
Lisl of all Temewla Hotels
The Temewlo Visilor Center-iI's simply fhe beslploco fosforf exploring
Temerolo. We ore open seven doys o week offering on array of information
resources and services, 011 desfgned to mnke your sIny in Temerolo onefo
remember.
1/16
Temecula Valley Mop Guide
(auh up on spoolllevenfs,gel insfantinfo, pick up brornures, make
reservations for dining and Irnlging, and leom about the cily's hisfory, oris,
neighborhoods, and shopping~1I in one mnvenient looolion in Old Town.
TemewlaHofelAd
FuIlP,g.
OCTRAVEl SHOW
m6;~:Stay,
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(olifomioWelmmecenfer
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Whether you wonl to ploy alone, with fDmi~ or friends, the Tememlo Valley
hnsulltheexdfemenfyou{Ouldoskforunder1heworln(oHforniosun.
Temecu!nVulfey-Thepluceyollwnnlfoploy.
FoshillnValleyMoll ~SDndeigo
84"x30"
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TemecuJo Valley Convenlion ondVisilOrs Bureou Wine lubel
1/16
Promotionllern
Visilor Cenler Punnels
5'xlO'
Visilllr(enler
2007 Rod Run Poster/Moiler
5.5"x
5.5"
Also induded 5 inserts.
Temerulll Volley Internotionol Film ond Musk FestivlIl Invite.
Also indudedS inserts.
S.5"x
5.5"
Filminduslry
POW-WOW Banners
33"xll7"
Powwowollendees
SECTION 3
Just east of LA isa $weep of
heartland~the Inlend Empire.
Mountains and deserts echo with Old
West history and Hollywood's hideaways.
Map out your visit to include San
Bernardino County's gllaint mountain
communities, Redland's historic driving
tour, Temecula's wineries and antique
stores, and downtowl1 Riverside's hIstoric
Mission Inn. On yourway,experience great
deals at the Ontario and Barstow Outlet Malls.
You will find Rancho Cucamonga's new Victoria
Gardens Regional Mall and Culturai Center
along finger-snapping Route 66.
Take to the air in a balloon, play 18 holes of golf, or
try your luck at our Vegas-style casinos. Hike, bike or
ski alpine terrain, wander Calico Ghost Town, br9wse
art galleries and experience California's Official
Outdoor Play, "Ramona" in Hemet.
Grab your keys and hit the road~there are
In partnership with the
California Travel and
Tourism Commission
and the Inland Empire
Tourism Council
members - giving Chuck Vasquez, who
backed the tax, a significantly larger
plurality than they gave Paul Marchand,
who opposed it. Go figure.
In Indian Wells, incumbent Council-
man Ed Monarch topped the vote count,
and Patrick Mullany won the open
council seat. But voters' adoption (by
82.5 percent!) of Measure P is of special
interest. This is a trailblazing transient
occupancy tax ordinance designed to fit
the hot new hotel industry category of
condominium (or condo) hotels. Among
other topics, it specifically addresses
owner-investors who choose to occupy
their own units for more than 60 days in
any given year - a category not covered
by existing TOT ordinances. Given
valley cities' dependence on bed tax
revenue and the imminence of condo-
hotel developments here, Measure P
will likely serve as model (starting point)
legislation for alL
To us, Palm Desert provided the val-
ley's most interesting municipal election
- partly because it illustrates that city's
unusual civic culture and partly because
it shows this culture starting to break
apart. The two incumbents up for re-
election, Councilwoman Jean Benson
and Mayor Jim Ferguson, faced only
token opposition and won by typically
mammoth pluralities. With one fairly
recent exception (a truly singular case),
by our calculation the last time any Palm
Desert incumbent lost a re-election bid
was in 1980. That's 26 years m Wow!
They always win, they serve forever, they
govern superbly, and they spend very lit-
tle on campaigning. (This time around,
Ms. Benson spent less than $200.)
But November's real battle there was
for the remaining two years of a vacated
council term. The two candidates, Sabhy
Jonathan and Cindy Finerty; didn't seri-
ously differ on policies; hoth had long
local histories and impressive public ser-
vice records, particularly Mr. Jonathan.
Their campaigns were intense, occasion-
ally testy, and by Palm Desert norms
hugely expensive, probably $50,000-
$80,000 each when final reports are
filed. The race seemed to be a dead heat,
but it ended in a I3-point Finerty victory.
All sides agree that the sitting council
members' strong endorsement of her was
the deciding factor.
Only Ms. Benson kept to the tradi-
tional standard: silence. Historically,
Palm Desert's elected officials never
issued public endorsements, regardless
of their private views. That would con-
flict with council collegiality; a rigorously
practiced concept of which they've
always been very proud. But they were
angry with Mr. Jonathan and were will-
ing to break their own rules to beat him.
It doesn't augur well. Neither does the
cost oflast fall's municipal campaigns.
Yet how can Palm Desert expect to
remain exempt from this contemporary
bane? The city is now so big that only
long-serving incumbents can rely on
reputation alone to win the day.
And so, Nov. 7 saw Palm Desert poli-
tics beginning to resemble those of other
cities. They call this normality, and there
are worse fates.
www.palmspringslife.com
January 2007 I Palm Springs Life 139
ily-and noting with some ambivalen~e that
time hasn't quite stood stilI: Apupuseria has
replaced the Taco Bell. A curious reader can
spot the novel's streets and landmarks in
the southern corner of Colton, but ask Map-
Quest for Agua Mansa (the name translates
as ustiII water"), and the program draws a
blank. Fittingly. In Espinoza's Southern Cali-
fornia, as in Mexican American experience
itself, identity and its documentation are
separate realities.
Espinozahas given his sprawling commu-
nity-:-atld his novel-'-a radiant hub, the Bo-
tanka oshUn. Located inadown-at-the-heels
strip maIl along with a soan-to...be-vacant 99-
ce~t store and a Cambodian-owned dough-
nutshop, it brings new meaning to the phrase
"something for everyone:' "There were the
silver medallas:' Espinoza writes, "storecl in
a pla!;tic tackle box sitting on ashelf bE!hind
the register, Egyptian ankhs and pendants
in waoclen bfJxesJiningthe countertopsnE!ar
the booldetsatldnovenas, theestarnPas, and
rablJit'sfeet, theTarotcards and numerolfJgy
charts, m the gI~s (:ases were sat~helsfiUE!d
with sto?es~cI~e~c-qllartz, hem<ltit~, Cl)r'"
ai, ~efJcl~'JlYl"ite, ~urq4?is~, jade. TherE!,yv_~rE!
nedd~(:e~()ffPv.rri~!>hE!lIs"ro~aries, scap.ulars,
lTlellorCllls,atldStays pfPa.1Iiclt
Thelil.t I"LInsf()r @fJtI1~rfotlrP#agT~ph~.
Espinoza understands that in stotyteIling, as
in other forms of speII casting, sometimes
more is more. The Botanka's proprietor is
72-year-old Perla Portillo. A second-genera-
tion Agua Mansan, she appreciates the tug
between old attitudes and new horizons.
(Childless, she saw herfirstjob-o-assistingthe
original oWl;1er-,-as a focus for hE!r underused
energies. Herhusbandsawitas an illsulttohis
earning p'ower.) Although not the sorceress
her clients irJlagine, Perla has learned ways
to nudge a tfoublEld neighbor closer to weII-
being. She's a gooct Hgener, ,agoodobsElrver.
Customers seldol11 leavewitl10utseveral pre~
scriptionr-"Drin~th~s, ~W-11 tI1is, read that:'
Cures don't just h~ppen. Healing has to be
encollfageci,
The variolls plo~s8!lFc~_~racters instill
Water saiI1ts~fecu;~Ia,~fJI'a.t,~ly arranged as
th~~fJ~jca'!; shelve!>. ,PEll"Ia'srear, pres~nt-
~d)llcl1i:lJ:lt~r~Intrpdl,lf~~~Y repHc:as of the
saint,~~1"ci~ shesells;f()l"IIl~the novel's rough
:chron()I?~~ltl"LltlS froJl1j~tlary6 C'Peast of
th~~~iP~'any?f 9W-Lord ~ I)fad,e Ios R~yes...
1'i:l~?r~pftriiv~leT$")thr?ugh December 12
('1P~i:l~~()fN1J~stri:iSefiora,de:9uaclalupe' Holy
~fJ~~,~ra.l}4q~~ell of th~AJ'n~ric_as'~. perlii
T~r.P!i:l,.!S~;f,~l~d~ld~rly~Iclo1N' but her
W~:p~-br-:W<:tll~l1 e,}{~~I'ie~:~e~ encompass
I~Y7,}.Oli;~, <md;#latfo.rt:tm~"'~E!IIingstaple, a
mysterious stranger, beside more mundane
arrivals IikethetattooparJorthatreplacesthe
99-cent store.
Meanwhile, between the red-letter saint
days Espinoza slips in the self-contained yet
interrelated stories of her clients. In "Relics:'
agroWnsondepri:!ssed by his father's death is
furious that his mother still cherishes an ob-
session with Elvis, Trying to construct a Day
of the Dead tribute, the son gropes toward
an understanding oftl1e ways mourning can
insulate or enrich a lifE!. In ''Aftershocks,'' an
elementCiry school teacher d,iscovers that a
chissroom lesson on earthquakes also de-
scribesthegrindingtectonics between fathers
and daughters who resemble each other too
closely. ReleasefromtheirmutuaIlystubbom
statldoff, she.realiz~s, can only come with di-
saster, but it's nonetheless liberating.
Geography loorris largein these stories, as
it does in the characters' consciousness. The
freeway, so often portrayed in pop culture as
anb;lVitationto adventure, is here botha pro-
tective barrier anda !:ielf-imposed bOlmdary.
lackofmoney, E!dllcation, orsufficientEnglish
was enough to discollTClge older inhabitaIlts
from ventlJril1~ fatfrl)m the neighborhood.
~1Jt ~ven aI11<:tl1~s~c()nd~ andthird-genera-
H()~resicle?ts,npne_9fthosewhfJ leave Agua
Mansado so lightly. Tereli8, a Pl1ysi(:ian 1Nho's
66 I LOS AN~ELES I FEBRUARY 2007
Valley ()bserver
By Hank Stokes
Follies, Triumphs, and Close Calls
Credit journalists for a brighter, albeit mercurial Sun
Nobody can figure out why, but the
last weeks of a dying year often
randomly reveal a handful of
desert institutions at either their
most admirable or their silliest, and some-
times at both simultaneously The list always
varies, but in November and December
2006, the spotlight pointed to The Desert Sun
and Palm Springs City Council.
We've had our fun with the Sun over the
years, but this time we're more inclined to
praise than blame. True, in late fall the
newspaper ran a singularly unconvincing
investigative report purporting to prove that
illegal immigrants put more into the public
treasury than they pull out of it. One sensed
that the piece was written to please politi-
cally correct editors - that its data, highly
selective and repeatedly unsourced, were
chosen to support a predetermined finding.
Far more sweeping and compellingly docu-
mented studies reaching the opposite con~
elusion were simply ignored. In fact, this
effort proved nothing, though we doubt it
did any great harm. The bias was too obvi~
ous; Sun readers themselves remarked on it.
If the immigration inquiry was a tuJ:key, the
paper more than compensated by publishing a
four~part December series on the soaring costs
of public employee retirement packages, They
are rapidly becoming a hideous statewide
problem, but Sun writers Keith Matheny and
Erica Solvig sensibly kept their report's fOOlS
on desert cities and school districts.
This is an elephant~in~the~room topic of
which most citizens are blissfully unaware
and on which the Sun to its credit has finally
broken its own silence. Whatever (in our
opinion) were the series' deficiencies - a
frustrating inconsistency in reportage clarity,
ignoring certain elected councilsjboards that
legally but coverdy receive the same publicly
funded post~retirement medical benefits,
ete. - they were tnunped by its essential
message: that public employee pension pack~
ages are a building fiscal tsunami likely to
devastate local government services.
Similarly; very much to the Sun's credit was .
its choice for Person of the Year 2006:
Riverside County Supervisor Roy Wilson,
whom virtually everyone cheers. He has been
118 Palm Springs Life I February 2007
www.palmsprjngslife.com
~N
L I F EST Y L E S.
GRAND HOTEL EUROPE
ST. PETERSBURG. RUSSIA
Called the "Venice of the Notth," Russia's magi-
cal city sits astride the Neva River and boasts of
countless canals that are crossed by more than
300 bridges and adorned by 500 palaces.
St. Petersburg's history reads like a Harlequin tomance
story, with the intrigue only the czars and cza~inas of
an imperial past can provide. Its traditional offerings
are unmatched: meals beginning with caviar, vodka so
smooth it glides along the throat and summer days that
never end (called "White Nights," the translation means
around-the-clock sunlight).
But it is winter season that showcases Russia, Dr.
Zhivagocstyle. Fur-snuggling, horse-drawn sleigh rides
through freshly powdered forests; enchanting evenings
of ballet at the Mariinsky Theatre and having the Her-
mitage without crowds (summer can mean multi-hour
waits simply to enter the building) - this is the Russia
oflovers.
At the very heart of St. Petersburg is the Grand Hotel
Europe, the city's lavish, art nouveau-style landmark
whose history is intimately intertwined with its royal
112 San Diego Home/Garden Lifestyles February 2007
BENEFITS
Second Annual Charity Bowling
Event, March 31
Concourse Entertainment Center,
Anaheim
(714) 639-4990 ext. 245
www.pshc.org
The Providence Speech & Hearing
Center holds its second annual charity
event, with bowling, casino, dinner
buffet, dancing, prizes and more.
Proceeds benefit the Center, which
focuses on the identification, diagno-
sis, treatment and prevention of
speech, language and hearing disor-
ders for persons of all ages.
Fourth Annual Wine and Adventure
Silent Auction, March 25
Rothschild's Restaurant
(949) 673-3750
Rothsch i Idsrestaurant.com
In support of the Cystic Fibrosis
Foundation, Rothschild's restaurant
holds its annual Wine and Adventure
silent auction from 1-4 p.m. Tickets
are $25 in advance, $30 at the door.
Complimentary wine and hors d'oeu-
vres are selVed.
EVENTS/LECTURES/
WORKSHOPS
The Dana Point Festival of Whales,
March 3-11
Dana Point Various Locations
www.festivalofwhales.com
A variety of events including street
fairs and whale watching excursions
celebrate the California Gray Whales'
incredible 6,000 mile migration from
Alaska to Mexico. Visit the web site for
details and locations of events.
The Glory of Easter, March 23
Through April 7
Crystal Cathedral
(714) 54-GLORY
www.crystalcathedral.org
The perennial extravaganza returns,
with the requisite state-of-the-art spe-
cial effects, live animals, flying angels,
trumpeters, and a soundtrack record-
ed by the London Symphony and
Seattle Symphony Orchestras. Call or
visit the web site for ticket informa-
tion.
Marine Mammal Exploration Cruises,
March 3-25
Ocean Institute
9949) 496-2274
www.ocean-institute.org
Ocean Institute offers weekend
Marine Mammal Exploration Cruises
with a ship-board view of whales,
dolphins, sunfish, sea lions, and
other creatures of the sea. Institute
marine biologists lead the cruises on
board the Sea Explorer, which makes
use of state-of-the-art equipment
such as an acoustic array, plankton
nets, video microscopes, and a sedi-
ment sampler. A dolphin camera will
provide an underwater view. Trips
last two hours. Cost includes admis~
sion to the Ocean Education Center.
Call or visit the web site for more
information.
Return of the Swallows Celebration,
196 COAST MARCH 2007
r 'J
. :- ' s [ P res t jPg e ,,;
Editor.s Letter
By Steven Biller
Icons and Everyday Heroes
ords without thoughts
never to heaven go."
These words deadpan on
a color field mural encir-
cling the rotunda at Miami- Dade Public
Library. The multipanel word painting was
the first work by Ed Ruscha that I experi-
enced in person. I had seen his iconic
Hollywood and Standard Oil paintings and
a few word paintings in books. But a 360-
degree perspective, up close and personal,
was at once inspiring and the catalyst for
my obsession with Ruscha's work.
Twenty-five years later ~ after I had
seen so many of his exhibitions at muse~
urns and galleries - Ruscha, the king of
Los Angeles Pop art, opened his Venice
Beach studio to Palm Springs Life for a his-
toric photo session with two other icons;
actor/artist Dennis Hopper and archi-
tect/designer Frank Gehry. Photographer
Michael Childers came back from Ruscha's
studio with a stunning portfolio of images,
which appear in "Hell- Raisers" (page 92).
as well as on the cover of this issue.
We celebrate the achievements of
Ruscha, Hopper, and Gehry as Palm
Springs Art Museum prepares to honor
them on March 24 at its second annual
Artists and Legends Gala.
Incidentally, Childers was behind the
lens at Imago Galleries, where he and
Fashion Editor Susan Stein produced our
spring fashion (page roo) amid works by
Sophie Ryder, Fletcher Benton, and
Robert Graham,
In this issue, we also celebrate the work
of the unsung heroes behind the Desert
Mountains Land Trust. They include Ted
Lennon, a developer who is hypersen,$i-
tive about preserving the landscape and
creating communities such as The
Reserve and Stone Eagle that disappear
into the mountains, invisible to passersby
on Portola Avenue and Highway 74,
respectively. In "Space Savers" (page 112),
we caught up with Lennon and Trust
chief Roger Tansey; who point out the
land the trust has acquired and share
their vision for the controlled growth of
the Coachella Valley:
For an extra-strength dose of Palm
Springs Life, please tap into our Web site,
www.palmspringslife.com.
We also encourage your feedback.
Please send your comments to
steven@palmspringslife.com. II
36 Palm Springs Life I March 2007
www.palmspringslife.com
CATALINA ISlAND
MORRO BAY
MAMMOTH lAKES AREA
SAN DIEGO AREA
Catalina Island
8!drfilM~/lk
n _VILLA
xORTOFINO
NAPA VALLEY
REDONDO BEACH
MAMMOTH lAKES AREA
M.\.l\II\ [OTHL AKES,COI\ I
T~RE'f,NplJLACE pKE IT!
CENTRAL RESERVATIONS
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REsORT CONDOMINIDM GETAWAYS
1 FREE NIGHT WINTER SPECIAL
PI~GOUNT LIFr& LoDQING.PACKAGES
8Mi4-\1 \\lMOTH 8001.'21-.'261
SOUTHERN CALIFORNIA
TheonlyliExtlusj~.eLadiesandMothersFitnessVacations"atthebeaeh
in I.1Jplla, Callfomia, Lirniled enro!lmentSeparate ehildren's WDpS too!
WWW.CAMPLAJOLLA.COM.l.800.825.TRIM
. fREE 2-YEAR FOllOW-UP. NUTRITION. FITNESS. FUN!
To advertise in The Sunset Travel Directory,@ call 1-877-748-0737
Sunset March 2007 153
L I F EST Y L E S.
Seattle-based Erik Elvejord of Hol-
land America explains why his com-
pauy took that gamble. "We wanted a
departure point that made it easy for
guests to get to the ship, sightsee and
enjoy themselves. San Diego was that
pOtt compared to Los Angeles. Easyait
access, a cruise terminal that is down-
town and a place where folks can walk
into town or catch a short cab ride were
the deciding factots."
Now. providing cruises from Sq,n
Diego ate eight lines: Carnival, Celebti-
ty, Crystal, Holland America, Princess,
Regent Seven Seas, Royal Caribbean
and Silversea. The biggest eVent in the
city's cmise histoty occurred in the fall
of 2005 when four ships arrived the
same day.
Holland America is dominant with
three ships homeported here from fall
to spring at the B Street Tetminal.
They're the Oosterdam, sailing on week-
ly 7 -day roundtrips to the Mexican
Riviera; Ryndam, with a lO-day itin-
erary to the Sea of Cortez and Mexi-
CaU Rivieta; and Zaandam, bound for
Hawaii eVety 15 days. Also, the home-
ported Carnival Spirit has an eight-day
Mexican Riviera schedule.
The Mexican Riviera has become so
populat it now is one of the wot/d's top
five cruise destinations, according to
the Cruise Line International Associa-
tion (CLIA).
"It's no wonder that Mexican Riviera
cruises continue to grow in popular-
ity," says Terry Dale, CLIA's president.
"These cmises have it all - charm-
ing villages, bustling cities, fabulous
food and culture, and miles and miles
of flawless beaches."
Another reason for its appeal is its
vacation packages are more reason-
San Diego Home/Garden lifestyles March 2007 93
L I F EST Y L E S.
I
I
I
I
I
I
I
l
I
I
I
trips. "No matter where I go, there are
women talking about travel, spas and
shopping:' With the birth of this spe-
cialry industry comes grand expectations
- and after all, women rhink big.
.Other than love of experiencing new
destinations, the only commonalities
among the soon-to-be clients of Wild
Women Travel seem to be age (aver-
aging hetween 40 and 70 years old)
and annual income, which starts at
$50,000.
Limired only hy imagination, trips
- such as art appreciation, garden-
ing, wine tasting, spa rejuvenation and
adventure tours, shopping excursions
and religious retreats - offer every-
thing from relaxation to adrenaline
rushes, from spiritual awakenings
to how-to classes. Whatever the trip
theme or travel company of choice,
girls' getaways pivot on a central value:
camaraderie.
Travel guru aud shoppiug diva
Nancy Shina rook note of this. She left
the corporate world as an executive in
the hospitality and tourism iudustry
and applied her 20 years' experience
to launch Spree the Art of Shopping,
a private shopping firm in Scottsdale,
Ariz., two years ago.
"The spirit of (girls' getaways) is they
want to do something fun that's just
for them," says Shina. "Women have
busy lives, husbands, responsibilities
- their lives are full. They deserve to
relax. Whatever it is, you should spoil
yourself:'
Catering to female guests of desti-
nation resorts who love shopping, the
four-person company offers special-
ized tours: unique boutiques, designer
discounts, home decor and art. These
customized excursions are defined by
limousine transportation, VIP ser-
vice, after-hours access at stores, and
a Spree expert shoppiug guide, which
is an extension of the services offered
by such destination resorts in the
Phoenix area as the Arizona Biltmore
Resort & Spa, Hotel Valley Ho and
the Four Seasons Resort Scottsdale at
Troon North.
But not everyone enjoys the royal
treatment. Cookie Cairnes, 56, has
been living in San Diego for more
than 20 years. and traveling all over
the world much longer than that.
With the help of Wild Women Trav-
el, she is planning a two-week jaunt
with a girlfriend (and a handful of
other women she hasn't met yet) next
year to Panama, Costa Rica and Ecua-
dor.
''I'm not the sitting-around-being-
pampered type," says Cairnes, who has
traveled to many countries for adven-
ture, cultural and nature trips. ''A lot
of women are divorced (like myself),
widowed or have husbands who don't
care to travel anymore. You feel like
the odd man out when everyone is cou-
San Diego Home/Garden lifestyles April 2007 109
l ADVERTISING SECTION
"E"I.,.,'....>l!'''U'',..~1!! fIr,'i",
... ~W]iEj& ;~~
"'!l,\l1!l; .1&"",
Nestled among rolling hills, the Temecula
Valley is an outdoor enthusiast's
playground-full of day and night-time
activities for all ages. Enjoy a glass of wine
at one of our 20+ award-winning wineries.
Gaze upon rows oflush vineyards from high
above in a hot air balloon. Putt your worries
away on one of seven championship golf
courses, or maybe test lady luck and dance
the night away at Pechanga Resort & Casiuo.
Join us on June 16 for Sunset Jazz in the
Vines, and visit W\~fw.temeculacvb.com
for more exciting upcoming events.
photos left to right
Palace of fine Arts
AnexquisiteartNnd-sdencecomplex
in San Francisco's Marina District.
The Golden Gate Bridge cost $36.7 million to
complete in 1937. it now carries upward
of 100,000 vehicles per day.
Hal1ggliding
San Diego'sfantasticweather
isa lure for hang gliders.
Elephant Seal,s
Oneoffourpinnipedspedes:on
SanMiguel Island.
From Temecula, it's only a short jour~ey to poPular San piego. Although th~ San Piego Zoo and Sea World grab
the lions share ofheadlihes; there's plenty more to .see aIlddo. Balboa Park; a l;200~_acre oasis in the middle of the
city, offers,gardens, mllseuins, golf,hiking andlIlor~.. 'Il1eadjacentGaslamP Quarterdi_shesuPanedectic mix of
restaur~ts, induding~lue Point So~tal Sllisine, ~hichserves a wide selecti()l1 ofse;rfood and beef dishes. Or
~der over~oOld TotVIl foraroUIld_()fri13f~aritasa1l4 fajitas.
These days,..th~.cityi,s.l.J~$tlin~: P~k'fe~.a(:e,-l?_f~~edjIl San Di~go's rapidly <leve1oping.down~?WJ:1neighborhood,
J3astVillage, offersl~'<U1d}Oc~tiOIlsurrounde~:hy~,e'southem C<llifornialif~tyte.Upsc~~aIllenities.fillthe
int~rior ofev~ryhoITIe,an9-_evertthinge~Sejsright around the corner~Rllth's Chris Steak fI()llseand PetcoPark,
home ofthe~an.pieg9 P~4res.
If a q~e~b~ac4 holiqay sounqs. app~g~,the. s~#fitiecOInP1unity of La Jollalllak:es ~ splash~Ifsjust ~O minutesfrom
downtown San Diego but a world away. The La Jolla Beach and Tennis Club provides the perfect setting, with beach
bungalow-s. par~3. golf;,~~I1I1is.sp~anqp~~Tr,~~~titsawar<i~~g re$urant:'Ihe1\1~~ ~ooII1; Hilcenorth
alo~g tp(: bea.rl1~4 ewlof(:tidegP91~+"(:oIJ.lpl(:~;~~.~sh, seaaI1eITIones,:octopiaI:Ldotlier~.ea.life.Qr; heaP. to
TorreyP~es G9lfC()urse,w~ch, '(Jffe~~.br~a~t~~yi~~~ oftl1~blt1e l?aFifi(:~idtowinZ'9iffs-a.rlq:raviIles~
Garlsbaq, '(Ji1lY}.~111iles.-l1p.~~'~Q"a~~;;f~a.trif~W_TI,~q{)sta_ResoIt aI1dSp~'Ile~~~dwi~,~OQ:~~~~ ()f<ipastal
fo()thillsand l~gClI"<i~n,s :9Jl,d ste~p~q:iI1Spanish,gol()ni<4 charIll. Newly refurbish~ti~theresortllow
fXere's
these
90 I LOS ANGELES [ JUNE 2007
.
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,
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,
~-
,
"
i
L I F EST Y L E S"
When's the best time to visit California's wine
country? That depends on you. If you disdain
crowds and congestion, good luck, especially if
you're headed for Napa and Sonoma.
Still, some seasons are less crowded than others.
For trips to Napa and Sonoma, try the winter months.
With vines dormant from December through February, the
roads, inns and tasting rooms are less congested than usual.
Another lure iu February are the blooming wild mustard
plants.
In March and April, buds form on vines and other wild-
flowers burst to life. If you dou't mind heat, May through
August could be your time, even though the crowds are
substantial. The crowds also are large during the heady
days of harvest time and the long-anticipated "crush" in the
vineyards in September and October. But beware - a big
"crush" also occurs daily on the area's roads.
Finally, remember November. Many travelers consider this
month the most gorgeous time to visit the wine country.
SONOMA
Sonoma County, which often has had to play second fid-
dle to its more recognized neighbor, is the birthplace of the
California wiue industry and its first-named wiuery. About
the size of Rhode Island, it is larger, more geographically
diverse than Napa with three rivers, a long Pacific Ocean
coastline, wineries closer to San Francisco and has the only
nonstop daily airline service from Los Angeles. It exceeds
Napa in more planted acres of grapes and in the number of
wine-grape growers.
The quality of Souoma's 250 wineries, aud the number of
its international awards, rival Napa's. Sonoma excels in the
Pinot Noir grape because of the beneficial effects of coastal
cooling. Other prime varietals grown amidst a landscape of
picturesque valleys, rolling hills and groves of oak, redwood
and olive trees, are Chardonnay, Cabernet Sauvignon, Mer-
lot, Sauvignon-Fume Blanc and Zinfandel.
It's no accideut that horticulturist Luther Burbank chose
the county for his experimental gardens and farm. He once
remarked that the wine-growing and agricultural region
must be "the chosen spot of all the earth as far as Nature is
concerned:' His legacy lives on at Luther Burbank Home &
Gardens in Santa Rosa.
The northern Sonoma town of Healdsburg is the gate-
way to the wondetful blending of wineries, vineyards and
gardens that prevail in both the picture-perfect Dry Creek
San Diego Home/Garden lifestyles August 2007 109
CATALINA ISLAND
MONTEREY PENINSULA
NAPA VALLEY
LAKE ARROWHEAD
,/
Retreat to
mountain-fresh air.
Experience the final results
of our exquisite $18 million
resort~wide transfonnation.
Superbly remQcjeled suites
and guestrooms.CreCitive
California cuisine at B-'N189.
Pampering treatments at
the new Spa ofthe Pines.
Come to Lake Arrowhead
Resort and Spa and awaken
the senses.
, To advertise in The Sunset Travel Directory,@ call 1-877-748-0737
Sunset SeptemberZoo7 148A
Gala Sousa Concert with Conductor
Keith Brion, October 14
Cal State Fullerton's Meng Concert Hall
(714) 278-3371
www.arts.fullerton.edu
Relive a John Philip Sousa concert with
conductor Keith Brion, as he leads the
CSUF University Wind Symphony.
Experience light classics, great marches
and virtuoso solos with faculty soprano
Patricia Prunty, faculty flutist Cynthia
Ellis and Utah Symphony Orchestra
trombonist Larry Zalkind.
Jazz at the Beach: Charlie Shoemake
Quartet, October 3
Hotel Laguna's Rose Garden
(949) 715-9713
www.lagunabeachlive.org
Laguna Beach Live presents Charlie
Shoemake joined by vocalist Sandi
Shoemake, drums, guitar and bass.
Jazz Lab with Guest Artist Paul
Carman, OCtober 1
McKinney Theatre, Saddleback College
(949) 582-4656
Saxophonist/composer Paul Carmen,
veteran of the Frank Zappa Band, per~
forms with The Saddleback Jazz Lab.
Tickets are $10 general; $7
students/seniors.
Lloyd Rodgers Group, October 11
Cal State Fullerton's Recital Hall
(714) 278-3371
www.arts.fullerton.edu
Faculty artist Lloyd Rodgers brings his
contemporary new-music group to per-
form on campus.
The Manhattan Transfer, October 11-13
Orange County Performing Arts Center
(714) 755-5799
www.pacificsymphony.org
Pacific Symphony presents one of the
first true crossover ensembles (they
were the first to win Grammys in both
the jazz and pop categories in the
same year), The Manhattan Transfer
performs music from the '30s to the
'80s, touching on bebop, jazz, doo wop
and pop.
Mariza, Vocalist, October 27
Orange County Performing Arts Center
(714) 556-2787
www.ocpac.org
The beautiful international Fado singer
- considered Portuguese blues - has
performed for the opening of Disney
Hall, in New York's Central Park, at the
Hollywood Bowl and sold out the
Belem Cultural Centre in Lisbon.
Max Raabe and His Palace Orchestra,
October 28
Orange County Performing Arts Center
(949) 553-2422
www.PhilharmonicSociety.org
The Philharmonic Society of Orange
County presents band leader and
German singer Max Raabe and his
Palace Orchestra, recreating the sounds
of German dance and film music of the
pre-Big Band/Roaring Twenties era,
such as "Singing in the Rain," "Cheek
to Cheek," and" Dream a Little
Dream."
Men Alive's Cabaret Soiree with Sam
Harris, October 20
OC Pavilion Theatre
866-MEN-ALlVE (636-2548)
COAST OCTOBER 2007 177
-~'"-:<~:~~:~~;'~::~~:;-":~::c" ',"',":' ': ?-~:.. ~ ... ' . ,:.,~".:: ''','c " ';"Y~>~:- :-c' :~
- (FQ~MEI!i aI{Q'E~'F&iiR~', : ,,',. ::"'. .c ' 'c, \ '- - ," '",., ;,
<.j :;J'<- o~"''' <,-,'"J:.'"',,.,'j ~~,,,,,,,;~ '~ ,:'~. ,,- , ~ ,~ ~ "" ' " ~,~' _ ~" ~ " - - ~ <A~, <~O -~-
MAMMOTH LAKES AREA
MAMMOTHLAKES.COM
THERE'S Nt) PLilCE LIKE IT!
CENTRAL RESERVATIONS
MAKE PUNS To VISIT TODAY!
~
REsORT CONDOMINIDM GETAWAYS
1 FREE NIGHT WINTER SPECIAL
DISCOUNT LIFT & LODGING PACKAGES
866!4-MAl\IMOTH 800/321-3261
NAPA VALLEY
SOUTHERN CALIFORNIA
Hike. Golf. Shop. Dance, Swim,
Go ahead, make yoor plaosm'we won't hold yoo to them.
fl
PALM DESERT
Fora FrlleVacation Guide
800 873 2428
www.palm.desert-org!.!r
ISLAND OF HAWAII
Discover Biglsl~ndj~~Gry~tMaHlla Kea Resort. Two acclaimed hotels, the most dreamed-of
beaches in Hawaii, two world-class golf courses, a full-service spa, seaside tennis club and an
array of dining choices. It's the ultimate Kohala Coast experience. CA:
www.PrinceResortsHawaii.coml.-866-PRINCE-6 dr/uce.J
MaunaKeaBeach~otell HapunaBeachPrlnceHolel I MaulPrlnceHotel I HawaiiPrinceHoIelWalkiki RESORTS HAWAII
1548 Sunset October 2007
SOUTHERN CALIFORNIA
t)dYcv~Y'CV~~
at;nc-~cvc::haY~
Spend a weekend night at a
participating Irvine hotel and receive
a $50 retan gift card. free parking and
free breakfast*
With rooms from just $99, you mIght even
wont to add an extra night. This is Orange
County, Cdfornia after all.
Go to www.stayinirvine.com for details.
coupons, locations and hotel reservations.
Minutes from everywhere. Close to perted.
SANTA CRUZ COUNTY
Enjoy ,un, surf and golf on
the Monterey Bay. Large
selection of properties.
Bailey Property Management
www.baileyproperties.com
1-800-341'6830
Use Postpaid Reader Service Card or call '-800-967-3'89 for Free Brochures
on the role of conservationists and come
to the aid of sharks, seals, sea lions and
many other marine species in peril.
Participants will don scuba gear and jour-
ney through the wonders of the coral reef,
kelp forest and deep sea trenches.
"Pyrate" Adventure Sails, Various
Ocean Institute
www.ocean-institute.org
The Ocean Institute offers "Pyrate" adven-
tures aboard its schooner Spirit of Dana
Point. A crew in historical costume intro-
duces guests to the Golden Age
of Sail.
Tales and Scales: The Pied Piper,
November 30 through December 2
Orange County Performing Arts Center
(714) SS6-2787
www.ocpac.org
Flutes fly, trombones tango and drums
dance as the Tales & Scales ensemble
puts music and story into motion.
The Wiz, through November 18
Broadway On Tour
(714) S42-69~9
www.broadwayontour.org
Dorothy's adventures in the Land of Oz
have been set to new music in a dazzling,
lively mixture of rock, gospel and soul
music. Everybody knows the story, but
now it's a new fantasy for today - myste-
rious, opulent and fancifuL A youth pro-
duction.
CHILDREN AND FAMILIES
- ONGOING
Bowers Kidseum
(714) 480-1 S20
www.bowers.org
Pre-school discoveries class on Mondays
from 10:30 a.m. to noon. Saturdays and
Sundays, drop-in art lab projects are
available from 12:30-3:30 p.m.
Storytelling on the third Saturday of
every month from 1 :30~2:30 p.m. includ-
ed in cost of admission. Tea parties on
third Saturdays from 10:30 a.m. to noon.
Children's Museum at La Habra
(S62) 90S-9693
www.lhcm.org
An active learning center where children
up to age 12 can learn through playing
in hands-on exhibits, ongoing arts and
crafts workshops, festivals, storytelling,
and performances. Call or visit the Web
site for more information.
Discovery Science Center
(714) S42-CUBE
www.discoverycube.org
Featuring Dino Quest, the world's first
interactive dinosaur adventure. Learn fun
clues about our past and how dinosaurs
lived, as well as science concepts such as
body systems, predator and prey rela-
tionships, morphology, habitats, fossils,
and tracks. KidStation: Voyage to th~
bottom of the ocean with this remodeled
area for kids five and under. Museum
hours are 10 a.m. to 5 p.m., daily.
. . .
ForCa/endar placement, please e-mail
event description, location, date, and
contact information to: susan@coast
magazine. com or fax Calendar Listing,
(949) 644-4055, Deadline November 2,0
234 COAST NOVEMBER 2007
1be Food
~~- p n f\ j\ i c') r !~ i 1. : A. t'I/I' .(.,',:'
! ,\\._..J.V\ L. j\.,_! \~_,,, _ .
rs' Guide
I~-~.. 1 1, ~ i't. !! I ,.-.. r-~) EU T' ("\ f"
1 ~ " >j \r ;_.~ 1-'" r'\ . " J !""
'_oj \._j t \ If! ! ~__, " __ 1 \./ t..
T !..___~ I~~-
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.
WHY WE
GET A>
\ OUT<
The Resurrection
of a Legendary
Skateboarder
BY ROBERT ITD
Is Mario Batali &
Nancy Silverton's
asteria Mazza
Worth the Fuss?
BY PATRie KUH
The Greatest ski
GetawayYou've
Never Heard of
BY ERn".J ROTTIJ,.~,H
WATER GRILL
Downtown's besHovedseafood restaul'ilntis now in the
good hands of Chef David leFevre. His is top-oHhe-line
fare, whether it's fresh oysters on a bed of ice, a whole-
leafsalad wit,", goat cheese, pear, and toasted hazelnuts,
or spanking-fresh fish artfully cooked. Desserts are di~
vine. >>5445. Grand Ave. (213~891-o9oo orwatergrill.com).
lMon.-FriJ D nightly. Full bar. Seafood $5$
LOS FEUZ
& SILVER LAKE
AROMA
Chef Ediri M~rroquin, formerly of Valentino, owns this
intil1la~eSilver lake operation whose namemust rElfer
to the ~electablefragrance of therusticltali,an 9lisine
that waftS,ab()utth~dil1ljnutive,dil:ling,rOOm,The ~m-:
phasi~isonseafood,savor.Ymeats,and~~rtypas~
bptth~ <I(lilyspfi!cials ar~:tlJl:!realde<lLAn <l~tipasti plate
laden with bUl!ata andpr07ciJ,l~o~ se<Jfood ling:uine, or
osso buco ""i~h saffrori rice:? Ordl;!r it aiL You won't be
sollY.>> 2903 _w,. Sunset Blvdy Silver lake (323':"644,:"2833).
D nightly; Beerand wifle.ltalian $$
BLAIR'S
The hili- and dining rO,dmsare small afldhaJlpily p<icked;
folks flock in for breakfClsts (If ~luebE!ll}' pam4kes,with
mascialY,one, and lunchtime p3T1ini of tl\r~ey pastra~~1i,
saueri<raut,and Gruyere, At dj~n~r the_gal1l(1t runs frPm
shrimpcocktaH .....ith deviled eggs to Tasmanialls_almon
with bT<lisedfennel, Cilnd carro,t in orange~black~pepper
r~c1uction, There is;;! nic,e,beer (Chil11ayaJ~) selection,
too, >>2903 RowenaAve.,Silver Lake (323;-660-1882 or
blairsr$u.fa~tcorn), B-:L ':"Dd<!i1y. Califomia$$$
CL'r::F''$_'~~Ci~
The,!;P1fl""ling,hHISid~P_;ati(lat this~UVE!rl<lkE! l1ideaway
Ugh~",patniglttlik~thes",,;~F"!mil.yRClb'il1~()n'S9f7
eteriCl,~00kfClrsm<lll,i:Ii5hes ofricotiabrusch(!tta topp~
with marinated grapes, savory pumpkin ravioli, and a
perfeCt plate of sliced grilled sirloiri and melted Gorgon-
zola.>> 3626 W, Sunset Blvd., Silver lake (323-666-6116).
D Mon.-Sat; brunch sat.-sun. Full bar. CaHtalian $$
DUSTY'S
It's hard not to love the combo of old-fashioned cafe
ambience and contemporary menu. For breakfast,
mother-so:n owners Maria Miller and David DiSalvio
selVe e9:gs evetywhichW?y, heCivenly French toast, and
house juices likestrawlleny~()range~ At lunch it's soups,
salads, andburgers (Iamb, turkey,beef, and crab) as
well as heartier fi!ntr-ees. Now there's dinner, too: es-
cargots,beef carpaccio, artichoke ravi(lli, prime rib eye.
n.3200 W. Sunset BlvdySilver Lake (323-906-1018), B-l,:"D
~ailY'~,eeraTldwine.French-American .$$
EPf:ND"I.oI:Gffli,;L
There's aSPlO!::lkea,sy v;be tothis firehouse turned res-
ta(1rantwh,eresirl()insteak;meat loaF with app/ewood-
sl11()ke~bac()n,androasted chicken are on offer. Eat
inside or -Clu~,or just liquidate yourself at the 38-foot
bar. ~?:838 Rowena Ave., Silver ,lake (323~66/)-2000 or
edfllJda,legrUI:c:om). D nightly. Full bar. American $$$
MEXICO CITY
The de~or is '50s Naugahyde, the crowd los Feliz
cool cats, and the l11~nu at:ypical. The spinach enl:hi~
la~~jth ;:lZacatecana,sauce_of pob/ano chil~,sour
crea1l1,ClI1~'_O:;Tiions-:cbest shows off the kitchen's abjl-
it.r,carnivor!aSV1i11Jikethecochini~pibi1(Yucatan_styIe
miariTiCltedpork).>> 2121 HiIlhurstp,ve., Los Feliz (323~661 ~
72,2'n t"Veq,-$un.; ()nightly; Fuilpar.Mexican $
sqlJARI::9NE'PI~ING
Th~ p<ltioi!>_livelYi <In_d thefoocJ-,;-~reakfast and lunch
all~<ly---cis killer,steel-:c:~t_IJ<ltmeal '!Vith fresh fruit or
hOl!sli!,l11""de f1TCino/ia iSia<~E!C1I~hful wa'ttog(),but ,why
b?th~rin11:11~ f~~e()f !>tol1,e,g-rOcund~rits wjth~hee!>e
<Jnd~con?9t~,~r.~_~rio~~tio~~I~s.fl)ril1dulg7nce:bri~
cic:h~Fr~r1f:h~~,t tQPpfi!a"Yi~h ~a~anas ..ni:lc;~~u!i (:Clra~
111,71.Clrcl;;l,!>~irl::~e"*~llcl~icJ:l_~l)y~recl inC<iriallleli_ze.ci
s~~I,i(lts ,Cl!l,dl;Jluecl:'eE!!iel1()rIClnclaJ;;e'~48~4 F~l!ntain
Avey_si(ver lake (3:2~-:p/)1-n09 orsquareonedining.col1})'
a-t_ ~<liIY'f'loalc:oh,l)I. UpscaleDiner $
HOllYWOOD it
MELROSE
AGO
Perfectly cooked pastas come piping hot at this sleek
showcase (co-owned by Robert Qe Niro), and pizzas
come direct from a brick oven, Entrees include the
likes of monkfish with creamy polenta and baby rack of
lamb,>> 8478 MelroseAve. (323":655-6333), lMon,-Fri.; D
nightly. Full bar. Tuscan $$$
AU.'ANGELO
Stefano Ongarc was ~ GMwj~ha Following at Valentino
<lnd II Grano, and he's h()oke<t.up with chef Mirko Pa-
demo,exofValentino andDoke, The room's small and
candlelit,and the food's exquisite. A tripe appetizer
has been stewed for hours, Its tomatoey sauce spiked
with spice and topped with polenta triangles. A guinea
he~ si:uffedwith h(luse-made sClLlsageiand set ona bed
of sauteed chard is fantastic. FC?r dessert, the lemon
~readpudding, made with polen_ta, isa fine way t(l ,go,
,...7166 Melrose Ave. (323-933~9S40). D Mon.-Sat. Beer
and wine. Italian $$$
AMrvt()
Amy.s'V1ee~ey'srestaural)t now ha_sa Iiqllor license, a
har/and cus~yganquet~es.At lUnch there C1retasty
s<Jliads,loaded sand~iches, and great~h_o~olate chip
cCl~~ies, At night it's what regulars have come to ex-
pect: .~. soph,lstJC<i~ed versio_n of creative hOme coo~-
SMALL BITE
Right about now the guys behind 101
Coffee Shop and Dominick's are opening
L;;;U~ D;:mi's (serving breakfast,lunch,
and dinner) in the old Belle Epoque space
in los Feliz. That's their Italian deli next
door, too.
218 I LOS ANGELES I NOVEMBER 2007
Editor's Letter
By Steven Biller
How to Land (and Stay) on the A-List
YOU may be the center of at-
tention in every gala ballroom
you enter or have so much
money and power that you
allow your social graces to fall
by the wayside. Or perhap' you attend only
one or two formal events during the season
and feel as if you teeter on the fringes of
"society."
We media types have a special perspec-
tive on behavior at these events. We seldom
have affluence. And although we typically
attend as observers, we struggle to avoid
becoming part of the story. At our best, we
want to understand the cause (most social
events have one) and explain and celebrate
that in our magazine.
Inevitably, after you have attended doz-
ens of gala events each year, the old charm-
school1essons become second nature. But
you're never too seasoned for a little polish.
Here are some tips for the season:
. Be assertive, bright, and positive.
Help your host by mixing and mingling and
being a part of the good time.
. Lie! That's right. It's OK at a party; in
fact, it seems expected. If you always say
what you really mean, you might drop off
the A-list. Compliment that dress; over-
state how much you enjoyed that cold and
rainy visit to gray London.
. Praise the honorees and the High
Priests and Priestesses of Charity.
Sure, they've heard it a thousand times, but
trust me: They're happy to hear it again and
again. And why not? It's for a good cause.
. Be a matchmaker. Connect people
with common interests and then politely
excuse yourself so you can move on to other
socially and politically important people.
. Take the drunk out for some fresh air.
The drunk guest comes with the territory.
Rather than cause a scene, say; "Hey; I think
I've had one too many cocktails. Would you
walk outside with me for some fresh air?"
It always works. It's the sober ones who
behave like drunks that send you walking in
the opposite direction.
. Break the silence and the tension.
Ask for restaurant or vacation ideas. Or,
if you encounter a dual of words, offer a
light joke to cool the hotheads. If that fails,
excuse yourself with a graceful smile.
Most important: Have fun and give! .
Palm Springs Life welcomes your fteJback.
Please send your comments and ideas to Steven B111er,
Editor-in-Chiif Palm Springs Life, 303 N.
Indian Canyon Drive, Palm Springs, CA 92262, or
e-mat1 steven@palrnspringslife.com.
28 Palm Springs Life I November 2007
www.palmspringslife.com
"s,~~-ft '<,eoX,~~~ >-'^~~~:S:.- ~:<, ~ ,,~~ '" ~ ~ ~ < ~,y:-:"~ ~",1 ,<;"\ z ~~ ,~;(" ~ " ~~,~, ~ '"
'FR~YEt; Di(REGmDR~ " <, '_ ': , ,[ , _
" -" ~ c_" > A~' ~ " , ~ " ~, >'
MAMMOTH LAKES AREA )
Huge sunshine.
Huge snowfall.
Huge terrain.
MAMMOTH LAKES AREA
MAMMOTH LAKES. COM
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THERE'S No PLACE LIKE IT!
CENTRAL RESERVATIONS
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IF)j:I!;l'!HiHT W~lf~fEt:IAL
IJJSCPlIJ:>,lJ:LIFr',&.I),IQq!NQPACKAGES
//
866/4-MAMMOTH 800/321-3261
MONTEREY PENINSULA
150B Sunset November 2007
SOLVANG/SANTA YNEZ VAllEY
SOUTHERN CALIFORNIA
Use Postpaid Reader Service Card or call '-800-967-3'89 for Free Brochures
:_:.'.''-:.':~i-.',~'::--:'::..'/-,":',-:.:-::.':..,;,'......;-':.'..'_:.:,".....::."'-".'.:.:.2':::'-:':" '
)tf:J3ess is curre~tlyt4~first,a1.~~rnate;
,.',.".". '.
Michael Suhre won the 2007
110rMade-adidas Golf Gateway PGA
iistatltProfessional ChaJJlpionship for
Gateway Section with a:fine score of
Ul4er;:par 142 at Meadowbrook c.c.
an NOrIIuUlofCrab Orchard G.C. and
I. Aupir1gfroIIl~~Ueriyec.C. tied for
ondplac~_wi~ ~.143,
~astlYj~BiIILatl~ll:lo~e'claimed v:ic~ory
:heSlice:of.LifePrq::i\n1 at Crab
::hard Ge. in Carterville, m. -Don Bliss
.EORGIA
~terson takes Section
~A
jGi\ffe?4Pt()fessiop;ll,lvIatt
Peters()Jl,theTJl1,iversityof qeorgi,~
::'i;~i~l?r~4~t the E.,Z-qo ,Georgia
A(iW?~pipllshippresellt~d by
l\"p;tlJ...,G~Y~W~r:qolf". thePGA Tour
,SkyGolf at Sea Island G.C.'s
ntation~ourse.
T01l1J1lYBraci1enaIid Stephen Keppler
sl:ie4 tied for secoIld ~t 6-und~r-par.
WitlJ. the victory,Peterson, earned a
h into the 2008 PGA Professional
ionalCharnpionship at Reynolds
J.tation in June.
. . . . .
T01JJJIlY Brannen won the E-Z-Go
P G A
5 E C T
" -,:-:-'-:-~:,._':-:--'::'::-:--i::-;":-':-:-':..-:--';.-.::":'.".'::.'."'-","":'.'.-..';""'-;:,-,-;:,,,.,.--, ...'---
G_ep~giaJ?c;i\. S~n~()r,Q4~~p~Ollshipat
The Frog G.e. after a playoff with
Wyatt Detmer and Bill Spannuth. By
winnillg,Brannen qllalified for the 2007
Callaway Golf Senior PGA Pf6fessional
National Championship at The PGA
Golf Club in Port St. Lucie, Fla., along
with Detlller,Spannuthi. Gregg Wolff
and J oha Godwin.
.',. '.,. ,.
BryaIJt Qdqm worithe r~ylo;Madec
adidas Golf Georgia PGA Assistant
ProfessiOAalC4arnpionsb1p at Govetn,ors
Towge Club;
By:wii1!ling, Odo~qualified for the
2007 TaylorMade-adidas GolfPGA
AssistantProfes~i()llaJ qh3J:I1PiqllShip at
The PGA Golf Club (Wanamaker
CollTse) inPq+f St, Lucie, Fla.
9doI11m~g~dafive.;stroke victory
over Andy Blanton and Chip
Zi~I11~TI11a.tJ,~ M~tl: Larson and Shawn
T{o_cr~s.lI~~.ip....~..tie for fourth. . Blanton
apd,~i,l1J111errn-~ ,q~li~e4 for the
<;ll.3J:I1pipnship. aIl~. ~arsoll beat l{o~ in a
onecholeplayoffto secure the Section's
final spot in the c;hampionship.
.:. '. . '.
MarlettaC.Cand Coosa C.e. took
home top honors at the E-Z-Go Pro-
President presented by GolfLogix and
Nik~ Golf at Dunwoody e.e. The
Marietta e.C. team of Stephen Keppler,
PGA director of golf, and partner Robert
i I Nnupm'hp-r-)()()7 I <u~.~u_______--:__ ___ '-___
o N
NEW 5
Fowler claimed the gross division with a
6-under-par 66.
Coosa C.C. captured the net division
after PGA Head Professional Brian
Albertson and partner Marshall Mann
defeated the Coosa C.C. team in a playoff.
Thanks to E-Z-Go, GolfLogix, Nike
Golf and Dunwoody e.e. for their
support of this event. ~cottGordon
GULF STATES
1$!!l"IY wins cfespite
weather
M.. att Berry,PGA head prof~sional at
the Island C,C~, emerged victorious
in the 2007 E<uGo Gulf States Section
Championship held at New Orleans e.e.
The event was shortened to 36 holes
after several4ours. of delays due. to
lightning in the area.
Berry's~-und~r~pat140 was good
enollgh for llom~-strokevictory over
per~k_ Sanders, PGA head :professional at
Englisb Turn G. & C.G., and Phil
Schmitt, PGA headprofessio.llal. at the
Bluffs e.e. & Resort.
Thanks.toallofoUT sponsors for
making thi,s a great event: Title Sponsor-
!l~n Nelson Golf & UtilityY~hicles (E-Z-
GO); S~pporting Sponsor.;.. PGA Tour;
:preseIltingSpqnsors.,., Town Talk and
Laser Link Golf.
.... -.
Jerry (Jovich,PGA. assistaJit
professional at Sh~llL~dingG.C.,
fireq a lO~llllder~par 134 to win this
year's Gulf States Senior Section
(JhampionshipandGulf States Senior
PGA Ptofessional Champiollshipheld
at .River Bend Links G,C. Covich will
lead three other qualifiers to the
CallawaYG()~fS~nior..Pqt\. :ptofessioIlal
,National. ChanlPipnship in Port St.
f~cil7,~I~',:S~~I1St.oPf,P(j.Ap,e-ad
professiollalat the AU411bo~ ParkG-.C.;
~~e~Jl;ug~_~s,.P(j.^J,le~cl~rofession~1
atB~ck.t\.~~esC,C.~~ndI:eigI1Brannanj
headprofessi()p~lat GoloniaIQ,(J.,
De~rI;i~ld,CQ1J.Ts~.
T4~ tOt:l1~s~ffatluyer,J?erd
J:.;iI11::sC;'C. ,,"iJ:I RpQins9.trVi~le,l\1i~~;jfor
",""''''''',,
From left to right: Jim Dorman (qSPGA VPj,
Moff Berry (Champion ~ The Island), Benji
Nelson (E-Z-Go). Eorllonoix (ldser link),
Mike Tullos IE-Z-Go) and Owen Bonfilio
Iloser link).
Bowers Museum Event, Ongoing
The Bowers Museum
(714) 567-3600
www.bowers.org
December 6: Music Series with Larry
Maurer: Frank Sinatra, The Very Good
years; December 9: Las Posadas cele-
bration; December 16: The Stories
Behind and Within the World's Most
Beautiful Gems; December 20: South
Coast Handbell Ensemble: Yuletide
Celebration; December 29: Kwanzaa
Celebration; December 30: Icarus
Puppet Company: Stories from
Around the World. Call or visit the
Web site for times and information.
Celebrate the Season at Irvine
Spectrum Center, through
December 24
Irvine Spectrum Center
(949) 735-5180
www.ShoplrvineSpectrumCenter.com
Through December 24: Santa Photos;
December 9: Menorah Lighting
Ceremony.
Chanukah Bash at the Beach,
December 9
Laguna Main Beach
(949) 499-0770
www.chabadoflaguna.com
Come to Laguna Main Beach for
menorah lighting, dreidles & donuts,
stiltwalkers, latkes, crafts and a dreidle
house. The festivities start at 2 p.m.
Presented by Chabad of Laguna
Beach.
Chanukah Fiesta, December 11
Chabad Jewish Center in Laguna
Beach
(949) 499-0770
www.chabadoflaguna.com
Sizzling Mexican buffet, live Israeli
music and dancing with Jimmy
Gamliel, candle dipping, wooden drei-
die crafts, face painting, chocolate
gelt and more. The festivities begin at
5 p.m. Presented by Chabad of
Laguna Beach
Cinema Orange, December 13
Orange County Museum of Art
(949) 759-1122
www.ocma.net
Let's Get Lost, directed by Bruce
Weber, is a rarely-screened documen-
tary charting jazz trumpeter Chet
Baker's meteoric rise, precipitous fall
and sadly diminished end, intercutting
footage from Baker's musical heyday
and the last years before his untimely
death.
Cirque du Solei!: Corteo, through
December 23
Orange County Fair & Exposition
Center, Costa Mesa
(800) 678-5440
www.cirquedusoleil.com
Carteo, which means "cortege" in
Italian, is a joyous procession, a fes-
tive parade imagined by a clown. The
clown pictures his own funeral taking
place in a carnival atmosphere,
watched over by quietly caring
angels. The show brings together the
passion of the actor with the grace
and power of the acrobat to plunge
the audience into a theatrical world of
fun, comedy and spontaneity situated
in a mysterious space between heav-
en and earth.
204 COAST DECEMBER 2007
'Ease.
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WEEKEND GETAWAY
Winter
dream trip:
red rocks
snowfall
DECEMBER 2007
J, ' >~~ H ~-: ' , , " "y ~"~~',;'::'! :~O" ;::~~~;i=i~,,\,>:",,~p:,;f;:~:\<",~' ^,:o~~i:''':4 ~ ':""";~-'"";ji"~i~}}
-" , ." ;",;, )<. i, "to:_' )jrRAV:lZlY q:t~~~1J1:0j[y _
~",,~ ';; ~ \, ~ '~~"~=~",-:;;V?,""i~~l'.. ~"k~C"~""'<' '<1",,<~~ "~~~'''''~J'''(~'"<'f'
SOLVANG/SANTA YNEZ VALLEY
VENTURA COAST
NAPA VALLEY
SOUTHERN CALIFORNIA
ISLAND OF MAUl
To advertise in The Sunset Travel Directory,@ call ,-877-748-0737
Sunset December2oo7
"3
THE PGA PROFESSIONALS TRAVEL DIRECTORY
The travel opportunities below are being offered only to PGA Professionals
Temecula Valley
1:'e.mecuIa. VaHe~ coJjfQrn14 :
Teinecu1a is nes_tl~ 60 miles east of San
Diego's coastline ,and boasts lio~e_ of the:
region's highest,ranked golf . courses as
well a~,a vibrant ~~~-growir1g industry.
Teme,cwa Vailey is an outdoor _ enthllsi~
ast's playground fUll of dayandnighttiJne
activitiesforallages.
yisii: M;temecula~b.coIn_or
call {888l363~2852fQ:r: mo.re information.
The Resort at
Squaw Creek
OIympip valley, c:;a1if~rnia
The Resort at Squaw Creek, designed by
Rqbert Trent 1011esfr. ~a8namedone of
"TheTop 10 Courses YouCan P4y,"and
is set in naturally spectacUlar surround-
ings,"PGA. ProfessioIllllsbring a group
of 12 or more golfers and we willin,clude
your roundandlodg:i.JIg, One hour from
ReD.O.. c:aI1866"93H6,53 for reservations
orvisitWl'iW,golfthehighsierra.comfor
information.
Whitehawk Ranch
Golf Club
Clio;Ctilifornia
i'Ranked 18th Best Golf Course in
Califoiriia" by Golf Digest, Whitehawk
Rim.ch is a DiCk Balley design that is
pUre golf at itSflnest. Lodging is avail-
able onsite.PGA,Pro~essionals bring a
group of12 or more and golf and lodging
is complimentary. .ReIer a group and golf
andlo4ging at a future date is compli-
mentary. Call 866-931,4653forreserva-
tions or Visit WWW.golfthehighsiena.coIil.
for information.
I-Iapun" Golf Course
at Mauna Kea Resort
Kohala Coast, Big l1>land of Hawaii
Beautifulandch.allengingcourse
designell by Arnold Palmer and Ed Seay.
Links-sty1e play with ocean views from
every hole. Golf Magazine "America's
Best Golf Resorts" #21, Golf Digest
"Best Golf ResOIts in North America."
Call PGA Professional for courtesy
808-882.5400.
To11Free: 1.866,PRINCE-6
www.PrinceResoItsHawaii.com
Hawaii Prince Golf Club
()#~,~aifaii
})esigned by golf lege~dsAInold Palmer
and EdSeay,thefl~"I\'aiiPrinceGol1 Club
provides 27hole:>ofchampionsmp play.
The uniqu.e.nirJ.e--bol~Jayouts
creat.e a variety of playing experience for
allskilllevels. PI~as~callourPGA
professional,forcClurtesy, 808~944-4567.
ToIlPree: 1.S6<hPRlNCE:-6
www.PrinceResortsHawaii.com
Turtle Bay Resort
Kahiiku,q'ahu'II~waii
Experience Turtle Bay Resort's tWo leg-
eridaryl8-holecbampionship golf cours,
es designed by Palmer and Fazio. True
Hawai'i is emerald green fairways
stretching toward an azute sea, one of the
best places to golf on earth.
Turtl~ayResortPGA.com
866.417.7947
The Coeur d'AIElne
Resort
Coeur d'Alime, Idaho
Bring 89J"-fiioreplayers to play the
world renOwned Floating Green and the
Pro stays and plays FREE. Plus we'll pay
you fOIyaur time. Offetavailable
anytime~
Reserv~tions!info:800,935-62tBor
e,maiILstavros@cdaresort.com.
Arr()y"Sr;,cek
CO\lntry Club
Reno, Nevada
Locatedonly 15-ntinrites from downtown
Reno and 25 minutes from north Lake
Tahoe, the Arnold Pahner designed
Legend COUISecombines wonderlul condi-
tioningwithbreathtakingvisw. Youcan
test YOJ,lr gamefrpm the Thilmament tees
orselectain6releisurelysetting.PGA
Professionals that bring or refer a group of
12 or more to ArrowCreek will receive a
giftpackage. Gall,866~93~4653.fqr
details or visit www.goIftheb1ghsierra.cmn.
Bear's BeSt
L~Ye~Cls,Neva4a
For a uniqu~ gOlf experience, play 18
precisely replicated ,holes. selected by
designer Jack Nicklausrrom his more
than 200 course designs, Corporate and
leisure outings welCOmed. . Located
twenty minutes fromtbe Las Vegas
strip.
Please feel rree to contact us at
702,804-8500 for more infoTI:i:tation.
866-385-8500
wwW.hearsbes-t.com
CasaBlanca Golf Club
MeSquite, J',Tevadt;l
One HourNortb, olLaS Vega:s
The CasaBlanca Golf Club, designed by
Cal Olson meanders naturally through
ab.d arourid the Vrrgin River, and is
accom.modatingtogolfexsafallskill
levels. FREE Room and GoIf for PGA
Professionals.
wwW.goIfmesquitenevada.com
ContiLct:GolfSales
866-720-7111, ext.2
Special Advertising Supplement to PGA Magazine
C~sc~t~
BoD1derCity, l\[evada
As YClU... soak .in . the . picturesque
mountaip vistas and hear the. waterfall
roaring through the opulent clubhouse,
one thing becomes immediatelyappar-
ent: Cascata has no equal. It's no wonder
Sports Illustrated called Cascata "golf's
hidden treasure." For information and
reservations, please call (702) 294-2007 or
visit cascatagolf.com. Incentive plans for
PGA membexs.
wWw.golfcascata.coIil. and
www.riosecco.net
D~Ytc;irlV~II~yGc;ilf Club
Dayton, Nevada
Arnold Paliner's spectacular high desert
design at Dayton Valley has been the site
of PGA Tour Qualifying since 1995.
Conveniently located just east of Carson
City and 45 minutes from Reno and Lake
Tahoe. PGA Professionals bring a group
of 12 or more and your golf and lodging is
complimentary.
Call 866-931-iUS3 far reservations or
visit www.golfthehighsiena.coinfor
information.
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(3$ :.::k .- >- ">-
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BOOK YOUR iJR'IP TODAY! ~ .888.363.~81~
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Tours & ~(',;-s
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MO\TfllY
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O:il'~ the gift of
~.2~!c,~~~~.~,~-"
jAJ!cat2!!orie-s
~: 8earch~
InstructiOD
:EquipmeJ:lt
Course:: & Trawl
USGA Handicap
Leaderboards i Schedules&Resl31ts FedEXCup sta.Is: ToufAnslyz.er r PIsye.rProl'iles T\lListln9s
:::,,""~ :;;',";"~i
CJ~:,.~,o "a~;"'"' 1":..,,q:iC"~' '''~'''' c'.,,~':O,;,' i,1i',,~ ',"","
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> Campbell charges up money list I',;th win
> Bamberger Rol)' and Woody become team
players
> f.'lQre tours & news flrticiell
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Big win for the Americans, and for Weir
MONTREAL W')- The United States wonlhe Presidents Cup.
Mike Weir gave Canada quile a consolation prize.
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The p.mericanswon enough oftM sln1l1es matches Sunday to
capture tha Presidllnls CUp fortl1.e secontl mighUime, gMng
them an intemaUonalvicl:oryin cup ccmpelitlonforitle first time since 1993.
Thaldidntstop ttH::i relentless cheers'!flalrockecl RO}<l1 Montreal on a spectacular
autumn day, especiaJly'Nhen WEllrwon thetinaltwo holes to beatT1gerWoods and
sendlllsrouolryhomefeellngJlkeawlnner.
Weir won lhe Mastersfouryears ago. and hewasnlsure which fettsweeter.
1t"s lighl:there with a"Weir said. "OlrJlously. w1nning the Masters was such a thrill.
but to play Tiger ... he's the best player there Is. ancl I l1ad to play my absolute best
today to beathim."
He needed some help from the wolld'"s NO.1 player.
\'VIlhthe matcl1 all square andWeirsafelyin the 181h falr....ay, Woods pulled his tee
shot and watched It land In a pond. just a fewyards short of a CanadIan flag fans
v.-ere holding behind lhe ropes.
Weir hit his- approach to 15 feet, and after Woods' chip for psrstopped rolling 2 inches
from the cup. he oonceded the putt.
Elythen, ltIe Amerlcans were cele.bf31:ing somethlngfarmore Important.
"Ilost,"Woods said after changlng into sneakers. ~auttheteam won the OJP, and
thafsthelmporlarltthing:
The IntemaUonal team won saven matches, not neartr' enough to avoid the lnevitabla:
United states 19112.lntemational 14112.
ForltleAmertcans. ltwas anothervidol)'forthelrbeloved captain, JaCk t~icklaus. who
now Is 2-1-1 in the Presidents Cup. Ita/so was the Iirsttime Nick!aus won in Canada.
He was runner-up seven times In the Canadian Open, induding a playoff loss at
Royal Montreal In 1975.
Woods al'ldWelr shared a hug on the 18th green ae lhousands oHans crammed inlo
the bleachers. The crowd covered every blade of grass aroundttie green and
chanred, "Mikel Mikel hUkef
, told him Iwas proud of how he handled himself:Wood said. ria hadto C81i)' and
entire country onhls shoulders. NetiC/a mall)'lleople ca~ playas well as hs did. Ha h,mdIW itmagnllice!ltly.~
The Americens wers superb.
ScoltVerplanKcompleted a 4-Oweskwitli birdlt>s on the 16th and 17th to. beat Reflo' SabbatinJ.2 arid 1. Phil Mickelson hammered Vijar Singh.
clOsing him out 00 \he 14th MIe WhIle wearing solt spifo:es. Wood~ Austin finally lostln a meaningless matdi againsl U.S. Open dlamplon
Angel Cabrera. but he- continued to keep 1he Canacllan crowd entertained. Walking up ltw 14th fallWaY, ft.ustin put on a maskto mock his
plungelnto1helake onlhe 1<Wl hole Fnl!ay.
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CC~FT!ON
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pllc10 I C;.n;'Y:-.;,nt, ~ 8: r;.;;O~-n1-n-,el1"'O
Southern Cal's trouble spots
harder to hide after upset
E';,' Ds....i.:J L",c.r ioJ,;,.::.!: us..::.. T:JG!o:{
. BOOTY SITS; TCciil~$ CS ~,~.;::,ir:Q i:.' <~"'';;'~Y f",!i.;f;:
. /tiS-JOE THE Pt>.G-10: !';~\"~ r,:{=~ Ir;:>". "Tc-,'r.:;' lh,;; ,x-rf..fer~
I 'i~~7~;'~~~nd~ierrti'llls
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POWER
RANKlNGS
.~
Early impact
TExans: Olmye
dishing Guthar;j
hits-in tif-stye.ar_
Pats on top
Unbeatsfls lead
file way: P;;-cker~
taKs a tumble.
Chat v/ith Charley Stetner
Broa\icasrertalks !]layoff~. 'Nej.. 11:30 a.ffi. IT.
NFL chat
Rescheduled: OS'li$ on I,'';e-ek € - V'1e-d .2 l3'.I11.
. Headlines
· . .. MIP~~ t~e.1IVeb .
. SpO(t$ N,,*~ .
falcons :::'::",',~;",:"'!. ~ 95i P~,:<;:'n','1c.;,..'c.o 41
Vick must repay Falcons $20 million from bonus
yankees 1 c-:,"(1!"-=!1~ ~ 26! R",c;;,rrm;;f";:{} 5
Yankees GM: Decision on Torre's future still in limbo
olympiC:!! i C-:'r"r,.;;n!; CiQ 66: ?",e;:,cr;m'~"':; {} 11
Doping confession fallout continues for Jones
footbaJ! ! C:'-r.,m",i':! 9177t R~e:,',"",c;','-"r--:; {} 23
Alabama, Louisville flunk SeA's latest report card
I
playoffs I C~;".'Y..;,r; ~I ;;:-:,:'~~-"".;;n: {;:.
NL rooKies shoWing the stuff of
veterans
8e it dispJ8\,ing leadership ['';:'jc,rpj tlleir :-'631"8, <:or
I-dtting a series.tuminQ rl'Jme run in a p(8;',:,ff del:rlJt.
Troy TulGvAizlli and Chris \{0urp~",
(lascar I :::.G'T~--:('" l]f) 11 R;l,x:;."'--:r:~.o
Franchitti to maKe NASCAR debut in
Martinsville's truck race
IndyCar Series c11ampion DanG frS!1ci-lltti '/'-'ilI
In;)!',€- rds Ni.,SO".F:: c!etlut fn thE- Cf;3\tsman TfU(;!(
:3eries race 3t ii;\artirisvill6 (\/8.'; Speed;;vw.:..,
....,
s.aints! C~.m"'"~nt;~ 11 R<;iC;:'~'~':':;'''':;O 2
Reggie Bush's NCAA case not going
away
!=:;:_'\"'ol;,;H05('.owir,:;,'",c.;,r;,;
,~. sports n1afKeterwho aUeg,;;,dh made irnpr-:'per
p3~Tn6nt8 tG Reggie 8u$h v,tlHB t1"16 Hels(((:?n
Tr,::prt," 'Ninner "t"SS still 31 Southsrn CBlifom13
has..
rocl,ie:s I C';''-'''''''='''~l !=,,,,';::'T'\',,,,;,i) 2
Rockies' idea ot fair play: Put baseballs
in humidor
E-, \,'i,:;J f,/j,;;-~-;;!i= '';'::~, r:)c_~y
T!1e n3Bis'l1umi(i.;:,( iOh'C!:.6;:- [in3Q62 of st1wkE:-
tiffed. "NoQd.p;3n€-!~d rCGlrts. a p!;j.)" 'HoarE-
f11J$li&d aeG!s are n13de 3J1(j %(:r8t~ ;.ue tf3,j6<::!
onl/witiL
yankees I c;"""';o.r,,;~ 9! ;:;-=-c-:,.'''~...c:o-
A~RodJs future in New York uncertain
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SECTION 4
Temecula Valley CVB 2007/2008 Tradeshow Calendar
Event Date Description
2007 Trade Shows
Orange County Register Travel January 20-21, 2007 Leisure Travel Show located at the Orange County Fair Grounds, which drew more than 600 attendees including travel agents
Show
Los Angeles Times Travel Show February 10-11, 2007 Leisure Travel Show located at the Long Beach Convention, which drew more than 12,000 upscale and travel-minded attendees
CalTlA Conference on Tourism
MPI So Cal Chapter Trade Show
Bay Area Travel Show
California Marketplace Trade
Show
International Pow Wow
Affordable Meetings West
The Motiviation Show
National Federation of
Republican Women
March 11-13, 2007 Conference and Trade Show which offered an oustanding opportunity to promote to over 500 of the State's most qualified Corporate
and Leisure Travel Professionals
March 22, 2007 Conference and Trade Show located in Century City which offered a small venue trade show allowing for more one on one contact with
qualified Meeting Planners from all over Southern California.
March 24-25, 2007 The premier leisure-focused travel event for Northern California, which drew 7000 consumers from the affluent Bay Area and over
300 Travel Agents
April15~18, 2007 Sponsored by Successful Meetings Magazine, the event provided a forum for one-an-one appointments with 15 meeting planners, and
allowed for additional networking opportunities with other planners and industry colleagues
April 21-26, 2007 Sponsored by Travel Industry Association (TIA) Pow Wow is the travel industry's premier international marketplace and is the largest
generator of inbound US travel. Metone-on-one with 21 international and domestic buyers of travel, as well as networked with
hundreds of others. The TVCVB was a final night Event Sponsor
June 19-20, 2007 Sponsored by Hospitality Sales and Marketing Association International, the trade show which rotates between Northern and Southern
California each year, drew hundreds of meeting planners from various markets to the San Jose Convention Center, searching for
moderate to upscale accommodations and venues
September 25-27, 2007 Sponsored by Incentive Travel and Meeting Executives, the show, located in Chicago, drew over 13,000 buyers of Incentive Travel, 30%
of which havel annual travel budgets of$100,000 to $1 Million, and 24% with annual budgets over $1 Million.
September 28, 2007 Located in Palm Springs, the 34th Biennial NFRW Convention drew over 200 attendees and provided the perfect forum to showcase
the Temecula Valley. The TVCVB along with 5 wineries offered wine tasting during the opening night gala.
NBC San Diego Travel Expo September 29-30, 2007 Sponsored by NBC Channel 7/39 and Mi San Diego TV 43 Spanish Station, the leisure based travel expo drew over 20, 000 attendees
over a 2-day period
Los Angeles Media Reception
San Diego Bay Wine & Food
Festival
Travel Media Showcase
Seasonal Spectacular
October 30, 2007 Sponsored by the California Travel & Tourism Commission, The LA Media Reception drew over 50 media members from California and
Canada, and offered a forum for "pitching" destination story ideas. The TVCVB won the Grand Prize for Best Trade Show Booth.
November 17, 2007 The festival was an internationl showcase of the world's premier wine and spirits producers, chefs and culinary personalities, and was
the perfect venue to showcase 6 Temecula Valley Wineries. Produced by World of Wine Events, the festival benefited the American
Institute of Wine & Food culinary arts scholarship program.
November 27-30, 2007 Located at Morongo Resort and Casino, the Travel Media Showcase offered a unique opportunity for top travel journalists and travel
industry professionals to meet one-on-one at a single location for the purpose of exchanging information and developing contacts. A
Post Show FAM trip was hosted by the TVCVB.
December 5, 2007 Sponsored by the California Society of Association Executives (CaISAE), Seasonal Spectacular, which takes place in Sacramento every
year, drew over 1000 members of the nation's 3rd largest association community. The show is the premier association networking
trade show in California and the largest on the West Coast.
SECTION 5
Istrl
Smith Travel Research
Standard Historical TREND
Job: 1043 Me Temecula Valley, CA
Source: Smith Travel Research Janua 2005 - November 2007
Occu ane Room 'Rate RevPar 'Room:Su I Room:Demand
Vear Month ThisYear:':O/OCh This:Year:.:.o/O',Ch ThisYeaf':,<:I/,,:Ch 'ThisWeiilr,':(%'Ch ThisWear:%'Ch
2005 January 69.2 9.0 107.56 8.2 74.47 18.0 50,065 12.2 34,664 22.3
2005 February 75,4 8.0 109,23 7.4 82.34 16,0 45,220 12.2 34,088 21.2
2005 March 74,4 1.9 108.37 8,4 79.11 10.5 50,065 12.2 37,231 14.2
2005 April 78.6 7,4 110.89 10.2 87.14 18.3 48,450 12.2 38,073 20.5
2005 May 75.5 2.0 109.34 8.8 50,065 9.9 37,813 12.2
2005 June 79.2 12.0 110.75 8,4 87.72 21.5 48,450 2,9 38,377 15,4
2005 July 81.6 10.1 112.86 8,4 92.09 19,4 50,065 2.9 40,855 13.3
2005 August 81.5 5,2 110,49 10.0 90,05 15.7 50,065 0.0 40,803 5.2
2005 September 78.7 1.9 110.88 8.1 87.25 10.2 48,450 0.0 38;128 2.0
2005 October 79,4 -0.3 115.24 13.2 91.50 13.0 50,065 0.0 39,753 -0.2
2005 November 74,4 0.8 113.98 11.8 84.79 12.6 48,450 0.0 36,044 0.7
2005 YTD 77.1 4.9 110.75 9.4 85.38 14.8 539,410 5.5 415,829 10.7
2005 December 69.0 6.6 113.77 9.0 78.50 16.2 50,065 0.0 34,541 6.6
2005 Total Year 76.4 5.1 110.99 9.3 84.79 14.9 589,475 5.0 450,370 10.4
2006 January 65.6 -5.2 92.60 -13.9 60.79 .18.4 50;,065 0.0 32,866 -5.2
2006 February 73.7 -2.3 100,69 .7.8 74.17 -9.9 45,220 0.0 33,308 -2.3
2006 March 77.8 4.6 99,15 -6.8 50,065 0.0 38,929 4.6 .
2006 April 70.0 .10,9 102.11 .7.9 71.45 -18.0 48,450 0.0 33,904 -11,0
2006 May 73.0 -3.3 103.17 -5.6 75.34 '8.8 50,065 0.0 36,560 -3.3
2006 June 78,1 -1,4 105.15 .5,1 82.09 -6,4 48,450 0,0 37,827 -1.4
2006 July 77.9 -4.5 103.86 -8.0 80.95 -12.1 50,065 0.0 39,015 -4.5
2006 August 71.7 -12,0 102.67 .7.1 73.59 -18,3 50,065 0.0 35,885 -12.1
2006 September 74.6 -5,2 105.32 -5.0 78.60 -9.9 48,450 0.0 36,158 -5.2
2006 October 74.4 -6,3 104.76 .9.1 77.96 -14.8 50,065 0.0 37,257 -6.3
2006 November- 75.4 1.3 100.88 -11.5 76.10 -10.2 48,450 0.0 36,547 1,4
2006 YTD 73.8 -4.3 101.95 -7.9 75.27 -11.8 539,410 0.0 398,256 -4.2
2006 December 58.2 -15.7 101.10 -11.1 58.89 -25.0 50,065 0.0 29,161 -15.6
2006 Total Year 72.5 -5.1 101.90 -8.2 73.88 -12.9 589,475 0.0 427,417 -5.1
2007 January 69.8 6,4 104.13 12,5 72.70 19.6 50,065 0.0 34,955 6.4
2007 February 77.1 4,6 105.84 5.1 81.65 10.1 45,220 0,0 34,887 4.7
2007 March 81.0 4.1 108.60 9.5 87.93 14.0 52,979 5.8 42,894 10.2
2007 April 70.6 0.9 105.51 3.3 74.53 4,3 51,270 5.8 36,218 6.8
2007 May 72.6 -0.5 109.88 6.5 52,979 5.8 38,466 5.2
2007 June 79.1 1.3 115.27 9.6 51,270 5.8 40,561 7,2
2007 July 75.0 .3.7 111.27 7.1 52,979 5.8 39,737 1.9
2007 August 76.7 7.0 108.32 5.5 83.04 12,8 52,979 5.8 40,617 13.2
2007 September: 73.8 -1.1 108.96 3.5 2.3 51,270 5.8 37,833 4.6
2007 October 77.4 4.0 110.25 5,2 85,37 9.5 52,979 5.8 41,024 10.1
2007 November 75.6 0.3 107.43 6.5 81.22 6.7 51,270 5.8 38,761 6.1
2007 Current YTO 75.4 2.2 108.80 6.7 81.99 8.9 565,260 4.8 425.953 7.0
Room :Revenue
;Thls:Yea.r:::'-:%:Ch i'Censl.lsipros
3,728,586 32.3
3,723,505 30.1
3,960,422 23.9
4,221,777 32.7
4,134,525 22.0
4,250,131 25.1
4,610,712 22.9
4,508,296 15.7
4,22,,487 10.3
4,581,019 13.0
4,108,164 12.6
46,054,624 21.1
3,929,887 16.2
49,984,511 20.7
3,043,439 -18,4
3,353,746 .9.9
3,859,934 -2.5
3,461,912 -18.0
3,771,771 -8.8
3,977,364 .6.4
4,052,928 -12.1
3,684,378 .18,3
3,808,017 -9.9
3,903,092 -14.8
3,686,920 -10.3
40,603,501 -11.8
2,948,214 -25.0 131
43,551,715 -12.9
3,639,858 19.6 13
3,692,388 10.1 13
4,(358,47.8 20:7
3,821,222 lQ.4
4,226,616 12,1
4,675,526 17.6
4,421,516 9.1
4,399,484 19.4
4,122,264 8.3
4,522,764 15,9
4,164,112 12.9
46,344.228 14.1
'Census\'&Sam
Ceinsus:'Roollls
1,615
1,615
1,615
1,615
1,615
1,6151
1,709
1,709
1,709
1,709
1,709
1,709
15fT I
Smith Travel Research
Temecula Valley eVB
a.outlook
November 2007 Compared with November 2006 2O.Dec-07
0 ratln P8rlonnaJ\C9'~November o ural! PerlormllJ\C9-November.Y&artoOate Partie .'00
o~ ~ PercGI'lI Aw, 8 eRoomRatll RevPAR Revonue 9 1 Demand 0= anc,Percent A~, II eRoomRato ."PAll Revenue , 1 Demand PM rUes Rooms
Segment 20007 "'" %C" "" '''' 'l'".C '"'' "'" %C % %C %C 2007 "'" %Ch "" '"" % 20117 "'" % %C '%C %C c.'"~ Sam III Census Sam 18
Call10mla 65,1 64.6 0, 118.38 110.55 7;1 77.11 71.3. '.0 9,' >2 ',0 ro, 70.7 .., 119.6 112.20 ao 84.43 79:36. 6.4 7;2 0,' 0, "'" 2454 477399 ""'"
CarlsbadlOceaoslde '"., 58.4 ,-' 122.05 120.54 '-' 77.46 7~:~ 10.1 13.7 " 12.3 69.0 67.5 ,., 136.7 127.70 '.0 94.27 86.18 ~: H, ... ", ... " '" 02"" ""'
NawportBeachlDanaPolnt "'.. 66.5 -1.7 161.66 155.42 '.0 '105.70 H". " 2.2 O. .1.8 72.4 72.0 0,' ~~:~ : 167.64 7.4 130.39 120.70 -~~ ;8. 0.2 0, .. " "" 7574
PalmSpl1ngs "',0 70.7 ,', 132.15 130.48 ", 87.20 92.2 -5.5 4,2 " -5;4 62.2 64.9 4,2 127.91 2' 81.50 ",," .4.9 '2 -7.2 '" " 13291 "'"
SanDiegoNElEscoodldo 78.2 ", '"' 107.17 97.40 10.0 83.79 63~32 ". '" O. 20.3 72.7 72.9 <,' 106~3 99.90 5,' noo 72.84 5,' 6:1 O~O :0.3 " '" "" ""
San Luis OblspolPaso Roblss ~., 55.7 0, 107.40 104.99 2,' 59.82 58.4 ,,' ,., M ,,' 65.6 64.0 ", 11;:; 109.59 " 74.55 70.11 " ~~:! ." ,,' '" "' ,,~ "'''
Santa 8arbaralSanla Maria: MSA ,",' ,", <, 136.57 129.34 ,,' 86.52 82.5 .. ',0 '-' 0.4 70.1 ". 0:5 "', 129.95 11.3 101.45 ""," 12.-1 0,' 0,' '" " "'" ''''
Val1~=~~aU&" 57.9 51.4 .5.7 112.80 112.67 0,' 55.35 ~:~ .5.5 ~, ,,' -$.6 "',0 66.2 ., 124.1 118.75 '.9 . _~1.99 78.'51 ., ::; LO 0-' " " 5774 ""
"',2 55.1 2,0 114.51 109.07 '.0 ...", ,,' 11.9 ., " 63:1 .., -1.9 118.32 111.51 9,' 74.64 71:73 ." ,,' L5 ", 00 0326 5713
So"r",s","'Tr"""~"""ch
The Information contained In this report is based upon independent surveys and research 110m sources considered re~abla but no rapresenta~on Is made as 10 ~scomplateness or accuracy. Thfs In/ormallon Is In no way 10 be construed as a l>loommendatioo by Smith Travel Resaarch of any industry standard and is Intended solely for the Internal purposas
01 your company and should not be published In anymamar unless authorized by Smith Travel Research, Copyrighl2007 Smith Travel Research.
Istrl
Job: 1043
Smith Travel Research
TREND Response Report
Temecula Valley, CA
eresp3yr
Report Start/End Date: 200501 - 200711 Date: 1212012007
. 200. 2006 2007
STRCode Name of Establishment City & State Zip/Postal Code Telephone Alii Date Open Date Rooms Chg In RmsJF MAMJJASO NDJFMAMJJASONDJF MAMJJASOND
2130 Rancho Califomla Inn Temecula"CA 92590 (951) 676c5700 200504 198306' 24
22238 Best Western Country Inn . Temecula,CA 92590 (951) 676-7378 198701 198701 74
24201 Rodeway Inn Temecufa Temecula,CA 92590 (951)676-4833 200303 ,_. 39 x x x x. x xx x x x xxx x: x x xx x x x x x x x x x xx-xx x x x
24358 QualilylnnTemecula Temecula,C~ 92590 (951) 296-378B 200709 198909 74 x x x x x x x x x x x x x x x x x x x x x x x x x x x xxxxx x x x
Embassy Suites Temecula Valley Wine "1;0006
24686 Coun Temecula,.GA 92591 (9S1) 676-5656 199307 17. xx x x x xxx x x x xxx x x x xxx x .x x x x x x x x x x x x x x
25053 Temecula Creek Inn Temecula, CA 92592 (951)694-1000 196906 196906 129 x x x X x x x x x x x x x x x x X x X X X X X X X X X X X X X X X X x
26493 Motel 6 Rancho Califomia Temecula,CA 92590 (951) 676~7199 198810 198810 135 xx x x x X X X X X X X x :x, x x x xxx x x x x x x X X X X X X X X x
28124 Ramada Inn Temecula Temecula, CA 92592 (951)676-8770 199110 70 x x x [x x x x x x x x x x x x x x x x x x x x x x x
CLOSED-'lndependentTsmeculaValley
40111 100 Temecula,<CA 92590 198612 .... 0
40741 Holiday Inn Express Hotel Temecula Temecula,CA 92590 (951)699-2444 200306 199906 90 x x x x x x x x x x x X X X X X X X X X X X X X X X X X X X X X X X x
43899 Extended Stay AmericaTemecula Tamacula"CA 92590 (951)587"s881 200204 200204 107 x x x x x xx,x x x x x x.x x x x xx x x x x x xx x x x x xx x x x
44332 PechangaResort Temecula, CA 92592 (951)693-1819 200206 200206 522 x x x x x x x x x x x X
52347 South Coast Winery Resort Temecula"CA 92591 (95,1)587-9463 200405: 200405 7.
52577 Hampton Inn Suites Temecula Valley Wine Temecula,CA 92590 (951)506-2331 200406 200406 99 xx x X X X X X X X xxxxxxxxxxxxxxxxx x x x x x x X x
54806 CLOSED ,~'Independennemecula Temecula;CA 92592 198612 ... 0
54927 Fairtield Inn & Suites Temecula Temecula,CA 92589 (951)587-9800 200703 200703 94 x x x x x x x X x
55684 La Quinta Inn &, Suites Temecula Ternecula;CA 92590 (510)268~1442 204913 204913 60 [/
56192 CLOSED - Indeoendent & Suites Temecula Temecula, CA 92590 198612 0
L-1IM
x - Denotes data received by STA
--Denotes no data because of seasonal closure
blank - Denotes no data received by STR
Source, Smllh Trav<tl R~aearch
The information contained In this '''I'o~ is based upon ;ndepandanI5Urv<lya and rasaarch !rom scurcescc".ldarad m,abl. but no represemalion..madeaSlClIocomplela"...."O.acouracy.Thls Informalion Is in no way to be OOO6trued as" ,ecommendatbn bySm~h Travel Aesearch of any ..duatry standard and Is intand&<! eol~!orthe ..ternal
purposes o! you, oompany and .nould nol be pub~shed In any manner unless authorll:ed by Smlll1 Traval Aea"arch. Copyright 2007 Smnh Travel R&Saarch.
15;000
10,000
5,000
o
1>~ 1>~ ~O' si~ ~~'b~ ~~(Q ~~ ~q., '::Q<t- '::Q<t- '::Q<t- '::Q<t-
'!::-v ~v ~~ ~ " ") ") ~O) ~ x..,O ~ ~
)~ L'~~ ~ '!..,ei 00 ~ei 0ei
" c,(Q~ ~O <:)ei
*Forecasted Number
. 2006
. 2007
-Source: Smith Travel Research 10/23/07
I
. .....\ .....\ ~ .~ ~ e, ~ x., of... of... of... of...
., ~~ ~'>~ ~ ~v ~'~1> ~<::')-S ~C;":9e1 ~eI .":9ei ":9e1
. "" ~ ~ ") ,>0) e,~ c; e,~ e,~
dbv ~.("\'" 0 ~ v.
. " "e,'< ~Q <:)eI
*Forecasted Number
-Source: Smith Travel Research 10/23/07
. - '.""
, ,'. "';"'::"","
" "-'."'-,
- . ,.,,-,
,',' d':'-'- ..,. '. . " ,',' ..... ....... ',' .' ..... '. .........".,'.<
. .. . ~ ~ 0' i.~ 1>~ ~e ~~ ~ rz} rz} rz} rz}
. . ~v1> ~v1> _~~ ~~ ~ ^).;) ^).;) v~.s ~ ~~ ~ ~ . -
,1> e5> " "f '!vel 0(;) ~eI 0e1.
<< ,,-Q ~O r\eI
Gj'V ,,~v
*Forecasted Number
-Source: Smith Travel Research 10/23/07
. I
I
....\ ....\ ~ .~ ~ e ,~ ,.~ ~ ~ ~ ~
1Y '\ 1Y -. 'f...V ~< _t-...1> ~<::' ~..... ;:)J 'S)eI 'S)eI 'S)eI 'S)eI
. .~VJ. 'f...VJ. ~1> ~ " ") ") vO) ~ x.-O ~ ~
.~ ~ ~ ,&eI OV ~eI vel
.~ ,,;e~ ~o (J'lJ
*Forecasted Number
i
1
i
i
l
i
I
i
I Total Room Demand Increase from 2006 to 2007= 25,435
,
i Total Percentage Increase = 6%
l:,2f'oLe.cas..te.CltlUJItb..eL.
$50,000
$49,000,0.00
$48,000,000
$47,000,000
$46,000,000
$45,000,000
$44,000,000
$43,000,000
$42,000,000
$41,000,000
$40,000,000
YTD 20.06 ..
Total Room Revenue Increase from 2006 to 2007= $5,688,487
Total Percentage Increase = 13%
__----=.S..o.ur.c.e.:..5rDith Travel Reseac.cb.-10L2UD.Z....._
Tm Room Night and Occupancy Growth
TIn Room Nights Booked 'an Feb Mar Apr May Jnn In! Aug Sep Oct Nov Dec TOTAL
Calendar Year 2006 20,682 20.987 24.528 21,357 23,015 23,828 24,560 22.605 22,760 23,456 23,005 18,349 269,131
Calendar Year 2007 22,006 21,955 27,897 23,531 25,004 26,364 25,831 26,416 24.598 26,657 25,197 21,836 297.292
Growth Rooms 1.324 968 3,369 2,174 1.989 2,536 1,271 3,811 1,837 3,201 2.193 3.487 28,161
Room Night Growth FORECAST 6,781
Room Night Growth % FORECAST 2.52%
TID Occupancy Jau Feb Mar Apr May Juu 'u! Aug Sep Oct Nov Dec TOTAL
Calendar Year 2006 65.6% 73.7% 77.8% 70.0% 73.0% 78.1% 77.9% 71.7% 74.6% 74.4% 75.4% 58.2% 72.4%
Calendar Year 2007 69.8% 77.1% 81.0% 70.6% 72.6% 79.1% 75.0% 76.7% 73.8% 77.4% 75.6% 63.4% 74.1%
Occupancy Growth % FORECAST 6.40% 4.61% 4.11% 0.86% -0.55% 1.28% -3.72% 6.97% -1.07% 4.03% 0.27% 8.93% 2.50%
Available Rooms Jau Feb Mar Apr May Juu Ju! Aug Sep Oct Nov Dec TOTAL
Calendar Year 2006 31,527 28.476 31,527 30,510 31,527 30,510 31.527 31.527 30,510 31,527 30,510 31,527 371,205
Calendar Year 2007 31,527 28,476 34,441 33,330 34,441 33,330 34.441 34.441 33.330 34.441 33.330 34,441 399,969
Fairfield Rooms 2.914 2,820 2,914 2,820 2,914 2,914 2.820 2.914 2.820 2,914 28,764
Inventory Increase 7.19%
SECTION 6
TEMECULA VALLEY
CONVENTION & VISITORS' BUREAU
Compiled Financial Statements
For the Ten Month Period
Ending December 31, 2007
A Professional
Aaounlllncy Corporation
Jeff Nigro. CPA
Elizabeth Nigro, CPA
Christy White. CPA
MURRIETA OFFICE
PH, 951.698.8783
FAX,951.699.1064
25090 Jefferson Avenue
Murrieta, CA 92562
SAN DIEGO OFFICE
PH,619.270.8222
FAX,619.260.9085
2727 C,amino Del Rio S.
Suite 219
~n Diego, CA 921 08
MEMBERS OF
. American Institute of (PAs
-California Society of CPAs
. California Association of
School Business Officials
. Community Associations
Institute
WEBSITE
www.nnwcpa.com
Licensed hI) t.he California
Board of Acwuntan(y
To the Board of Directors
Temecula Valley Convention & Visitors Bureau
Temecula, California
We have compiled the accompanying Statement of Financial Position
of the Temecula Valley Convention & Visitors Bureau as of December
31, 2007, and the related statements ofactivity and cash flows for the
ten month period then ended, in accordance with Statements on
Standards for Accounting and Review Services issued by the
American Institute of Certified Public Accountants.
A compilation is limited to presenting in the form of financial
statements infonnation that is the representation of the management.
We have not audited or reviewed the accompanying financial
statements and, accordingly, do not express an opinion or any other
fonn of assurance on them.
The management has elected to omit substantially all ofthe disclosures
required by generally accepted accounting principles. If the omitted
disclosures were included in the financial statements, they might
influence the user's conclusions about the Organization's financial
position, results of operations, and cash flows. Accordingly, these
financial statements are not designed for those who are not infonned
about such matters.
The supplementary information consists of a comparison of the
annual budgeted amounts to the actual amounts for the ten month
period then ended. The supplementary information also includes a
breakdown of the 2006/07 grant carryover amounts and the actual
expenses applied for the nine month period then ended. We have
compiled the supplementary information from information that is
the representation of management of the Temecula Valley
Convention & Visitors Bureau without audit or review.
Accordingly, we do not express an opinion or any other form of
assurance on the supplementary information.
We are not independent with respect to the Temecula Valley
Convention and Visitors Bureau.
/Z tr 72~ ~ JVh/k/ //c.
J atmary 9, 2008
Murrieta, California
TEMECULA VALLEY CONVENTION AND VISITORS BUREAU
Statement of Financial Position
December 31, 2007
ASSETS
Cash
Accounts Receivable
Prepaid Expense
Inventory
Property and Equipment
Furniture & Fixtures
Equipment
Less Accumulated Depreciation
$ 81,243
130,000
306
11,782
7,881
4,183
(1,546)
TOTAL ASSETS
$ 233,850
LIABILITIES AND NET ASSETS
LIABILITIES
Payroll Taxes Payable
Retirement Plan Payable
$
89
4,616
TOTAL LIABILITIES
4,705
NET ASSETS
Unrestricted
Temporarily Restricted
119,283
109,861
TOTAL NET ASSETS
229,144
TOTAL LIABILITIES AND NET ASSETS
$ 233,850
See accompanying accountants' report.
-2-
TEMECULA V ALLEY CONVENTION AND VISrrORS BUREAU
Statement of Activities
For the Ten Month Period Ending December 31, 2007
Temporarily
Unrestricted Restricted Total
REVENUES, GAlNS. AND OTHER SUPPORT
TID Funding $ $ 502.812 $ 502,812
City Marketing Grant 134,556 134,556
Contributions 225.000 225,000
Program Service Revenues
Website Advertising 17.412 17,412
Membership Dues 7,375 7.375
Merchandise Sales 8,672 8.672
Interest Income 3,867 3,867
Net Assets Released From Restrictions:
Grant Restrictions Satisfied 717,497 (717.497)
TOTAL REVENUES, GAlNS, AND OTIlER SUPPORT 979,823 (80,129) 899.694
EXPENSES
Cost of Merchandise Sold 4,942 4,942
Program Services
Advertising-Printed Marketing 653,047 653,047
Marketing Personnel Costs 47.638 47,638
Advertising-Media 20,270 20.270
Advertising- \Vebsite 21,461 21,461
Trade Show Participation 15,197 15,197
Marketing Contractor Costs 18,291 18,291
Travel & Entertainment 10,143 10.143
Event Hosting-Local Community 5.410 5,410
Dues & Subscriptions 3.787 3,787
Promotional Items 5,190 5.190
Lodging 3,396 3,396
FAM Tours/Site Visits 2,850 2,850
Event Hosting-Industry Sales 1,869 1,869
Fulfillment 702 702
Cash Short 13 13
Operational
Personnel Costs 192.362 192,362
Rent 36,067 36,067
Office Supplies 24,081 24,081
Professional Fees 25,135 25,135
Insurance 8.859 8.859
Telephone 5,047 5.047
Printing 4,330 4.330
Credit Card Processing 2,038 2,038
Postage 716 716
Repairs 200 200
TOTAL EXPENSES 1,113,039 1,113,039
CHANGE IN NET ASSETS (133,216) (80.129) (213,345)
NET ASSETS AT BEGINNlNG OF YEAR 252,499 204,546 457,045
ADJUSTMENT FOR RESTATEMENT (14,556) (14,556)
NET ASSETS AT BEGINNING OF YEAR, AS RESTATED 252,499 189,990 442,489
NET ASSETS AT DECEMBER 31, 2007 $ 119,283 $ 109,861 $ 229,144
See accompanying accountants' report.
.3-
TEMECULA VALLEY CONVENTION AND V1SITORS BUREAU
Statement of Cash Flows
For The Ten Month Period Ending December 31, 2007
CASH FLOWS FROM OPERATING ACTIVITIES
Decrease in Net Assets
Adjustments to reconcile change in net assets
to net cash u,ed by operating activities:
(Increase) decrease in operating as,ets:
Account' Receivable
Prepaid Expense
Inventory
Increase (decrease) in operating liabilities:
Accounts Payable
Payroll Taxes Payable
Deferred Revenue
Retirement Plan Payable
NET CASH USED BY OPERATING ACTIVITIES
NET DECREASE IN CASH
BEGINNING CASH
ENDING CASH
See accompanying accountants' report.
-4-
$
(213,345)
(40,946)
16,103
(9,306)
(38,904)
38
(14,556)
2,564
(298,352)
(298,352)
379,595
$
81,243
Supplementary Information
Temecula Valley Convention & Visitors' Bureau
Budget to Actual Report
For The Ten Month Period Ending December 31, 2007
General Fund
Actual Thru 12131/07
Annual Budget
Income
Advertising - Website
Funding
Investment Revenue
Membership Dues
Sales-Publications
Merchandise Sales
17,412
225,000
2,373
7,375
15,600
300,000
12,000
20,000
72,000
8,672
Total Income
Expense
. Cost of Goods Sold
419,600
260,832
4,942
60,000
Advertising- Marketing
Advertising-Website
Advertising - Media
Credit Card Processing
Cash Over/Short
Contract Labor
Dues & Subscriptions
Event Hosting, Industry Sales
Event Hosting, Local Community
F AM Tours/Site Visits
Fulfillment
Insurance
Maintenance Contracts
Miscellaneous
Office Supplies
Personnel Costs -Operational
Postage
Printing
Professional Fees
Promotional Items
Rent
Repairs
Telecommunications
Trade Show Participation
Travel & Entertainment
Lodging
Total Expense
Net Income
177,947
14,231
5,341
1,904
13
9,105
2,117
1,869
5,370
1,180
702
4,186
134,213
8,070
930
3,200
6,950
3,368
20,722
116,425
466
20,500
150,473
3,069
(59)
17,746
1,800
17,996
4,295
4,900
3,232
739
395,542
(134,710)
7,200
419,600
Cost of Goods Sold: Budget Includes all purchases (purchases sold and purchases in inventory)
The inventory remaining at 12/31/07 is $11,782.
See Accompanying Accountants' Report
$ Over/(Under) Budget
1,812
(75,000)
2,373
(4,625)
(20,000)
(63,328)
(158,768)
64,942
43,734
6,161
5,341
1,904
13
9,105
1,187
(1,331)
(1,580)
1,180
702
818
222
(34,048)
466
1,269
(59)
(250)
(605)
(3,968)
739
(24,058)
(134,710)
Income
Funding
Investment Revenue
T otallncome
Expense
Advertlslng/Marketing
Operational
Total Expense
Net Income
Temecula Valley Convention & Visitors' Bureau
Budget to Actual Report
For The Ten Month Period Ending December 31, 2007
TID Fund
Actual Thru 12/31/07
502,812
502,812
308,890
130,020
438,910
63,902
See Accompanying Accountants' Report
Annual Budget
532,000
6,000
536,000
408,600
129,400
536,000
$ Over/(Under) Budget
(29,188)
(6,000)
(35,186)
(99,710)
620
(99,090)
63,902
Temecula Valley Convention & Visitors' Bureau
Budget to Actual Report
For The Ten Month Period Ending December 31, 2007
City Marketing Fund
Actual Thru 12/31/07 Annual Budget $ Over/(Under) Budget
Income
Funding 120,000 83,000 37,000
Total Income 120,000 83,000 37,000
Expense
Advertising/Marketing 74,041 83,000 (8,959)
Total Expense 74,041 83,000 (8,959)
Nellncome 45,959 45,959
See Accompanying Accountants' Report
Temecula Valley Convention & Visitors Bureau
Tourism Improvement District (TID) 2006/07 Expenses, Budget and Carryover Funds
Income
Funding
Total Income
Expense
Advertising-Printed Marketing
Advertising-Website
Advertising - Media
Bank Fees
Dues & Subscriptions
Event Hosting, Industry Sales
Event Hosting, Local Community
FAM Tours/Site Visits
Office Sl!Pplies
Personnel Costs
Postage
Printing
Professional Fees
Promotional items
Rent
Repairs & Improvements
Telecommunications
Trade Show Participation
Travel & Entertainment
Lodging
Un budgeted
Total Expense
TID
TID
Actual expenses
Original Budget Mar '06 - Feb '07
Revised Per Actual Revenue
I 535,6981
535,698
535,6981
535,698
184,850 224,445
7,540 119
17,000 10,578
- 106
1,200 2,025
- 816
- 62
4,200 12
2.800 733
39.240 29,776
- 262
1,800 108
36,200 33,496
8,000 8,048
14,400 15,380
- 2,128
- 1,120
10,000 14,777
11,600 1,589
- 129
196,868 -
535,698 345,708
TID
Carryover Balance
TlD
Actual Expenses
Mar '07 - Dec '07
TID
Remaining
Carryover Balance
(39,595) 188,363 (227,958)
7,421 - 7,421
6,422 776 5,646
(106) - (106)
(825) - (825)
(816) - (816)
(62) - (62)
4,188 - 4,188
2,067 - 2,067
9,465 - 9,465
(262) - (262)
1,692 - 1,692
2,704 - 2,704
(48) 851 (B99)
(980) - (980)
(2,128) - (2,128)
(1,120) - (1.120)
(4,777) - (4,777
10,011 - 10,011
(129 (129)
196.868 - 196,868
189,990 189,990 (0)
Temecula Valley Convention & Visitors Bureau
City Marketing 2006/07 Expenses, Budget and Carryover Funds
City Marketing City Marketing City Marketing City Marketing City Marketing
Actual Expenses Carryover Balance Actual Expenses Remaining
Original Budget Mar '06 - Feb 07 Mar '07 . Dec '07 Carryover Balance
Income Revised Per Actual Revenue
Funding 68.4441 83,000 I 14,:561
Tolallncome 68,444 83,000
Expense
Advertising/Marketing 83.000 I 68,4441 14,5561 14'5561 :1
T olal Expense 83,000 68,444 14,556 14,556
SECTION 7
NEWS RELEASE
January 11, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
(951) 676-5090
www.temeculacvb.com
Temecula Valley Convention and Visitors Bureau
Marketing Plan Sets the Stage for Growth
FOR IMMEDIATE RELEASE
Temecula, Calif -- The Board of Directors of the Temecula Valley Convention
and Visitors Bureau has approved a marketing plan that is projected to boost
revenue at area hotels and motels by at least $4.7 million over the next five
years.
The projection was part of an 84-page marketing plan put together by Strategic
Marketing Group of South Lake Tahoe that will serve as the blueprint for the
bureau's efforts to brand and market the Temecula Valley as a rich and diverse
tourist destination for the estimated 25 million people who live in Southern
California and the thousands of business travelers who flock to the region each
year.
''The plan clearly shows that a key priority for the Bureau is focusing on boosting
tourism and convention business on weekdays. This will have a significant
impact on the Valley's lodging sector as well as other tourism partners," said
Denis Ferguson, 2007 TVCVB chairman. "None of this would have been possible
without the support of the city, local lodging industry and countless volunteers
who worked tirelessly on committees helping to set the stage for this marketing
document"
The five-year revenue projection calls for more aggressive increases in
occupancy and average daily rates in local lodging properties. Based on those
assumptions, CVB marketing efforts would bring in an additional $4.7 million a
year to Temecula Valley hotel and motel operators. That means for every $1 the
bureau invests in marketing, $7.90 would return to the local lodging industry, the
report said.
The growth assumptions are very conservative and could understate actual
performance of the region, explained Carl Ribaudo, SMG owner and founder.
With most Temecula area rooms sold out during weekends, the Bureau plans to
bolster midweek occupancy rates by targeting independent travelers interested in
vacation getaways and group and business travelers who may not be aware that
the Temecula Valley is a convenient destination that offers a wide range of
activities.
"...a 5 point increase in mid week occupancy could lead to approximately $2
million plus in lodging revenue alone," the report stated. "This in turn should also
stimulate demand and revenues for the other parts of the tourism economy within
the greater Temecula Valley area."
The Temecula Valley Visitors & Convention Bureau is a non-profit
organization that is the first in Inland Southern California to use a marketing
assessment fees rather than taxpayer money to market the region.
Strategic Marketing Group specializes in tourism marketing strategy
development for the travel, recreation and hospitality industries. Since 1992,
SMG has written more marketing plans for California visitor bureaus and
destination marketing organizations than anyone else. Its founder and oowner,
Carl Ribaudo, has more than 15 years of experience in the travel and tourism
industries.
Kimberly
From:
Sent:
To:
Subject:
Don McAuliffe [don@parallaxcommunications.com]
Thursday, March 29, 200710:15 AM
Kimberly Adams
Leiber Recognized for His Contributions to Temecula Valley Tourism
Attachments:
douglas leiber jpg1.jpg
lIB
dougias lelber
jpgLjpg (572 K...
NEWS RELEASE March 29, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & visitors Bureau
(888) 363-2852
www.temeculacvb.com
Leiber Recognized for His Contributions to Temecula Valley Tourism
FOR IMMEDIATE RELEASE
Temecula, Calif. -- Temecula Valley Convention & Visitors Bureau has recognized Doug
Leiber, general manager of Temecula Creek Inn, for his unmatched leadership and efforts in
taking tourism in the Temecula Valley to the next level.
At the bureau's annual meeting at the Old Town Temecula Community Theater, Leiber was
given the Miiyu Yam Award, named in honor of the Pechanga Resort & Casino and the pechanga
Development Corporation for their support in helping to foster tourism development. Miiyu
Yam means IIWelcome Alllt in the Luiseno language.
llWe honor Doug Leiber for all his outstanding contributions to the tourism industry in the
Temecula Valley and to our community," said Kimberly Adams, executive director of the
Temecula Valley Convention & Visitors Bureau.
In particular, Leiber was recognized for his commitment and support of the Tourism
Improvement District, which has allowed the bureau to be the first in Inland Southern
California to use a marketing assessment fee rather than taxpayer money to market the
region. Temecula City Council in February approved the district for a second year.
liAs a leader representing Temecula hotels, he attending countless meetings with attorneys,
city officials and city staff, speaking with passion about this community and our vision
as a board and bureau, n Adams said.
Leiber also played an important role in helping to develop a strategic marketing plan that
will serve as the blueprint for the bureau1s efforts to brand and market the Temecula
Valley as a rich and diverse tourist destination.
Earlier this year, the Board of Directors of the Temecula Valley Convention & Visitors
Bureau approved the marketing plan, which is projected to boost revenue at area hotels and
motels by $4.7 million over the next five years.
Leiber, a Temecula resident and 20-year veteran of the hospitality business, was first
1
chairman of the bureau. He currently is vice chairman.
Active in the community, he also is a member of the Murrieta Temecula Group and is a past
board member of the San Diego North Convention & Visitors Bureau and the American
Institute of Food & Wine.
2
NEWS RELEASE
May 22, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
(888) 363-2852
www.temeculacvb.com
Tourism a $538 Million Business in the Temecula
Valley
FOR IMMEDIATE RELEASE
Temecula, Calif. - Tourism in 2006 pumped more than a half a billion dollars
into the Temecula Valley economy and is responsible for more than 6,000 jobs in
the region, according to a benchmark economic study completed by the
Temecula Valley Convention & Visitors Bureau and City of Temecula.
The study, conducted by Dean Runyan Associates of Portland, estimated that
visitor spending in the Temecula Valley in 2006 reached $537.7 million, a four-
fold increase from $131.2 million six years earlier.
The 36-page report attributed the dramatic growth in large part to the soaring
popularity of Temecula's Wine Country and to expansions at Pechanga Resort &
Casino.
"This report clearly shows that tourism and recreation playa much more vital role
in Temecula's regional economy than previously thought," said Kimberly Adams,
executive director of the Temecula Valley Convention & Visitors Bureau. "That's
why it is so important that we continue to get the message out about Wine
Country, Pechanga and the many special events in our area to the estimated 25
million people who live in Southern California and the thousands of business
travelers who flock to the region each year."
Other study highlights:
. One out of nine employees in Temecula work in hospitality and leisure
services.
. Temecula captured $1 of every $10 spent by visitors in Riverside County
in 2005.
. The Temecula Valley attracted nearly 2.2 million visitors in 2006.
. Each visitor spent about $245 a day ($332 per party) while in Temecula.
. Tourism supports an estimated 6,520 jobs in Temecula.
. Travel spending resulted in $168.3 million in income to Temecula
businesses and workers.
. Tourism-related spending created $5.2 million in local taxes and
$15.9 million in state taxes.
. Hotel room sales reached about $40 million in 2006.
. Temecula now accounts for 4 percent of Riverside County's transient
occupancy tax (TOT) receipts, double what it was in the mid-1990s.
The robust growth of TOT revenue, even in the face of a post-September 2001
travel slump, showed that tourism is exceptionally strong in the Temecula Valley.
"No local industry could show the same level of revenue and employment growth
from 2000 to 2006," said Dean Runyan, president and founder of Dean Runyan
Associates. "It's even accelerated over the last couple of years."
The key to continued growth will be how well the region nurtures Wine Country-
one of its biggest assets, he said.
"People can go elsewhere for casinos but they can not go someplace else for this
wine experience," he said.
Earlier this year the bureau approved a marketing plan that is projected to boost
revenue at area hotels and motels by at least $4.7 million over the next five
years.
The projection was part of an 84-page report put together by Strategic Marketing
Group of South Lake Tahoe that will serve as the blueprint for the bureau's
efforts to brand and market the Temecula Valley.
The Temecula Valley Visitors & Convention Bureau, formed two years ago, is a
non-profit organization whose mission is to stimulate economic growth and
tourism by promoting the Temecula Valley as a premiere destination to meeting
planners, tour operators and leisure travelers. The bureau is the first in Inland
Southern California to use marketing assessment fees rather than taxpayer
money to market the region.
NEWS RELEASE
July 2, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
(888) 363-2852
www.temeculacvb.com
Temecula a Featured Destination for Japanese
Tourists
FOR IMMEDIATE RELEASE
Temecula, Calif. - The Temecula Valley can expect to see increased numbers
of Japanese tourists this year thanks to a 1-year-old partnership between
Disneyland Resorts and the Temecula Valley Visitor & Convention Bureau.
Starting this month Temecula will once again host dozens of writers, camera
crews and travel agencies from Japan that will highlight unique attractions in
T emecula for the millions of Japanese travelers who come to the United States
each year.
The "fam" or familiarization tours are the direct result of the 5-year partnership
with Disney known as the Southern California Experience that features oftsite
destinations to Japanese visitors.
"In the past year T emecula has been featured in numerous Japanese
publications, TV travel shows, guide books and rental car company maps," said
Kimberly Adams, executive director of the Temecula Valley Convention & Visitors
Bureau. "This valuable program is just another way the bureau is getting the
word out about all the things you can do in the Temecula Valley."
Interest among Japanese visitors has been particularly strong for Wine Country,
hot air ballooning and a glimpse of the American West in Temecula's Old Town.
"Many Japanese have never visited a winery," said Tomoko Sawada, senior
promotions and public relations manager for Tokyo-based Disney Destination
International, which arranges the fam tours. "The Japanese traveler is always
looking for something new to do while in the United States."
She estimated that Temecula and several other Southern California destinations
have received media coverage valued at more than $70 million since the
promotion began last year. In addition, Japanese travel companies have
developed special Disney packages tours that include trips to other Southern
California destinations such as Catalina Island, Newport Beach and San Diego.
Many tourist destinations in the Valley have taken steps to accommodate the
growing number of Japanese tourists. For example, Pechanga Resort & Casino
and Magical Adventures hot air balloon company now have interpreters available
for Japanese visitors.
Tourism is an important and significant part of the Temecula Valley economy,
according to a recent study completed by the Temecula Valley Convention &
Visitors Bureau and City of Temecula.
The study, conducted by Dean Runyan Associates of Portland, estimated that
visitor spending in the Temecula Valley in 2006 reached $537.7 million, a four-
fold increase from $131.2 million six years earlier.
The Temecula Valley Visitors & Convention Bureau, formed two years ago, is a
non-profit organization whose mission is to stimulate economic growth and
tourism by promoting the Temecula Valley as a premiere destination to meeting
planners, tour operators and leisure travelers. The bureau is the first in Inland
Southern California to use marketing assessment fees rather than taxpayer
money to market the region.
NEWS RELEASE
July 13, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
(888) 363-2852
www.temeculacvb.com
Mercado Joins Temecula Valley CVB as Sales
Manager
FOR IMMEDIATE RELEASE
Temecula, Calif. - Leslie Mercado, a 20-year veteran of the travel and
hospitality business, has joined the Temecula Valley Convention & Visitors
Bureau as sales manager.
Her primary focus will be to attract midweek corporate and group events to the
region's hotels, attend trade shows and market the Temecula Valley as a rich
and diverse tourist destination to the estimated 25 million people who live in
Southern California and the thousands of business travelers who flock to the
region each year.
Most recently the Murrieta resident was sales manger at Pala Mesa Resort in
Fallbrook. Over the years, Mercado has held management positions at some of
the best-known properties in the travel industry, including the Historic Mission Inn
in Riverside, Pala Casino Resort & Spa, JC Resorts (Temecula Creek Inn) and
Marriott Suites.
"We are fortunate to have someone with Leslie's energy and expertise in our
bureau," said Kimberly Adams, executive director of the Temecula valley
Convention & Visitors Bureau. "Her diverse and varied experience will help us
drive Sunday to Thursday traffic to area hotels and destinations."
The Temecula Valley Visitors & Convention Bureau, formed two years ago, is a
non-profit organization whose mission is to stimulate economic growth and
tourism by promoting the Temecula Valley as a premiere destination to meeting
planners, tour operators and leisure travelers. The bureau is the first in Inland
Southern California to use marketing assessment fees rather than taxpayer
money to market the region.
NEWS RELEASE
Sept. 11, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
www.temeculacvb.com
CVB Rolls Out the Red Carpet for Festival Goers
FOR IMMEDIATE RELEASE
Temecula, Calif. - The Temecula Valley Convention & Visitors Bureau is trying
to make it easier for filmmakers and fans attending the Temecula Valley
International Film & Music Festival to spend a little more time here.
The bureau for the first time is hosting a hospitality suite, visits to wine country
and tours scouting out potential film locations in the Temecula Valley.
''Thousands of people from all over the world are already coming to this 5-day
event," said Kimberly Adams, executive director of the Temecula Valley
Convention & Visitors Bureau. ''We just want to make sure all the producers,
directors and visitors to the festival have an opportunity to find out about all the
neat things there are to do in our community."
The 5,000-square-foot Hospitality Suite in Tower Plaza across from Starbucks
will serve as a hotel lobby of sorts by offering concierge services to festivalgoers
looking for places to see and things to do on Thursday and Friday, two days of
the festival that have no screenings.
For example, the bureau on Friday will conduct a tour of three of the more than
30 wineries in Temecula's Wine Country.
The bureau and the Inland Empire Film Commission also will host more than 120
filmmakers interested in learning more about potential film locations in the
picturesque and historically diverse Temecula Valley.
The festival includes several features with local connections. "April Moon" is a
romantic comedy directed by Murrieta resident David Asmussen, and "Journey to
Palomar" is a documentary about the man who built the observatory that sits in
the mountains surrounding Temecula.
They are among the more than 160 films being shown Wednesday through
Sunday at the 13th annual Temecula Valley International Film & Music Festival,
which will be held at The Movi~ 10 at Tower Plaza Theatres. The
festival begins at 5 p.m. today __ with a parade and a red-carpet
celebration. For more information go to: www.tvifff.com
Tourism is a significant part of the Temecula Valley economy, according to a
recent study completed by the Temecula Valley Convention & Visitors Bureau
and City of Temecula.
The study, conducted by Dean Runyan Associates of Portland, estimated that
visitor spending in the Temecula Valley in 2006 reached $537.7 million, a four-
fold increase from $131.2 million six years earlier.
The Temecula Valley Visitors & Convention Bureau, formed three years ago, is a
non-profit organization whose mission is to stimulate economic growth and
tourism by promoting the Temecula Valley as a premiere destination to meeting
planners, tour operators and leisure travelers. The bureau is the first in Inland
Southern California to use marketing assessment fees rather than taxpayer
money to market the region.
Editor's note: Media interested in accompanying the film location or winery tours
should contact Kimberly Adams at the Temecula Valley Convention & Visitors
Bureau at (951) 491-6085.
NEWS RELEASE
October 24, 2007
For more information contact:
Kimberly Adams, Executive Director
Temecula Valley Convention & Visitors Bureau
(888) 363-2852
www.temeculacvb.com
Temecula Hospitality Industry Reaches Out to Fire
Victims
FOR IMMEDIATE RELEASE
Temecula, Calif. - The hospitality and lodging industry of the Temecula Valley is
reaching out with both hands to help those displaced by the devastating wildfires
of Southern California.
Assistance ranges from food and makeshift lodging in meeting and convention
space, travel services for those seeking airline flights and out of the area rooms
to free water, toothpaste, toothbrushes and deodorant for those caught up in this
regional disaster that has affected hundreds of thousands of people.
"Given the magnitude of this event, it's obviously not business as usual for hotels
and motels of the Temecula Valley," said Kimberly Adams, executive director of
the Temecula Valley Convention and Visitors Bureau. "It's been gratifying to see
how our members have stepped up and extended a helping hand to those forced
from their homes."
Temecula Valley Tourist Center in Old Town has helped evacuees find airline
flights and when possible rooms in the Temecula area. When local rooms have
not been available, workers at the center have helped wildfire victims to find
lodging in neighboring communities such as Lake Elsinore and Corona.
Hotels with convention space have converted ballrooms into temporary lodging
quarters by adding cots when all their regular rooms filled up. Pechanga Resort &
Casino is housing and feeding many of these evacuees from San Diego as well
as other tribes affected by he wildfires.
Embassy Suites in Temecula set up cots and mattresses in its ballroom to
accommodate overflow traffic from its rooms.
"Some of our employees live in Rainbow and Fallbrook," said Donn Hooker,
Embassy Suites general manager. "They know of more than one family in our
ballroom who lost a home."
Hooker said the hotel is bending the rules a bit as it permits pets and provides
free coffee, soda and water to guests/neighbors/evacuees in the hotel's lounge.
The cots in the ballroom are also available to overworked police and fire
personnel for a quick nap. Anyone in a uniform gets free breakfast, he added.
He complimented the hotels more than 80 employees who have been arriving
early and staying late to help out with the more than 300 guests at the hotel.
The Temecula Valley Visitors & Convention Bureau, formed two years ago, is a
non-profit organization whose mission is to stimulate economic growth and
tourism by promoting the Temecula Valley as a premiere destination to meeting
planners, tour operators and leisure travelers. The bureau is the first in Inland
Southern California to use marketing assessment fees rather than taxpayer
money to market the region.
American visitors are discovering Temecula for the first time for many
of the same reasons that Japanese tourists are flocking to the region.
In the past year Temecula has been featured in numerous Japanese
publications, TV travel shows, guide books and rental car company maps.
Interest among Japanese visitors is particularly strong for Wine
Country, hot air ballooning and a glimpse of the American West in
Temecula's Old Town. "Many Japanese have never visited a winery," said
Tomoko Sawada, senior promotions and public relations manager for
Tokyo-based Disney Destination International, which arranges Temecula-
oriented fam tours. "The Japanese traveler is always looking for
something new to do while in the United States."
The numbers don't lie. Tourism in 2006 pumped more than a half a
billion dollars into the Temecula Valley economy and is responsible for
more than 6,000 jobs in the region, according to a benchmark economic
study completed by the Temecula Valley Convention & Visitors Bureau and
City of Temecula. The study, conducted by Dean Runyan Associates of
Portland, estimated that visitor spending in the Temecula Valley in
2006 reached $537.7 million, a four-fold increase from $131.2 million
six years earlier. The 36-page report attributed the dramatic growth in
large part to the soaring popularity of Temecula's Wine Country and to
expansions at Pechanga Resort & Casino. The key to continued growth
will be how well the region nurtures Wine Country - one of its biggest
assets, he said. "People can go elsewhere for casinos but they can not
go someplace else for this wine experience," said Dean Runyan,
president and founder of Dean Runyan Associates.
No longer a dusty crossroads on the road from L.A to San Diego,
Temecula is emerging as a world class destination. The area is home to
award-winning wineries and restaurants, European spas, championship
golf, Vegas-like entertainment, a premier equestrian facility, hot air
ballooning, an antique shoppers paradise, vestiges of the Old West and
countless festivals and special events, including the Temecula Valley
Balloon & Wine Festival, Car Shows and Temecula Valley International
Film & Music Festival . There is fishing, boating and camping at nearby
Lake Skinner and Lake Elsinore. Just northwest of Temecula is the
pristine Santa Rosa Plateau Ecological Reserve.
Along with wine, golf and gaming, Temecula is the site of one the
nation's premiere equestrian facilities. Galway Downs, which covers
240 acres in the southern part of the Temecula, hosts several world
class horse events each year New ownership is making plans to build an
equestrian resort at Galway Downs.
Gas remains expensive. Southern Californians can avoid the hassle and
cost of driving elsewhere by planning their vacations and getaways in
Temecula. Located just about an hour from anywhere in Southern
California, Temecula is the convenient and energy efficient alternative
to faraway places such as Napa and Las Vegas. Spend a day or spend a
week. Temecula has great golf, dozens of wineries, spa treatments,
sunny weather and super casino entertainment.
In another sign that Temecula has truly arrived as a quality winemaking
region, it's wineries consistently walk away with gold medals from
prestigious wine competitions. It's wines also are catching the eye and
palates of wine critics, who have assigned 90 plus ratings to a growing
number of local wines. In the dessert wine category in particular,
Temecula fares well in contests because of its unique climate. "In
Temecula we have an opportunity to leave the grapes on the vine longer
than other colder wine-making regions/" explains Marshall Stuart/ owner
of Stuart Cellars. nThis area has a better climate for late harvest
wines." Vintners and growers attribute their success to healthy
competition among local wineries and cooperative educational efforts.
If Temecula's more than 30 wineries attract wine lovers from allover
the globe, then the regions world-class restaurants and award-winning
chefs keep them here. In the last year alone, dozens of sit-down
restaurants have opened their doors in the Temecyula Valley/ which now
boasts more than 300 dining spots. In Wine Country alone there are
nearly a dozen eateries dotting the vineyards and more on the way.
Pechanga Resort & Casino hosts a handful of top end restaurants. Lured
by competitive salaries, new restaurants and great quality of life,
chefs from across the globe are bringing their own special brand of
culinary magic to tables throughout the region.
Temecula Valley TIn-200S
2008-2009 TID Budget
2007-2008 Carry Over
2008-2009
B t
2008-2009 Media Plan
/
2008-2009 Trade Show
Schedule
Sales Taskforce Goals
2008-2009 Marketing Plan
t\\/Kn:tv
GtW022
SECTION 1
TEMECULA
VALLEY
"---
Convention and Visitors Bureau
TID Annual Budget 2008-2009
Advertising- Marketing
Dues & Subscriptions
373,900
10,200
15,000
3,600
Advertising-Website
Advertising- Media
FAM Tours/Site Tours
4,800
Office Supplies
Personnel Costs
2,800
64,000
6,000
37,800
10,500
26,400
16,000
13,000
Printing
Professional Fees
Promotional Items
Rent
Trade Show Participation
Travel & Entertainment
Total
584.000
TEMECULA
VALLEY
----
Convention and Visitors Bureau
2008-2009
TIC Budget Highlights
Advertlslna-Marketina. Web. Media
Media Plan attached
$399.100
Dues & SubscriDtions
Meeting Planners International
National Tour Operators
California Society of Association Executives
MPI
NTA
CalSAE
Hospitality Sales & Marketing Assn. International
HSMAI
WACVB
$3.600.00
Western Association of Convention & Visitor Bureaus
Personnel
Sales Manager, including benefits
$64.000.00
Printina
Direct mail, show materials, etc.
$6.000.00
Professional Fees
Legal, Accounting Fees, Hotel Star report
$37.800.00
Promotional Items
Event & show marketing giveaways
$10.500.00
Rent
Office space and operating costs
Trade Show ParticiDation
CalTIA - Conference on Tourism
MPI Southern California Chapter Trade Show
Successful Meetings - California Meetings MP
Sacramento, CA March 2008
Los Angeles, CA March 20, 2008
Monterey, CA April 14,16, 2008
$26.400.00
16.000.00
$1,600.00
$ 800.00
$3,500.00
$3,100.00
($3,600,00*)
$3,000.00
$1,500.00
$2,500.00
HSMAI Affordable Meetings West
MPI World Education Conference & Trade Show
Incentive Travel & Meeting Executives
CalSAE Seasonal Spectacular
MPI Professional Education ConffTrade Show
Long Beach, CA June 11-12, 2008
Las Vegas, NV August 9-12, 2008
Chicago, IL September 23-28, 2008
Sacramento, CA December 3, 2008
TBD
Additional Shows Paid bv General Fund
NBC San Diego Travel and Leisure Expo
Wedding Trade Show
SO Food & Wine Show
LA Times Travel Show
Bay Area Travel Show
San Diego, CA
Temecula, CA
San Diego, CA
Long Beach, CA
Santa Clara, CA
September 29 -30, 2008
February, June, September 2008
November 2008
February 2008
January 2009
N/C
NC
N/C
NC
Travel & Entertainment
Hotel, Airline, Booth Shipping
$13,000.00
*Not included in Budget will add If TID resourse increase
--J-~mecula. Valley Convention & Visitor's Bureau
2008-09 Budaet Per Month
TID Fund TOTAL
f- MarOe Apr08 May 08 JunOe Jul08 ., 08 Sept 08 Oet08 NovOe Dee 08 Jan09 Feb09 Mar '08. Feb 09
Income
--- -+~~ 52,000 47,000 50,000 58,000 54,000 52,000 49,000 45,000 43,000 42,000 42,000 44,000 578,000
Investment Revenue 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Total Income . 52,500 47,500 50,500 58,500 54,500 52,500 49,500 45,500 43,500 42,500 42,500 44,500 584,000
I Ex anse
Advertisin ~Printed Marketi 20,750 28,850 37,350 39,550 39,550 38,550 31,550 30,550 28,350 26,050 25,750 27,050 373,900
Advertisin -Website 850 850 850 850 850 850 850 850 850 850 850 850 10,200
Advertisin -Media 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000
Dues & Subscriptions 1,200 1,200 1,200 3,600
FAM TourslSite Visits 200 200 200 200 500 500 500 500 500 500 500 500 4,800
Office Supplies 2,800 2,800
Personnel Costs 5,000 6,000 5,000 5,000 6,000 5,000 5,000 6,000 5,000 5,000 6,000 5,000 64,000
Printin 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Professional Fees 14,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 37,800
Promotional Items 500 500 500 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 10,500
Rent 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 26,400
Trade Show Participation 1,600 3,500 3,100 3,000 1,500 800 2,500 16,000
Travel & Entertainment 1,500 1,500 500 1,500 500 500 1,500 500 500 1,500 1,500 1,500 13,000
Total Expense 52,500 47,500 50,500 58,500 54,500 52,500 49,500 45,500 43,500 42,500 42,500 44,500 584,000
Net Income - -
SECTION 2
Income
Funding
Investment Revenue
Total Income
Expense
Advertising/Marketing
Operational
Total Expense
Net Income
2007-2008 Carryover
Projected:
November
December
January
February
43,000
42,000
42,000
42,000
NOV-FEB 169,000
YTD 63,902
Temecula Valley Convention & Visitors' Bureau
Budget to Actual Report
For The Ten Month Period Ending December 31, 2007
TID Fund
Actual Thru 12/31/07
502,812
502,812
308,890
130,020
438,910
63,902
Total Carryover prjected:$232,902
See Accompanying Accountants' Report
Annual Budget
532,000
6,000
538,000
408,600
129.400
538,000
~
$ Over/(Under) Budget
(29,188)
(6,000)
(35,188)
(99,710)
620
(99,090)
63,902
"~'I
Temecula Valley Convention & Visitors Bureau
Tourism Improvement District (TID) 2006/07 Expenses, Budget and Carryover Funds
Income
Funding
Total Income
Expense
Advertising-Printed Marketing
Advertising-Website
Advertising - Media
Bank Fees
Dues & Subscriptions
Event Hosting, Industry Sales
Event Hosting, Local Community
FAM Tours/Site Visits
Office Supplies
Personnel Costs
Postage
Printing
Professional Fees
Promotional Items
Rent
Repairs & Improvements
Telecommunications
Trade Show Participation
Travel & Entertainment
Lodging
Unbudgeted
Total Expense
TID
Actual expenses
Original Budget Mar '06 . Feb '07
Revised Per Actual Revenue
I 535,69B I
535,698
TID
535,6981
535,698
184,850 224,445
7,540 119
17,000 10,578
- 106
1,200 2,025
. 816
- 62
4.200 12
2.800 733
39,240 29,776
- 262
1,800 108
36,200 33,496
8,000 B,048
14,400 15,380
- 2,128
- 1,120
10,000 14,777
11,600 1,589
- 129
196,868 -
535,698 345,708
TID
Carryover Balance
TID
Actual Expenses
Mar '07 - Dec '07
TID
Remaining
Carryover Balance
(39,595) 188,363 (227,958)
7,421 - 7,421
. 6,422 776 5,646
(106) - (106)
(825) - (825)
(816) - (816)
(62) - (62)
4,188 - 4,188
2,067 - 2,067
9,465 - 9,465
(262) - (262)
1,692 - 1,692
2,704 - 2.704
(48) 851 (899)
(980) - (980)
(2,128) - (2,128)
(1,120) - (1,120)
(4,777) - (4,777)
10,011 . 10,011
(129) (129)
196,868 - 196.868
189,990 189,990 (0)
SECTION 3
~!!leCUla Valley Convention & YisitC!rs' Bureau
2008-09 Budget
All Funds Combined TOTAL
I Mar 08 Apr08 Ma 08 Jun08 Jul08 Au 08 Se 08 Oet08 Nov 08 Dec 08 Jan 09 Feb 09 Mar '08 - Feb 09
- Income
f- .- Advertisinn - Website 1,300 1,300 1,300 .1,~SlO 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 15,600
F~ndin!:f 77,000 72,000 75,000 83,000 199,000 77,000 74,000 70,000 68,000 67,000 67,000 69,000 998,000
Investment Revenue 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Membershin Dues 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Merchandise Sales 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Sales-Publications 20,000 20,000
Total Income 80,800 75,800 78,800 86,800 202,800 80,800 77,800 73,800 71,800 70,800 70,800 92,800 1,063,600
Expense
, Advertisino-Printed Marketing 32,060 34,502 48,890 45,540 152,940 41,192 34,189 38,789 38,938 36,238 35,938 57,638 596,854
I Advertisina-Website 885 885 885 1,735 1,735 1,735 1,735 1,735 1,735 1,735 1,735 1,735 18,270
I Advertisino - Media 1,250 1,250 1,250 1,250 6,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 20,000
I Dues & Subscrintions 1,240 40 40 1,240 40 40 40 490 1,240 40 40 40 4,530
Event Hostina, Industry Sales 200 1,500 1,500 3,200
Event Hostina, Local Community 500 1,000 100 500 100 100 100 500 100 500 500 100 4,100
FAM TourslSite Visits 200 200 200 200 3,500 500 500 500 500 500 500 500 7,800
Insurance 42 3,200 12 12 12 12 13 13 13 13 13 13 3,368
Office SUDDlies 2,850 2,050 50 2,050 50 8,000 8,000 50 50 50 50 50 23,300
Personnel Costs 18,265 19,265 18,265 18,265 19,265 18,263 18,265 19,265 18,265 18,265 19,265 18,265 223,178
I Printinn 500 500 500 500 500 500 500 500 500 500 500 500 6,000
! Professional Fees 14,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 2,300 39,600
Promotional ttems 500 500 500 3,500 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 13,000
Rent 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 4,400 52,800
Telecommunications 408 408 408 408 408 758 758 758 759 759 759 759 7,350
Trade Show Particioation 1,600 3,500 3,100 8,000 3,000 1,500 800 2,500 24,000
Travel & Entertainment 1,800 1,800 800 1,800 800 750 1,750 750 750 1,750 1,750 1,750 16,250
Total Expense 80,800 75,800 78,800 86,800 202,800 80,800 77,800 73,800 71,800 70,800 70,800 92,800 1,063,600
Net Income - - - - - - - -
Temecula Valley Convb!'lntin & Visitors' Bureau --
200a-09 Bud~
General Fund TOTAl
-----~--" MarOa AprOa May oa JunOa JulOa Au OB Se OB Oetoa NovOa Decoa Jan 09 Feb 09 Mar 'oa - Feb 09
+'ncome
......L. rAdvertising - Website 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 1,300 15,600
! ..........-Fun~!!!9 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 300,000
MembershiD Dues 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Merchandise Sales 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 12,000
Sales-Publications 20,000 20,000
Total Income 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 48,300 359,600
Exnense
Advertisin .Printed Marketin 11,310 5,652 11,540 5,990 9,390 2,642 2,639 8,239 10,588 10,188 10,188 30,588 118,954
Advertisina-Website 35 35 35 BB5 BB5 BB5 BB5 BB5 BB5 BB5 BB5 BB5 8,070
Dues & SUbscriptions 40 40 40 40 40 40 40 490 40 40 40 40 930
Event Hostin , Indust Sales 200 1,500 1,500 3,200
: i Event Hostina, Local Community 500 1,000 100 500 100 100 100 500 100 500 500 100 4,100
, Insurance 42 3,200 12 12 12 12 13 13 13 13 13 13 3,368
Office Supplies 50 2,050 50 2,050 50 8,000 8,000 50 50 50 50 50 20,500
Personnel Costs 13,265 13,265 13,265 13,265 13,265 13,263 13,265 13,265 13,265 13,265 13,265 13,265 159,178
Professional Fees 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Promotional Items 2,500 2,500
Rent 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 26,400
Telecommunications 40B 40B 40B 40B 40B 75B 75B 75B 759 759 759 759 7,350
Travel & Entertainment 300 300 300 300 300 250 250 250 250 250 250 250 3,250
Total Expense 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 28,300 48,300 359,600
Net Income -- -- - - -- - --
TemeculB: Valley Convention & Vj~itor's Bureau I I
200a-09 Budget Per Month
TID Fund TOTAL
--r-r- Mar OS A rOS May OS JunOS JulOS Au 08 Sept OS OetOS NovOa DecOa Jan09 Feb09 Mar 'OS. Feb 09
Income
- -+~unding 52,000 47,000 50,000 58,000 54,000 52,000 49,000 45,000 43,000 42,000 42,000 44,000 578,000
. Investment Revenue 5C)0 500 500 500 500 500 500 500 500 500 500 500 6,000
Total Income 52,500 47,500 50,500 58,500 54,500 52,500 49,500 45,500 43,500 42,500 42,500 44,500 584,000
Ex ense
I Advertising-Printed Marketl 20,750 28,850 37,350 39,550 39,550 38,550 31,550 30,550 28,350 26,050 25,750 27,050 373,900
Advertising-Website 850 850 850 850 850 850 850 850 850 850 850 850 10,200
Advertisin -Media 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 1,250 15,000
Dues & Subscri ions 1,200 1,200 1,200 3,600
FAM TourslSite Visits 200 200 200 200 500 500 500 500 500 500 500 500 4,800
Office Supplies 2,800 2,800
Personnel Costs 5,000 6,000 5,000 5,000 6,000 5,000 5,000 6,000 5,000 5,000 6,000 5,000 64,000
Printin 500 500 500 500 500 500 500 500 500 500 500 500 6,000
Professional Fees 14,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 2,150 37,800
Promotionalltems 500 500 500 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 10,500
Rent 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 2,200 26,400
Trade Show Partici ation 1,600 3,500 3,100 3,000 1,500 800 2,500 16,000
Travel & Entertainment 1,500 1,500 500 1,500 500 -500 1,500 500 500 1,500 1,500 1,500 13,000
Total Expense 52,500 47,500 50,500 58,500 54,500 52,500 49,500 45,500 43,500 42,500 42,500 44,500 584,000
Net Income - , - - - - -
Temecula Valley C!'.nvention & Visitors' Bureau
2008-09 Budget ._.
City Marketing Fund TOTAL
==i Inc10me Mar 08 Apr08 May 08 Jun 08 Jul08 Aua 08 Sea 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar '08 - Feb 09
-T'lFunding , - , - 120,000 - - - - - - - 120,000
Total Income - - - - 120,000 , - - - - 120,000
Expense
Advertising-Printed Marketing - - - - 104,000 - - - - - - - 104,000
Advertising - Media - - - - 5,000 - - - - - 5,000
FAM Tours/Site Visits - - - - 3,000 - - - - - - - 3,000
Trade Show Participation - , - - 8,000 - - - - - - - 8,000
Total Expense - - - - 120,000 - - - - - - - 120,000
Net Income - - - - - - - - - - - - -
SECTION 4
Temecula Valley
2008-2009
PublicationIWebsitelEventsITrade Show Media Plan
Jan Feb March April May June July Aug Sept T Oct I Nov I Dee I
Publlcatlon/Webslte/EvenUTrade show 1IIITl
I I II I I I I I I I
Leisure I I II
IICM8l '. .......... Coast Magazme
.~..~ iifi Los Angeles Magazine T ,.
".. Inland Empire Magazine ........
Inland Empire Metro
'., Palm Springs Ufe .....
~' .. ii'i ",iX Sunset 'i.....
",.' ..,.,.... BudgetTravel 1l'{,:~[~r{i\'1
I California Drives
I CA Official Visitors Guide I I I I I
IIIII*lt .. Southwest Airlines Spirit -- I
I Sunset Wine Club I I I I
I Gol! Print. TBD
~............ West Ways
~s".,,,,;X.. Anaheim/Orange County ViSi10r Guide ,
i." Sprats Travel
Travel Host I I I I
NeWSDaDerS I I I I
IIoc iF' DC Register -
~ .. .:i,.,i..' LA Times lif
I I I II I IITT I I
MeetinQs I I 1 I I I
1/me8t.. T:J' "'.;...... Smart Meetings "'i~ I I j.
1ImIIt. ", ".......' Meetings West I
yi......." Meeling News T "~1'jtJi?i!3lI
I/me8t I I
tllnlllt .: ASSOCiation News ">
I/me8t ',; ." HSMAI
SD Norttl Meeling Planners
ITT I I
Online 1i!"1"1'!;~1 -
Southwest Featured Destination'
Golfonllne ,. TT TIIII
USA Today I I I I I I I
Meetings Online Ads. TBD r TT TI III
CTTC ""..
T
SiQnature Event MarketinQ I I
IIOdn.rl . .. ..... Spring Rod Run
." ;C ..,..if",'," XTERRA.Sports
Balloon & Wine Festival I{{:~'~m:~'
International Jazz Feslival ~ .
IIIlIm ',""{ Internation Film & MUSIC Festival
IhodIUn " ;-z ,',H" Fall Rod Run
Trade Show MarketinQ I
T
Leisure {;Ilff! ~
Meelings Market I I I I -
Food & Wine -- I I I -r
' .-,
Media I I II I I I
Outdoor -
Fashion Valley ....i,.
I I I I I I I I
Highway Billboard 10.215 Freeway -.
'Plan sub)est to changes based on TIO revenues/cash flow
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SECTION 5
Fiscal 2008-2009 TID Trade Shows
CalTIA - Conference on Tourism
MPI Southern California Chapter Trade Show
Successful Meetings - California Meetings Market Place
HSMAI Affordable Meetings West
MPI W orId Education Conference & Trade Show
Incentive Travel & Meeting Executives
NBC San Diego Travel and Leisure Expo
San Diego Bay Wine & Food Festival
CalSAE Seasonal Spectacular
Bay Area Travel Show
LA Times Travel Show
MPI Professional Education Conference & Trade Show
TOTAL RESTRICTED TRADE SHOW FUNDS
Sacramento, CA
Los Angeles, CA
Monterey, CA
Long Beach, CA
Las Vegas, NV
Chicago, IL
San Diego, CA
San Diego, CA
Sacramento, CA
Santa Clara, CA
Long Beach, CA
TBA
March 2008
March 20, 2008
April 14-16, 2008
June 11-12,2008
August 9-12,2008
September 23-28, 2008
September 2008
November 2008
December 3,2008
January 2009
February 2009
February 2009
*Not included in total, however, if budget and TID growth permits, trade show will be attended
**Unrestricted Funds
$1,600.00
$ 800.00
$3,500.00
$3,100.00
($3,600.00*)
$3,000.00
$**
$**
$1,500.00
$**
$**
$2500.00
$16,000.00
Temecula Valley eVB 2008/2009 Tradeshow Calendar
Show
Show Description
CalTIA Conference on
Tourism
MPI SCC
California Marketplace
Meetings Marketplace
HSMAI Affordable
Meetings West
MPI World Education
Conference
NBC San Diego Travel
Expo
Incentive Travel &
Meeting Executives
(IT&ME) Show
San Diego Bay Wine &
Food Festival
California Society of
Association Executives
(CaISAE) Seasonal
Bay Area Travel Show
LA Times Travelshow
MPI PEC
Date Location Target Markets
March 2008 Sacramento, CA All
March 20, 2008 Los Angeles CA All
April 14-16, 2008 Monterey, CA All
June 11-12, 2008 long Beach CA All
August 9-12, 2008 Las Vegas, NV All
September 2008 San Diego CA Leisure
September 23-28, 2008 Chicago IL Corp & Incentive
November 2008 San Diego CA Leisure
December 3, 2008 Sacramento, CA Assn
January 2009
Santa Clara CA
leisure
February 2009
Long Beach CA
Leisure
February 2009
TSA
All
Outstanding marketing opportunity to promote to 500 of the State's most qualified travel and tourism professionals. www.caltia.com
Sponsored by MPI Southern California Section, the trade show draws close to 800 planners from all over southern California as well as NV & AZ
Sponsored by Successful Meetings Magazine, this event provides a forum to build relationships and networking opportunities for attendees by combining
an educational session, social activities, and one-on-one appointments. Attendees are invitation only and are pre-qualified planners who are considering
California for their meeting destination and have groups yielding a minimum of 50 room nights.
Sponsored by Hospitality Sales & Marketing Assn Int'l, This show attracts a diverse group of meeting professionals from organizations of every type and
size looking to learn, establish connections and do business. Attendees are searching for moderate to upscale accornodations and venues. Formore
information visit www.affordablemeetings.com
Sponsored by MPllnternational, the World Education Conference draws Meeting Planners and Suppliers from around the world for educational sessions
and Annual Trade Show event.
The NBC San Diego Travel Expo is presented by NBC Channel 7/39 and Mi San Diego TV 43 (Spanish Station.) This Expo is free to the public and is
expected to draw over 20,000 attendees over the 2-day period.
The IT&ME Show attracts over 13,000 buyers of Incentive Travel, 30% of which have annual travel budgets of $100,000-$1 Million and 24% with an
annual budget of over $1 Million.
The San Diego Bay Wine & Food Festival (held November 14-18) is an international showcase of the world's premier wine and spirits producers, chefs
and culinary personalities. Produced by World of Wine Events, the festival benefits the American Institute of Wine & Food culinary arts scholarship.
CalSAE is home to the 3rd largest association community in the nation with over 1,100 members. The Seasonal Spectacular is the premiere association
networking tradeshow in California and the largest on the West Coast. For more information, visit www.calsae.org
The premier travel event for Northern California, the Bay Area Travel Show attracts over 7,000 travel-motivated consumers from the affluent San
Francisco Bay Area, and 300 Travel Agents
The LA Times Travel Show is the biggest travel weekend ofthe year with more than 12,000-13,000 upscale, travelminded people who attend. For more
information, visit www.latimes.com/extras/travelshow/exhibitors_info.html
This show, which draws thousands of meeting professionals from all over the western states offers a unique opportunity to meet one on one with
planners, via a match-making tool which allows exhibitors to create a wish list for ideal prospects. The show also offers many networking opportunities
during educational sessions.
SECTION 6
Sales Task Force 2008 Goals
. Quarterly Sales Blitzes
~ Focus on one region per quarter to include San Diego, Orange County, Los Angeles and the Inland
Empire
~ Invite TID Hotel Partners and Visitor Center Staffto attend
~ Create a list of potential "calls" based on past and current sales clients
~ Provide client's office with lunch as an added incentive to meet with sales blitz team
~ Conduct Blitz Pre Con to review game plan, focus and goals of sales blitz
~ Focus to be predominately on midweek group business, offering special incentives and "hot dates"
to planners who book Sunday-Thursday business
. Quarterly Sales Meeting
~ Roundtable session with all TID Hotel Partners
~ Forum to discuss sales strategies and ideas
~ "Hot Button" issues and concerns
~ Review occupancy trends
· Quarterly Email Newsletter
~ Newsletter to be sent to all planners in current database
~ Meeting Planner focused topics
~ Spotlight TID Hotels, area events, and tourism related news
~ Use Newsletter as a means to continually familiarize meeting planners with the Temecula Valley and
its assets
· Meeting Planner Focus
~ Redesign Meeting Planner Guide to create a more detailed and inclusive planning resource
~ Create a Meeting Planner Specific Sales Kit to include the redesign Meeting Planner Guide, TID Hotel
Brochure, and Quick Reference Guide
~ Create online RFP Form on TVCVB Website
Temecula CVB
Action Plan Implementation Results
Sales Brand Development
Corporate & Incentive
Complete 1 Complete 0 0%
In progress 6 In progress 6 86%
Not Started 1 Not Started 1 14%
Total 8 Total 7 100%
SMERF Visitor Data Collection
Complete 0 Complete S 26%
In progress 4 In progress 9 47%
Not Started 0 Not Started S 26%
Total 4 Total 19 100%
Association Website Enhancement
Complete 1 Complete 0 0%
In progress 3 In progress 25 96%
Not Started 2 Not Started 1 4%
Total 6 Total 26 100%
Tour & Travel Media Planning
Complete 0 Complete 4 25%
In progress 1 In progress 9 56%
Not Started 1 Not Started 3 19%
Total 2 Total 16 100%
Sales Action Plan Public Relations
Tradeshows and Membership Complete 0 0%
Complete 3 In progress 16 89%
In progress 1 Not Started 2 11%
Not Started 0 Total 18 100%
Total 4
Direct Sales Visitor Information
Complete 0 Complete 1 13%
I n progress 3 In progress S 63%
Not Started 0 Not Started 2 25%
Total 3 Total 8 100%
Client Relations & Account Retention
Complete o Special Events/Promotions
In progress B Complete 0 0%
Not Started 0 In progress 5 83%
Total 8 Not Started 1 17%
Total 6 100%
Temecula CVB
Action Plan Implementation Results
Research New Markets
Complete o Strategic Partnership
In progress 3 Complete 0 0%
Not Started 0 In progress 4 100%
Total 3 Not Started 0 0%
Direct Mail Total 4 100%
Complete o Research & Measurement
In progress 1 Complete 0 0%
Not Started 0 In progress 11 100%
Total 1 Not Started 0 0%
Industry Memberships Total 11 100%
Complete 0
In progress 1
Not Started 0
Total 1
Promotions
Complete 0
In progress 3
Not Started 0
Total 3
Sales Measurement
Complete 0
In progress 5
Not Started 0
Total 5
Other
Complete 0
In progress 7
Not Started 1
Total 8
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SECTION 7
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
SBction IX MarkBting Opportunity H T argBt MarkBts
A. Temecula Valley Marketing Opportunity
If the newly formed visitors bureau and the community can consistently increase room sales through the TVCVB's leadership
and expanded marketing efforts, there can be significant revenue growth. Following are two scenarios based on 5 year
projections that outline potential Return on Investment (ROI) by the TVCVB's efforts.
Scenario 1: Moderate Growth Scenario
. Minimal new inventory is added.
. Average Daily Rate increases at 3% annually.
. Occupancy increases at approximately 1.5% annually.
Scenario 2: Aggressive Growth
. Minimal new inventory is added.
. Average Daily Rate increases at 3% annually.
. Occupancy increases at about 3% annually,
Scenario 1
5 Year Projection
- !.fl"".~
. '&~~~~
1.640 1,640 1,640 1,640 1,640 1,640
598.600 598,600 598,600 598,600 598,600 598,600
72% 73.5% 75.0% 76.5% 78.0% 79.5%
430,992 439,971 448.950 457,929 466,908 475,887
0 8,979 8,979 8,979 8,979 8,979
$100 $103.00 $106.09 $109.27 $112.55 $115.93
$924,837.00 $952,582.11 $981,159.57 $1,010.594.36 $1.040,912.19
$430,992 $439,971 $448,950 $457,929 $466.908
$2,1 $2.2 $2.2 $2.2 $2.2
,
I
1
Hotel Rooms
Rooms Available
Occupancy
Rooms Sold
Incremental Rooms
ADR
Incremental Revenue
Incremental Cost
ROI
Scenario 2
5 Year Projection
_~~F.}..I!.iil<''''m\!WIl'l;\'w..il'.~.: ,"~<(I#lllliii'jji',f<ll!'"",,*~~'\'!i1\'.JJ;'~l:!~_.' ''l1ll1''.''I-!j105!ii~jl,!jf''~l!'~
~~~J1~.~~~~J~{f~~1!~{'~~~~~W!.~~"~h'W~~~~
1,640 1,640 1,640 1,640 1.640 1,640
598,600 598,600 598,600 598,600 598,600 598,600
72% 75.0% 78.0% 81.0% 84.0% 87.0%
430,992 448,950 466,908 484,866 502,824 520,782
o 17,958 17,958 17,958 17,958 17,958
$100 $103.00 $106.09 $109.27 $112.55 $115,93
$1,849,674.00 $1,905,164,22 $1,962,319,15 $2,021,188.72 $2,081,824.38
$430,992 $448,950 $466,908 $484,866 $502,824
$4.3 $4.2 $4.2 $4.2 $4.1
Hotel Rooms
Rooms Available
Occupancy
Rooms Sold
Incremental Rooms
ADR
Incremental Revenue
Incremental Cost
ROI
Source, SMG
It should be noted that in either scenario it will be important for the destination to increase overall demand and focus TCVCB
efforts to that end. Given Temecula Valley's new and exciting position in the marketplace, these scenarios may be
understating the potential. On the other hand, acts of terrorism, economic uncertainty, increased competition as well as other
issues may have a dramatic and negative impact on either scenario.
~
52
Temecula Valley Convention and Visttors Bureau
Strategic Marketing Plan
B. Target Markets
1. Geographic Markets
Based on its ciose proximity and large population base, Temecula Valley should focus on stimulating overnight visits from FIT,
group and business travelers originating from Orange County. In addition to overnight leisure travelers from Orange County, it
is believed that Temecula Valley also offers enough distance for business travelers and meeting and convention attendees to
generate overnight stays. Based on information collected in the destination, the following target market summary for Orange
County has been developed.
Table 12
Target Market SIze and CharacterIstics
Orange County
2004 Median Age
2004 Average Age
Median Household Income
Average Household Income
Per capita income
Casino Gambling
Any casino gambling
34.6
35,3
$63,748
$83,329
$27,722
216,592
21.90%1
Activities on Domestic Vacation
General sightseeing
Attend event
Shopping
Play golf
Bicycling
Running/jogging
Other outdoor sport/recreation
Visit relatives/friends
Visit spa
458,058 20.80%
179,461 8.20%
332,413 15.10%
65,299 3.00%
48,059 2.20%
35,262 1.60%
165,907 7.50%
330,289 15.00%
32,339 1.50%
231,220 24,2
238,864 25
268,483 28
237,908 24.9
184,403 19,3
227,398 23
Activities Participation in General
Attend Arts & Cultural Events
Gourmet Cooking/Fine Foods
Bicycle frequently
Golf
Running/Jogging
Wines
Source: PCensus
As illustrated in the above table, in addition to high household incomes, Orange County residents have a strong propensity to
gamble, golf, enjoy wines, shop and attend arts and cultural events which include all the elements found in Temecula Valley.
~
53
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
It should be noted that while the primary source of Temecula Valley's visitors arrive by automobile, there is significant air
access into Ontario Airport with Southwest Airlines being the dominant carrier with approximately 50% of the passenger arrival
market share. This offers excellent long-term potential for both group and FIT travel as Southwest provides access from a
variety of California markets. Illustrated below, Southwest Airlines is the dominant carrier that services the Ontario Airport.
Table 13
Ontario Airporl
Carrier Market Share
Airline Carrier
Southwest
Delta
American West
American Airlines
United
Alaska
Continnental
Skywest
Northwest
Horizon Air
Other
Source: Ontario Airport
Market Share
49%
8.3%
7.3%
7.2%
5.8%
4.3%
3.8%
3.4%
2.5%
2.4%
5.2%
In terms of access markets, there are 51 daily non-stop flights between Oakland, Sacramento and San Jose into Ontario
Airport with approximately 6,987 seats. This frequency and capacity offers Temecula Valley significant long-term growth
opportunities.
Table 14
Southwest Non-Stop Flights
From Selected Markets
Market FlightslDay
Oakland 19
Sacramento 19
San Jose 13
Source: Southwest Airlines
~
Est Seats
2,603
2,603
1,781
6,987
54
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
2. Target Segments
With regards to target markets, the TVCVB should target leisure (FIT) and group travelers as indicated below.
A FIT Travelers
Based upon T emecula Valley's easily accessible location and wide range of activities, the following leisure segments should
be targeted:
. Baby Boomers (35-54)
. Active Mature Adults (55+)
o Vacation/Getaway
It should be noted that these targeted age groups of leisure travelers are highly receptive to visiting destinations that are
convenient "easy to get to" getaways which Temecula Valley epitomizes.
B. Groups
While the individual properties and attractions primarily target their efforts at leisure travelers, the TVCVB will optimize its
marketing efforts and resources by focusing on group and business travelers that can generate business for the destination
during the mid-week.
Following is a list of potential groups that should be targeted by the TVCVB:
. Corporate & Incentive - (30-40%) Sales and reward based meetings
. SMERF - (30-40%) Sports, Military, Educational, Religious and Fraternal groups
. Associations - (10-20%) State or National Associations
~
55
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
S8ction X Mark8ting Strat8gi8s
In order to achieve its stated goals and to establish an effective long-term competitive advantage, the Temecula Valley
Convention and Visitors Bureau must successfully implement three core strategies. These include destination branding,
differentiating the destination, and facilitating the conversion of mid week room sales by the private sector.
T emecula Valley Core Strategies
A. Branding/Positioning
1. AIDA (Awareness, Interest, Desire and Action)
Being a new destination, Temecula Valley must create awareness and desire among its identified target segments. The basic
AIDA model of Awareness, Interest, Desire and Action is one that can conceptually guide the marketing and sales efforts of
the organization.
Awareness
Create Awereness of Temecula Valley.
Interest
Develop Interest in Temecula Valley.
Desire
Create Desire to visit Temecula Valley.
Action
Instill Action to visit Temecula Valley.
The TVCVB needs to see its efforts as impacting the market through each of the above steps. This process should be viewed
as strategic in nature since it takes time to build a brand. It is critical to understand that brand building is essentail for both FIT
and group travel. Both segments have to have awareness and a positive perception of the destination in order to take action
to visit the area.
~
56
Temecula Valley Convention and Visitors Bureau
2. Brand Identity
Strategic Marketing Plan
A brand is the way in which visitors perceive or distinguish a destination. Temecula Valley's brand, "Where you want to be...",
helps to promote one, all-inclusive identity that integrates all of the destination's primary attributes - wine, history, golf,
gaming, events - to create an indelible impression in the mind of the consumer.
A brand not only selVes to unify all of the assets/attributes of a
destination under one identity. It also works to unify the
community and encourage it to provide the highest quality
standards and customer selVice that will further strengthen the
brand and customer loyalty.
3. Brand Awareness and Customer Loyalty
As time becomes increasingly scarce, consumers will first turn
to highly visible brand names when planning a purchase.
Consumers want an assurance of quality when they don't have
the time, opportunity or ability to inspect alternatives. This
positive behavior is reinforced by the constant visibility of a
brand using mediums and communication efforts that reach the
target segment. A brand representing leadership, success,
quality and excitement can create a genuine connection with the
consumer.
Temecula Valley:
"Where you want to be..."
Wine. History. Golf. Gaming. Events
Target Market Segments
Brand Awareness:
Educate Target Segments via
TVCVB Communications
Brand Recognition:
Familiarity of the Temecula Valley brand
leads to Recall & Preference
These positive associations can motivate a buying decision that
is both emotionally and functionally driven and is positively
reinforced when the experience meets the expectation. As such,
the Temecula Valley CVB, lodging properties, attractions and all
visitor oriented businesses should strive to consistently offer
exceptional customer selVice beginning with the information
gathering process to the actual visitor experience. The continual
and dedicated commitment by each community member,
TVCVB and business to provide a positive overall experience will help to build brand awareness, reinforce positive brand
associations, and generate customer (brand) loyalty among target segments. Above all, a highly loyal customer base can be
expected to generate repeat visitations and revenue flow.
To effectively communicate the key benefits of visiting the destination, the Temecula Valley brand needs to be continually
promoted in all marketing initiatives. As such, it is critical that the key points of differentiation that help to build the Temecula
Valley brand continue to be interwoven and communicated through all aspects of the TVCVB and the private sector marketing
efforts over the long-term. With only a limited budget (even with the added BID funds), the TVCVB can increase the visibility of
its brand through the following marketing and promotional initiatives:
(,
,
o TVCVB website and collateral materials,
o Logo exposure on all partner (private sector) promotional pieces, i.e., website, signage, brochures, etc.
o Strategic partnerships with public and private sector inside and outside ofTemecula Valley.
o Public relations efforts that are targeted at key market segments and media.
o Sales activities that represent the destination.
~
57
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
4. Brand Extension
SMG sees the opportunity to extend the existing Temecula Valley brand to a variety of market segments.
Core Brand: "Where you want to be... Temecula Valley."
Brand Extensions by Segment:
Golf
Meetings
leisure
T emecula Valley.
"The place you want to golf."
Temecula Valley.
"The place you want to meet."
Temecula Valley.
'The place you want to play."
~
58
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
B. Differentiate the Destination
Part of successfully building the Temecula Valley brand and destination awareness is to clearly differentiate the experience in
the mind of consumers and key group leaders. As such, Temecula Valley should differentiate its offerings from the competition
through an emphasis of its key tourism assets, translating them into believable and meaningful benefits for its new and repeat
target market segments.
Key Points of Differentiation
Tourism Asset:
Consumer Benefit:
New Southern California Destination
New Experience
As a burgeoning new destination tucked away in southwest California, T emecula Valley has the perfect blend of rural
charm and metropolitan excitement unlike any other location in Southern California. This unique "boutique destination"
offers award-winning wineries, diverse accommodations and group facilities, cultural events, 24-hour gaming and
entertainment, and championship golf to suit a wide variety of preferences and budgets for leisure and business travelers.
Weather
Comfortable Environment
Temecula Valley's geographic location provides idyllic weather with abundant sunshine and cool ocean breezes while the
coast can be foggy and inland locations can be muggy, smoggy and often oppressively hot
Easy Access
Convenience, Easy to get to
Highway access via Interstate 15 conveniently links Orange, Riverside and San Diego counties and all parts north to
Temecula Valley. Additionally, Temecula Valley is located 1-112 hours away from four major airports making it easy to
get to for out of state travelers as well.
Southern California Wine Destination
World-Class Wine Tasting
As the only wine producing region in Southern California, Temecula Valley offers over 20 award-winning wineries set in
an exquisite setting for the large Southern California populations to visit
Pechanga Resort & Casino
24-hour Entertainment
The all-inclusive Pechanga Resort & Casino with its headline entertainment, 7 restaurants, 522 rooms and 200,000
square feet of casino provides 24-hour, Las Vegas-style gaming opportunities and excitement
Preserved Heritage
Educational, Culture, History
T emecula's Old Town features rich historical sites including several historical buildings, the T emecula Valley Museum,
and over 640 antique dealers providing an educational and cultural experience that helps to tell the valley's distinctive and
illustrious story.
Special Events
Culture, Attractions, Family-Oriented
T emecula Valley boasts several year-round special events that have become major attractions for visitors of all ages.
Many promote the area's arts and culture as well as primary tourism assets such as the Temecula Valley Balloon & Wine
Festival and the T emecula International Film & Music Festival.
~
59
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
C. Generate Room Nights
As was identified previously in this plan, the TVCVB is accountable for increasing room nights specifically in the mid week time
frame and to a lesser degree on the weekends. To that end, the TVCVB must focus its efforts and measurements on activities
that will generate the targeted room nights. Within this core strategy there are several key steps the TVCVB can take to
ensure it focuses on generating room nights.
1. Target the Group Segment
J
As was identified in a number of community interviews, many felt the TVCVB should focus on generating mid week
demand with targeted efforts at the group segment As such, the TVCVB must develop targeted programs designed to
attract this key segment As was also identified in this plan, a 5 point increase in mid week occupancy could lead to
approximately $2 million+ in lodging revenue alone. This, in turn, should also stimulate demand and revenues for the
other parts of the tourism economy within the greater Temecula Valley area.
2. Increase Overnight visitation from Orange County FIT visitors.
In addition to attracting groups as a core strategy to increase occupancy levels, the TVCVB and the local community
must develop and implement programs to increase overnight visitation from Orange County. While San Diego offers
significant population opportunity, given its close proximity it is primarily a day visitation market Orange County may
have potentiai given that its distance offers the market a quick overnight getaway with significant benefits.
3. Develop Strategic Programs with Southwest Airlines via Ontario Airport.
Another effective strategy to increase visitation is the longer term potential that Southwest Airlines offers. As was
identified earlier in this report, the Ontario Airport provides a credible access option for both FIT and group travel to
Temecula Valley. Given that Southwest Airlines is the dominant carrier, it is natural to seek out and develop a partnership
with the carrier.
~
60
T emecula Valley Convention and Visitors Bureau
Section XI Marketing Tactics
Strategic Marketing Plan
A. Sales
Goal: Develop group sales programs that generate approximately 6,000 room nights mid week.
Current Lodging Inventory:
Property Name # Units Pet
Pechanga
Embassy Suites
Motel 6
Temecula Creek Inn
Extended Stay
Hamption Inn & Spa
Holiday Inn Express
South Coast Wine!)' Resort & Spa
Best Western
Comfort Inn
Ramada Inn
Rodeway Inn
Rancho California Inn
Palomar Inn Hotel
Lorna Vista B&B
The Castle B&B
Total
522
176
135
130
107
99
90
76
74
74
70
39
24
10
10
4
1640
31.8%
10.7%
8.2%
7.9%
6.5%
6.0%
5.5%
4.6%
4.5%
4.5%
4,3%
2A%
1.5%
0.6%
0.6%
0.2%
100.0%
Groups Target Segments:
.:. Corporate & Incentive - (30-40%) Sales and reward based meetings.
.:. SMERF- (30-40%) %) Social, Military, Educational, Religious and Fraternal groups
.:. Associations - (10-20%) State or National Associations
Sales Forecast:
The sales forecast for group sales efforts is provided on the following page.
~
61
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
Temecula cve Group Sales
Segement Forecast Model
2006
Base 0 (assumed 2005-2006 base rooms)
Projected incremental growth in room night production
1STYr 2007 annual % 5.0% 2008 3.5% 2009 3.5% 2010
Basis 5986 299 6285 220 6506 228 6733
Association Corporate Incentive SMERF GOY Total
National Statewide Regional
2007
Room Ni9hts 0 1200 0 2386 0 2400 0 5986
ADR $120.00 $120.00 $120.00 $120.00
Segment Revenue $0 $144,000 $0 $286,320 $0 $288,000 $0 $718,320
2008
Room Nights 550 500 2550 150 2535 6285
ADR 3.00% 123.60 123.60 123.60 123.60 123.60 123.60
Segment Revenue $0 $67,980 $61,800 $315,180 $18,540 $313,326 $0 $776,826
2009
Room Nights 550 500 2655 200 2600 6505
ADR 3.00% 127.31 127.31 127.31 127.31 127.31
Segment Revenue $0 $70,019 $63,654 $338,003 $25,462 $331,001 $0 $828,139
2010
Room Nights 600 500 2800 300 2533 6733
ADR 3.00% 131.13 131.13 131.13 131.13 131.13
Segment Revenue $0 $78,678 $65,564 $367,156 $39,338 $332,145 $0 $882,880
3 year growth
Assumptions: $164,560 18.64%
Temecula Hotel Community
2006 2007 2008 2009 2010
rooms 1640 1640 1640 1640 1640
rooms available 598600 598600 598600 598600 598600
occupied rooms 430992
annual occupancy 72.00%
CVB group rooms 5986 6285 6505 6733
CVB occ 1.00% 1.05% 1.09% 1.12%
eVB grp rms/occ rms 1.39%
midweek occ 40%
Annual growth rate in rate runs flat at 3%
Annual room inventory does not expand over forecast
Annual occupied rooms will fluctuate up or down
Annual ADR applied in flat basis to all segments, future actuals should be utilized
Source: SMG Estimates
~
62
Temecula VaHey Convention and Visitors Bureau
Strategic Marketing Plan
Segment Approach
1, Corporate and Incentive
Market Focus: Small Group executive level board meeting/retreats and corporate education and training.
. Host site visits for target meeting planners.
. Develop meeting planner sales presentation kit that includes gross capacities, service levels,
destination amenities and booking contact information.
. Conduct four annual sales blitzes to targeted origination markets (Orange County/Los Angeles), inviting
hospitality members to present services/facilities to meeting planner prospects for corporate meetings.
. Develop an annual newsletter to meeting planners highlighting new products and services.
. Identify and Assist corporate travel planners and meeting planners with organizing a minimum of 15
site tours of properties, attractions and outside activities that meet their needs and create the desire to
bring their business to Temecula Valley- South West California.
. Create one annual corporate meeting planner event in Temecula including golf tournament or barrel
room wine tasting dinner, spa services and shopping tours.
. Send out direct e-mail pieces to targeted group meeting planners from growth industries with
destination updates on the Temecula Valley region, including hotels' value dates and new venues.
. Take membership within Southern CA chapters of MPI if sponsorship can be found. (MPI does require
membership to sponsor new supplier candidates)
2, SMERF
Market Focus: Education, Social, Religious
. Develop programs to target wine industry including wine seminars, master sommeliers and other
pertinent industry education components, Integrate food education and cooking components into this
segment approach.
. Target key Sports organizations including soccer leagues, softball leagues and bicycle groups for
consideration of Temecula during the pertinent seasons.
. Consider wedding industry to targeted periods if the fit works between wineries and hotels.
. Develop religious retreat segments as identified opportunities present themselves.
3, Association
Market Focus: Regional Association Meetings
. Target 50 qualified statewide and regional associations to consider the Temecula Valley as a potential
meeting destination.
. Create a second tier of 50 prospects for continued efforts. Emphasis will be placed on the markets that
feed demand (So Cal and Sacramento)
. Develop memberships with California ASAE and regional chapters in Southern CA demand generation
areas of San Diego, Orange County and Los Angeles.
. Work to establish site inspections for key potential prospects
. Work to gain regional chapter meetings of broader National Association groups,
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4, Tour and Travel
. Identify regional ground operators of coach and limousine services to facilitate small group tours built
around wine country hospitality and accommodations with focus to off season and mid week demand
generation.
. Develop affinity tour groups such as vintage or collector car clubs, agricultural science or other
identified targets
Sales Action Plan
1. Tradeshows and Memberships
. Affordable Meetings-West, Target audience is corporate, association, incentive meeting planners
. IT&ME-The Motivation Show, Chicago, IL. Target Audience is incentive and corporate meeting
planners. San Jose June 2007
. North American Journeys, - January 2007, Los Angeles, CA. Target Audience is International and
Domestic Tour Operators.
. MPISCC (Meeting Professionals International Southern California Chapter), March 2007, Los Angeles,
Target audience is corporate meeting planners.
2, Direct Sales
. Undertake monthly or quarterly sales calls within key segment demand generation markets to include
day travel to prospect offices and occasional multi day sales missions
. Host special sales receptions for corporate site decision makers at appropriate places and times to
retain awareness and develop new relationships. One such event should be held in each Southern Ca
regional market of San Diego, Orange County and Los Angeles,
. Establish specific quota's for sales contacts to be made weekly and monthly within each segment
targeted. Quotas must follow to segment priorities and goals.
3, Client Relations & Account Retention
. Maintain relationships with current and past clients to secure repeat business and generate new
opportunities for the region. Work with destination hotels to gain perspective of key accounts
. List top 10 ten clients and actions to maintain their business,
. Manage leads to a close by acting as liaison between client and hospitality partner to secure hospitality
business into the Temecula Valley Region- South West California,
. Qualify all details of potential business with an emphasis on determining key deciding factors. These
deciding factors will be communicated to hospitality partners to secure the business in the Temecula
Valley.
. Develop a meeting planner section within the destination web site that provides for meeting information
requests and response (integrate this with below web discussion)
. Respond to internet inquires and qualified prospects by mailing out visitors guides, sales brochures and
other sales materials.
. Assist groups with hotel and non-hotel needs such as destination management companies,
transportation, off-site venues, attraction, team building and all other hospitality services to maximize
member benefits,
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. Build a dynamic group sales module into destination web site that provides initial detailed information
for meeting planners to undertake preliminary research on capacities and facilities
4, Research New Markets
. Query Temecula Valley members to determine needs periods and targeted business scope.
. Define and research sales sources to be used to generate new business.
. Develop pre and post FAM/SITE tours for larger groups convening in So CA where appropriate
5, Direct Mail
. Create a targeted and unique direct-mail piece that will be sent directly to pre-registered attendees for
all trade shows locally to create interest in the Temecula Valley.
6. Industry Memberships
. Join and maintain memberships in the following organizations for networking and new business
opportunities: Society of Incentive Travel Executive( SITE), Religious and Conference Management
Association (RCMA), Meeting Professionals International (MPI), California Society of Association
Executive (CaISAE), Hospitality Sales & Marketing Association International (HSMAI), The goal will be
for the TVCVB team and sales staff to attend chapter meetings from primary targeted regions.
7, Promotions
. Introduce Temecula Valley tie in promotions to the leisure, religious, sports, fraternal groups utilizing
affinity vehicles they align with
. Place destination co-op advertising in selected tour brochures in conjunction with, members for group
sales to corporate, association and, SMERF segments.
. Develop on-line packaging programs to increase online sales.
8. Sales Measurements
. Develop tracking system for guest rooms, Food & Beverage, and meeting room revenue for all definite
bookings that are consumed in 06 and record actual sales results against these goals as an ongoing
monthly and annual measurement system of sales effectiveness,
. Develop a tracking system for contracted bookings in the area of guest rooms, food & Beverage, and
meeting room revenue for all definite bookings that are consumed in 05-06.
. Develop systems for tracking spending as a performance, measure to determine economic impact of
group business booked in our region.
. Conduct monthly sales meetings with members to address trends, targets selling and destination
packaging for the Temecula Valley.
. Invite individual members to weekly sales meetings to present and educate the Bureau staff and sales
team on member promotions and provide business updates.
· Partner with member to promote the Temecula Valley region by offering client educational tours, site
inspections, and co- op trade show opportunities,
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9. Other
. Develop a specific group sales budget including expected room night and revenue sales volume to
community, record monthly actual sales results against such plan, develop an expense budget that
breaks out resource spending against each segment and in a priority that ties to the revenue goals by
segment and to strategic plan. (half of this is now presented above, the sales expense budget now gets
created based upon segments and actions defined above)
. Develop an appropriate sales material kit in conjunction with the private sector to present a unified
destination presentation. (now previously covered-redundant)
. Develop a Sales Committee from the private sector to assist and support the CVB sales efforts. (integrated in
notion above in measurements)
. Adapt the core Temecula creative message to the group meeting segment stretching the brand beyond the
leisure travel segment and positioning the group/meeting benefits of the destination.
. Encourage add-on days to meeting and conference visitors by presenting the destination as one that offers
much to see and do beyond business.
. Develop collateral support materials that can be used to get the attention of target segment decision makers.
(covered above sections)
. Implement specific communication programs to targeted pubiications and online media database resources that serve
meetings and conference organizers. (this is the start of the PR action steps, it could be expanded and identified as such)
I
. As part of the website, develop a meetings and conference section, in conjunction with the private sector, which is
designed to direct meeting and conference planners to a final property. (integrate with above web site discussions)
. Partner with local destination management companies to cooperatively solicit incentive business and
third-party planners in targeted cities. (move to tour and travel and incentive sections above)
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B, Brand Development and Promotion
. Continue to include the TVcVB logo and positioning statement in every marketing effort inciuding printed materials, print
ads, trade show booth and oniine initiatives.
. Develop specific message points that promote the key points of differentiation and primary tourism assets that help to
build and promote the Temecula Valley brand over the long-term. Integrate supporting message points into all marketing
programs that target meetings, groups and leisure travelers.
. Encourage all BID partners, the City of Temecula, and tourism related businesses to include the Temecula Valley
destination brand on their websites and appropriate printed materials in order to unify all destination tourism assets under
one identity.
. Educate and encourage locai newspapers, magazines and media to use "Temecula Valley" brand name in their
communications about the region to foster support by locals for destination wide tourism efforts implemented by TVcVB.
. Build a photo iibrary of the primary tourism attractions including wineries, golf courses, meeting faciiities, Pechanga
Resort & Casino, entertainment, Old Town, shopping and special events in order to support the brand and message
points for both leisure and group market segments.
. Obtain testimonials from satisfied meeting planners, group leaders and decision makers to use in specific marketing
efforts to help build credibility for the destination among target market segment. Testimonials or quotes could be used in
press releases, group/business print materials and TVcVB website pages.
. Understand visitor perceptions about Temecula Valley brand through implementation of comprehensive visitor's survey.
C, Visitor Data CollectionNisitor Database
The collection of visitor data and the creation of a visitor database will be the lifeline for Temecula Valley marketing efforts. It is
not cost effective to make an investment in visitor contact efforts (trade shows, advertising, etc.) without securing visitor data
to keep that costly visitor contact informed about year-round activities and special events in Temecula Valley. Temecula
Valley's future success is contingent upon ongoing, quaiity visitor relationship programs.
The primary mechanisms for collecting visitor information and data include:
. Websitellnternet
o Email capture system on TVcVB website
o Online monthly newsletter with "forward newsletter" mechanism to encourage new readers/visitors
o Online ads/promotions
o Visitor's Guide online order form
o Meeting Planner's Guide online order form
. Print Advertising
o Emailleads coliected via reader service mechanism sent to TVcVB from pubiication
o Leisure leads to TVcVB via 888# or website
o Group sales leads to TVcVB sales staff
. Trade Shows
o Promotions (sign up/collection of emails)
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o Attendee surveys
o Online newsletter sign up fOnT
. Promotions
o Participant entry forms with email sign up form for online newsletter
o Email sign ups on TVCVB website
. Special Events
o Online newsletter sign up fOnT
o Attendee surveys
. Leads from TVCVB Partners
o Reciprocal website links from BID members, City ofTemecula, wineries, Pechanga, attractions, etc. that
generate visitors to TVCVB website
o Emails generated by partnerships, I.e., Southwest Airlines, ene, etc.
. Visitor's Guide Orders (888#, website)
. Meeting Planner's Guide Orders (888#, website)
. Meetings and Groups sales leads
Collecting visitor information will assist the TVCVB with more targeted programs over the long-term as well as help to obtain a
visitor profile of current and potential guests.
All visitor data will be directed to the online newsletter database where they will be continually educated about year-round
activities, specials and events in T emecula Valley that will encourage new and repeat overnight visits. Specific meetings and
groups sales leads will have additional customized sales activities.
0, Website Enhancements (See complete Website Review located in Appendix of this report)
. Consider simplifying the Home Page in order to make it more user friendly and to achieve primary goals: collect emails,
book a trip/rooms/packages, promote special events, and to order guides.
. Consider restructuring navigation where repetitive to provide a clear and simple 'choice' for users, driving them to click on
the links and take the CVB's desired action, be it to book a trip, request a guide or sign up for email newsletter.
. Add unique title tags to all pages (while some pages have tags, not all do).
. Add and maintain a blog to provide ongoing updated information to assist users and search engine rankings.
. Consider purchasing a slightly more consumer-friendly URL like www.visittemecula.com. as the acronym "CVB" isn't as
intuitive to someone researching travel.
. Test and fix all pages that do not render correctly in all browsers including Firefox and Netscape.
. Consider streamlining the booking process with fewer options. If the goal is to encourage visitors to book a trip to
Temecula Valley, consider having one option only and include lodging, cars and flights within the booking engine.
Similarly, instead of offering multiple links (get a room, get some wheels) to the same booking engine, it may be less
confusing for the user to simply offer the links to hotels, attractions, car, packages and deals that are currently on top of
the ARES booking engine.
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. Revamp ad units on home page to feature one or two larger units that rotate. This provides greater value to the
advertiser, potentially attracting more and should result in a cleaner look.
. Set up an email capture system on every page in the navigation bar above the fold. Include a more in-depth system that
allows the user to request a guide, provide geographic information and indicate email newsletter interests for
segmentation purposes.
. Investigate deveioping specialized newsletters and customized email updates based on interests (i.e. wine, recreation,
meetings, groups, weddings, entertainment, events, lodging specials & packages).
. Create a monthly online newsletter for all travelers to promote year-round activities and special events to the visitor
database in order to encourage repeat visits, especially during the slower seasons.
a. Include the TVCVB brand, key positioning message points and links to the BID members and attractions.
b. Include a "forward newsletter" option to encourage new sign ups as a viral marketing tactic.
c. Ensure the newsletter is of the highest quality before sending to the database. Make sure it is formatted
correctly for HTML, text and AOL users and for different browsers. Make sure all the links work and that the
copy has been edited for readability, spelling errors and relevant content for the specific visitor segment.
Test the format before it is sent to the database.
d. Ensure newsletter copy is free of spam alert words, i.e., Free, Spam, any words in all CAPITALS, etc.
e. To ensure the newsletter complies with federal law (CAN-SPAM act), include an unsubscribe link and the
TVCVB physical address and contact information in every newsletter.
. Measure the newsletter based upon opened emails.click-throughstospecificTVCVBwebsitepages.click-throughs to
featured links, and increased user sessions on the TVCVB website.
. Develop an online marketing strategy including search engine optimization, paid search, online advertising and email
marketing campaigns.
. Improve exposure for BID members on the lodging section (Places to Stay and Sleep) and improve usability for the end
user by including a photo, copy and direct link to each property under each category like the Book Online page.
. Assist meeting planners and provide better exposure for BID members and tourism businesses by Improving the
Conventions/Conferences section by including listing of each meeting facility with a link similar to Book Online page.
. Update overall copy inciuding current events, specials, promotions, etc. on an ongoing basis to provide continual updated
information for new and repeat users.
. Upgrade the Visitor's Guide and Meeting Planner's Guide Order forms to including brief survey questions about how the
user found out about the website in order to track effectiveness of marketing efforts. Include a note next the email fieid
that user will be added to monthly online newsletter database.
. Implement a reciprocal link strategy with BID members, attractions and businesses in Temecula Valley as well as outside
of the area where it makes sense to improve search engine optimization and to build visitor database for ongoing visitor
relationship programs.
. Measure monthly user sessions, traffic to specific pages, referrers, page views, desired actions (i.e. email sign ups, guide
orders) and exit links (click- throughs) to BID members and strategic partners in order to continually improve the site's
usefuiness and efficiency.
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. Conduct a thorough review of the website measurements compared to website layout/navigation system in order to
determine if current website organization is achieving identified goals, i.e., links to BID members, bookings, etc.
. Develop an oniine promotion to give away a trip to Temecula VaHey for those visitors who participate in an Internet survey
designed to gather em ails, track advertising and brand building efforts and to develop a visitor profile study.
E, Media Planning/Advertising
. Research and develop a print media plan to reach leisure travelers with targeted pubiications in specific Southem
California regions such as Orange County and Los Angeles, and publications that cover the southwest and state of
California.
. Advertise in Southwest Airlines in-flight magazine and as a Featured Destination on southwest.com in order to reach air
passengers into Ontario Airport and other Southern Califomia airports.
. Develop a print and oniine media plan to reach group and business travelers with publications/websites that cover the
southwestern region of the United States and Caiifornia.
. Negotiate value-added programs including free editorial, material distribution and website exposure such as free banner
ads or oniine newsletter editorial as part of print media buys.
. Research email newsletter sponsorships, advertorial and promotional opportunities with activity-specific websites such as
golf, wine, meetings, etc. in order to reach targeted online audiences and to build TVCVB email database.
. Research online advertising options (banner ads) for leisure and group markets based upon number of impressions.
. Develop an oniine geo-targeted ad program by selecting certain IP addresses based upon a predetenTined geographic
region, i.e., Orange County.
. Develop local media plan including print and broadcast to promote year-round specials events to the local and
surrounding areas ofTemecula VaHey.
. To leverage TVCVB's print budget, consider developing co-op print ads with lodging properties and attractions for leading
leisure magazines such as Sunset Magazine.
. Develop print ad creative that integrates the Temecula Valley brand, key message points and the appropriate caH to
action based upon target market segment and co-op participation.
. Print ad call to action should include sales contact infonTation, free guide, specific website landing pages and 888#.
. For meetings and group ads consider including testimonials from highly recognized decision makers to help legitimize the
appeal and qualifications of Temecula VaHey to meetings/groups/business travelers.
. Investigate signage and Visitor's Guide distribution at the Ontario Airport.
. Develop a measurement system for print and online ads including generated sales leads, coHected emails, 888#s, guide
orders, etc. in order to track ROI and areas of improvement.
. Implement a website conversion study to determine the number of users who click-through to the TVCVB website from the
various oniine marketing efforts including newsletters and oniine ads,
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F, Public Relations
1, Out.of.Market
. Develop (or hire a professional public relations firm/professional to develop) a comprehensive public relations program
including print and online activities in order to maintain ongoing media relationships and to pitch story ideas.
. Update online and traditionai press kit and photography to ensure Temecuia Valley brand and key message points are
included and fully represented.
. Develop segmented media lists and talking points, including blog copy, for speCific travel audiences: meetings, business,
golf, wine, special events, gaming, etc.
. Develop unique story ideas that capture the essence of Temecula Valley. Story angles could include the following:
o Wine
o Oid Town
o Gaming
o Goif
o Special Events
o Outdoor Activities
o Meetings
o Value
. Target appropriate media sources in Southern California (Los Angeles, Orange County) primarily and Northern California
and outside California secondarily. Specifically target the following types of publications:
o Newspapers.
o Lifestyle & Epicurean Publications
o Wine Publications
o Wine Blogs
o Wine Sections in Newspapers
o Wire Services
o Freelance Journalists
o Travel Writers
o Radio & TV
o Guide Books
o Online Travel Sites
o Online Meeting Sites
o Online "Lifestyle" Sites such as wine and golf
. Distribute information to meetings and conference planner publications to position Temecula Valley as a viable meeting
and conference destination.
. Communicate with the California Travel and Tourism Commission (CTTC) and provide press kit and ongoing releases for
possible inclusion in their press kit stories or marketing materials.
. Create and manage monthly online traveler's newsletter to opt-in subscribers.
. Write and distribute monthly press releases to targeted media. Include new releases on media website pages and update
site pages on an ongoing basis.
. Implement targeted media FAM trips with qualified travel writers to encourage coverage of Temecula Valley.
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. Work with other visitor and convention bureaus in Southern California on appropriate cooperative programs that bring in
travel writers who want to visit the entire area.
. Attend media events such as the CTTC Media Reception and Marketplace in San Francisco.
. Develop a proactive public relations disaster plan in case of emergencies that could hinder travelers.
. Measure public relations activities and program results based upon generated coverage, ad equivalency and press clips.
2, In-Market
. Develop a comprehensive plan to communicate with the local and regionai media. Develop and distribute press releases
about TVCVB marketing activities in order to increase awareness and support for tourism marketing efforts in Temecula
Valley. Meet with local and regional media as needed to gain coverage and support of TVCVB tourism promotion efforts
that can be reported and broadcast on a regular basis.
. Develop an ongoing em ail communication tool/system for BID members, City of Temecula, Chamber of Commerce and
tourism business community to provide ongoing updates about public relations and marketing efforts and results.
. Solicit ongoing information from BID members and local tourism businesses to obtain newsworthy information to feature
in out-of-market press releases and the online monthly newsletter.
. Develop power point presentation for funding partners that includes a review of marketing program, results and ROI
measurement.
G, Visitor Information
. Continue to enhance the Temecula Valley Visitor's Guide, Meeting Planner's Guide, brochures and CD as sales tools for
the entire region as new capital investments are added in order to continue to promote a sophisticated and unified
destination.
. Develop integrated destination wide information system using kiosk technology (pictured below) designed to educate
visitors, extend their stays and increase their spending while in Temecula Valley.
. Investigate costs to create Visitor Centers in the wine country and Old Town that could either be staffed or include kiosks.
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. Develop a comprehensive distribution plan for the Visitor's Guide to include corporate locations throughout California and
possibly the southwest, and in select California Welcome Centers utilizing Certified Folder distribution channels to reach
leisure travelers.
. Research distribution plan for the Meeting Planner's Guide in order to reach group/meetings/business decision makers.
. Track distribution of guides by orders via 888#, online order forms, print ad leads, newsletter links, selected California
Welcome Centers, corporate locations and trade shows.
. Investigate distribution of the Visitor's Guide at Ontario and Orange County airports.
. Measure the effectiveness and appeal of Temecula Valley printed and online visitor information with a visitor survey in
order to identify necessary improvements or changes.
H, Special Events/Promotions
.. Create quarterly special event seasons that tie together all of the various events occurring during the 3 month period to
create a larger attraction and to help cross-sell events such as the Winter Special Events Promotion featuring the Winter
Barrel Tasting, Good Old Days Car Show and the Bluegrass Festival.
. Create quarterly Special Events Packages that include events, attractions, retailers and lodging properties in order to
stimulate overnight visits during each quarter.
. Investigate a "Foodie" promotion that includes all of the restaurants, agricultural partners, wineries, farmer's markets, etc.
to showcase the local and regional agriculture and cuisines. Create "Food ie' Lodging Packages with all partners in order
to encourage overnight visits during slower season.
. Feature quarterly Special Events and "Foodie" promotions on the website, in the online newsletter, press releases and
ads.
. Measure promotional efforts by number of room nights generated, travel spending, attendance at featured seasonal
events and attractions, collected visitor information, leads, requests for specific information and website visits and click-
throughs.
I, Strategic Partnerships
. Investigate partnership with Southwest Airlines in order to reach air passengers traveling into the Ontario Airport and to
develop a comprehensive travel partnership program that includes promotions, air packages, advertising, online
exposure, sales programs, etc.
. Investigate partnership opportunities with the CTTC in order to enhance Temecula Valley's exposure in its marketing
efforts such as a location for filming or to participate in cooperative programs that reach out-of-state visitors.
. Measure partner programs based upon website activity, generated visitor information, generated sales leads, guide
distribution, bookings and travel spending impacts to determine effectiveness and ROI.
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J, Research and Measurement
In order to determine if the Temecula Valley marketing program is achieving long-term goals and objectives, it is imperative
that the TVCVB creates a comprehensive system to measure the effectiveness of all marketing efforts.
Temecula Valley marketing efforts have two levels of measurement. One measurement includes computing the performance
and Return on Investment (ROI) of the TVCVB marketing efforts. Efforts can be measured through website usage and various
costs per analysis of specific activities, as well as tracking the leads sent to BID lodging properties and attractions. The other
measurement includes calculating the ROI to the business community generated through travel spending. Temecula Valley
lodging properties can measure revenues generated from tourism through the analysis oftheir T.O.T. collection reports.
It should be noted that not all of the marketing efforts can have a designated ROI such as ads and public relations that are
designed to build brand awareness. Building brand awareness is just as critical to long-term success as specific marketing
efforts designed to drive a particular response that can be tracked. Brand building can be measured, however, through the
monthly user sessions on the TVCVB website in which all Temecula Valley marketing efforts are designed to feed into.
. Establish an annual budget for a comprehensive research and measurement program in order to develop a baseline for
measuring the results of specific marketing efforts, as well as areas of refinement and overall ROI.
. Conduct ongoing measurement of all marketing efforts to determine if programs are increasing visitations to the TVCVB
website, links to BID lodging properties and overnight bookings.
. Establish benchmarks for measuring the ROI for each marketing effort such as a Cost Per inquiry, Cost Per Visitor
Contact/Sales Lead, Cost per Click-Through, Cost per Visitor Guide, etc.
. Invest in a comprehensive website reporting system in order to understand the webslte user's behavior and to identify
areas of improvement. The report should track user sessions, site paths, page views, top exit and entry pages, as well as
the links (click throughs) from the TVCVB website to the BID lodging properties, attractions and partners.
. Develop a special events survey in order to gather precise information about the economic impact of events.
. Once a visitor database has reached a critical mass, develop and implement an online survey to determine if the print ads
and other marketing efforts increased visits to the TVCVB website.
. Develop a visitor profile study in order to understand the visitor's perception, behavior and motivations as well as
demographic data. Use the study findings to refine marketing messages and to better target marketing efforts to more
efficiently reach the most lucrative visitor segments.
. Encourage each tourism related business including wineries, lodging properties, attractions, special event promoters, etc.,
to collect visitor demographic information whenever possible in order to understand the Temecula Valley visitor
demographics and economic impact.
. Survey the tourism business community In order to understand their perception of the TVCVB marketing strategy and
program in order to make refinements to specific efforts, and to identify if business levels have improved due to TCVCB
efforts.
. Review annual increases in Temecula Valley T.O.T. collections, ADR, room nights sold, occupancy rates and travel
spending in order to determine the impact of TVCVB marketing program on the local economy.
. Utilize and share the information with BID members and tourism business community in order to stimulate change and
innovation for overall tourism efforts.
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SE!ction XII BudgE!t S Organizational StructurE!
A. Budget
The base year budget for the TVCVB is approximately $931,650 as indicated in the figure below.
Figure 10
TVCVB Revenue Sources
$83,750
$447,500
IrnCity Marketing III General Fund OTtO I
Source: TVCVB
Figure 11
TVCVB Projected Expenses
$111,404
$304,936
$481,910
$33,400
!mMarketing .Sales DAdministrative o Other I
Source: TVCVB
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In terms of future budget, previously in this section it was identified that funding originated from three different sources
including City Marketing, General Fund and BID sources. The chart below outlines the potential budget growth at 5%,10%
and 15% BID annual increases over three years.
$1,400,000
$1,200,000
$1,000,000
r
$800,000
$600,000
$400,000
$200,000
$0
Base Year
-
Year 1
Year 2
Year3
1~5% ___10% 15% I
Source: SMG
Notes:
Assumes City and General Fund revenues will hold at current levels and future BID increases will be increased annually at 5%,
10% or 15%.
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B, Organizational Structure
The proposed organizational structure could include the following:
Brief job descriptions have been developed for all positions.
Executive Director:
Oversees all administrative, operational and marketing functions of the TVCVB. Directs and leads TVCVB toward its
mission. Works directly with Board or governing body on policy making and strategy for organization. Acts as primary
spokesperson for organization.
Sales Manager:
Manages and leads conference and leisure group sales and services department. Responsible for identifying market
opportunities; developing long and short term marketing and sales strategies. Maintains close working relations with area
hotels, municipal facilities, and serves as liaison between the client and these facilities.
Marketing Manager:
Responsible for development and coordination of advertising and special marketing programs. Works with each
department within the TVCVB to accomplish their collective marketing goals. Responsible for Identifying market
opportunities and developing short and long-term strategies with the objective of attracting overnight business as related
to tourism/leisure sales. Serves as liaison with all constituencies including, but not limited to, TVCVB staff, member and
non-member businesses and visitors. Services TVCVB members through regularly scheduled programs.
Public Relations Manager:
The overall responsibility of assisting the Executive Director, team leaders, and contractors in the execution of
communications and public relations programs for the promotion of leisure and business travel.
Operations Manager:
Oversees office operations to ensure effectiveness and efficiency; responsible for all administrative support services,
including general office maintenance, membership records maintenance and staff support services. Provides principal
administrative support to the Executive Director. Maintains membership accounts receivable and payable functions and
provides monthly analysis. Assists with data entry, review of reports and other support duties.
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Appendix
TVCVB Website Review - www.temeculacvb.com
T emecula Valley CVB Home Page
1. Search Elements
Since Temecula is a fairly unique name, the first search was simply 'Temecula'. Surprisingly, there are a number of URLs
with Temecula - Temecula.org, Temecula.com, CityofTemecula.com, and Temeculalnformation.com. TemeculaCVB.com did
not show up on the first page of the three search engines (Google, Yahoo! and MSN), but the Temecula Chamber did appear
in the top 5.
Search Term: Temecula
Google - Not on first page. City of Temecula ranked #1, the Temecula chamber ranked #3 (which has a visible 'tourism' link
to the CVB site on its home page)
Yahoo - No listing on first page, though the chamber ranked #3
MSN - No listing on first page, chamber ranked #2
Search Term: Temecula Valley
Google -last listing on first page. Temecula wines #1, Temecula Chamber #2
ma
78
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
Yahoo - #6 listing (after Temecula Valley Pop Warner among others)
MSN - No listing on first page
Additional search phrases: Temecula CA, Temecula vacation
The CVB site did not show up on any of the 3 search engine's first pages using these phrases.
It would appear that either due to the relative newness of the T emecula CVB website or a lack of site optimization measures, it
is not appearing under searches for Temecula, Temecula CA, or Temecula vacation.
Recommendation: Add unique title tags to all pages on website (while some pages have tags, not all do), add (and maintain)
a blog, consider paid search ads based on keyword phrase research. Additionally, the CVB may want to consider purchasing
a slightly more consumer-friendly URL like www.visittemecula.com. as the acronym "CVB" isn't as intuitive to someone
researching travel.
2. Branding Elements/Aesthetic
This is an overly busy site - while the top part of the home page looks fine, below that there are too many ads and flash
movement on the home page that could be potentially off-putting for a visitor. It also distracts from the CVB's branding
efforts. A cleaner look with slightly larger fonts throughout would create a less cluttered feel.
The addition of an image at the top of various pages, just underneath the main navigation bar, causes some difficulty in that
much of the writing (in white) on top of it is difficult to read. The body copy font is also on the small side.
Additionally, not all the pages render correctly in the Mozilla Firefox browser.
Recommendation: Test and fix all pages that do not render correctly in all browsers (including Firefox and Netscape),
consider enlarging body copy slightly.
3. Site Navigation/Layout
Navigation is slightly repetitive and confusing, especially on the right hand navigation bar that is featured in throughout the
site. The various 'calls to action', while meant to be slightly whimsical, provide almost too much choice for the visitor,
especially when some of the links go to the same booking engine. See Point 5 for suggestions and additional comments on
this section.
Similarly, there appears to be repetition in the things to do section, with Old Town Temecula featured as a stand-alone activity
as well as in the shopping section and in the 'shop til you drop' link on the right hand nav bar.
Recommendation: Consider restructuring navigation where repetitive (see #4 and #5) to provide a clear and simple 'choice'
to visitor, driving them to click on the links and take the CVB's desired action, be it to book a trip or request a guide.
4. Key Pages
Home pace - Above the fold it looks fine, but the mishmash of ads of various small sizes takes away from the page. The
business traveler/vacation traveler option is a nice touch, and it seems to be a desired action based on its size and placement
on the page. The lack of any link or box for email or guide request is a bit disappointing.
Visitor info - There is quite a bit of information here, but it couid be organized a bit more clearly. In the Play section the
sporting events section could be renamed Sports & Recreation or something that better describes and includes recreation
opportunities. Other existing sections (I.e. backcountry trails) could be moved to this section and expanded to feature
recreation suppliers (I.e. bike rentals). Dining has its own section as well as one under 'Entertainment' - which is confusing to
the visitor. Additional examples of this duplication include Aerial Tours under both Aerosports (which has two different
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79
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
spellings depending on the page) and Guided Tours; and Winery Tours under both Wine Country and under 2 listings in the
Guided Tours section (Wine Country and Backcountry/City Tours). This duplicate content won't help the site with the search
engine spiders, as it is considered search engine spam.
Unlike most other sections, the both the casino section and the wine country section includes a page on the Temecula CVB
page with a brief description that then gives the visitor the option of going to that winery's website. The portal model
recommends minimizing the number of clicks for a visitor to get to a destination, so the CVB may want to reconsider these
pages and instead establish exit tracking to the wineries and casinos directly. This exit tracking should be implemented for all
outgoing links (if it hasn't been set up already).
MeetinQs/Conventions - Meeting planner section has a good calendar (which renders differently in Firefox), but the planner
sign-up page shows an error after the user fills it out. Why is tradeshows under the meeting planner section? The body copy
seems more relevant to the members section, not a meeting planner looking at Temecula as an event location. Under both
the Convention/Conference Services link and the FAM link there is reference made to forms that are not available or linked to.
Travel Trade - Note that the entire travel trade section (along with the Business Visitors section) has the exact content and
links as the meeting/conventions page.
Press Room - Easy to access, and a good number of images.
5. Online Trip Planning Features
There appears to be two online booking engines within the site - ARES, Orbitz, and in some cases, Enterprise. Travel
planning is slightly confusing since the visitor is invited to act in multiple ways (i.e. 'get a room', 'jump on a plane', 'get some
wheels') not all of which bring them to the same booking engine. It should be noted that the 'get some wheels' link sometimes
takes the user to Enterprise Rent-a-Car and sometimes takes the user to Orbitz. Additionally, as with much of the site, not all
pages render correctly in Mozilla Firefox.
Recommendation: It is suggested that the booking process be streamlined, with fewer options offered to the visitor. If the
goal is to encourage visitors to book a trip to Temecula, why not offer that as the sole option, and include lodging, cars and
flights within the booking engine? Similarly, instead of offering multiple links (get a room, get some wheels) to the same
booking engine, it may be less confusing to the visitor to simply offer the links to hotels, attractions, car, packages and deals
that are currently on top of the ARES booking engine.
6. Commercialization/Monetization
Lots of small ads on the home page. They are all difficult to read, and appear to be different sizes. To provide increased
value to the advertisers, and make the site look cleaner, Temecula should consider offering one ad size - a standard banner
is 468 x 60 pixels - and have the various advertisers rotate. This could result in additional revenue for the CVB, as it can now
offer a larger online ad unit.
Recommendation: Revamp ad units on home page to feature one (or two) larger units that rotate. This provides greater
value to the advertiser, potentially attracting more and should result in a cleaner look.
7. More Info Request
There is no email newsletter option and no way of collecting leads, This is a pretty important marketing tactic that is
missing, and should be implemented right away. While the visitor can access the guide immediately online, not everyone will,
and not providing an easy way for the visitor to sign up, for either a guide or an email newsletter, or ideally both, is leaving
money on the proverbial table.
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80
Temecula Valley Convention and Visitors Bureau
Strategic Marketing Plan
It should be noted that while the flip-guide that's currently available on the site is convenient, the continual flipping motion it
makes as on certain pages can be distracting and possibly annoying to the visitor.
Recommendation: Set up an email capture system on every page (nav bar) above the fold right away, as well as a longer
system that allows the visitor to request a guide, provide geographic info and indicate email newsletter interests for
segmentation purposes. Develop an email newsletter calendar (monthly to start) and investigate developing specialized
newsletters based on interests (I.e. wine, recreation, entertainment/events, lodging specials & packages).
8. Website Highlights and Areas of Improvement
Highlights
Site has many pages indexed by Google (245 as of 8/10/06)
Online booking engine
Online brochure is nice for consumer's instant gratification
Areas of Improvement
No email newsletter option/database capture system
Copy throughout is either trite, not relevant to a particular page (golf copy on the lodging page), or unclear
Home page way too busy
Confusing navigation (duplicate links, unclear descriptions/titles)
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81
ITEM NO.7
Approvals
City Attorney
Director of Finance
City Manager
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~
CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Grant Yates, Deputy City Manager
DATE:
January 22, 2008
SUBJECT:
2008 Workers' Compensation Coverage Annual Renewal
PREPARED BY:
Denise Lanier, Senior Human Resources Analyst
RECOMMENDATION: That the City Council approve a contract with Travelers Insurance
Company, as the City's new Employee Workers' Compensation Insurance Carrier for 2008; for an
estimated premium cost of $312,280, which begins on February 1,2008.
BACKGROUND: Workers' Compensation Insurance continues to recover with rates
showing significant decreases. Because of legislation passed in 2004, carriers, who were severely
affected by past "open rating" market competition and increased claim costs, are still experiencing
profitability and are willing to offer reduced rates for this line of coverage.
The City's insurance broker, Mike Bush of Brown & Brown, Inc. /CaISurance, requested eight (8)
market quotes and looked into workers' compensation pools. In addition, he worked with several
carriers exploring the possibility of the City becoming self-insured. Mr. Bush was requested to
explore all of these areas in an effort to ensure that the market carriers knew that the City was
serious about obtaining the best coverage at the lowest rate.
All market carriers were contacted with three (3) providing quotations or indications. Even though
the City's payroll increased by 4.5% over last year; the premium from Travelers Insurance Company
is under last year's premium by $107,050 ($117,839, when last year's premium is adjusted for this
year's payroll increase). This savings is the result of, not only a reduction in the experience
modification from 86% last year to 82% this year, but a reduction in combined rates and schedule,
premium discount and experience modifications of 28.43%. The Travelers Insurance Company's
bid is $19,946 lower than the bid of the incumbent carrier, Commerce and Industry Insurance
Company (AIG).
Self-insurance options, were considered offering self-insured retentions ranging from a low of
$500,000 to a high of $1 ,000,000. The risk of retaining liability at this level for each and every loss,
without availability of a stop loss feature, especially in view of a major catastrophe, does not appear
prudent at this time.
Based on the above listed quote, City staff recommends the City's workers' compensation coverage
be awarded to the Travelers Insurance Companyforthe 2008 Plan Year. The Travelers Insurance
Company quote reflects the estimated amount for the contract year and may be higher or lower
depending on actual audited payroll. Staff believes the quote reflects the best that can be expected
for the 2008 contract year. Our Loss Prevention Program will remain under the leadership of the
City's Safety Committee, which has done an outstanding job as evident by our expiring experience
rating of 82%, which means that the City's loss experience is 18% better than comparable municipal
employers.
FISCAL IMPACT: No additional appropriation is requested, as adequate funds are available
within the current budget.
ITEM NO.8
Approvals
City Attorney
Director of Finance
City Manager
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CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Herman D. Parker, Director of Community Services
DATE:
January 22, 2008
SUBJECT:
Expenditure Authorization for Theater Ticketing Software Services
PREPARED BY:
Phyllis L. Ruse, Deputy Director of Community Services
RECOM M ENDA TION: That the City Council authorize additional payments of up to $20,000
with Vision One for ticketing software services at the Old Town T emecula Community Theater for a
total contract authorization of $50,000.
BACKGROUND: On March 31, 2005, the City entered into a three year contract with
Vision One for theater ticketing software services for the Old Town Temecula Community Theater.
Payment to Vision One is based on the number of tickets sold through the software system. The
theater continues to enjoy great success within the community and has seen ticket sales regularly
increase since its opening.
The original contact authorization amount was for $30,000 for the three year term of agreement.
That amount has been reached with several more months of anticipated ticket sales through the end
of the fiscal year. Staff is requesting an increase in authorized spending for this contract to a total of
$50,000 for the three year. Staff anticipates that the additional $20,000 will be sufficient to cover
ticket software costs through June 30, 2008. Staff will negotiate a new agreement with Vision One
for fiscal year 2008/09.
FISCAL I M PACT: Cost of additional theater ticketing software services for the theater is
$20,000. This expense is offset by ticket sales at the theater. Sufficient funds are available in the
TCSD operating budget.
TEMECULA COMMUNITY
SERVICES DISTRICT
ITEM NO.9
MINUTES OF A REGULAR MEETING
OF
THE TEMECULA COMMUNITY SERVICES DISTRICT
JANUARY 8, 2008
A regular meeting of the City of Temecula Community Services District was called to order at
8:29 p.m., in the City Council Chambers, 43200 Business Park Drive, Temecula, California.
ROLL CALL
PRESENT:
3
DIRECTORS:
Edwards, Naggar and Comerchero
ABSENT:
2
DIRECTORS:
Roberts and Washington
Also present were City Manager Nelson, City Attorney Thorson, and City Clerk Jones.
PUBLIC COMMENTS
No input.
CSD CONSENT CALENDAR
1 Minutes
RECOMMENDATION:
14.1 Approve the minutes of December 11, 2007.
MOTION: Director Edwards moved to approve the Consent Calendar. Director Naggar
seconded the motion and electronic vote reflected approval with the exception of Directors
Roberts and Washington who were both absent.
CSD DIRECTOR OF COMMUNITY SERVICES REPORT
No report at this time.
CSD GENERAL MANAGERS REPORT
No additional comments.
CSD BOARD OF DIRECTORS REPORTS
No additional comments.
R:\Minutes\010BOB
CSD ADJOURNMENT
At 8:30 p.m., the Temecula Community Services District meeting was formally adjourned to
Tuesday, January 22, 2008, at 5:30 p.m. for a Closed Session, with regular session
commencing at 7:00 p.m., City Council Chambers, 43200 Business Park Drive, Temecula,
California.
Jeff Comerchero, President
ATTEST:
Susan W. Jones, MMC
City Clerk/District Secretary
[SEAL]
R:\Minutes\010BOB
2
ITEM NO.1 0
Approvals
City Attorney
Director of Finance
City Manager
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TEMECULA COMMUNITY SERVICES DISTRICT
AGENDA REPORT
TO:
General Manager/Board of Directors
FROM:
Herman D. Parker, Director of Community Services
DATE:
January 22, 2008
SUBJECT:
Whitney Vail Wilkinson Collection at the Request of Mayor Mike Naggar
PREPARED BY:
Martin Betz, Cultural Arts Administrator
RECOM M ENDA TION: That the Board of Directors considers accepting the donation of the
Whitney Vail Wilkinson Collection at the request of Mayor Mike Naggar and to direct staff to develop
an agreement to facilitate the transfer of the collection to the Temecula Valley Museum.
BACKGROUND: In September of 2007 Mr. Wilkinson, a descendant of Sandy
Wilkinson who was a long time employee of the Vail Ranch, offered the Board of Directors of the
Temecula Valley Museum the gift of a significant collection of artifacts relating to the Vail Ranch.
Early in his determinations of how best to preserve the collection, Mr. Wilkinson contacted the
Huntington Library and the San Diego Historical Society. These organizations were very interested
in the collection, but would only make it available for researchers. With these stipulations he felt it
was best to offer the collection to the City of T emecula. After careful analysis by Museum staff it has
been determined that the collection is probably one of the most extensive archives of material
pertaining to local history that has been seen to date.
The collection consists of: antique maps (hand drawn one of a kind maps from the 1800's),
surveys and plots of Temecula, titles and deeds, photographs documenting daily life, and
correspondence and personal letters detailing the business operations of the ranch.
Realizing the importance of this collection and the impact it will have on the education of the citizens
of Temecula, Mayor Mike Naggar proposed this item be brought forward to the City Council for
consideration.
FISCAL IMPACT: It has been estimated by staff that the cost of documentation,
preservation and restoration of the collection will have an initial cost of $20,000.00 per year for the
next five years. Staff will budget the necessary funds beginning fiscal year 2008-2009.
ATTACHMENTS:
Initial letter of intent from Mr. Whitney Wilkinson
. <
September 18, 2007
Fred Lamb
Board of Directors
Temecula Valley Museum
28314 Mercedes Street
Temecula Ca. 92590
Dear Mr, Lamb:
Let me begin by introducing myself, my name is Whitney Vail Wilkinson, my father was James 'Sandy"
Wilkinson and my gneat grandfather was Waller Vail, The purpose of this letter is to let you know of the
desire my family and I have to gift the Temecula Valley Museum the large amount of hisloJical infonnation,
photographs, maps and other items Iiom the Vail Ranch, When my father passed away a year ago, I took on
the daunting task of collecting all of the history that my great grand father, grandmother and father saved
regarding the Vail Ranch. After spending countiess hours going through the many items it became
increasingly clear that the predominance of what was kept deserves to be in a museum for others to share
not stored by one individual. I have spoken to several museums (Huntington, San Diego, and Tucson) about
the collection, or parts of it, but I feel strongly that the best place for it is in its entirety, and in Temecula.
My concerns and conditions before making such a gift are that the collection be handled with the following
oole~: '
That conservation is accomplished on a specific number of items which are most fragile.
(Several of the oldest maps, ledgers and other documents)
That an inventory and catalogue be prepared in a timelv manner by professionals. And that
inventory and catalogue be provided to myself
That the collection remains intact and not be divided among other institutions without my
approval.
That proper storage and exhibition for the collection be provided. And that a certain percent of
the collection is displayed permanently at the museum.
That the collection be digitally recorded for future publication and access by researchers and
scholars. And that all items in the collection are available to copy, or borrow temporarily, free
of charge to any descendants of Walter Vail or by the Vail Ranch Restoration Association,
That any images from the collection that are to be used for advertising or promotional
purposes have my prior approvaL
I look forward to hearing from you and hope that the process for conserving this material can go
forward.
sincereWtl::- ,
Whitney Wilkinson
3815 Liggett Dr.
San Diego Ca. 92106
H (619) 225-1096 C (619) 972-1396
ITEM NO. 11
Approvals
City Attorney
Director of Finance
City Manager
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~
TEMECULA COMMUNITY SERVICES DISTRICT
AGENDA REPORT
TO:
General Manager/Board of Directors
FROM:
Herman Parker, Director of Community Services
DATE:
January 22, 2008
SUBJECT:
First Amendment to the Agreement with Kimley-Horn Associates for the Murrieta
Creek Multi-Purpose Trail, Project No. PW01-27
PREPARED BY:
William Hughes, Director of Public Works
Greg Butler, Deputy Director of Public Works - CI P
Laura Bragg, Project Engineer - CIP
RECOMMENDATION: That the Board of Directors approve the First Amendment to the
Agreement for Services with Kimley-Horn and Associates, Inc. in the amount of $27,345.00 for
additional design services necessary to revise the irrigation plans and for construction staking of
jurisdictional limits for Murrieta Creek.
BACKGROUND: Phase 1 of the Murrieta Creek Multi-Purpose Trail Project will include
trail improvements from Winchester Road to Rancho California Road between Murrieta Creek and
Diaz Road. The project will consist of pedestrian and bicycle trails with appropriate signage;
construction activities will include grading, paving, striping, landscaping and irrigation.
The plans and specifications were prepared and a construction contract awarded to lAC
Engineering, Inc. using potable water for irrigation. However, after award of the construction
contract Rancho California Water District (RCWD) advised that their recent implementation of State
legislation requires the use of reclaimed water for irrigation where it is available. A change order will
be prepared to modify the construction contract. The extent of the change and any cost associated
with it is dependant on the design changes and it is yet to be determined.
The Encroachment Permit from Riverside County Flood Control and Water Conservation District
(RCFC&WCD) for work within their right-of-way was received on October 4, 2007. RCFC&WCD's
Permit requires that the jurisdictional limits of Murrieta Creek be identified during construction so that
the project does not affect the "Waters of the U. S." as defined by the US Army Corps of Engineers.
The subject amendment covers the cost of modifying the irrigation plans to reflect the change from
potable to reclaimed irrigation water as well as staking the jurisdictional limits of Murrieta Creek.
The Amendment is for a not to exceed amount of $27,345.00. Since Kimley-Horn and Associates is
the design consultant for this project this amendment is a natural extension of their services.
FISCAL IMPACT: The City received a TEA (Transportation Enhancement Activities)
program grant in the amount of $1,214,000.00 for this project. The Murrieta Creek Multi-Purpose
Trail project is funded through Development Impact Fees - Public Facility and Open Space, and the
Transportation Enhancement Activities Program (TEA). The amended agreement will total $68,231,
which includes the original agreement of $40,886 and the $27,345 amendment. Sufficient funds are
available in account #210-190-142-5804 to cover the cost of this amendment.
ATTACHMENTS:
Associates, Inc.
First Amendment to the Agreement for Services with Kimley-Horn and
FIRST AMENDMENT TO AGREEMENT
BETWEEN CITY OF TEMECULA
COMMUNITY SERVICES DISTRICT
AND
KIM LEY-HORN AND ASSOCIATES
MURRIETA CREEK MULTI-PURPOSE TRAIL
PROJECT NO. PW01-27
THIS FIRST AMENDMENT is made and entered into as of January 22, 2008 by and
between the Temecula Community Services District, a municipal corporation ("District") and
Kimley-Horn and Associates ("Consultant"). In consideration of the mutual covenants and
conditions set forth herein, the parties agree as follows:
1. This Amendment is made with respect to the following facts and purposes:
A. On July 24, 2007 the District and Consultant entered into that certain
agreement entitled "Agreement for Services between the City of Temecula Community Services
District and Kimley-Horn and Associates Murrieta Creek Multi-Purpose Trail, Project No. PW01-
27 ("Agreement") in the amount of $40,886.00.
B. The parties now desire to increase the payment for services in the
amount of $27,345.00 and amend the Agreement as set forth in this Amendment.
2. Section 5.a Payment of the Agreement is hereby amended to read as follows:
a. The District agrees to pay Consultant monthly, in accordance with the
payment rates and schedules and terms set forth in Exhibit B for services
described in Section B of Exhibit A, attached hereto and incorporated
herein by this reference as though set forth in full. The first amendment
amount shall not exceed Twenty Seven Thousand Three Hundred
Forty-five Dollars and No Cents ($27,345.00) for additional design
services for a total agreement amount, of Sixty Eight Thousand Two
Hundred Thirty-one Dollars and No Cents ($68,231.00 ).
3. Exhibit B to the Agreement is hereby amended by adding thereto the items set
forth on Attachment "A" to this Amendment, which is attached hereto and
incorporated herein as though set forth in full.
4. Except for the changes specifically set forth herein, all other terms and conditions
of the Agreement shall remain in full force and effect.
R:\CIP\PROJECTS\PW01\PW01-27 Multi-Purpose Trail\Agreement & Contracts\Kimley-Horn 1st Amendment 011 02008 Final.doc
1
IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed the day and year first above written.
Temecula Community Services District
BY:
Jeff Comerchero, President
ATTEST:
BY:
Susan W. Jones, MMC, City Clerk
Approved As to Form:
BY:
Peter M. Thorson, City Attorney
CONSULTANT
Kimley-Horn and Associates
2080 E. Flamingo Road, Suite S-210
Las Vegas, NV 89119
office: 702-862-3609
fax: 702-735-4949
Attention: Michael Colety, P.E.
BY:
NAME:
TITLE:
BY:
NAME:
TITLE:
(Two Signatures Required For Corporations)
EXHIBIT A
2
TASKS TO BE PERFORMED
CONSULTING SERVICES
MURRIETA CREEK MULTI-PURPOSE TRAIL
PROJECT NO. PW01-27
3
~=~
"~"""'t
nt_Ill<
2080 E. F1~r:ni=.~o RDM
Su,leS-:!IO
Lr.,V"r...,NV89119
Phone: (702) 73~-S66
Fax (702) 735.....9..\9
No....ember 6. 2007
PrOject 095382000
.Mr. Amt"C Attar, P. E.
City of Temecula
-1.3200 Bmule"s Park Dri\-e
TemeclIla. CA 92590
Subject:
:Murrieta Creek Trail- COn<iulting $en-icf'o;: Irrigation and En\'irOIll11t"utal
Dear .Me _ Attar:
At the City'", request. we ha....e prepared a consulting sen;ces request to design an
irrigation system for the Murrieta Cre-ek Trail project that utilize'!> recycled \\"aler.
Attached are Exhibit.. A. B and C for the-foe ..en-ices. The not to exceed time and expeme
budget for additional services is $27,3~5.
Please call me if you ha....e auy questions or cOlluueuts.
Tmly yours.
KimlE'y-Horn .ami A'5'Sociate... Inc.
~rA7
Michael Colf'r;,', P.E.
Vice Pre<;ide-ut
4
EXIllBlT '"A"
SCOPE OF SERVICES
XOH"lDbE"1' 6. 2007
)/URRIETA CREEK TR-\IL - COXSlL nXG SER\1CES: IRRIG.UIOX ,~
DTIROX)IE:,\-rAL
DESIGX SER\KES
Irrigation Services
1. Mylar Drawings
a) Provide revised Landscape Construction Plans as necessary, as affected by
Irngation Plan revisions.
b) Provide revised Irrigation Plans. This includes at least two (2) sheet additions.
c) Update the civil drawings as necessary regarding the potable water and recycled
water connections.
2. Coordination Efforts
Coordination efforts shall be between KTU+A staff and the Project Manager
(Kimley-Horn). There will also be necessary coordination with potable water
services/meters, and proposed recycled water services/meters. Other
coordination efforts win be as necessary with the Water District and City.
3. Internal Review
Internal review is necessary to ensure that changes to the Plans provide that
changes meet all quality levels as seen fit by the Principal in charge.
Clt)' of Teme<:ula
Exhibit "A"
11:06/2007
Page 1 of:!
5
4_ Plan Processing
Plan processing required for submIttal of Recycled Water Plans to the regulating
authority (Water District). The 100% Submittal to the Water District will be an
electronic plan submittal (.pdf format). The Final Submittal to the Water District
will be mylar drawings.
5. Finalize Adjustments
Revise plans based on any/either: internal. County, City. Water District, or Prime
Consultant comments.
6. Printing
Prmting time and materials is projected based on the assumption that 18 sheets
will incur mark-ups and need to be reprinted on mylar for the Final Submittal.
Electronic (.pdf format) files of the revised plans will be submitted to the City at
the 100% Submittal and Final Submittal.
7. Construction Administration
KTU+A will respond to RF.L's (Request for Information) and be available to
comment on construction issues in our area of expertise. This Will include up to
six (6) hours of assistance (maximum)_
Environmental Services
1. Jurisdictional Determination
Review project and prepare jurisdictional determination per attached scope of
work from Bonterra Consulting dated September 4, 2007.
2. Riverside County MSHCP Consistency Report
Prepare report per attached scope of work from Bonterra Consulting dated
September 4. 2007.
3. USACE and CDFG Jurisdictional Limits
Review construction condibons and stake jurisdictional limits per attached scope
of work from Bonterra Consulting dated September 4, 2007.
CltyofTtUleC'UIa
Exhibit .'A"'
1l:'06/:!007
Pagel of:!
6
EXHIBIT B
PAYMENT RATES AND SCHEDULE
7
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9
ITEM NO. 12
Approvals
City Attorney
Director of Finance
City Manager
~
~
TEMECULA COMMUNITY SERVICES DISTRICT
AGENDA REPORT
TO:
General Manager/Board of Directors
FROM:
Herman Parker, Director of Community Services
DATE:
January 22, 2008
SUBJECT:
Amendment NO.1 to Agreement with Securitas Security Services USA, Inc.
PREPARED BY:
Phyllis L. Ruse, Deputy Director of Community Services
RECOMMENDATION: That the Board of Directors approve Amendment No. 1 to the
Agreement with Securitas Security Services USA, Inc. for security services at the Dog Park in
Redhawk Community Park and various other security needs in the amount of $52,000, for a total
agreement amount of $100,000.
BACKGROUND: On September 11, 2007, the Board of Directors approved an
agreement with Securitas Security Services USA, Inc. (Securitas) in the amount of $48,000 for
security services for special events and at various park site locations, as necessary. Since that time,
the Community Services District has identified additional security needs at the dog park in the
Redhawk Community Park. Security needs included locking and unlocking the dog park at
appropriate times, ensuring that dogs are on-leash when not inside the dog park enclosures,
explaining park rules to participants, and generally monitoring use of the park. These services are
above those originally contracted for in the existing agreement and require additional security staff
hours to accomplish the desired tasks.
Approval of Amendment No. 1 to the Agreement with Securitas will provide staff at the dog park
from 6:00-10:00 a.m. and 3:00-7:00 p.m. each day. Staffing at these hours will reinforce that the
park is being used at designated times and will provide on-site supervision of the park to ensure
appropriate use of the park.
FISCAL IMPACT: Cost to provide security services at the dog park in Redhawk
Community Park is estimated to be $40,000 through June 2008. Staff estimates we may need up to
an additional $12,000 for other services at various sites throughout the remainder of the fiscal year.
Sufficient funds are available in the Parks operating budget for fiscal year 2007/08.
ATTACHMENTS:
Amendment No. 1
FIRST AMENDMENT TO AGREEMENT BETWEEN CITY OF TEMECULA
AND SECURITAS SECURITY SERVICES USA, INC.
THIS FIRST AMENDMENT is made and entered into as of January 22, 2008, by and
between the Temecula Community Services District ("District") and Securitas Security Services
USA, Inc. ("Vendor"). In consideration of the mutual covenants and conditions setforth herein, the
parties agree as follows:
1. This Amendment is made with respect to the following facts and purposes:
a. On September 11, 2007, the District and Vendor entered into that certain agreement
entitled "Non-Exclusive Agreement for Security Services Between The Temecula Community
Services District and Securitas Security Services USA Inc., in the amount of $48,000.
b. The parties now desire to change the terms of payment for services and amend the
Agreement as set forth in this Amendment.
2. Section 4a. PAYMENT. The District agrees to pay Vendor monthly, in accordance with
the payment rates and terms and the schedule of payment as set forth in Exhibit B, Payment
Rates and Schedule, attached hereto and incorporated herein by this reference as though set
forth in full, based upon actual time spent on the above tasks. Any terms in Exhibit B other than
the payment rates and schedule of payment are null and void. The amount shall not exceed
$100,000 for the total term of the Agreement unless additional payment is approved as provided
in this Agreement.
3. Except for the changes specifically set forth herein, all other terms and conditions of the
Agreement shall remain in full force and effect.
C:\Program Files (x86)\Neevia.Com\Document Converter\temp\869062.doc
IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be executed the
day and year first above written.
VENDOR
COMMUNITY SERVICES DISTRICT
Jeff Comerchero
President
ATTEST:
Securitas Security Services USA, Inc.
28991 Old Town Front Street, Suite 206
Temecu1a, CA 92590
951-676-3954
951-676-9624 (Fax)
Contact: Rachelle Zid1icky
Susan W. Jones, MMC,
City Clerk/Board Secretary
Approved as to Form:
Peter M. Thorson, City Attorney
C:\Program Files (x86)\Neevia.Com\Document Converter\temp\869062.doc
EXHIBIT A
TASKS TO BE PERFORMED
Security services as requested. The services may include but are not limited to the following:
. Securing City property as necessary
. Providing support to City staff in situations that involve securing an area
. Security Services necessary at City-wide special events and programs
. Security Services in emergency situations
C:\Program Files (x86)\Neevia.Com\Document Converter\temp\869062.doc
EXHIBIT B
PAYMENT RATES AND SCHEDULE
Payment rates and schedule will be determined on an event by event basis. All rates must be pre-
approved prior to specific event.
. Rate of Pay is $17.50 per hour.
. Vehicle Rental Rate is 125.00 per week
. Overtime rate may apply as appropriate.
C:\Program Files (x86)\Neevia.Com\Document Converter\temp\869062.doc
REDEVELOPMENT
AGENCY
ITEM NO. 13
MINUTES OF A REGULAR MEETING
OF
THE TEMECULA REDEVELOPMENT AGENCY
JANUARY 8, 2008
A regular meeting of the City of Temecula Redevelopment Agency was called to order at 8:30
p.m., in the City Council Chambers, at 43200 Business Park Drive, Temecula, California.
ROLL CALL
PRESENT:
3
AGENCY MEMBERS:
Comerchero, Naggar, and Edwards
ABSENT:
2
AGENCY MEMBERS:
Roberts and Washington
Also present were City Manager Nelson, City Attorney Thorson, and City Clerk Jones.
PUBLIC COMMENTS
None.
RDA CONSENT CALENDAR
1 Minutes
RECOMMENDATION:
15.1 Approve the minutes of December 11, 2007.
2 Component Unit Financial Statements for Fiscal Year Ended June 30, 2007
RECOMMENDATION:
16.1 Approve the Temecula Redevelopment Agency Component Unit Financial
Statements for Fiscal Year Ended June 30, 2007.
MOTION: Agency Member Comerchero moved to approve the Consent Calendar. Agency
Member Naggar seconded the motion and electronic vote reflected approval with the
exception of Agency Members Roberts and Washington who were both absent.
RDA EXECUTIVE DIRECTORS REPORT
No reports at this time.
RDA AGENCY MEMBERS REPORTS
No reports at this time.
R:\Minutes\010BOB
RDA ADJOURNMENT
At 8:32 p.m., the Temecula Redevelopment Agency meeting was formally adjourned to
Tuesday, January 22, 2008, at 5:30 p.m. for Closed Session, with regular session commencing
at 7:00 p.m., City Council Chambers, 43200 Business Park Drive, Temecula, California
Ron Roberts, Chairperson
ATTEST:
Susan W. Jones, MMC
City Clerk/Agency Secretary
[SEAL]
R:\Minutes\010BOB
2
RDA DEPARTMENTAL
REPORT
ITEM NO. 14
Approvals
City Attorney
Director of Finance
City Manager
~
~
TEMECULA REDEVELOPMENT AGENCY
AGENDA REPORT
TO:
Executive Director/Agency Members
FROM:
John Meyer, Redevelopment Director
DATE:
January 22, 2008
SUBJECT:
Redevelopment Departmental Monthly Report
RECOMMENDATION: Receive and file.
Attached for your information is the monthly report as of January 22, 2008 for the Redevelopment
Department.
REDEVELOPMENT
Old Town StrateQic Plan
The Agency is working with the Planning Department by conducting a series of public workshops
that will establish a new vision for Old Town. This effort includes, looking at the scale and massing
of the buildings, evaluating the market conditions in Old Town and establishing an appropriate long
term parking strategy. Six community workshops have been held. The recommendations from the
workshops will be presented to the Old Town Local Review Board at its February meeting.
Town Square Market Place
As part of the Civic Center Master Plan, the City has created a development opportunity for
approximately 52,000 square feet of commercial and office development surrounding the Town
Square along the reconfigured Main Street. The Agency has issued a Request for Interest to select
a preferred development partner. Six firms have been interviewed and a second round of interviews
will be scheduled for February. It is anticipated that an Exclusive Negotiating Agreement with a
preferred developer will be brought to the City Council in the next 60 - 90 days.
Facade Improvement ProQram
The Fayade Improvement Program provides funding assistance to Old Town business and property
owners to provide exterior improvements to their buildings and property. Funding in the amount of
$80,000 is available during FY 2007-08.
The following fayade improvements are in process or recently completed:
Palomar Hotel
- Paint Exterior, New Windows and Doors
La Menagerie
- Design and Install Wood Blasted Signs
Chaparral Center Building
- Sign Program
The Bank of Mexican Food
- Paint Exterior Door & Window Frames
HOUSING
Housinq Element Update
The Agency is assisting with the Planning Department's Housing Element Update. The Housing
Element is a chapter of the City General Plan and is required to be updated every 6 years. The
Housing Element provides goal and policies for meeting the projected housing needs within the City.
Diaz Road Exclusive Neqotiation Aqreement
The Agency issued a Request for Interest to select a preferred development partner for the 30 acre
site located on Diaz Road. Seven firms have responded. The Agency is negotiating an Exclusive
Negotiating Agreement (ENA) with a preferred developer.
Habitat for Humanity
Council entered into a Disposition and Development Agreement (DDA) with Habitatfor Humanity to
develop a home-ownership project within the Pujol Neighborhood. The project is located on the
northwest corner of Pujol and First Streets and will consist of 5 new single-family detached homes.
The preliminary grading permit has been issued and rough grading has been completed. Off site
improvements are being completed and building permits have been issued for the 5 homes. A
tentative tract map has been approved for the adjacent property for two additional single family
detached homes.
The first Habitat Way Volunteer Workday was held on Saturday, January 12 from 8:00 a.m. to 4:00
p.m. on Pujol & First Streets in Old Town Temecula. The volunteers began framing and raising the
walls, and setting trusses and beams on all five houses. Other opportunities will be available for
volunteers, such as painting, landscaping, etc. in the coming two months. All are welcome any
volunteer day during the build.
Dalton Mixed-Use II
On May 28, 2005, the Council approved an Owner Participation Agreement (OPA) with D'Alto
Partners to build a mixed-use affordable housing project. The project consists of 24 units and over
5,000 sq. ft. of retail/commercial. The project is located on the north side of Fifth Street, west of
Mercedes. Construction is completed and all 24 apartment units have been leased. The
commercial units have been occupied.
Dalton Mixed -Use III
On March 28, 2006, the Council approved an Owner Participation Agreement with D'Alto Partners to
build a mixed-use affordable housing project. The project will consist of 22 units over 4,700 sq. ft. of
retail/commercial. The project is located on the north side of Fifth Street, west of Mercedes. The
residential units have been occupied.
First Time Homebuvers Proqram
Funding in the amount of $100,000 is available for FY 07 -08.
Residential Improvement Proqrams
The program budget for FY 07-08 is $230,940.17, with $36,950 funded on 7 units. The amount
available to each participant is $7,500.
OLD TOWN PROMOTIONS/MARKETING
Farmers Market
On November 6th, the City Council approved the Second Amendment to the License Agreement with
Farmer's Market Management Inc. (The Cunninghams). Since November 10, 2007 staff has
conducted seven (7) surveys revealing an average of 35 farmers, 20 retail vendors, 19 food vendors
and 7 Old Town merchants per week. Staff will continue to monitor the Market each Saturday to
collect attendance data. Staff is also working with the Old Town Merchants to ensure thatthey have
an opportunity to participate in the Farmer's Market as well as collaborate with them to create a
more viable retail center for Old Town.
Old Town Marketinq and Promotions
In response to the merchant's requestto be more involved in marketing and promotions in Old Town
a public meeting was held in which it was determined that a working group of key stakeholders
including the Chamber of Commerce, Convention and Visitor's Bureau, The Downtown Association
and the Old Town Temecula Business Association be established. The purpose of the working
group is to re-evaluate the marketing program for Old Town. This working group will meet bi-weekly.
Dickens of a Christmas
The kicked off their annual Dickens of a Christmas on Friday Night, December 23 at 6 p.m., as
Santa arrived on a horse drawn sleigh escorted by honorary reindeers. Free horse-drawn trolley
rides were available on Friday, November 23. The activities continued every weekend through
December 22, 2007 where dozens of carolers greeted with song and filled Old Town with holiday
cheer. Souvenir photos were taken by the Temecula Boy Scouts for a $5 donation every weekend
through December 22 at Santa's Workshop located in front of Calico Coffee on Old Town Front
Street. In addition to the carolers, each weekend featured choir performances and Dynamite Dave
the Elf, every Saturday and Sunday from 11 :00 a.m. - 5 p.m.
Other upcoming events will include the Old Town Bluegrass Festival March 15 & 16, Western Days
May 17 & 18, and the Street Painting Festival June 28 & 29.
Old TO\Nn Temecula
J
March 15 & 16, 2008
"'I'
l ~. \ J(. ". ....I/E,~ 0-
l41.1:".~\~ \ ~
;. ...~ ,I,~
,.~t
Bluegrass Etc.
Sat. & Sun.
Bluegrass Brethren
Sunday
III j ..
r~ -'. ..,
Weekend Dry Campi~.g. in~
Town $10 per nigh~" .
RSVP (951) 678-0831
SPONSORED BY
..
THI';
i'1AR.'N \\)AR.BURTON
BAND
...
~.
The Marty
Warburton Band
Sat. & Sun.
Tom Ball & Kenny
Su Itan
Sat. & Sun.
Silverado Bluegrass
Sat. & Sun.
Burnett Family
Bluegrass
Sat. & Sun.
PLUS
ANDY RAU BAND, TEMEKU BLUEGRASS,
HIGHWAY 138
PACIFIC OCEAN BLUEGRASS
THIS JUST IN & WINDY RIDGE
All concerts are free.
Plus Plenty of Jam Sessions and Workshops
Indoor and Outdoor Stages
Call (951) 694-6412 or (951) 678-1456
visit www.Temeculacalifornia.com
PUBLIC HEARING
ITEM NO. 15
Approvals
City Attorney
Director of Finance
City Manager
CITY OF TEMECULA
AGENDA REPORT
TO:
City Manager/City Council
FROM:
Debbie Ubnoske, Director of Planning
DATE:
January 22, 2008
SUBJECT:
Certify a Supplemental Environmental Impact Report, Adopt Statements of
Overriding Consideration, Approve a General Plan Amendment, Zone Change,
Development Plan, Tentative Parcel Map, and Conditional Use Permit for the
Temecula Regional Hospital Project
PREPARED BY:
Emery J. Papp, AICP, Senior Planner
RECOMMENDATION:
That the City Council:
1. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING A SUPPLEMENTAL
ENVIRONMENTAL IMPACT REPORT, ADOPTING
FINDINGS PURSUANT TO THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT, ADOPTING
STATEMENTS OF OVERRIDING CONSIDERATIONS, AND
ADOPTING A MITIGATION MONITORING AND
REPORTING PROGRAM IN CONNECTION THEREWITH;
AND RESCINDING THE PRIOR APPROVAL OF THE
PROJECT AND CERTIFICATION OF A FINAL
ENVIRONMENTAL IMPACT REPORT PURSUANT TO A
COURT ORDER, ALL FOR THE TEMECULA REGIONAL
HOSPITAL PROJECT, LOCATED ON THE NORTH SIDE
OF TEMECULA PARKWAY (HIGHWAY ?9 SOUTH)
APPROXIMATELY roo FEET WEST OF MARGARITA
ROAD, AND KNOWN AS ASSESSOR'S PARCEL
NUMBERS 959-080-001 THROUGH 959-080'{)04 AND 959-
080-00? THROUGH 959-080-010 (PAO? -0198, PAO? -0199,
PAO? -0200, PAO? -0201, PAO? -0202)
2. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULAAMENDING THE GENERAL PLAN LAND USE
ELEMENT TO REMOVE EIGHT SUBJECT PARCELS
FROM THE Z "FUTURE SPECIFIC PLAN" OVERLAY
DESIGNATION AND CORRESPONDING TWO STORY
HEIGHT RESTRICTION FORASITE ON THE NORTH SIDE
OF TEMECULA PARKWAY (HIGHWAY 79 SOUTH),
APPROXIMATELY 700 FEET WEST OF MARGARITA
ROAD, AND KNOWN AS ASSESSOR'S PARCEL
NUMBERS 959-080-001 THROUGH 959-080'{)04 AND 959-
080-007 THROUGH 959-080-010 (PA07-0198)
3. Introduce and read by title only an ordinance entitled:
ORDINANCE NO. 08-
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
TEMECULA AMENDING THE OFFICIAL ZONING MAP OF
THE CITY OF TEMECULA FROM PROFESSIONAL OFFICE
(PO) AND PLANNED DEVELOPMENT OVERLAY (PDO-8)
TO PLANNED DEVELOPMENT OVERLAY -9 (PDO-9) AND
ADDING SECTIONS 17.22.200 THROUGH 17.22.206, TO
THE TEMECULA MUNICIPAL CODE FOR A SITE
GENERALL Y LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST
OF MARGARITA ROAD AND KNOWN AS ASSESSOR'S
PARCEL NUMBERS 959-080-001 THROUGH 959'{)80-004
AND 959-080-007 THROUGH 959-080-010 (PA07-0199)
4. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA APPROVING CONDITIONAL USE PERMITS
TO ESTABLISH A 320-BED HOSPITAL FACILITY AND A
CONDITIONAL USE PERMIT FORA HELlPAD FORA SITE
LOCATED ON THE NORTH SIDE OF TEMECULA
PARKWAY (HIGHWAY 79 SOUTH), APPROXIMATELY 700
FEET WEST OF MARGARITA ROAD, KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959'{)80-007 THROUGH 959-
080-010 (PA07 -0202)
5. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA APPROVING A DEVELOPMENT PLAN TO
CONSTRUCT A 408,160 SQUARE FOOT HOSPITAL, A
HELlPAD, TWO MEDICAL OFFICE BUILDINGS TOTALING
140,000 SQUARE FEET, A 10,000 SQUARE FOOT
CANCER CENTER AND AN 8,000 SQUARE FOOT
FITNESS REHABILITATION CENTER ALL TOTALING
APPROXIMATELY 566,160 SQUARE FEET ON 35.31
ACRES, LOCATED ON THE NORTH SIDE OF TEMECULA
PARKWAY (HIGHWAY 79 SOUTH), APPROXIMATELY 700
FEET WEST OF MARGARITA ROAD, KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959'{)80-007 THROUGH 959-
080-010 (PA07 -0200)
6. Adopt a resolution entitled:
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA APPROVING TENTATIVE PARCEL MAP
NUMBER 32468, TO CONSOLIDATE EIGHT LOTS
TOTALING 35.31 ACRES INTO ONE PARCEL, LOCATED
ON THE NORTH SIDE OF TEMECULA PARKWAY
(HIGHWAY 79 SOUTH), APPROXIMATELY 700 FEET
WEST OF MARGARITA ROAD AND KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959'{)80-007 THROUGH 959-
080-010 (PA07 -0201)
BACKGROUND: On January 24,2006, the Temecula City Council voted unanimously to
certify a Project Environmental Impact Report (EIR) and issue approvals for a General Plan
Amendment, Zone Change, Development Plan, Conditional Use Permit and a Tentative Parcel Map
for the Temecula Regional Hospital Project. Subsequent to the certification of the Project EIR and
Project approvals, two separate legal challenges were filed in Riverside County Superior Court by
the California Nurses Association and Citizen's Against Noise and Traffic. The lawsuits alleged that
the City did not follow proper procedures under the California Environmental Quality Act (CEQA) and
that the City's Project EIR did not adequately analyze the impacts of the Project. In a Writ of
Mandate issued by Judge Dallas Holmes on May 3,2007, the Riverside County Superior Court ruled
that the City of Temecula did not properly analyze the Project impacts in the EIR related to a Methyl
Tertiary Butyl Ether (MTBE) plume in proximity of the Project site, siren noise in the vicinity of the
Project site, construction noise, and the EIR did not provide sufficient differentiation of the hospital's
specific traffic mitigation from the cumulative Project's traffic mitigation. In particular, the Court
determined that the reliance on payment of fees to the Transportation Uniform Mitigation Fee
(TUMF) program was not adequate mitigation for the cumulative Project's impacts. The Court also
ruled that challenges on other grounds, including: cumulative noise impacts; light and glare
impacts; aesthetic impacts; landscape mitigation deferral; evaluation of biological resources; and
land use consistency were denied because they were either adequately addressed in the Project
EIR, or the petitioners failed to explain why these sections of the Project EIR were not adequate.
In its ruling, the Court determined thatthe Temecula City Council "must set aside [its] approval of the
Project and suspend all activity on the Project until it has taken the actions necessary to bring the
Project into compliance with CEQA." Resulting from this decision, the applicant submitted the
following new Planning Applications: PA07-0198 (General Plan Amendment), PA07-0199 (Zone
Change), PA07-0200 (Development Plan), PA07-0201 (Tentative Parcel Map), and PA07-0202
(Conditional Use Permits) on July 3,2007, and paid for a City managed EIR to comply with the Writ
of Mandate issued by the Court. The City then entered into agreements with Environmental Science
Associates; Linscott, Law and Greenspan Engineers; Stearns, Conrad and Schmidt, Engineers, and
Wieland Associates to prepare a Supplemental EIR to address the issues identified by the Court as
requiring further analysis.
On August 3, 2007, legal counsel for the applicant submitted an ex-parte application to the Court
seeking clarification on the Writ of Mandate issued by Judge Dallas Holmes. In his August 22,2007
response, Judge Holmes ruled that only those issues identified in the Writ of Mandate as being
inadequate need to be further analyzed, and that all other portions of the previous Project EIR are
deemed to be adequate under CEQA. A full Project EIR would not be required and that the
preparation of a Supplemental EIR would be an acceptable method of complying with the Court's
ruling. The City then completed a Supplemental EIR for the Temecula Regional Hospital in
November 2007 and circulated the Project for a 30-day public review and comment period, after
obtaining approval from the State Clearinghouse for a shortened EIR review period. The City's
request for a shortened review period was granted because the City had previously circulated a
Project EIR and the scope of the Project has not changed.
Analvsis of Planninq Applications
The City Council has been ordered by the Court to set aside the prior approvals for Planning
Applications PA04-0462 (GPA), PA05-0302 (Zone Change), PA04-0463 (CUP and DP), and PA04-
0571 (TPM). Therefore, to avoid confusion, staff required the applicant to submit new Planning
Applications for each component of the project, and each Planning Application was assigned a new
case number. All of the Project's associated Planning Applications (GPA, ZC, CUP, DP, TPM) are
identical in scope to the applications considered by the City Council in January 2006. An analysis of
each Planning Application is contained in the attached January 9,2008 Planning Commission Staff
Report.
Analvsis Contained in the Supplemental Environmental Impact Report
The City Council has been ordered by the Courtto set aside its certification of the Project EIR until it
can be shown that it complies with CEQA. The Court ruled that the Project EIR analysis of the
Methyl Tertiary Butyl Ether (MTBE) plume, construction noise impacts, siren noise impacts, specific
hospital related traffic mitigation, and cumulative projects traffic mitigation was not adequate. The
Court further ruled that all other portions of the original Project EI R were adequate under CEQA and
did not require further review. To comply with the Writ of Mandate issued by the Court, the
Supplemental EIR for the Project analyzed the following impact areas: MTBE contamination plume,
construction noise impacts, siren noise impacts, specific hospital related traffic impacts, and the
cumulative projects traffic impacts. The SEIR also considered a new Alternative 7 for the project,
the former Temecula Education Center site.
MTBE Plume Analvsis
SCS Engineers collected and analyzed soil vapor samples in 2005 and again in 2007. On each
occasion, 11 sample locations were selected beneath the future building footprints for the site
ranging in depth from 5 to 15 feet. The results of the analysis from these samples indicate that
volatile organic compounds NOC) and MTBE were not present in detectible levels at any of the
sampling sites. The study concluded that there is low likelihood of exposure to benzene or MTBE
and a low likelihood of significant human health risk.
The additional facts and findings listed below contributed to the conclusions in the soil vapor study:
1. MTBE concentrations at existing remediation monitoring wells have reduced overtime;
2. MTBE is now a banned gasoline additive and there is no new source for this
contaminant;
3. SCS ran hypothetical groundwater contamination models using the highest reported
contamination levels at the monitoring wells. Even under this scenario, there is a low
likelihood of significant health risk.
Environmental Determination for MTBE: No Significant Impact.
Although the Planning Commission has recommended adopting Statements of Overriding
Consideration for the Project, additional Mitigation Measures 3.1-1 and 3.1-2 have been included in
the Mitigation Monitoring and Reporting Program in the event that contaminants or hazardous
materials are encountered during site preparation and/or construction activities.
Construction Noise Analvsis
The Noise Study conducted by Wieland Associates indicates that ambient noise levels (CNEL) at
the nearest residences located north west of the Project site could increase from 8 to 12 decibels
during construction, depending on the type of activity. An increase in the ambient noise level of
three or more decibels (CNEL) is considered to be noticeable and significant.
Environmental Determination for Construction Noise: Significant and Unavoidable. A Statement of
Overriding Considerations has been prepared.
Although the Planning Commission has recommended adopting Statements of Overriding
Consideration for the Project, an additional Mitigation Measure 3.2-1, which consists of five parts,
has been included in the Mitigation Monitoring and Reporting Program to reduce the impacts of
construction noise to the extent practicable during site preparation and/or construction activities.
Siren Noise Analvsis
The Noise Study conducted by Wieland Associates measured and modeled the impacts of siren
noise. Working in conjunction with American Medical Response (AMR) an ambulance service
provider, City staff and the Temecula Police Department, stationary siren tests were conducted at
Patricia Birdsall Sports Park. Sound measurements from an AMR siren were taken from five
locations at a distance of 50 feet with the siren on in both "wail" and "yelp" settings. The sound
measurement data was input into a noise model which indicates that ambient noise levels (CNEL) at
the nearest residences located northwest of the Project site could increase by 6.5 decibels as a
result of siren noise. An increase in the ambient noise level of three or more decibels (CNEL) is
considered to be noticeable and significant.
Environmental Determination for Siren Noise: Significant and Unavoidable. A Statement of
Overriding Considerations has been prepared.
No feasible Mitigation Measure is available to reduce the impacts of siren noise. Emergencyvehicle
sirens are loud by design to alert other vehicles and reduce potential for a vehicular accident. The
City of Temecula has no jurisdiction to regulate siren noise.
Proiect Specific Traffic Impact Analvsis
The Traffic Study prepared by LLG, Engineers evaluated the project specific impacts on Temecula
Parkway and in vicinity of the project site. The results of the study were very similar to the results of
the Traffic Study prepared for the original Project EIR. However, new Mitigation Measures have
been proposed for the project that now requires the improvements to be completed prior to
occupancy, even if this means they must be completed by the Applicant, and then be compensated
through a reimbursement agreement. Prior to occupancy of any building on site, MM3.3-1, Traffic
Signal Coordination along Temecula Parkway must be completed, and MM3.3-2, the full movement
signalized intersection at Country Glen Way must be in operation.
Environmental Determination for Direct Project Traffic Impacts: Significant and Unavoidable. A
Statement of Overriding Considerations has been prepared.
Although the Planning Commission has recommended adopting Statements of Overriding
Consideration for the Project, Mitigation Measures 3.3-1 and 3.3-2 have been included in the
Mitigation Monitoring and Reporting Program to reduce the direct impacts of the project. However,
even with these improvements, some segments of Temecula Parkway will operate at a Level of
Service (LOS) E until such time in the future that the Eastern Bypass is constructed.
Cumulative Proiects Traffic Impact Analvsis
The Traffic Study prepared by LLG, Engineers also evaluated the cumulative projects impact on
Temecula Parkway and roads in vicinity of the project site. The results of the study were very similar
to the results of the Traffic Study prepared forthe original Project EIR. However, because the Court
ruled that payment of TUMF is not adequate mitigation for the project, eight new Mitigation
Measures have been proposed that lessen the traffic impact of the cumulative projects and identifies
a timeframe for completion.
Prior to occupancy of any building on site, the following Mitigation Measures require the
improvements to be completed, even if this means they must be completed by the Applicant, and
then be compensated through a reimbursement agreement. These Mitigation Measures are listed
as follows:
MM3.3-5
MM3.3-6
MM3.3-7
MM3.3-8
MM3.3-10
Add a fourth through lane, each direction at Temecula Parkway/La Paz
Construct dual-right southbound turn lanes at Temecula Parkway/Pechanga
Parkway
Traffic Signal Coordination, Old Town Front Street to Butterfield Stage Road
Pechanga Parkway Improvements, Phase II, a third through lane in each direction of
Pechanga Parkway
Redhawk Parkway south of Temecula Parkway, payment of TUMF prior to issuance
of any encroachment permits for the project
Three proposed Mitigation Measures are considered to be infeasible for the Applicant to construct.
These Mitigation Measures are listed as follows:
MM3.3-3
MM3.3-4
MM3.3-9
1-15lTemecula Parkway Southbound Ramps
1-15lTemecula Parkway Northbound Ramps
Margarita Road from DePortola to Temecula Parkway
The improvements to the northbound and southbound Interstate 15/Temecula Parkway ramps are
fully funded and construction is scheduled to begin in 2011. The timing of these improvements,
however, is under the authority and control of CalTrans and, therefore, the construction of these
improvements cannot be guaranteed prior to completion and occupancy of the hospital. Also, with
respect to capacity improvements on Margarita Road, this is not feasible because there is no
additional right-of-way available to accommodate additional through lanes.
Even when all of the feasible improvements identified in Mitigation Measures 3.3-3 through 3.3-10
have been constructed, some segments of Temecula Parkway will operate at a Level of Service
(LOS) E until such time in the future that the Eastern Bypass is constructed.
Environmental Determination for Cumulative Project Traffic Impacts: Significant and Unavoidable.
A Statement of Overriding Considerations has been prepared.
New Alternative 7 Analvsis
The Supplemental EIR evaluated a new project site which was not available at the time the original
Project EIR was prepared. The Temecula Education Center had obtained entitlements on a 32-acre
site located west of the future extension of Diaz Road and north of Dendy Parkway. Termed
Alternative 7 in the Supplemental EI R, construction of the Project at this alternative location would
have the potential to result in adverse aesthetic and land use compatibility impacts, and lacks the
necessary transportation infrastructure to support the proposed use. Based on the analysis
contained in both the Supplemental EIR and the Project EIR, the environmentally superior
alternative remains Alternative 6, Construction of Hospital Only, at the proposed location on
Temecula Parkway.
Januarv 9, 2008 Planninq Commission
A duly noticed public hearing was held and staff presented the Planning Commission Staff Report of
record. At the conclusion of Staff's presentation, Commissioner Chiniaeff recused himself from
further participation because of the potential for a conflict of interest. The Planning Commission had
questions concerning the issues of siren noise and the legal procedures following the anticipated
certification of the Final EIR for the project. Staff answered all questions to the satisfaction of the
Planning Commission. Chairman Telesio then opened the public hearing to public speakers. No
one spoke either for the project or in opposition to the project, and no written comments were
received. Seeing that there were no speakers or public comments, Chairman Telesio closed the
public hearing. The remaining four members of the Planning Commission then unanimously
adopted a motion to recommend to the City Council the certification of the Final EIR and approval of
all associated Planning Applications.
ENVIRONMENTAL DETERMINATION: The Project is not exempt from review under the
California Environmental Quality Act and an Environmental Impact Report was prepared. The City
Council must certify a Final Environmental Impact Report for the project, including: the
Supplemental EIR, those portions of the Project EIR held to be adequate by the Court; the original
Project EIR Statement of Overriding Considerations for short-term, long-term and cumulative Air
Quality impacts; the original Project EIR Statement of Overriding Considerations for noise impacts
related to hospital operations and helicopter flights; the SEIR Statement of Overriding
Considerations for construction noise; the SEIR Statement of Overriding Considerations for siren
noise; the SEIR Statement of Overriding Considerations for project specific traffic mitigation; and the
SEIR Statement of Overriding Considerations for cumulative project traffic mitigation.
FISCAL IMPACT:
None.
ATTACHMENTS:
Plan Reductions
CEQA Resolution SEIR
GPA Resolution
Zone Change Ordinance
Conditional Use Permit Resolution
Development Plan Resolution
Tentative Parcel Map Resolution
Authorization of Shortened Public Review of Draft EIR
Notice of Completion/Notice of Availability of a Draft EIR
Notice of Preparation of a Draft Environmental Report
January 9, 2008 Planning Commission Staff Report
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RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA CERTIFYING A SUPPLEMENTAL
ENVIRONMENTAL IMPACT REPORT, ADOPTING
FINDINGS PURSUANT TO THE CALIFORNIA
ENVIRONMENTAL QUALITY ACT, ADOPTING A
STATEMENT OF OVERRIDING CONSIDERATIONS,
AND ADOPTING A MITIGATION MONITORING AND
REPORTING PROGRAM IN CONNECTION
THEREWITH; AND RESCINDING THE PRIOR
APPROVAL OF THE PROJECT AND CERTIFICATION
OF A FINAL ENVIRONMENTAL IMPACT REPORT
PURSUANT TO A COURT ORDER, ALL FOR THE
TEMECULA REGIONAL HOSPITAL PROJECT,
LOCATED ON THE NORTH SIDE OF TEMECULA
PARKWAY (HIGHWAY 79 SOUTH) APPROXIMATELY
700 FEET WEST OF MARGARITA ROAD, AND KNOWN
AS ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959-080~07 THROUGH
959-080-010 (PA07-0198, PA07-0199, PA07-0200, PA07-
0201, PA07 -0202)
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1, Procedural Findinqs, The City Council of the City of Temecula
does hereby find, determine and declare that:
A. Universal Health Services of Rancho Springs, Inc, ("UHS"), filed Planning
Application Numbers PA04-0462, General Plan Amendment; PA05-0302, Zone Change
to PDO-9 (Planned Development Overlay-9); PA04-0463, Conditional Use Permit and
Development Plan; and PA04-0571, Tentative Parcel Map in a manner in accord with
the City of Temecula General Plan and Development Code, which applications are
hereby incorporated by reference, for the property consisting of approximately 35,31
acres generally located on the north side of Highway 79 South, approximately 700 feet
west of Margarita Road, known as Assessor's Parcel Numbers 959-080-001 through
959-080-004 and 959-080-007 through 959-080-010 (the "Project"), The Project
contemplates a maximum building height of 115 feet, a 408,160 square foot, 320-bed
hospital, a helipad, two medical office buildings totaling 140,000 square feet, a 10,000
square foot cancer center and an 8,000 square foot fitness rehabilitation center all
totaling 566,160 square feet and a parcel map,
B, The Planning Commission initially considered the Project on April 6, 2005,
at a duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify regarding this matter.
C, The Planning Commission, based in part on testimony presented by the
general public, determined that an Environmental Impact Report would be required for
this Project.
D, On April 20, 2005, a scoping session was held before the Planning
Commission to determine the extent of issues to be addressed in the Environmental
Impact Report for the Project.
E, Pursuant to the California Environmental Quality Act ("CEQA"), the City is
the lead agency for the Project because it is the public agency with the Authority and
principal responsibility for approving the Project,
F, A Notice of Preparation of a Draft Environmental Impact Report ("Draft
EIR") was issued on August 3, 2005, inviting comments from responsible agencies,
other regulatory agencies, organizations and individuals pursuant to State CEQA
Guidelines section 15082,
G, Written statements were received by the City in response to the Notice of
Preparation, which assisted the City in narrowing the issues and alternatives for
analysis in the Draft EIR,
H, The Draft EIR was prepared by the City pursuant to State CEQA
Guidelines section 15168 to analyze potential adverse environmental impacts of the
Project implementation pursuant to CEQA.
I. On September 26, 2005 the State Office of Planning and Research
approved a 30-day public review period for the Temecula Regional Hospital EIR
(SCH#2005030017) for this Project determining that such a review period is consistent
with the criteria set forth in the written guidelines of the Office of Planning and Research
for shortened reviews, and Section 21091 of the Public Resources Code,
J, Therefore, upon completion of the Draft EIR dated September 26, 2005,
the City initiated a 30-day public comment period by filing a Notice of Completion with
the State Office of Planning and Research on September 26, 2005,
K, The City also published a Notice of Availability for the Draft EIR in a
newspaper of general circulation within the City, Copies of the Draft EIR were sent to
public agencies, organizations, and individuals, In addition, the City placed copies of
the Draft EIR at the City's library and made copies available for review at City offices,
L, Before, during and after the official public review period for the Draft EIR,
the City received eighteen (18) written comments, all of which were responded to by the
City, Those comments and the responses are included as part of the Final
Environmental Impact Report/Response to Comments document (Final EIR),
M, Pursuant to Public Resources Code Section 21092,5, the City provided its
responses to all comments on and before November 22, 2005, including those received
after the end of the public review period, Responses to public agency commentators
were provided on or before November 12, 2005,
N, On April 6, 2005, April 20, 2005, November 16, 2005, and January 5, 2006
the Planning Commission of the City of Temecula held duly noticed public hearings on
the Project and the Draft EIR at which time all persons interested had the opportunity to
present oral and written evidence on the Project and the Draft EIR,
0, On January 24, 2006, the City Council of the City of Temecula held duly
noticed public hearings on the Project and the Draft EIR at which time all persons
interested had the opportunity to present oral and written evidence on the Project and
the Draft EIR,
p, On January 24, 2006, following consideration of the entire record of
proceedings, including testimony received at the public hearings before the Planning
Commission and the City Council, and due consideration of the Project, the City Council
adopted Resolution No, 06-05, entitled "A RESOLUTION OF THE CITY COUNCIL OF
THE CITY OF TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT
REPORT PREPARED FOR PLANNING APPLICATION NUMBERS PA04-0462
(GENERAL PLAN AMENDMENT) PA05-0302 (ZONE CHANGE), PA04-0463
(CONDITIONAL USE PERMIT AND DEVELOPMENT PLAN) AND PA04-0571
(TENTATIVE PARCEL MAP) AND RELATED ACTIONS, AND ADOPTING THE
FINDINGS PURSUANT TO THE CALIFORNIA ENVIRONMENTAL QUALITY ACT, A
STATEMENT OF OVERRIDING CONSIDERATIONS, AND A MITIGATION
MONITORING AND REPORTING PROGRAM IN CONNECTION THEREWITH FOR
THE PROPERTY CONSISTING OF APPROXIMATELY 35,31 ACRES GENERALLY
LOCATED ON THE NORTH SIDE OF HIGHWAY 79 SOUTH, APPROXIMATELY 700
FEET WEST OF MARGARITA ROAD, KNOWN AS ASSESSOR'S PARCEL
NUMBERS 959-080-001 THROUGH 959-080-004 AND 959-080-007 THROUGH 959-
080-010 (PA04-0462, PA05-0302, PA04-0463, PA04-0571 ),"
Q, Two lawsuits were timely filed seeking to set aside the certification of the
Final EIR and approval of the Project by the City Council of the City of Temecula, The
lawsuit filed by Petitioners California Nurses Association (Riverside County Superior
Court Case No, RIC 445394) was filed on February 24, 2006, The second suit, by
Petitioners Citizens Against Noise and Traffic (Riverside County Superior Court Case
No, RIC 445411), was filed on February 24, 2006,
R, On April 6, 2007, the Riverside County Superior Court (hereafter, the
"Court") ordered that the City of Temecula set aside its approval of the Project, and its
certification of the Final EIR, In its Order, the Court concluded that the EIR failed to
adequately address construction noise impacts, siren noise impacts and mitigation
measures for traffic impacts, and did not address potential impacts from underground
methyl tertiary butyl ether (MTBE) plumes potentially generated by three gas stations in
the vicinity that might have the potential to migrate under the site, contaminate the soil
on the site and generate unhealthful gas vapors,
S, The Court also held that the Final Environmental Impact Report properly
addressed: (1) cumulative noise, light and glare, and aesthetic impacts; (2) landscaping
mitigation deferral; (3) biological resources; (4) geology and soils mitigation; and (5)
land use consistency, All other aspects of the Final EIR were unchallenged during the
challenge period, and thus are presumed to be adequate along with those aspects
specifically upheld by the Court,
T, The City Council of the City of Temecula, on May 22, 2007 directed the
City Attorney not to appeal the Court's decision, Staff thereafter commenced
preparation of the additional environmental documentation as required by the Court's
order so that the Project could be reconsidered by the Planning Commission and City
Council in conjunction with the additional environmental documentation required by the
Court's order.
U, UHS and the City sought clarification of the Court's judgment and writ of
mandate in the matter, and on August 22, 2007, the Court issued an order stating that
its order "only includes those mandates which are necessary to achieve compliance
with CEQA," The Court clarified that to comply with the order, the City need complete
further and sufficient CEQA analysis in only the areas of: b 1) analysis of MTBE Plume,
2) siren noise, 3) construction noise, 4) direct traffic impacts, and 5) cumulative traffic
impacts, As such, the other aspects of the Final EIR are deemed sufficient and
additional analysis of other topical areas is not required pursuant to the Court's order.
V, Thereafter, the City prepared a Supplemental Environmental Impact
Report (SEIR) to address the issues identified in the Court's order.
W, A Notice of Preparation (NOP) for the Draft SEIR was issued on July 6,
2007 and requested those agencies with regulatory authority over any aspect of the
project to describe that authority and to identify additional relevant environmental issues
that should be addressed in the Draft SEIR, Six entities submitted comments in
response to the NOP,
X, On July 12, 2007, a scoping session was held to determine the extent of
issues to be addressed in the Draft SEI R for the Project.
y, On or about November 5, 2007 the State Office of Planning and Research
approved a 30-day public review period for the Temecula Regional Hospital Draft SEIR
determining that such a review period is consistent with the criteria set forth in the
written guidelines of the Office of Planning and Research for shortened reviews, and
Section 21091 of the Public Resources Code,
Z, Therefore, upon completion of the Draft SEIR dated November 5, 2007,
the City initiated a 30-day public comment period and circulated the Draft SEIR for
public review from November 5, 2007 through December 5, 2007, The City received
three comment letters consisting of a substantive comment from the State of California
Department of Toxic Substances Control, a letter from the Governor's Office of Planning
and Research summarizing the review process from the State's perspective, and a
letter from the Riverside County Flood Control and Water Conservation District stating
that the District had no comments, Reponses to each of the comment letters were
prepared, and none of the comments raised any issues that would require recirculation
of the Draft SEIR,
AA, Thereafter, a Final SEIR consisting of the Draft SEIR, the technical
appendices, comments on the Draft SEIR and the responses to those comments, was
compiled,
BB, Section 15091 of the State CEQA Guidelines requires that the City, before
approving the Project, make one or more of the following written finding(s) for each
significant effect identified in the Final SEIR accompanied by a brief explanation of the
rationale for each finding:
1, Changes or alterations have been required in, or incorporated into, the
project which avoid or substantially lessen the significant environmental
effects as identified in the Final EIR; or,
2, Such changes or alterations are within the responsibility and jurisdiction of
another public agency and not the agency making the finding, Such
changes have been adopted by such other agency or can and should be
adopted by such other agency; or,
3, Specific economic, legal, social, technological, or other considerations,
including provision of employment opportunities for highly trained workers,
make infeasible the mitigation measures or project alternatives identified
in the final EIR,
CC, Section 15093 of the State CEQA Guidelines requires that if the Project
will cause significant unavoidable adverse impacts, the City must adopt a Statement of
Overriding Considerations prior to approving the Project. A Statement of Overriding
Considerations states that any significant adverse project effects are acceptable if
expected project benefits outweigh unavoidable adverse environmental impacts,
DO, Environmental impacts identified in the Final SEIR that are found to be
less than significant and do not require mitigation are described in Section III of Exhibit
A of this Resolution, which is hereby incorporated by reference,
EE, Environmental impacts identified in the SEIR as potentially significant but
which cannot be fully mitigated to a less than significant level despite the imposition of
all feasible mitigation measures are described in Section IV of Exhibit A of this
Resolution, which is hereby incorporated by reference,
FF, Alternatives to the Project that might eliminate or reduce significant
environmental impacts are described in Section V of Exhibit A of this Resolution, which
is hereby incorporated by reference,
GG, A discussion of the Project benefits identified by City staff and a Statement
of Overriding Considerations for the environmental impacts that cannot be fully
mitigated to a less than significant level are set forth in Exhibit B of this Resolution,
which is hereby incorporated by reference, Public Resources Code section 21081,6
requires the City to prepare and adopt a mitigation monitoring and reporting program for
any project for which mitigation measures have been imposed to assure compliance
with the adopted mitigation measures, The required mitigation monitoring and reporting
program is attached hereto as Exhibit C, and is hereby incorporated by reference,
HH, On January 9, 2008, the Planning Commission considered Planning
Application Numbers PA07 -0198 (General Plan Amendment), PA07 -0199 (Zone
Change), PA07-0202 (Conditional Use Permits), PA07-0200 (Development Plan) and
PA07-0201 (Tentative Parcel Map) in a manner in accordance with the City of Temecula
General Plan and Development Code, which applications are hereby incorporated by
reference, for the property consisting of approximately 35,31 acres generally located on
the north side of Highway 79 South, approximately 700 feet west of Margarita Road,
known as Assessors Parcel Numbers 959-080-001 through 959-080-004 and 959-080-
007 through 959-080-010 ("Project"), at a duly noticed public hearing as prescribed by
law, at which time interested persons had an opportunity to, and did testify either in
support of or opposition to this matter.
II. Following consideration of the entire record of information received at the
public hearing, including the Final SEIR and the portions of the Final EIR not invalidated
by the Court, the Planning Commission adopted Resolution No, 08-01 recommending
that the City Council certify the Final SEIR for the Project, make the findings required by
CEQA, adopt a Statement of Overriding Considerations and adopt a Mitigation
Monitoring Program for the Project.
JJ, On January 22, 2008, the City Council considered the Final SEIR for the
Temecula regional Hospital Project at a duly noticed public hearing as prescribed by
law, at which time interested persons had an opportunity to, and did testify either in
support of or opposition to this matter.
KK, Prior to taking action, the City Council has heard, been presented with,
reviewed and considered all of the information and data in the administrative record,
and all oral and written testimony presented to it during meetings and hearings,
Section 2, Rescission of Prior Approval and Certification of Final EIR, The
City Council hereby rescinds its approval of the Temecula Regional Hospital as ordered
by the Superior Court of California for the County of Riverside, thus rendering its prior
adoption of Resolution Numbers 06-06, 06-07 and 06-08 null and void and of no further
effect whatsoever. The City Council further hereby rescinds its certification of the Final
EIR prepared for the Temecula Regional Hospital to the extent that the Final EIR was
deemed invalid by the Court, leaving in tact those aspects of the prior certification that
were not challenged in the lawsuits or were deemed adequate by the Court,
Section 3, Certification of the Final SEIR, The City Council hereby certifies
the Final SEIR, adopts the Findings and Facts in Support of Findings as set forth in
Exhibit A attached hereto, adopts a Mitigation Monitoring and Reporting Program for the
Temecula Regional Hospital Project on a site located on the north side Highway 79
South, approximately 700 feet west of Margarita Road, generally known as Assessor
Parcel Numbers 959-080-001 through 959-080-004 and 959-080-007 through 959-080-
010, as set forth in Exhibit C attached hereto, and adopts a Statement of Overriding
Considerations as set forth in Exhibit B attached hereto which Exhibits are incorporated
herein as though set forth in full.)
Section 4, Further Findinqs, The City Council certifies that the Final SEIR was
completed in compliance with CEQA. The City Council also finds that the Final SEIR
was presented to the decisionmaking body of the City, and that the City Council
reviewed and considered the information contained in the Final SEIR, along with all
portions of the Final EIR that were not invalidated by the Court's orders, prior to making
any decision on the Project, Further, the City Council finds that the Final SEIR in
conjunction with those sections of the Final EIR not invalidated by the Court, reflects the
City's independent and analysis,
Section 5, Custodian of Records, The City Clerk of the City of Temecula is
custodian of records, and the documents and other materials that constitute the record
of proceedings upon which this decision is based are located at the Office of the City
Clerk, City of Temecula, 43200 Business Park Dr., Temecula, California 92590,
Section 6, Severabilitv, The City Council hereby declares that the provisions
of this Resolution are severable and if for any reason a court of competent jurisdiction
shall hold any sentence, paragraph, or section of this Resolution to be invalid, such
decision shall not affect the validity of the remaining parts of this Resolution,
Section 7, Certification, The City Clerk shall certify the adoption of this
Resolution,
PASSED, APPROVED AND ADOPTED this 22nd day of January 2008,
Michael S, Naggar, Mayor
ATTEST:
Susan Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE) ss
CITY OF TEMECULA )
I, Susan W, Jones, MMC, City Clerk of the City of Temecula, do hereby certify
that Resolution No, 08-_ was duly and regularly adopted by the City Council of the
City of Temecula at a regular meeting held on the 22nd day of January, 2008 by the
following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS
Susan Jones, MMC
City Clerk
EXHIBIT A
Findings and Facts in Support of Findings
I. Introduction.
The California Environmental Quality Act ("CEQA") and the State CEQA
Guidelines (the "Guidelines") provide that no public agency shall approve or carry out a
project for which an environmental impact report has been certified which identifies one
or more significant effects on the environment that will occur if a project is approved or
carried out unless the public agency makes one or more of the following findings:
A. Changes or alterations have been required in, or incorporated into, the
project, which avoid or substantially lessen the significant environmental effects
identified in the EIR,
B, Such changes or alterations are within the responsibility of another public
agency and not the agency making the finding, Such changes have been adopted by
such other agency or can and should be adopted by such other agency,
C, Specific economic, social, or other considerations make infeasible the
mitigation measures or project alternatives identified in the EIR,1
Pursuant to the requirements of CEQA, the City Council of the City of Temecula
hereby makes the following environmental findings in connection with the proposed
Temecula Regional Hospital Project and related actions (the "Project"), as more fully
described in the EIR, These findings are based upon evidence presented in the record
of these proceedings, both written and oral, the Supplemental EIR and all of its
contents, the Comments and Responses to Comments on the Supplemental EIR, and
staff and consultants' reports presented to the Planning Commission and the City
Council.
II. Proiect Obiectives.
As set forth in the Supplemental EIR, objectives that the City of Temecula and
the Project Applicant seek to achieve with this Project (the "Project Objectives") are as
follows:
City's Objectives:
A. Provide for superior, easily accessible emergency medical services within
the City ofTemecula,
1 Ca!. Pub, Res, Code S 21081; 14 Ca!. Code Regs, S 15091.
B, Provide for a regional hospital campus including a hospital facility, medial
offices, cancer center and fitness rehabilitation center designed to be an operationally
efficient state-of-the-art facility,
C, Encourage future development of a regional hospital and related services,
0, Support development of biomedical, research, and office facilities to
diversify Temecula's employment base,
E, Ensure the compatibility of development on the subject site with
surrounding uses in terms of the size and configuration of buildings, use of materials
and landscaping, the location of access routes, noise impacts, traffic impacts, and other
environmental conditions,
F, Incorporate buffers that minimize the impacts of nose, light, visibility of
activity, and vehicular traffic on surrounding residential uses,
Applicant Objectives:
A. Provide high-quality health services to the residents of Temecula and
surrounding communities,
B, Provide a regional hospital facility that includes standard hospital services,
with outpatient care, rehabilitation, and medical offices,
C, Provide a regional hospital facility designed to be an operationally
efficient, state-of-the-art facility that meets the needs of the region and hospital
directors,
0, Provide medical offices, a cancer center and fitness rehabilitation center
adjacent to the hospital facility to meet the needs of doctors and patients who need
ready access to the hospital for medical procedures,
III. Effects Determined to be Less Than Sianificant With Mitiaation in the
Supplemental EIR.
The Supplemental EIR found that the proposed Project would have a less than
significant impact without the imposition of mitigation with respect to the alleged methyl
tertiary butyl ether (MTBE) plume, A less than significant environmental impact
determination was made for the MTBE plume based on the more expansive discussion
in the Supplemental EIR,
A. Hazards
a, MTBE Plume
The Supplemental EIR examines the potential risk arising from plumes of
MTBE in groundwater caused by leaking underground storage tanks at three nearby
service stations, Although the groundwater would not be used for drinking, a potential
risk to workers and visitors arises from potential toxic vapors that might migrate upward
if the MTBE plume migrated under the proposed hospital site,
1, Findings
Changes or alterations have been required in, or incorporated into
the Project that avoid or substantially lessen the potential significant environmental
effect as identified in the Supplemental EI R, Specifically the following mitigation
measures have been imposed upon the Project, to mitigate any potential impacts to less
than significant levels,
Mitigation Measure 3.1-1: Petroleum affected soils at the
proposed hospital site if any, (e,g" where stained or odiferous soils are encountered)
shall be segregated, stockpiled on-site, and sampled prior to disposal at an appropriate
facility, as required by the respective disposal facility, All contaminated soils shall be
disposed of off-site in accordance with applicable local, state, and federal laws
regulating the transport and disposal of hazardous and non-hazardous materials,
These materials shall be transported to a permitted disposal facility by a licensed waste
hauler.
Mitigation Measure 3.1-2: Prior to issuance of any encroachment
permit for the Project, a detailed soil, groundwater, and soil vapor sampling program
shall be conducted for the proposed hospital site, Any identified MTBE or other VOC
impacted soil shall be removed, handled, and properly disposed of by appropriately
licensed and qualified individuals in accordance with applicable regulations during
demolition of structures, The Project applicant shall provide documentation (for
example, all required waste manifests, sampling, and soil monitoring text results) to the
City of Temecula showing that abatement of any MTBE or other VOC containing soil
identified in the Project site has been completed in full compliance with all applicable
regulations and approved by the appropriate regulatory agency(ies),
2, Facts in Support of Findings
No detectable concentrations of Volatile Organic Compounds
(VOCs) or MTBE were found in vapor beneath the proposed hospital site buildings, and
thus there is a less than significant risk of exposure resulting from soil vapor migration
and flux, and a less than significant related human health risk, MTBE bearing
groundwater may have migrated onto the proposed hospital site along the southern
boundary, Nevertheless, there is a less than significant related human health risk due
to the possible presence of MTBE bearing groundwater beneath the proposed hospital
site,
The Project site is located within 1,000 feet of three former gasoline
stations, These gasoline stations experienced leaking underground storage tanks
(UST), Groundwater monitoring has occurred regularly since 2001 in response to the
leaking USTs,
Chevron Station No, 204029 is located approximately 200 feet
southeast of the Project site and has six groundwater monitoring wells, Monitoring and
remediation of the Chevron site is under the active jurisdiction of the San Diego
Regional Water Quality Control Board, The maximum concentration of MTBE reported
at the site was a concentration of 1,400 micrograms per liter, and the maximum
concentration of tertiary butyl alcohol (TBA) reported was 420 micrograms per liter. On
January 24, 2007, groundwater was sampled at the Chevron site, The reported
concentrations of MTBE at two well locations were 11 micrograms per liter at a well 300
feet southeast of the Project site, and 4 micrograms per liter at a well 255 feet southeast
of the Project site, No other Volatile Organic Compounds (VOCs) were detectable at
this facility, Based on the Project site's gradient, the direction of groundwater flows, and
the low levels of MTBE detected, the likelihood that MTBE from the Chevron facility has
migrated onto the Project site is very low, This opinion was corroborated by
groundwater sampling conducted at the Project site in 2006, which did not detect MTBE
in groundwater samples downgradient from the Chevron release, Further, the October
2005 Holguin Fahan & Associates report concluded that "MTBE concentrations are
consistent with the historic levels and show a general overall concentration downward
trend," Thus the concentrations identified above are likely to continue to decrease due
to the ongoing remediation activities at the Chevron site, Based on the reported
gradient and the proposed Project's proximity to the Chevron release, it is possible that
MTBE impacted groundwater has migrated onto the Project site, however, MTBE was
not detected in any current groundwater samples collected from borings at the Project.
A Shell station is located approximately 840 feet east / southeast of
the Project site, In September 2001, five groundwater monitoring wells were installed at
the facility to investigate possible impacts to soil and groundwater by on-site USTs,
Monitoring and remediation of the Shell site is under the active jurisdiction and oversight
of the San Diego Regional Water Quality Control Board, In response to detection of
MTBE in 2001 and subsequent assessments, 32 groundwater monitoring wells at
downgradient locations and a thirty-five cone penetration test location were installed,
Quarterly groundwater monitoring and sampling has been conducted at the facility since
2001, Remedial action was taken in the form of groundwater extractions between May
2002 and June 2003, resulting in the extraction of a reported 1,6 million gallons of
groundwater. Between May 2003 and November 2004, three groundwater extraction
wells and two groundwater injection wells were installed west of the facility as a
groundwater remediation system to minimize contaminant migration and to capture and
treat petroleum hydrocarbons migrating in the groundwater from the facility, The
groundwater remediation was in use at the facility from July 2004 to August 2006, at
which time the system was taken off-line due to the reduction of MTBE in the Shell
station's groundwater monitoring wells network, No evidence has suggested that there
is any "rebound" in contamination levels, Nonetheless, based on reported groundwater
gradient in the shallow groundwater regime and groundwater sample analytical results,
MTBE impacted groundwater has the potential to be migrating onto the Project site at
very low concentrations even though MTBE was not detected in any groundwater
samples collected from borings on the hospital site that are downgradient from the Shell
release,
An Arco service station (No, 5695) is located approximately 240
feet east of the proposed hospital site, Monitoring and remediation of the Arco site is
under the active jurisdiction and oversight of the San Diego Water Quality Control
Board, In 2002 a remediation system consisting of groundwater extraction pumps was
installed, In June 2003 three groundwater injection wells were installed along Dartola
Road, which abuts the eastern edge of the Project site, Since the third quarter of 2003
groundwater pumped from the proposed hospital site remediation system has been
treated and then reinjected using the three groundwater injection wells, These activities
minimized contaminant migration onto the Project site, Nonetheless, reported
groundwater flow direction and groundwater sample analytical results suggest that
MTBE impacted groundwater is likely to be migrating towards the proposed hospital site
as a result of the Arco release, However, MTBE was not detected in any groundwater
samples collected from soil borings B10 at the Project site, which is downgradient from
the Arco release,
In January 2006, a soil vapor survey was preformed in order to
assess the possible presence and concentration BTEX (benzene, toluene,
ethylbenzene, total xylenes) and MTBE in the subsurface soil vapor in the vicinity of the
footprint of the proposed buildings at the proposed hospital site, Soil vapor samples
were collected from seven locations within the footprint of the proposed buildings,
Three additional sampling locations were located in the southwest portion of the
proposed hospital site in an attempt to intercept any off-site MTBE groundwater plume
that may have been intruding onto the Project site, The samples collected reported no
detectable concentrations of BTEX or MTBE above laboratory detection limits,
In July 2006, ten groundwater sampling locations were bored in the
vicinity of the Project site and in places most likely to intercept migrating MTBE
contaminated water. Samples were taken and analyzed in accordance with U,S,
Environmental Protection Agency Method 8260B, MTBE was detected in groundwater
at boring B5 at a concentration of 1 ,3 migrograms per liter, which was the only boring to
have any detectable vac concentration,
In July 2007 SCS Engineers assessed the Project site to evaluate
shallow subsurface soil vapor. SCS Engineers conducted a soil vapor survey on July
16 and 18, 2007, Soil vapor samples were collected from 14 locations within the
proposed Project site, Additional soil vapor samples were taken on August 21 and 24,
2007, The soil vapor samples were collected in accordance with California Department
of Toxic Substance Control (DTSC) guidelines, As set forth in the Supplemental EIR,
No MTBE or any other analytes were detected at concentrations above the laboratory
reporting limits,
The SEIR analyzes the potential health risk associated with
potential groundwater and soil vapor issues, Various scenarios were studied using the
DTSC Screening-level Model for Groundwater Contamination, Conservative
assumptions were used, such as the unrealistic but conservative assumption that MTBE
concentrations in groundwater would uniform across the proposed hospital site,
Assuming that the highest reported concentration of MTBE of 97
micrograms per liter from 2006 (which was measured to be reduced to 55 migrograms
per liter in that sample from April 2007), and conservative exposure assumptions, the
DTSC model indicated a less than significant cancer risk of almost one order of
magnitude below the typical risk threshold, The risk of non-cancer health effects is also
less than significant. Other scenarios considered 1,3 micrograms per liter as the
highest concentration potentially migrating from the east, which concludes even lower
levels of risk under the DTSC model.
Based on the information set forth in the SEIR and the various
technical sampling, analysis and modeling, the City Council finds that even assuming
unrealistic worst case contamination from sampling, health risks are less than
significant. Further, concentrations levels are likely to continue to decline and become
even less significant due to the ongoing remediation efforts at each of the three service
stations, which are being overseen by the San Diego Regional Water Quality Control
Board, Nonetheless, in an abundance of caution, the foregoing mitigation measures are
proposed to further ensure that no significant impacts will result from the construction or
operation of the Project,
Notwithstanding this less than significant hazardous impact,
Mitigation Measures 3,1-1 and 3,1-2 will be implemented by the project applicant to
ensure the impact remains less than significant, Thus, if MTBE or VOCs are detected in
groundwater and vapor beneath the proposed hospital site buildings during
construction, any contaminated soils shall be handled and disposed of in compliance
with any local, State, and Federal regulations, Further, if any such contaminated soils
and or MTBE/VOC impacted soil is discovered during construction or prior to
construction, applicable mitigation will be implemented to address each discovery and
reduce any health risks to acceptable levels, With the implementation of applicable
mitigation measures, the impact will continue to be less than significant.
IV, Environmental Effects that Remain Sianificant and Unavoidable After
Mitiaation
In the areas of noise and traffic, there are instances where environmental
impacts would remain significant and unavoidable after mitigation, These areas are
discussed below,
A. Noise,
The proposed Project would result in significant unavoidable noise impacts for:
a, Construction Noise
1, Findings
Changes or alterations have been required in, or incorporated into
the Project that avoid or substantially lessen the significant environmental effect as
identified in the Supplemental EIR, Mitigation includes:
Mitigation Measure 3.2-1: The following measures shall be
considered in the Project's design in order to mitigate the significant impacts:
i. Mechanical ventilation will be required for hospital facility
buildings since the interior standard of 50 dB(A) is to be met
with windows and doors closed,
ii. Demolition and construction activities shall be limited to the
hours and days permitted by the City of Temecula Municipal
Code,
iii. All construction and demolition equipment shall be fitted with
properly sized mufflers,
iv, Noisy construction equipment items shall be located as far
as practicable from the surrounding residential properties,
v, The Project proponent will hire a noise monitor to accept
complaints and confirm compliance with above-mentioned
mitigation measures,
Mitigation Measure 3.2-1 (a): The following measures shall be
required by the contractor of the Project in order to mitigate the significant impacts:
vi. Noisy construction equipment items shall be located as far
as practicable from the surrounding residential properties,
vii. In order to minimize the time during which any single noise-
sensitive receptor is exposed to construction noise,
construction shall be completed as rapidly as possible,
viii. The quietest construction equipment owned by the
contractor shall be used, The use of electric powered
equipment is typically quieter than diesel, and hydraulic
powered equipment is quieter than pneumatic power. If
compressors powered by diesel or gasoline engines are to
be used, they shall be contained or have baffles to help
abate noise levels,
ix, All construction equipment shall be properly maintained,
Poor maintenance of equipment typically causes excessive
noise levels,
x, Noisy equipment shall be operated only when necessary,
and shall be switched off when not in use,
xi. Storage areas shall be located away from sensitive
receptors, Where this is not possible, the storage of waste
materials, earth, and other supplies shall be positioned in a
manner that will function as a noise barrier to the closest
sensitive receivers,
xii. Public notice shall be given prior to construction identifying
the location and dates of construction, the name and phone
number of the contractor's contact person in case of
complaints, and the name and phone number of a contact
person at the City of Temecula in case of complaints, The
public notice shall encourage the residents to call the
contractor's contact person and/or the City's contact person
rather than the police in case of complaint, Residents shall
also be kept informed of any changes to the schedule, The
contractor's designated contact person shall be on site
throughout project construction with a mobile phone, If a
complaint is received, the contractor's contact person and/or
the City's contact person shall take whatever reasonable
steps are necessary to resolve the complaint. If possible, a
member of the contractor's team shall also travel to the
complainant's location to understand the nature of the
disturbance,
2, Facts in Support of Findings
Construction activity noise levels at and near the construction areas
would fluctuate depending on the particular type, number, and duration of use of various
pieces of construction equipment. Construction-related material haul trips would raise
ambient noise levels along haul routes, depending on the number of haul trips made
and types of vehicles used, In addition, certain types of construction equipment
generate impulsive noises (such as pile driving), which can be particularly annoying,
Noise generated by construction activities would result in a substantial increase in noise
at the nearest residences and would be significant without mitigation, The City's
ordinance limiting the hours of construction provides no mitigation of construction noise
during weekdays and Saturdays and is relevant only to protect nearby residents from
construction noise during the nighttime hours, Sundays and holidays, In the nearest
residences to the northwest of the project site and in some of the residences to the
south, construction activities are expected to exceed the accepted ambient noise level
of 65 dB by more than 3 dB, This would be a short-term significant impact on residents
adjacent to the Project site, With implementation of the mitigation measure, the
construction noise levels would be reduced, but even with this mitigation measure the
noise impact would be significant and unavoidable for the nearest homes to the
northwest and south, which are as close as 305 feet from the proposed Project site,
b, Siren Noise
1, Findings
Specific economic, social, legal, technological, or other
considerations make infeasible the mitigation measures or project alternatives identified
in the EIR, Specifically, noise standards that can be enforced through a mitigation
measure do not apply in emergency situations and the social utility of loud sirens to
make way for emergency vehicles leads to the conclusion that no mitigation measures
are feasible,
2, Facts in Support of Findings
Traffic noise impacts generated by the proposed Project would be
less than significant. When ambulance siren noise is added to the equation, traffic
noise generated by the proposed Project would be considered a significant impact.
Ambulance siren noise would increase CNEL by more than 3 dB, Also, residents along
emergency routes would be exposed to unmitigated maximum noise levels of about 94
to 117,5 dB(A) from ambulance sirens, However, the City does not regulate noise from
ambulance sirens, Noise standards do not apply in emergency situations and sirens
are needed in order to increase speed and efficiency in transporting those in some need
of medical treatment to hospitals so as to increase the possibility of effective treatment.
Thus, although the noise from ambulance sirens would be significant, the need for loud
sirens to improve emergency transportation efficiency leads to the conclusion that no
mitigation measures can or should be placed on this type of noise,
B, Traffic Impacts
Based on the established significance criteria, the following significant impacts
were calculated:
a, Direct Project Impacts
Impact 3,3-1: Segment of Highway 79 between Pechanga Parkway
and Margarita Road, This is a direct impact because with the
addition of Project Phase II traffic this segment deteriorates from
LOS D to LOS E,
Impact 3,3-2: Highway 79 / Country Glen Way (Project driveway),
This is a direct impact since this intersection is the main Project
driveway and the Project is responsible for providing the north leg
of this intersection, which does not exist currently and will serve as
the Project access,
1, Findings
i. Changes or alterations have been required in, or
incorporated into the Project that avoid or
substantially lessen the significant environmental
effects as identified in the Supplemental EIR,
Specifically, as more fully discussed in the
Supplemental EIR, there are a number of planned
infrastructure improvements under way which will be
partially funded by the Project applicant through the
Capital Improvement Program (CIP), City of
Temecula Development Impact Fee (DIF), the
Transportation Uniform Mitigation Fee (TUMF)
Program, and the Project's location in an assessment
district and/or Community Facilities District. To the
extent that the improvements have not been
completed by others, the hospital must complete
those improvements before the issuance of a
Certificate of Occupancy as provided for in the
various mitigation measures, The following mitigation
measures address the Project's direct impacts:
Mitigation Measure 3.3-1: Traffic Signal Coordination - SR 79
between Pechanga Parkway and Margarita Road City of Temecula CIP entitled "SR 79
South/Margarita Road Traffic Signal Coordination - Old Town Front Street to Butterfield
Stage Road", The applicant shall pay required City of Temecula DIF fees prior to
issuance of any City of Temecula building permit. Should the entire CIP funding not be
in place at the time of issuance of a Certificate of Occupancy for any building in Phase
lA, the applicant shall fund the traffic signal coordination and establish a reimbursement
agreement with the City of Temecula to be reimbursed for expenditures made on behalf
of the City, However, at this time, the CIP calls for completion of the improvement in the
Year 2008,
In addition to Mitigation Measure 3.3-1, the Project proposes three
access driveways, two on SR 79 and one on De Portola Road, The following
improvements shall be completed prior to issuance of a Certificate of Occupancy for any
building in Phase IA from the City of Temecula in order to mitigate impacts of the new
access driveways, on existing transportation facilities:
Mitigation Measure 3.3-2:
i. Driveway #1 on SR 79: Driveway #1 on SR 79 is the fourth
(north) leg of the SR 79/Country Glen Way, This intersection is
currently a signalized T-intersection, Modification of the current
signal has already been completed to accommodate the fourth leg
serving the Project site and other related changes to geometry,
The project shall provide the following additional intersection
geometry:
ii. A dedicated westbound right-turn lane on SR 79,
iii. Dual eastbound left-turn lanes on SR 79, and dual left-turn
lanes and a shared through/right-turn lane in the southbound
direction exiting the Project site,
iv, Driveway #2 on SR 79: Driveway #2 on SR 79 shall be
located at the west boundary of the property and will provide
unsignalized right in/right-out only access, This 40-foot wide
driveway shall provide one inbound and one outbound lane,
v, Driveway #3 on De Portola Road: Driveway #3 on De
Portola Road will provide unsignalized right-in/right-out and
left-in only access, Left-turns out of the hospital shall be
prohibited, This 40-foot wide driveway shall provide one
inbound and one outbound lane,
vi. The hospital and other related buildings are located
approximately in the center of the site, surrounded by
parking, An adequate internal roadway system shall be
provided to access each facility and to provide adequate
parking,
b, There are no feasible mitigation measures beyond 3,3-1 through
3,3-2 that would reduce the direct traffic impacts because no other Project specific
improvements would address the primarily regional circulation improvements necessary
to address impacts, many of which cannot be accommodated due to the fact that the
area is nearly built out and that the necessary right of way cannot be obtained, as
discussed more fully in the discussion of cumulative impacts below,
2, Facts in Support of Findings:
As noted above, the Project is found to have direct significant
impacts at two intersections with the construction of Phase 2 of the
Project.
Impact 3.3-1: Segment of Highway 79 between Pechanga Parkway and
Margarita Road (Phase 2 Specific),
As indicated in the Supplemental EIR, the roadway segment of Highway
79 between Pechanga Parkway and Margarita Road under existing conditions
operates at LOS C with a v/c ratio of 0,724, On Project Opening Day Without the
Project which consists of Existing Conditions plus a 3% ambient growth rate for
three years, the LOS level will remain at C with a v/c ratio of 0,789, According to
the significance thresholds articulated in the Supplemental EIR, a project impact
is considered significant if there is an increase in the v/c ratio on a roadway
segment greater than two percent. Further, the significant impact is considered
direct if the Project causes a reduction in the LOS to below D, With the addition
of phase two of the Project, this roadway segment goes from a v/c ratio of 0,789
on Opening Day to a v/c ratio of 0,906, an increase of well over 2 percent.
Further, with this increase in v/c ratio, the roadway segment will operate at LOS
E resulting in a direct project specific significant impact. With the addition of the
cumulative impact noted below, this highway segment will be reduced even
further to LOS F with a v/c ratio of 1,530,
In an effort to reduce this impact, Mitigation Measure 3,3-1 has been
required which will mandate traffic signal coordination efforts on Highway 79
between Pechanga Parkway and Margarita Road, With the implementation of
this measure, the impact will remain significant and unavoidable,
Impact 3.3-2: Highway 79 I Country Glen Way (Project Driveway) (Phase 2
Specific),
As indicated in the Supplemental EIR, the Highway 79, Country Glen Way
intersection currently operates at LOS A in the AM, peak hour, and at
LOS B during the P,M, peak hour with a 5,0 second per vehicle delay for
the AM, peak hour and a 10,1 second per vehicle delay in the P,M, peak
hour. This delay increases slightly at Project Opening Day Without the
Project to a 5,2 second per vehicle delay in the A,M, peak hour and a 11,1
second per vehicle delay in the P,M, peak hour with the LOS levels
remaining the same, As articulated in the Supplemental EIR, a significant
impact will result for intersections if the increase in the delay caused by
the Project at the intersection is greater than 2 seconds, and will be direct
if the Project causes a reduction in LOS to below level D, With the
addition of the Project the delay increases to 22,9 second per vehicle for
the AM, peak hour and 34,1 seconds per vehicle for the P,M, peak hour
with the LOS levels both at level C, Although this increase in delay does
not constitute a significant impact, this impact is still considered to be a
direct project impact because if not for the project the improvements
required by Mitigation Measure 3,3-2 would not be required,
b, Cumulative Impacts
Impact 3,3-3: SR 79 11-15 SB Ramps
Impact 3,3-4: SR 79 11-15 NB Ramps
Impact 3,3-5: SR 79 I La Paz St
Impact 3,3-6: SR 79 I Pechanga Pkwy
Impact 3,3-7: SR 79 I Jedediah Smith Rd; SR 79 I Avenida De
Missiones; SR 79 ICountry Glen Way; SR 79 I Redhawk Pkwy I
Margarita Road
Impact 3,3-8: SR 79 I Avenida De Missiones
Impact 3,3-9: SR 79/ Country Glen Way
Impact 3,3-10: SR 79 / Redhawk Pkwy / Margarita Rd
Impact 3,3-11: SR 79 West of 1-15
Impact 3,3-12: SR 79 between 1-15 and Pechanga Parkway
Impact 3,3-13: SR 79 between Pechanga Parkway and Margarita
Road
Impact 3,3-14: SR 79 between Margarita Road and Butterfield
Stage Road
Impact 3,3-15: Pechanga Parkway south of SR 79
Impact 3,3-16: Margarita Road from De Portola Road to Highway
79
Impact 3,3-17: Redhawk Parkway South of Highway 79
1, Findings
i. Changes or alterations have been required in, or
incorporated into the Project that avoid or substantially lessen the significant
environmental effects as identified in the Supplemental EIR, Specifically, as more fully
discussed in the Supplemental EIR, there are a number of planned infrastructure
improvements under way which will be partially funded by the Project applicant through
the Capital Improvement Program (CIP), City of Temecula Development Impact Fee
(DIF), the Transportation Uniform Mitigation Fee (TUMF) Program, and the Project's
location in an assessment district and/or Community Facilities District, To the extent
that the improvements have not been completed by others, the hospital must complete
those improvements before the issuance of a Certificate of Occupancy as provided for
in the following mitigation measures:
Mitigation Measure 3.3-3 SR 79 / 1-15 Southbound Ramps City
of Temecula CIP project entitled "Interstate 15 / State Route 79 South Interchange"
(Public Works Account No, 210,165,662) which will add lanes to the ramps at the
interchange shall be substantially underway through the design review process prior to
the City's issuance of any encroachment permit for the project, Note: Funding is
secured through DIF fees, TUMF fees, CFDs, State and Federal matching funds and
SB 621 funds and construction is expected in 2011 ,
Mitigation Measure 3.34: SR 79 / 1-15 Northbound Ramps City of
Temecula CIP project entitled "Interstate 15/ State Route 79 South Interchange" (Public
Works Account No, 210,165,662) which will add lanes to the ramps at the interchange
shall be substantially underway through the design review process prior to the City's
issuance of any encroachment permit for the Project. Note: Funding is secured
through DIF fees, TUMF fees, CFDs, State and Federal matching funds and SB 621
funds, and construction is expected in 2011,
Mitigation Measure 3.3-5: SR 79 / La Paz St City of Temecula
CIP entitled "Route 79 South Widening - Interstate 15 to Pechanga Parkway", which will
add a fourth through lane in each direction on SR 79 through La Paz Street shall be
constructed prior to the City's issuance of a Certificate of Occupancy for any building in
Phase IA of the project. If not completed by others, the Applicant shall complete the
improvements, subject to potential reimbursement from the City or other Projects, Note:
Funding is secured through DIF fees and participation in the TUMF program, and
construction is expected to occur in 2008,
Mitigation Measure 3.3-6: Intersection of SR 79 / Pechanga Pkwy
City of Temecula CIP entitled "State Route 79 South to Pechanga Parkway - Dual
Right- Turn Lanes", which will add a second eastbound right-turn lane on SR 79 at
Pechanga Parkway shall be constructed prior to the City's issuance of a Certificate of
Occupancy for any building in Phase IA of the Project. If not completed by others, the
Applicant shall complete the improvements, subject to potential reimbursement from the
City or other projects, Note: Funding is secured through DIF fees and participation in
the TUMF program and SB 621 Funds, and construction is scheduled for 2008,
Mitigation Measure 3.3-7: SR 79 / Jedediah Smith Rd; SR 79 /
Avenida De Missiones; SR 79 / Country Glen Way; SR 79 / Redhawk Pkwy / Margarita
Road City of Temecula CIP entitled "SR 79 South / Margarita Road Traffic Signal
Coordination - Old Town Front Street to Butterfield Stage Road" shall be completed
prior to the City's issuance of a Certificate of Occupancy for any building in Phase IA of
the Project, If not completed by others, the Applicant shall complete the improvements,
subject to potential reimbursement from the City or other projects, This Project will
improve the signal coordination along SR 79, including the SR 79 / Jedediah Smith
Road, SR 79 / Avenida De Missiones and SR 79 / Redhawk Pkwy / Margarita Road
intersections, which will improve traffic flow through these intersections, In addition, the
Project shall construct lane geometry improvements and modify the existing traffic
signal at the main Project driveway, prior to Project operation, Note: Funding is secured
through DIF fees, and construction is scheduled for 2008,
Mitigation Measure 3.3-8: Pechanga Parkway South of SR 79
City of Temecula CIP for fiscal Years 2007-2011 entitled "Pechanga Parkway
Improvements - Phase II" - Public Works Account No, 210,165,668, shall be completed
prior to the City's issuance of a Certificate of Occupancy for any building in Phase IA of
the Project. If not completed by others, the Applicant shall complete the improvements,
subject to potential reimbursement from the City or other projects, Note: This Project
will add the third through lane on Pechanga Parkway in both directions, Funding is
secured through DIF fees, CFD (Wolf Creek), Public Lands and Highway Program,
Pechanga Tribe contributions and Rancho California Water District funding, and
construction is scheduled between 2007 and 2011 ,
Mitigation Measure 3.3-9: Margarita Road from De Portola Road
to Highway 79, Note: No additional mitigation measures are feasible due to the fact
that upon completion off all identified mitigation measures, no additional regional
circulation improvements can be accommodated within the existing right-of-way,
Existing land use and development conditions preclude the ability to acquire additional
right-of-way for additional circulation system improvements along this segment.
Implementation of the Eastern Bypass will provide for significant cumulative traffic
impact relief with all project affected segments and intersections expected to operate at
acceptable levels of service, however, the Eastern Bypass was not considered in the
cumulative analysis at this time because completion is expected to be too far in the
future,
Mitigation Measure 3.3-10: Redhawk Parkway South of Highway
79, The applicant shall pay required City of Temecula DIF fees prior to issuance of any
City of Temecula encroachment permit, Note: No additional mitigation measures are
feasible due to the fact that upon completion off all identified mitigation measures, no
additional regional circulation improvements can be accommodated within the right-of-
way along this segment. Existing land use and development conditions preclude the
ability to acquire additional right-of-way for additional circulation system improvements,
Implementation of the Eastern Bypass will provide for significant cumulative traffic
impact relief with all project affected segments and intersections expected to operate at
acceptable levels of service, however the Eastern Bypass was not considered in the
cumulative analysis at this time because completion is expected to be too far in the
future,
2, Such changes or alterations are within the responsibility and
jurisdiction of another public agency that has adopted, or can and should adopt such
changes, More specifically, Mitigation Measure 3,3-3 and Mitigation Measure 3,3-4
require coordination with Caltrans and are found potentially to be infeasible because
ultimately they are within the responsibility and jurisdiction of another public agency
and not within the City of Temecula, Although it is expected that these mitigations
measures would be implemented by 2011, the City cannot guarantee that this will
occur.
3, There are no feasible mitigation measures beyond 3,3-3
through 3,3-10 that would reduce the cumulative traffic impacts because no regional
circulation improvements can be accommodated due to the fact that the area is built
out and that the necessary right of way cannot be obtained,
b, Facts in Support of Findings
As noted above, there will be significant cumulative impacts, The
Eastern Bypass, which is discussed in detail in the SEIR, is expected to eliminate all
significant project and cumulative impacts detailed below, with the exception of Impact
3,3-1, 3,3-13 and 3,3-14, However, because the timeframe for the construction of the
Eastern Bypass is expected to be 2025, it was not considered in the analysis at this
time because completion is expected too far in the future and thus is unduly speculative,
As a result, all of the following impacts will be significant and unavoidable,
Impact 3.3-3: SR 79/1-15 SB Ramps
Under existing conditions, the SR 79/1-15 SB Ramp will operate at LOS C
with a delay of 32,2 seconds per vehicle in the AM, peak hour, and LOS D with a
delay of 37,5 seconds per vehicle in the P,M, Peak Hour. On Project Opening
Day Without the Project, the LOS level during the AM, peak hour decreases to D
with a 40,6 second per vehicle delay and increases to E with a 56,9 second per
vehicle delay during the P,M, peak hour. Because the P,M, intersection is
already below D before the addition of the Project, and the increase in delay is
greater than 2 seconds between existing conditions and Opening Day Without
the Project, this impact is considered to be a cumulative impact without the
Project. With the addition of the Project and other cumulative projects, the LOS
levels decrease to level F for both the AM, and P,M, peak hour with a 121,9
second per vehicle delay in the AM, and a 224,3 second per vehicle delay in the
P,M,
With the implementation of mitigation measure 3,3-3 which will add lanes
to the southbound ramp at the interchange and should be substantially underway
through design review process prior to the City's issuance of any encroachment
permit for the project, the LOS levels for both the A,M, and P,M, peak hour will
remain the same, but the delay will be reduced, During the AM, peak hour
period the delay will be reduced to 84,5 seconds per vehicle delay, and to 160,9
seconds per vehicle delay during the P,M, peak period, Because the ability to
add lanes to the southbound ramp requires coordination with Caltrans, mitigation
measure 3,3-3 is deemed infeasible because the responsibility for the
southbound ramps is that of another agency and not the City of Temecula,
Because the impact at the interchange cannot be mitigated with certainty, it is
considered significant and unmitigable,
Impact 3.34: SR 79/1-15 NB Ramps
Under existing conditions, the SR 79/1-15 NB Ramp will operate at LOS B
with a delay of 12,0 seconds per vehicle in the AM, peak hour, and LOS C with a
delay of 34,0 seconds per vehicle in the P,M, Peak Hour. At Project Opening
Day Without the Project, the LOS level for the AM, peak hour will remain the
same, but will decrease to LOS E for the P,M, peak hour with a 14,6 second per
vehicle delay in the AM, peak hour and 63,1 second per vehicle delay in the
P,M, peak hour. Because the P,M, peak hour is already below D before the
addition of the Project, and the increase in delay is greater than 2 seconds, this
impact is considered to be a cumulative impact without the project, With the
addition of the Project and cumulative projects, the LOS levels are reduced to
LOS F with an 80,9 seconds per vehicle delay in the A,M, Peak hour and LOS F
with 298,2 second delay per vehicle in the P ,M, peak hour.
With the implementation of mitigation measure 3,3-4, which will add lanes
to the northbound ramp at the interchange and should be substantially underway
through design review process prior to the City's issuance of any encroachment
permit for the project, the LOS levels for the A,M, hour will change to LOS Band
for the P,M, peak hour to LOS E, The delay will also be reduced with the AM,
peak hour at 19,0 seconds, and the P,M, peak hour at 70.4 seconds, Because
the ability to add lanes to the northbound ramp requires coordination with
Caltrans, mitigation measure 3,3-4 is deemed infeasible because the
responsibility for the northbound ramps is that of another agency and not the City
of Temecula, Because the impact at the interchange cannot be mitigated with
certainty, it is considered significant and unmitigable,
Impact 3.3-5: SR 79/ La Paz St
The Highway 79 and La Paz Street intersection currently operates at LOS
B during the AM, peak period with a 13,3 second per vehicle delay, while during
the P,M, peak period it operates at LOS C with a 27.4 second per vehicle delay,
At Project Opening Day Without the Project, the LOS level for the AM, peak hour
remains the same with the delay increasing to 16,3 seconds per vehicle, During
the P,M, peak hour the LOS level decreases to level E with a 58,5 second per
vehicle delay, With the addition of the project and cumulative projects in the
area, the LOS levels decrease to F during both the AM, and P,M, peak hour
period with a 163,6 second per vehicle delay in the AM, peak hour and a 318,5
second per vehicle delay in the P,M, peak hour. Thus, both the AM, and P,M,
peak hour impacts are considered to be cumulatively considerable,
Mitigation Measure 3,3-5 will add a fourth through lane in each direction
on Highway 79 through La Paz Street. This addition of a fourth lane should be
constructed prior to the issuance of a certificate of occupancy for any building in
Phase IA of the Project, and if it is not completed by other project applicants prior
to this time, the responsibility to finish construction will be the responsibility of
Universal Health Services to complete, subject to potential reimbursement by the
City or other projects, With the addition of this Mitigation Measure the
intersection will operate at LOS D with a 40,7 second per vehicle delay in the
AM, period and remain at LOS F with an 86,9 second per vehicle delay during
the P,M, peak hour. As provided in the Supplemental EIR, there are no feasible
mitigation measures beyond measure 3,3-5 that would reduce this significant
cumulative impact because no regional circulation improvements can be
accommodated due to the fact that the area is built out and that the necessary
right of way cannot be obtained, Thus, this impact will remain significant and
unavoidable even with mitigation,
Impact 3.3-6: SR 79/ Pechanga Pkwy
The Highway 79 and Pechanga Parkway intersection currently operates at
LOS C with a 23,3 second per vehicle delay during the A,M, peak hour period,
and at LOS E with a 73,9 second per vehicle delay during the P,M, peak hour
period, At Project Opening Day Without the Project, the A,M, peak hour LOS
level will remain the same with an increase in delay to 26,6 seconds per vehicle,
During the P,M, peak hour the LOS level degrades to level F with a 109,7 second
per vehicle delay, Because the P,M, intersection is already below D before the
addition of the Project, and the increase in delay is greater than 2 seconds, this
impact is considered to be a cumulative impact without the Project, With the
addition of the Project and the cumulative projects in the area, the LOS levels
degrade to LOS F during both the AM, and P,M, peak hour period with a 125,0
second per vehicle delay during the A,M, and a 517,2 second delay during the
P,M, peak hour period,
The Supplemental EIR proposes Mitigation Measure 3,3-6, which will add
a second eastbound right-turn lane on Highway 79 at Pechanga Parkway, This
second eastbound lane should be constructed prior to the issuance of a
certificate of occupancy for any building in Phase IA of the Project, and if it is not
completed prior to this time, the responsibility to finish construction will be the
responsibility of Universal Health Services subject to potential reimbursement by
the City or other projects, However, even with the imposition of this mitigation
measure, the cumulatively significant impact will remain significant and
unavoidable as the LOS level will remain at F for the P,M, peak hour with a 365,6
second per vehicle delay, As provided in the Supplemental EIR, there are no
feasible mitigation measures beyond measure 3,3-6 that would reduce this
significant cumulative impact because no regional circulation improvements can
be accommodated due to the fact that the area is built out and that the necessary
right of way cannot be obtained,
Impact 3.3-7: SR 79/ Jedediah Smith Rd; SR 79 / Avenida De Missiones; SR
79 /Country Glen Way; SR 79 / Redhawk Pkwy / Margarita Road
The current conditions for the intersection of Highway 79 and Jedediah
Smith Road is LOS B during the AM, peak hour with a 10,5 second per vehicle
delay and LOS B during the P,M, peak hour period with a 15,6 second per
vehicle delay, At Project Opening Day Without the Project, the LOS levels will
remain the same, but the delay will slightly increase to 11,0 seconds per vehicle
during the A,M, peak hour and 17,2 seconds per vehicle delay during the P,M,
peak hour. With the addition of the project and cumulative projects, the LOS
level is expected to decrease to LOS C in the AM, peak hour with a 30,7 second
per vehicle delay, and to LOS F in the P,M, peak hour period with a 123,5
second per vehicle delay, Because the addition of the Project with the
cumulative projects causes the P,M, peak hour to decrease to F, and because
the delay is greater than 2 seconds, the impact is considered cumulatively
considerable,
In an effort to alleviate this significant impact, Mitigation Measure 3,3-7 is
discussed in the Supplemental EIR, This measure would improve signal
coordination along Highway 79, including the Jedediah Smith Road intersection,
the Highway 79 and Avenida De Missiones intersection, and the Highway 79 and
Redhawk Parkway and Margarita Road intersection, In addition to the improved
signal coordination, the measure also mandates the construction of lane
geometry improvements and modifications to the existing traffic signal at the
main Project driveway, These modifications should be completed prior to the
issuance of a Certificate of Occupancy for any building in Phase IA of the Project,
and if it is not completed prior to this time, the responsibility to finalize these
modifications will be the responsibility of Universal Health Services, the Project
applicant, subject to potential reimbursement by the City or other projects, With
implementation of Mitigation Measure 3,3-7 and other related mitigation
measures, the LOS level during the P,M, peak hour will be LOS E with a 75,3
second per vehicle delay and the impact during the AM, peak hour will be fully
mitigated, As provided in the Supplemental EIR, there are no feasible mitigation
measures beyond measure 3,3-7 that would reduce this significant cumulative
impact because no regional circulation improvements can be accommodated due
to the fact that the area is built out and that the necessary right of way cannot be
obtained, Thus, this impact will remain significant and unavoidable even with
mitigation,
Impact 3.3-8: SR 79 / Avenida De Missiones
The current conditions for the intersection of Highway 79 and Avenida De
Missiones is LOS A during the AM, peak hour with a 6.4 second per vehicle
delay and LOS A during the P,M, peak hour period with a 7,6 second per vehicle
delay, At Project Opening Day Without the Project, the LOS levels will remain
the same with the delay increasing slightly to 6,7 in the AM, peak hour and to 8,7
in the P,M, peak hour. With the addition of the Project and cumulative projects,
the LOS level is expected to degrade to LOS B in the A,M, peak hour with a 12,9
second per vehicle delay and LOS F in the P,M, peak hour period with a 95,3
second per vehicle delay, Because the addition of the Project with the
cumulative projects causes the P,M, peak hour to degrade to F, and because the
delay is greater than 2 seconds, the impact is considered cumulatively
considerable,
In an effort to alleviate this significant impact, Mitigation Measure 3,3-7 is
discussed in the Supplemental EIR, This measure would improve signal
coordination along Highway 79, including the Avenida De Missiones intersection,
the Highway 79 and Jedediah Smith Road intersection, and the Highway 79 and
Redhawk Parkway and Margarita Road intersection, In addition to the improved
signal coordination, the measure also mandates the construction of lane
geometry improvements and modifications to the existing traffic signal at the
main Project driveway, These modifications should be completed prior to the
issuance of a Certificate of Occupancy for any building in Phase IA of the Project,
and if it is not completed prior to this time, the responsibility to finalize these
modifications will be the responsibility of Universal Health Services, the Project
applicant, subject to potential reimbursement by the City or other projects, With
implementation of Mitigation Measure 3,3-7 and other related mitigation
measures, the LOS level during the P,M, peak hour will be reduced to LOS E
with a 60,6 second per vehicle and the impact during the AM, peak hour will be
fully mitigated, As provided in the Supplemental EIR, there are no feasible
mitigation measures beyond measure 3,3-7 that would reduce this significant
cumulative impact because no regional circulation improvements can be
accommodated due to the fact that the area is built out and that the necessary
right of way cannot be obtained, Thus, this impact will remain significant and
unavoidable even with mitigation,
Impact 3.3-9: SR 79/ Country Glen Way
The current conditions for the intersection of Highway 79 and Country
Glen Road is LOS A during the AM, peak hour with a 5,0 second per vehicle
delay and LOS B during the P,M, peak hour period with a 10,1 second per
vehicle delay, At Project Opening Day Without the Project, the LOS levels
remain the same, with the delay increasing slightly to 5,2 during the AM, peak
hour and to 11,1 during the P ,M, peak hour. With the addition of the Project and
cumulative projects, the LOS level is expected to decrease to LOS E in the AM,
peak hour with a 77,3 second per vehicle delay and LOS F in the P,M, peak hour
period with a 244,6 second per vehicle delay, Because the addition of the
Project with the cumulative projects causes the AM, peak hour to degrade to
level E and the P,M, peak hour to degrade to F, and the delay is greater than 2
seconds, the impact is considered cumulatively considerable,
In an effort to alleviate this significant impact, Mitigation Measure 3,3-7 is
discussed in the Supplemental EIR, This measure would improve signal
coordination along Highway 79, including the Country Glen Way intersection, the
Highway 79 and Jedediah Smith Road intersection, the Highway 79 and Avenida
De Missiones, and the Highway 79 and Redhawk Parkway and Margarita Road
intersection, In addition to the improved signal coordination, the measure also
mandates the construction of lane geometry improvements and modifications to
the existing traffic signal at the main Project driveway, These modifications shall
be completed prior to the issuance of a certificate of occupancy for any building
in Phase IA of the Project, and if it is not completed prior to this time, the
responsibility to finalize these modifications will be the responsibility of Universal
Health Services, the project applicant, subject to potential reimbursement by the
City or other projects, With implementation of Mitigation Measure 3,3-7 and
other related mitigation measures, the LOS level during the AM, peak hour
period will be LOS B with a 15,7 second per vehicle delay, and during the P,M,
peak hour will remain LOS F with a 131,5 second per vehicle delay, As provided
in the Supplemental EIR, there are no feasible mitigation measures beyond
measure 3,3-7 that would reduce this significant cumulative impact because no
regional circulation improvements can be accommodated due to the fact that the
area is built out and that the necessary right of way cannot be obtained, Thus,
this P,M, peak hour impact will remain significant and unavoidable even with
mitigation,
Impact 3.3-10: SR 79/ Redhawk Pkwy / Margarita Rd
The current conditions for the intersection of Highway 79 and Redhawk
Parkway and Margarita Road is LOS C during the A,M, peak hour with a 28.4
second per vehicle delay and LOS C during the P,M, peak hour period with a
32,1 second per vehicle delay, At Project Opening Day Without the Project, the
LOS levels remain at C, but the delay increases to 30,8 during the AM, peak
hour and to 34,9 during the P,M, peak hour. With the addition of the project and
cumulative projects, the LOS level is expected to degrade to LOS F in the AM,
peak hour with a 178,0 second per vehicle delay and LOS F in the P,M, peak
hour period with a 264,0 second per vehicle delay, Because the addition of the
Project along with the cumulative projects causes the AM, and P,M, peak hour to
degrade to F, and the delay is greater than 2 seconds, the impact is considered
cumulatively considerable,
In an effort to alleviate this significant impact, Mitigation Measure 3,3-7 is
discussed in the Supplemental EIR, This measure would improve signal
coordination along Highway 79, including the intersection Redhawk
ParkwaylMargarita Road, the Highway 79 and Jedediah Smith Road intersection,
the Highway 79 and Avenida De Missiones, and the Highway 79 and Country
Glen Way intersection, In addition to the improved signal coordination, the
measure also mandates the construction of lane geometry improvements and
modifications to the existing traffic signal at the main Project driveway, These
modifications should be completed prior to the issuance of a certificate of
occupancy for any building in Phase IA of the Project, and if it is not completed
prior to this time, the responsibility to finalize these modifications will be the
responsibility of Universal Health Services, the project applicant, subject to
potential reimbursement by the City or other projects, With implementation of
Mitigation Measure 3,3-7 and other related mitigation measures, both the AM,
and P,M, peak hour LOS levels will remain at F with a 142,5 second per vehicle
delay in the AM, peak hour and a 212,5 second per vehicle delay in the P,M,
peak hour. As provided in the Supplemental EIR, there are no feasible mitigation
measures beyond measure 3,3-7 that would reduce this significant cumulative
impact because no regional circulation improvements can be accommodated due
to the fact the area is built out and that the necessary right of way cannot be
obtained, Thus, this impact will remain significant and unavoidable even with
mitigation,
Impact 3.3-11: SR 79Westofl-15
The roadway segment of Highway 79 west of Interstate 15 currently
operates at LOS A with a vlc ratio of 0,578, At Project Opening Day Without the
Project, the LOS level decreases to B with the vlc ratio at 0,630, With the
addition of the Project and other cumulative projects in the area, the LOS level
will further degrade to E and the vlc ratio will increase to 0,953, Any increase in
vlc ratio of greater than 2 percent is considered to be significant, Because the
addition of the Project with the cumulative projects causes the LOS level to
degrade to level E, and the vlc increase is greater than 2 percent, the impact is
considered cumulatively considerable,
With the implementation of Mitigation Measures 3,3-3 and 3,3-4 which will
add lanes to both the northbound and southbound ramps of Highway 79 the
traffic flow on this segment of highway will greatly improve, However, because
the ability to add lanes to the southbound and northbound ramps requires
coordination with Caltrans, mitigation measures 3,3-3 and 3,3-4 are deemed
infeasible because the responsibility for the ramps is that of another agency and
not the City of Temecula, Because the cumulative impact at this roadway
segment cannot be mitigated with certainty, it is considered significant and
unmitigable,
Impact 3.3-12: SR 79 between 1-15 and Pechanga Parkway
The roadway segment of Highway 79 between Interstate 15 and
Pechanga Parkway currently operates at LOS F with a vlc ratio of 1.440, At
Opening Day Without the Project, the LOS level will remain at F with the vlc ratio
at 1,569, This is considered to be a significant cumulative impact without the
addition of the Project because the roadway segment is below level D prior to the
addition of the Project and the increase in vlc ratio is greater than 2 percent.
With the addition of the Project and the cumulative projects in the area, the
roadway segment will remain at LOS F with a vlc ratio of 2,288,
Mitigation Measures 3,3-5 and 3,3-6 which will add a fourth through lane
in each direction on Highway 79 through La Paz Street, and will add a second
eastbound right-turn lane on Highway 79 at Pechanga Parkway will mitigate this
cumulative impact but not to a level of insignificance, The modifications specified
by these mitigation measures should be completed prior to the issuance of a
Certificate of Occupancy for any building in Phase IA of the Project, and if these
modifications are not completed prior to this time, the responsibility to finalize
these modifications will be the responsibility of Universal Health Services, the
Project applicant, subject to potential reimbursement by the City or other
projects, Even with implementation of these mitigation measures the roadway
segment will continue to operate at LOS F with a vlc ratio of 1,718 therefore
constituting a significant and unavoidable cumulative impact. As provided in the
Supplemental EIR, there are no feasible mitigation measures beyond measures
3,3-5 and 3,3-6 that would reduce this significant cumulative impact because no
regional circulation improvements can be accommodated due to the fact that the
area is built out and the necessary right-of-way cannot be obtained,
Impact 3.3-13: SR 79 between Pechanga Parkway and Margarita Road
The roadway segment Highway 79 between Pechanga Parkway and
Margarita Road currently operates at LOS C with a vlc ratio of 0,724, At Project
Opening Day Without the Project, the LOS level remains at C with the vlc ratio
increasing to 0,789, With the addition of the Project and the other cumulative
projects in the area, the roadway segment will operate at LOS F with a vlc ratio
of 1 ,530, Because the addition of the Project with the cumulative projects causes
the LOS level to degrade to level F, and because the increase in vlc ratio is
greater than 2 percent, the impact is considered cumulatively considerable,
Even with the implementation of Mitigation Measure 3,3-7 and other
related mitigation measures, the LOS level and vlc ratio will remain the same,
Thus, this cumulative impact is considered significant and unavoidable, As
provided in the Supplemental EIR, there are no feasible mitigation measures
beyond measure 3,3-7 that would reduce this significant cumulative impact
because no regional circulation improvements can be accommodated due to the
fact that the area is built out and that the necessary right of way cannot be
obtained,
Impact 3.3-14: SR 79 between Margarita Road and Butterfield Stage Road
The roadway segment Highway 79 between Margarita Road and
Butterfield Stage Road currently operates at LOS B with a vlc ratio of 0,635, At
Project Opening Day Without the Project, the LOS level remains at B with the vlc
ratio increasing to 0,692, With the addition of the Project and the other
cumulative projects in the area, the roadway segment will operate at LOS F with
a vlc ratio of 1,111, Because the addition of the Project with the cumulative
projects causes the LOS level to rise to F, and the increase in vlc ratio is greater
than 2 percent, the impact is considered cumulatively considerable,
Even with the implementation of Mitigation Measure 3,3-7, the LOS and
vlc ratio will remain the same, Thus, this cumulative impact is considered
significant and unavoidable, As provided in the Supplemental EIR, there are no
feasible mitigation measures beyond measure 3,3-7 that would reduce this
significant cumulative impact because no regional circulation improvements can
be accommodated due to the fact that the area is built out and that the necessary
right-of-way cannot be obtained,
Impact 3.3-15: Pechanga Parkway south of SR 79
The roadway segment of Pechanga Parkway, south of Highway 79
currently operates at LOS F with a vlc ratio of 1,258, At Project Opening Day
Without the Project, the LOS level will remain at F with the vlc ratio increasing to
1,371, Because the LOS level is already below D before the addition of the
Project, and the increase in vlc ratio between the existing conditions and the
Opening Day Without the Project is greater than 2 percent, this impact is
considered to be a cumulative impact without the project. With the addition of the
project and other cumulative projects in the area, the LOS level will remain at F,
but the vlc ratio will increase to 2,053,
Mitigation Measure 3,3-8 which will add a third through lane on Pechanga
Parkway in both directions will cause a decrease in vlc ratio, but not to a level of
insignificance, Thus, even with mitigation, the LOS level will remain at F and the
vlc ratio will slightly decrease to 1,299, Therefore, this cumulative impact is
considered significant and unavoidable, As provided in the Supplemental EIR,
there are no feasible mitigation measures beyond measure 3,3-8 that would
reduce this significant cumulative impact because no regional circulation
improvements can be accommodated due to the fact that the area is built out and
that the necessary right of way cannot be obtained,
Impact 3.3-16: Margarita Road from De Portola Road to Highway 79
The roadway segment of Margarita Road from De Portola Road to
Highway 79 currently operates at LOS C with a vlc ratio of 0,730, At Project
Opening Day Without the Project, the LOS level will remain at C with the vlc ratio
increasing to 0,796, With the addition of the Project and other cumulative
projects in the region, the LOS level decreases to F with a vlc ratio of 1,050,
Because the addition of the Project with the cumulative projects causes the LOS
level to degrade to F, and because the increase in vlc ratio is greater than 2
percent, the impact is considered cumulatively considerable,
There are no feasible mitigation measures to reduce this cumulative
impact. As discussed in the SEIR, the City examined capacity enhancements,
but determined none were feasible because of the limitations within the existing
right-of-way, As such, this impact remains significant and unavoidable,
Impact 3.3-17: Redhawk Parkway South of Highway 79
The roadway segment of Redhawk Parkway South of Highway 70
currently operates at LOS C with a vlc ratio of 0,702, At Project Opening Day
Without the Project, the LOS level will remain at C with the vlc ratio increasing to
0,765, With the addition of the Project and cumulative projects, the LOS level
deteriorates to F with a vlc ratio of 1,074, Because the addition of the Project
with the cumulative projects causes the LOS level drops to F, and because the
increase in vlc ratio is greater than 2 percent, the impact is considered
cumulatively considerable,
There are no feasible mitigation measures to reduce this significant
cumulative impact other than the requirement that the Project applicant pay the
City of Temecula DIF fees prior to issuance of any City of Temecula
encroachment permit, As discussed in the SEIR, the City examined capacity
enhancements, but determined none were feasible because of the limitations
within the existing right-of-way, As such, this impact remains significant and
unavoidable,
v, Proiect Alternatives.
The City considered a range of reasonable alternatives as discussed in the Final
EIR and Supplemental EIR, Because the prior legal challenges did not contest the
validity of the Final EIR alternative analysis, and because a previously unavailable
alternate site became available during the pendancy of the legal challenges, the
Supplemental EIR examines only a new Alternative Seven, which consists of an
alternative site alternative at the Former Temecula Education Center. For the reasons
provided below, this alternative has been considered and rejected,
Section 1, ALTERNATIVE SEVEN: ALTERNATIVE SITE ALTERNATIVE -
FORMER TEMECULA EDUCATION CENTER ALTERNATIVE
A. Summary of Alternative
The Alternative Site Alternative, Former Temecula Education Center
Alternative considers an alternative location for the proposed Project. The former
Temecula Education Center site, located southwest of the intersection of Diaz Road and
Dendy Parkway, and immediately west of Murrieta Creek, is approximately 40 acres in
size, and is located within the City, immediately adjacent to the City of Murrieta to the
northwest, The former Temecula Education Center site was previously the subject of
applications proposing use of the site as an education complex, including an education
center, a research and development/conference center, a day care facility, retail
facilities, apartment units and associated parking, The Temecula Education Center
project has been withdrawn from further consideration by the City and thus the site is
potentially available for consideration and evaluation as an alternative site for the
proposed Project. Access to the Temecula Education Center site is via Diaz Road, via
either Rancho California Road or Winchester Road, Surrounding land uses include
open space to the north, Murrieta Creek and open space to the east, business park
/warehouse uses to the south and a mining operation, open space and the Santa Rosa
Plateau to the west. This site is currently owned by the City of Temecula and all
properties would need to be under the applicant's control for the Project to proceed, A
Zone Change and Conditional Use Permit would be required,
B, Reasons for Reiectinq Alternative
This alternative site, similar to the proposed Project site, would not have a
significant impact with regard to cultural resources, geology and soils, hazards and
hazardous materials, mineral resources, population and housing, public services,
recreation, and utilities and service systems since this alternative could lead to a similar
Project, and all other provisions of the proposed Project would be implemented,
Alternative Seven has the potential to result in adverse aesthetic and land use
compatibility impacts due to the less intense development in the vicinity of the alternate
site, whereas the proposed Project does not. Noise impacts associated with this
alternative could be less than the proposed Project due to slightly shorter helicopter
trips and the location of the project site on the western boundary of the City, which
would require a flight path over fewer residential neighborhoods, Biological resource
impacts would be similar to the proposed Project. Traffic impacts would be slightly
worse, All other impacts would be comparable to those associated with the Project.
Further, this alternative would attain each of the Project objectives set forth by the City
of Temecula and the Project applicant, as provided in the Supplemental EIR, outside of
using the actual site as currently proposed,
Although Alternative Seven would meet each of the objectives set out by
the City of Temecula and the Project applicant, it has the potential to result in adverse
aesthetic and land use compatibility impacts, and increased traffic impacts,
The City Council hereby finds that each of the reasons set forth above
constitutes an independent ground for rejecting Alternative Seven as infeasible and by
itself, independent of any other reason, would justify rejection of Alternative Seven as
infeasible,
Section 2, ENVIRONMENTALLY SUPERIOR ALTERNATIVE
Even with the addition of Alternative Seven, the Supplemental EIR
identifies, and the City Council concurs that Alternative Six, Construction of Hospital
Only, discussed more fully in the Final EIR, is the Environmentally Superior Alternative,
However, because that Alternative would not meet the applicant's objective to provide a
regional hospital facility that includes standard hospital services, with outpatient care,
rehabilitation, and medical offices because of the fact that it would result only in
construction of the hospital, and would not provide the same levels of rehabilitation or
any of the medical office uses stated in the applicant's objectives, it is rejected,
Section 3, THE PROJECT AS PROPOSED
A. Summary of Project
The Project is described in detail in both the EIR and the Supplemental
EIR,
B, Reasons for Selectinq Proiect as Proposed
The City Council has carefully reviewed the attributes and environmental
impacts of Alternative Seven described in the Supplemental EIR and has compared it
with those of the proposed Project. The City Council also relies on the prior accuracy of
the alternative analysis which was not legally challenged and remains valid, This
analysis of Alternative Seven together with the previous alternative analysis in the Final
EIR is adequate for CEQA purposes, and the City Council finds that Alternative Seven
is infeasible for various environmental, economic, technical, social, or other reasons,
The City Council further finds, for various environmental, economic, technical, social, or
other reasons set forth in Exhibit B that the Project as proposed is the best combination
of features to serve the interests of the public,
EXHIBIT B
Statement of Overriding Considerations
The following Statement of Overriding Considerations is made in connection with
the proposed approval of the Temecula Regional Hospital Project (the "Project"),
CEQA requires the decision-making agency to balance the economic, legal,
social, technological or other benefits of a project against its unavoidable environmental
risks when determining whether to approve a project, If the benefits of the project
outweigh the unavoidable adverse effects, those effects may be considered acceptable,
CEQA requires the agency to provide written findings supporting the specific reasons
for considering a project acceptable when significant impacts are unavoidable, Such
reasons must be based on substantial evidence in the EIR or elsewhere in the
administrative record, The reasons for proceeding with this Project despite the adverse
environmental impacts that may result are provided in this Statement of Overriding
Considerations,
The City Council finds that the economic, social and other benefits of the Project
outweigh the significant and unavoidable short-term, long-term and cumulative air
quality impacts, noise impacts associated with the maximum potential number of
emergency helicopter flights identified in the Final EIR, siren noise, construction noise,
and direct traffic impacts and cumulative traffic impacts identified in the SEIR and in the
record, In making this finding, the City Council has balanced the benefits of the Project
against its unavoidable impacts and has indicated its willingness to accept those
adverse impacts, The City Council finds that each one of the following benefits of the
Project, independent of the other benefits, would warrant approval of the Project
notwithstanding the unavoidable environmental impacts of the Project,
A. The City Council finds that all feasible mitigation measures have been
imposed to either lessen Project impacts to less than significant or to the extent
feasible, and furthermore, that alternatives to the Project are infeasible because while
they generally have similar or less environmental impacts, they do not provide the
benefits of the Project, or are otherwise socially or economically infeasible as fully
described in the Statement of Facts and Findings,
B, The proposed Temecula Regional Hospital will support the diversification
of Temecula's economic and employment base, including but not limited to biomedical,
research, and office facilities,
C, The proposed Temecula Regional Hospital will provide superior, easily
accessible necessary medical services to the local community, including but not limited
to emergency, acute, outpatient, and cancer medical care and physical rehabilitation
services, Southwest Riverside County in general, and the City of Temecula specifically,
is in need of new and expanded hospital facilities to enhance the ability to provide
medical services to the area which continues to experience substantial population
growth and related increased demand for medical services,
0, The proposed Temecula Regional Hospital will provide the region with
new employment opportunities for highly trained medical and medical services workers,
E, The Temecula Regional Hospital will be centrally located, with access
from a major roadway, to best serve the medical service needs of local residents and
the region,
The City Council finds that the foregoing benefits provided to the public through
approval of the Temecula Regional Hospital outweigh the identified significant adverse
environmental impacts of the Temecula Regional Hospital that cannot be mitigated,
The City Council further finds that each of the individual Temecula Regional Hospital
benefits discussed above outweighs the unavoidable adverse environmental effects
identified in the Final EIR and SEIR and therefore finds those impacts to be acceptable,
The City Council further finds that each of the benefits listed above, standing alone, is
sufficient justification for the City Council to override these unavoidable environmental
impacts,
TEMECULA REGIONAL HOSPITAL
Mitigation Monitoring and Reporting Program
Final Supplemental EIR - SCH # 2005031017
Prepared for:
City of T emecula
January 2008
TEMECULA REGIONAL HOSPITAL
Mitigation Monitoring and Reporting Program
Final Supplemental EIR - SCH # 2005031017
Prepared for:
City of T emecuia
January 2008
9191 Towne Centre Drive
Suite 340
San Diego, CA 92122
858.638.0900
www.esassoc.com
Los Angeles
Oakland
Petaluma
Portland
Sacramento
San Francisco
Seattle
Tampa
Woodland Hills
207434
ESA
Mitigation Monitoring and Reporting Program
Pursuant to Section 21081,6 of the Public Resources Code and the CEQA Guidelines
Section 15097, a public agency is required to adopt a monitoring and reporting program for
assessing and ensuring compliance with any required mitigation measures applied to a proposed
development. As stated in the Public Resources Code:
"".the public agency shall adopt a program for monitoring or reporting on the revisions
which it has required in the project and the measures it has imposed to mitigate or avoid
significant environmental effects,"
Section 21081,6 provides general guidelines for implementing mitigation monitoring programs
and indicates that specific reporting andlor monitoring requirements, to be enforced during project
implementation, shall be defined prior to final certification of the EIR. The public agency may
delegate reporting or monitoring responsibilities to another public agency or a private entity,
which accept delegations, The lead agency, however, remains responsible for ensuring that
implementation of the mitigation measures occur in accordance with the program,
The mitigation monitoring table below lists mitigation measures required of the project in order to
reduce the significant effects of the project. These measures may also be included as conditions of
approval for the project. These measures correspond to those discussed in Sections 3,1 through
3,3 of the Draft EIR; and reflect any revisions in this document. To ensure that the mitigation
measures are properly implemented, a monitoring program has been devised which identifies the
timing and responsibility for monitoring each measure, The applicant will have the responsibility for
implementing the measures, and the various City of Temecula departments will have the primary
responsibility for monitoring and reporting the implementation of the mitigation measures,
This Mitigation Monitoring and Reporting Program (MMRP) is set up as a compliance report, with
space for confirming the correct mitigation measures have been implemented for the T emecula
Regional Hospital project. In order to sufficiently track and document the status of mitigation
measures, the matrix below has been prepared with the following components:
. Mitigation measure
. Monitoring phase
. Enforcement agency
. Monitoring agency
. Action Indicating Compliance
. Verification of Compliance (for use during the reporting/monitoring)
Information pertaining to compliance with mitigation measures or any necessary modifications
and refinements will be documented in the verification of compliance portion of the matrix, The
mitigation matrix follows this section,
TemecuJa Regional Hospilal
Mitigation Monitoring and Reporting Program
ESA/0207434
January200a
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RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA AMENDING THE GENERAL PLAN LAND
USE ELEMENT TO REMOVE EIGHT SUBJECT PARCELS
FROM THE Z "FUTURE SPECIFIC PLAN" OVERLAY
DESIGNATION AND CORRESPONDING TWO STORY
HEIGHT RESTRICTION FOR A SITE ON THE NORTH
SIDE OF HIGHWAY 79 SOUTH, APPROXIMATELY 700
FEET WEST OF MARGARITA ROAD, AND KNOWN AS
ASSESSOR'S PARCEL NOS. 959-080-001 THROUGH
959-080-004 AND 959-080-007 THROUGH 959-080-010
(PA07-0198)
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY
RESOLVE AS FOLLOWS:
Section 1. Procedural Findinqs, The City Council of the City of Temecula
does hereby find, determine and declare that:
A. Universal Health Services of Rancho Springs, Inc, ("UHS"), filed Planning
Application Nos, PA04-0462, General Plan Amendment; PA05-0302, Zone Change to
PDO-9 (Planned Development Overlay-9); PA04-0463, Conditional Use Permit and
Development Plan; and PA04-0571, Tentative Parcel Map in a manner in accordance
with the City of Temecula General Plan and Development Code, which applications are
hereby incorporated by reference, for the property consisting of approximately 35,31
acres generally located on the north side of Highway 79 South, approximately 700 feet
west of Margarita Road, known as Assessors Parcel No(s), 959-080-001 through 959-
080-004 and 959-080-007 through 959-080-010 ("Project"),
B, The Project was processed including, but not limited to, public notice in
the time and manner prescribed by State and local law, including the California
Environmental Quality Act,
C, On April 6, 2005, the Planning Commission considered the Project at a
duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
D, The Planning Commission, based on testimony presented by the general
public, determined that an Environmental Impact Report would be required for this
Project.
E, On April 20, 2005, a scoping session was held before the Planning
Commission to determine the extent of issues to be addressed in the Environmental
Impact Report for the Project.
F, A Draft Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from September 28, 2005 through October 8,
2005,
G, On November 16, 2005, and again on January 5, 2006, the Planning
Commission considered the Project at duly noticed public hearings as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
H, Following consideration of the entire record of information received at the
public hearings, the Planning Commission adopted Resolution No, 06-001
recommending that the City Council certify the Final Environmental Impact Report for
the Project and approve a Mitigation Monitoring Program for the Project.
I. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 06-002, recommending approval of a General Plan
Amendment (PA04-0462),
J, On January 24, 2006, the City Council held a duly noticed public hearing
as prescribed by law on the Final Environmental Impact Report at which time all
persons interested had the opportunity to present oral and written evidence on the Final
Environmental Impact Report,
K, On January 24, 2006, following consideration of the entire record of
information received at the public hearings before the Planning Commission and the
City Council, and due consideration of the Project, the City Council adopted Resolution
No, 06-05, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT REPORT
PREPARED FOR PLANNING APPLICATION NOS, PA04-0462 (GENERAL PLAN
AMENDMENT), PA05-0302 (ZONE CHANGE), PA04-0463 (CONDITIONAL USE
PERMIT AND DEVELOPMENT PLAN) AND PA04-0571 (TENTATIVE PARCEL MAP)
AND RELATED ACTIONS, AND ADOPTING THE FINDINGS PURSUANT TO THE
CALIFORNIA ENVIRONMENTAL QUALITY ACT, A STATEMENT OF OVERRIDING
CONSIDERATIONS, AND A MITIGATION MONITORING AND REPORTING
PROGRAM IN CONNECTION THEREWITH FOR THE PROPERTY CONSISTING OF
APPROXIMATELY 35,31 ACRES GENERALLY LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
KNOWN AS ASSESSORS PARCEL NO(S), 959-080-001 THROUGH 959-080-004
AND 959-080-007 THROUGH 959-080-010 (PA04-0462, PA05-0302, PA04-0463,
PA04-0571 ),"
L, On January 24, 2006, the City Council considered the General Plan
Amendment at a duly noticed public hearing as prescribed by law, at which time the City
staff and interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
M, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the City Council adopted
Resolution No, 06-06, approving the General Plan Amendment (PA04-0462),
N, Two lawsuits were timely filed seeking to set aside the certification of the
Final EIR and approval of the Project by the City Council of the City of Temecula, The
lawsuit filed by Petitioners California Nurses Association (Riverside County Superior
Court Case No, RIC 445394) was filed on February 24, 2006, The second suit, by
Petitioners Citizens Against Noise and Traffic (Riverside County Superior Court Case
No, RIC 445411), was filed on February 24, 2006,
0, On May 3, 2007, the Riverside County Superior Court (hereafter, the
"Court") ordered that the City of Temecula set aside its approval of the Project, and its
certification of the Final EIR, In its Order, the Court concluded that the EIR failed to
adequately address construction noise impacts, siren noise impacts and mitigation
measures for traffic impacts, and did not address potential impacts from underground
methyl tertiary butyl ether (MTBE) plumes potentially generated by three gas stations in
the vicinity that might have the potential to migrate under the site, contaminate the soil
on the site and generate unhealthful gas vapors,
p, The Court also held that the Final Environmental Impact Report properly
addressed: (1) cumulative noise, light and glare, and aesthetic impacts; (2) landscaping
mitigation deferral; (3) biological resources; (4) geology and soils mitigation; and (5)
land use consistency, All other aspects of the Final EIR were unchallenged during the
challenge period, and thus are presumed to be adequate along with those aspects
specifically upheld by the Court,
Q, On July 12, 2007, a scoping session was held to determine the extent of
issues to be addressed in the Draft Supplemental Environmental Impact Report ("Draft
SEIR") for the Project.
R, In response to the Riverside County Superior Court's decision, a Draft
Supplemental Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from November 5, 2007 through December
5, 2007,
S, On January 9, 2008, the Planning Commission considered Planning
Application Nos, PA07-0198 (General Plan Amendment), PA07-0199 (Zone Change),
PA07-0202 (Conditional Use Permits), PA07-0200 (Development Plan) and PA07-0201
(Tentative Parcel Map) in a manner in accordance with the City of Temecula General
Plan and Development Code, which applications are hereby incorporated by reference,
for the property consisting of approximately 35,31 acres generally located on the north
side of Highway 79 South, approximately 700 feet west of Margarita Road, known as
Assessors Parcel No(s), 959-080-001 through 959-080-004 and 959-080-007 through
959-080-010 ("Project"), at a duly noticed public hearing as prescribed by law, at which
time the City staff and interested persons had an opportunity to, and did testify either in
support of or opposition to this matter.
T, Following consideration of the entire record of information received at the
public hearing, the Planning Commission adopted Resolution No, 08-01 recommending
that the City Council certify the Final Supplemental Environmental Impact Report for the
Project, adopt a Statement of Overriding Considerations, and approve a Mitigation
Monitoring Program for the Project.
U, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 08-02, recommending approval of the General
Plan Amendment (PA07-0198),
V, On January 22, 2008, the City Council rescinded and invalidated its
approvals of Planning Application Nos, PA04-0462, General Plan Amendment; PA05-
0302, Zone Change to PDO-9 (Planned Development Overlay-9); PA04-0463,
Conditional Use Permit and Development Plan; and PA04-0571, Tentative Parcel Map
for the property consisting of approximately 35,31 acres generally located on the north
side of Highway 79 South, approximately 700 feet west of Margarita Road, known as
Assessors Parcel No(s), 959-080-001 through 959-080-004 and 959-080-007 through
959-080-010,
W, On January 22, 2008, the City Council considered the General Plan
Amendment (PA07 -0198) at a duly noticed public hearing as prescribed by law, at
which time the City staff and interested persons had an opportunity to, and did testify
either in support of or opposition to this matter.
X, Following consideration of the entire record of information received at the
public hearings before the Planning Commission and the City Council, and due
consideration of the proposed Project, the City Council adopted Resolution No, 08-
, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING A SUPPLEMENTAL ENVIRONMENTAL IMPACT REPORT,
ADOPTING FINDINGS PURSUANT TO THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT, ADOPTING A STATEMENT OF OVERRIDING CONSIDERATIONS,
AND ADOPTING A MITIGATION MONITORING AND REPORTING PROGRAM IN
CONNECTION THEREWITH; AND RESCINDING THE PRIOR APPROVAL OF THE
PROJECT AND CERTIFICATION OF A FINAL ENVIRONMENTAL IMPACT REPORT
PURSUANT TO A COURT ORDER, ALL FOR THE TEMECULA REGIONAL
HOSPITAL PROJECT, LOCATED ON THE NORTH SIDE OF TEMECULA PARKWAY
(HIGHWAY 79 SOUTH) APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
AND KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-
080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0198, PA07-0199, PA07-
0202, PA07 -0200 and PA07 -0201 ),"
y, All legal preconditions to the adoption of this Resolution have occurred,
Section 2. Further Findinqs, The City Council of the City of Temecula hereby
makes the following findings:
A. The amendment is consistent with the direction, goals and policies of the
adopted General Plan, The goals and policies in the Land Use Element of the General
Plan encourage "A diverse and integrated mix of residential, commercial, industrial,
recreational, public and open space land uses (Goal 1 )," "A City of diversified
development character, where rural and historical areas are protected and co-exist with
newer urban development (Goal 3)," and "A City compatible and coordinated with
regional land use and transportation patterns (Goal 8)," The Project provides a regional
use that is needed in the community and surrounding region, There is currently a lack
of medical treatment facilities in the community capable of providing adequate medical
care for the general population, The Project integrates public medical facilities
necessary for the demand of the current and future population, The Project is situated
adjacent to residential uses and a state highway, The Project has been designed to
mitigate various potentially significant impacts via an environmental assessment in
which circulation, noise, light and glare, biological and air quality has been reviewed and
conditions of approval have been imposed so the Project can co-exist with the
surrounding rural residential area, The Project is consistent with the purpose and intent
of the Professional Office (PO) designation, which allows low and mid rise structures
that provide uses such as community facilities, In addition, the Project is consistent with
the development standards of the Development Code and associated Planned
Development Overlay (PDO-9), including setbacks, parking, landscaping, lighting, lot
coverage and height. The site is therefore properly planned and zoned and found to be
physically suitable for the type of proposed use, The Project as conditioned is also
consistent with other applicable requirements of State law and local ordinance, including
the California Environmental Quality Act (CEQA),
B, The amendment will not have a significant impact on the character of the
surrounding area, The amendment is compatible with the nature, condition and
development of adjacent uses, buildings and structures and the proposed conditional
use will not adversely affect the adjacent uses, buildings, or structures, The Project
allowed by the amendment is compatible with the nature, condition and development of
adjacent uses, buildings, and structures and as designed and conditioned the proposed
conditional use will not adversely affect the adjacent uses, buildings or structures
because there was an initial study prepared, which identified potentially significant
environmental impacts and a mitigation monitoring program was adopted that mitigates
potentially significant impacts such as traffic, air quality, noise, light and glare, and
biological to a less than significant level. For example, access points have been
designed to reduce the amount of traffic leaving the Project site towards residential
areas by eliminating left turn options and focusing the primary access points along the
state highway, Additional landscaping and berming are included in the conditions of
approval to screen the height and reduce noise, The tallest buildings were relocated
closer to the state highway, away from the residential area to reduce the appearance of
height; this will also reduce the noise from the emergency room area, There are
conditions in place requiring helicopters arriving and leaving the Project site to utilize
commercial and state highway corridors rather than residential areas, Emergency
vehicles are required to turn off sirens upon entry to the project site, and sirens may
only be used in emergency situations, The Project is a conditionally permitted use as
has been designed and conditioned (including mitigation measures) in a manner that
will reduce any potentially significant impacts to the surrounding neighborhood, The
building and the site are designed to respect the surrounding area and uses and
therefore will not adversely affect the adjacent uses, buildings or structures,
C, The nature of the Project allowed by the amendment is not detrimental to
the health, safety and general welfare of the community, The Project is a 320-bed
hospital and a helipad, The nature of this use, as conditioned, is not detrimental to the
health, safety and general welfare of the community because the Project is providing a
service that is needed in the community and region and it has been designed to
minimize any adverse impacts, including health, safety and general welfare to the
surrounding community, The Project will actually contribute to the long term viability
and longevity of the community by providing additional medical care facilities, In
addition, prior to the issuance of any building permit, the California Office of Statewide
Health and Planning Development (OSHPOD) as well as the City of Temecula Building
Department and Fire Department will review the construction plans for compliance with
the Uniform Building Code and Uniform Fire Code,
D, The heliport is consistent with the requirements described in subsection 2
and 3 of Section 17,10,020,P of the Temecula Development Code, The proposed
helipad facility is consistent with the requirements described in Section 17,10,020,P of
the City of Temecula Development Code, including setbacks from parks, school and
residentially zoned parcels,
Section 3. Amendments to the General Plan Text, The City Council hereby
amends the Land Use Element of the General Plan to remove eight subject parcels
from the Z "Future Specific Plan" overlay designation and corresponding two-story
height restriction for a site located on the north side Highway 79 South, approximately
700 feet west of Margarita Road, generally known as Assessor Parcel Numbers 959-
080-001 through 959-080-004 and 959-080-007 through 959-080-010 (Amending
Figure LU-4 of the Land Use Element of the General Plan as shown on Exhibit A,
Existing General Plan; Exhibit B Proposed General Plan attached hereto and
incorporated herein as though set forth in full.)
Section 4. Severability, The City Council hereby declares that the provisions
of this Resolution are severable and if for any reason a court of competent jurisdiction
shall hold any sentence, paragraph, or section of this Resolution to be invalid, such
decision shall not affect the validity of the remaining parts of this Resolution,
Section 5. The City Clerk shall certify the adoption of this Resolution,
PASSED, APPROVED AND ADOPTED this 22nd day of January, 2008,
Michael S, Naggar, Mayor
ATTEST:
Susan Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE) ss
CITY OF TEMECULA )
I, Susan W, Jones, MMC, City Clerk of the City of Temecula, do hereby certify
that Resolution No, 08-_ was duly and regularly adopted by the City Council of the
City of Temecula at a regular meeting held on the 22nd day of January, 2008 by the
following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS
Susan Jones, MMC
City Clerk
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Land Use
Exhibit A - Existing
Figure lU-4
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CITY OF TEMECUl.A GENERAL. PLAN
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Executive Summary
Potential Environmental Impact
level of Impact after Mitigation
Mitigation Measures
improvements can be accommodated within the existing right of way. Existing land
use and development conditions preclude the ability to acquire additional right of way
for additional circulation system improvements along this segment. Implementation of
the Eastern Bypass will provide for significant cumulative traffic impact relief with all
project affected segments and intersections expected to operate at acceptable levels
of service, however the Eastern Bypass was not considered in the cumulative
analysis at this time because completion is expected to be too far in the future.
Impact 3,3-10: Redhawk Parkway South of
Highway 79
Mitigation Measure 3,3-10: Redhawk Parkway South of Highway 79
The applicant shall pay required City of Temecula DIF fees prior to issuance of any
City of Temecula encroachment permit.
Note: No additional mitigation measures are feasible due to the fact that upon
completion off all identified mitigation measures, no additional regional circulation
improvements can be accommodated within the existing right of way along this
segment. Existing land use and development conditions preclude the ability to acquire
additional right of way for additional circulation system improvements. Implementation
of the Eastern Bypass will provide for significant cumulative traffic impact relief with all
project affected segments and intersections expected to operate at acceptable levels
of service, however the Eastern Bypass was not considered in the cumulative
analysis at this time because completion is expected to be too far in the future.
To ensure the improvements are completed prior to occupancy of the hospital
building, occupancy of any building outside of Phase IA shall not be permitted until
after the City has issued a certificate of occupancy for any building in Phase IA.
Significant and unavoidable.
Temecula Regional Hospital
Supplemental Environmental Impact Report
5,19
ESA I 0207434
October 2007
3. Environmental SettinQ, Impacts, and MitiQation Measures
3.3 Traffic
Mitigation Measure 3,3,9: Margarita Road from De Portola Road to Highway 79
Note: No additional mitigation measures are feasible due to the fact that upon completion
off all identified mitigation measures, no additional regional circulation improvements can
be accommodated within the existing right of way, Existing land use and development
conditions preclude the ability to acquire additional right of way for additional circulation
system improvements along this segment. Implementation ofthe Eastern Bypass will
provide for significant cumulative traffic impact relief with all project affected segments
and intersections expected to operate at acceptable levels of service, however the Eastern
Bypass was not considered in the cumulative analysis at this time because completion is
expected to be too far in the future,
Mitigation Measure 3,3,10: Redhawk Parkway South of Highway 79
The applicant shall pay required City of Temecula DIF fees prior to issuance of any City of
Temecula encroachment permit,
Note: No additional mitigation measures are feasible due to the fact that upon completion
off all identified mitigation measures, no additional regional circulation improvements can
be accommodated within the right of way along this segment, Existing land use and
development conditions preclude the ability to acquire additional right of way for
additional circulation system improvements, Implementation ofthe Eastern Bypass will
provide for significant cumulative traffic impact relief with all project affected segments
and intersections expected to operate at acceptable levels of service, however the Eastern
Bypass was not considered in the cumulative analysis at this time because completion is
expected to be too far in the future,
To ensure the improvements are completed prior to occupancy ofthe hospital building,
occupancy of any building outside of Phase IA shall not be permitted until after the City
has issued a certificate of occupancy for any building in Phase lA,
No additional mitigation measures, beyond those identified in this section, are feasible due to the
fact that upon completion off all identified mitigation measures, no additional regional circulation
improvements can be accommodated within the existing right of way, Existing land use and
development conditions preclude the ability to acquire additional right of way for additional
circulation system improvements, CEQA requires that a lead agency shall neither approve nor
implement a project as proposed unless the significant environmental effects ofthat project have
been reduced to a less-than-significant level, essentially "eliminating, avoiding, or substantially
lessening" the expected impact. As with the underlying environmental documents, ifthe lead
agency approves the project despite residual significant adverse impacts that cannot be mitigated
to a less-than-significant level, the agency must state the reasons for its action in writing, This
"Statement of Overriding Considerations" must be included in the record of project approval.
Resulting Levels of Service following implementation of all available mitigation measures for all
project area intersection and roadway segments are shown in Tables 3,3,16 and 3,3,17
respectively, As seen in Tables 3,3-16 and 3.3-17, all ofthe identified segments and
intersections, with the exception of Route 79 South /I-15 Northbound ramps (AM) and the Route
79 South /Country Glenn Way (AM) intersection will continue to operate at unacceptable levels
of service, following completion of all feasible mitigation measures, although the mitigation will
Temecula Regional Hospital
Supplemental Environmental Impact Report
3,3,51
ESA/0207434
October 2007
3. Environmental Setting, Impacts, and Mitigation Measures
3.3 Traffic
in most cases substantially decrease the amount of delay that would otherwise be experienced,
These cumulative traffic impacts are considered significant unavoidable adverse impacts, until
such time as the Eastern Bypass is constructed, which would provide substantial reliefto the
regional circulation system,
Appendix D ofthis SEIR (Appendix N ofthe LLG study) contains the Existing + Project +
Cumulative Projects analysis with the implementation of all mitigation measures,
TABLE 3,3-16
EXISTING + PROJECT + CUMULATIVE INTERSECTION OPERATIONS
WITH THE IMPLEMENTATION OF MITIGATION MEASURES
Control Peak Without Mitigation With Mitigation 3.
Intersection Type Hour
Delayb LOSc Delayb LOSc
1, Highway 79/1-15 SB Ramps Signal AM 121,9 F 84,5 F
PM 224,3 F 160,9 F
2, Highway 79/1-15 NB Ramps Signal AM 80,9 F 19,0 B
PM 298,2 F 70.4 E
3, Highway 79/ La Paz St Signal AM 163,6 F 40.7 D
PM 318,5 F 86,9 F
4, Highway 79/ Pechanga Pkwy Signal AM 125,0 F 112,5 F
PM 517,2 F 365,6 F
5, Highway 79/ Jedediah Smith Rd Signal PM 123,5 F 75,3 E
6, Highway 79/ Avenida De Missiones Signal PM 95,0 F 60,6 E
7, Highway 79/ Country Glen Wy Signal AM 77.3 E 15,7 B
PM 244,6 F 131,5 F
8. Highway 79/ Redhawk Pkwy / Margarita Rd Signal AM 178,0 F 142,5 F
PM 264,0 F 212,5 F
Footnotes:
a. Mitigation does not include the planned Eastern By-Pass.
b. Highway Capacity Manual average delay in seconds per vehicle
c. Level of service
SOURCE: Linscott Law and Greenspan, Temecula Regional Hospital Traffic Impact Report, 2007.
Temecula Regional Hospital
Supplemental Environmental Impact Report
3,3,52
ESA/0207434
October 2007
Mitigation Monitoring and Reporting Program
TEMECULA REGIONAL HOSPITAL SEIR
MITIGATION MONITORING AND REPORTING PROGRAM(CONT,)
Mitigation Measure
Monitoring Phase
Enforcement
Agency
Action Indicating
Monitoring Agency Compliance
Verification of Compliance
Initials Date Remarks
Traffic cont.
Mitigation Measure 3,3-9: Margarita Road from De Pre-Construction City of Temecula City of Temecula None Feasible
Portola Road to Highway 79 Community Community
Development Development
Note: No additional mitigation measures are feasible Department Department
due to the fact that upon completion of all identified
mitigation measures, no additional regional circulation
improvements can be accommodated within the
existing right of way. Existing land use and
development conditions preclude the ability to acquire
additional right of way for additional circulation system
improvements along this segment. Implementation of
the Eastern Bypass will provide for significant
cumulative traffic impact relief with all project affected
segments and intersections expected to operate at
acceptable levels of service, hawever the Eastern
Bypass was not considered in the cumulative analysis
at this time because completion is expected to be too
far in the future.
Temecula Regional Hospital
Mitigation Monitoring and Reporting Program
11
ESA/D207434
January 2008
Mitigation Monitoring and Reporting Program
TEMECULA REGIONAL HOSPITAL SEIR
MITIGATION MONITORING AND REPORTING PROGRAM(CONT,)
Mitigation Measure
Monitoring Phase
Enforcement
Agency
Action Indicating
Monitoring Agency Compliance
Verification of Compliance
Initials Date Remarks
Traffic cont.
Mitigation Measure 3,3-10: Redhawk Parkway South Pre-Construction City of Temecula City of Temecula Issuance of
of Highway 79 Community Community Encroachment
Development Development Permit
The applicant shall pay required City of Temecula DIF Department Department
fees prior to issuance of any City of Temecula
encroachment permit.
Note: No additional mitigation measures are feasible
due to the fact that upon completion off all identified
mitigation measures, no additional regional circulation
improvements can be accommodated within the
existing right of way along this segment. Existing land
use and development conditions preclude the ability to
acquire additional right of way for additional circulation
system improvements. Implementation of the Eastern
Bypass will provide for significant cumulative traffic
impact relief with all project affected segments and
intersections expected to operate at acceptable levels
of service, however the Eastern Bypass was not
considered in the cumulative analysis at this time
because completion is expected to be too far in the
future.
To ensure the improvements are completed prior to
occupancy of the hospital building, occupancy of any
building outside of Phase IA shall not be permitted until
after the City has issued a certificate of occupancy for
any building in Phase IA.
Temecula Regional Hospital
Mitigation Monitoring and Reporting Program
12
ESA/D207434
January 2008
Note: No additional mitigation measures are feasible due to the fact that upon
completion off all identified mitigation measures, no additional regional circulation
improvements can be accommodated within the existing right of way, Existing land
use and development conditions preclude the ability to acquire additional right of way
for additional circulation system improvements along this segment. Implementation
ofthe Eastern Bypass will provide for significant cumulative traffic impact relief with
all project affected segments and intersections expected to operate at acceptable
levels of service, however the Eastern Bypass was not considered in the cumulative
analysis at this time because completion is expected to be too far in the future,
q. Redhawk Parkway South of Highway 79
The applicant shall pay required City of Temecula DIF fees prior to issuance of any
City of Temecula encroachment permit.
Note: No additional mitigation measures are feasible due to the fact that upon
completion off all identified mitigation measures, no additional regional circulation
improvements can be accommodated within the right of way along this segment,
Existing land use and development conditions preclude the ability to acquire
additional right of way for additional circulation system improvements,
Implementation of the Eastern Bypass will provide for significant cumulative traffic
impact relief with all project affected segments and intersections expected to operate
at acceptable levels of service, however the Eastern Bypass was not considered in the
cumulative analysis at this time because completion is expected to be too far in the
future,
To ensure the improvements are completed prior to occupancy of the hospital
building, occupancy of any building outside of Phase IA shall not be permitted until
after the City has issued a certificate of occupancy for any building in Phase IA.
No additional mitigation measures, beyond those identified in this section, are feasible due to the
fact that upon completion off all identified mitigation measures, no additional regional
circulation improvements can be accommodated within the existing right of way, Existing land
use and development conditions preclude the ability to acquire additional right of way for
additional circulation system improvements, CEQA requires that a lead agency shall neither
approve nor implement a project as proposed unless the significant environmental effects of that
project have been reduced to a less-than-significant level, essentially "eliminating, avoiding, or
substantially lessening" the expected impact. As with the underlying environmental documents,
if the lead agency approves the project despite residual significant adverse impacts that cannot be
mitigated to a less-than-significant level, the agency must state the reasons for its action in
writing, This "Statement of Overriding Considerations" must be included in the record of project
approval.
50
)
LLG Ref. 3-07-1752
Temecula Hospital
N:\1752\Report\1752 Report.doc
lINSOJTT, LAW & GREENSPAN, engineers
ORDINANCE NO. 08-
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
TEMECULA AMENDING THE OFFICIAL ZONING MAP OF THE
CITY OF TEMECULA FROM PROFESSIONAL OFFICE (PO) AND
PLANNED DEVELOPMENT OVERLAY (PDO-8) TO PLANNED
DEVELOPMENT OVERLAY-9 (PDO-9) AND ADDING SECTIONS
17.22.200 THROUGH 17.22.206, TO THE TEMECULA
MUNICIPAL CODE FOR A SITE GENERALLY LOCATED ON
THE NORTH SIDE OF HIGHWAY 79 SOUTH, APPROXIMATELY
700 FEET WEST OF MARGARITA ROAD AND KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-
080-004 AND 959-08-007 THROUGH 959-080-010 (PA07-0199),
AND RESCINDING ORDINANCE NO. 06-01
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY ORDAIN
AS FOLLOWS:
Section 1, Procedural Findinqs, The City Council of the City of Temecula
does hereby find, determine and declare that:
A. Universal Health Services of Rancho Springs, Inc, ("UHS"), filed Planning
Application Numbers PA04-0462, General Plan Amendment; PA05-0302, Zone Change
to PDO-9 (Planned Development Overlay-9); PA04-0463, Conditional Use Permit and
Development Plan; and PA04-0571, Tentative Parcel Map in a manner in accordance
with the City of Temecula General Plan and Development Code, which applications are
hereby incorporated by reference, for the property consisting of approximately 35,31
acres generally located on the north side of Highway 79 South, approximately 70 feet
west of Margarita Road, known as Assessor's Parcel Numbers 959-080-001 through
959-080-004 and 959-080-007 through 959-080-010 ("Project"),
B, The Project was processed including, but not limited to, public notice in
the time and manner prescribed by State and local law, including the California
Environmental Quality Act,
C, On April 6, 2005, the Planning Commission considered the Project at a
duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
D, The Planning Commission, based on testimony presented by the general
public, determined that an Environmental Impact Report would be required for this
Project.
E, On April 20, 2005, a scoping session was held before the Planning
Commission to determine the extent of issues to be addressed in the Environmental
Impact Report for the Project.
F, A Draft Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from September 28, 2005 through October 8,
2005,
G, On November 16, 2005, and again on January 5, 2006, the Planning
Commission considered the Project at duly noticed public hearings as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
H, Following consideration of the entire record of information received at the
public hearings, the Planning Commission adopted Resolution No, 06-01
recommending that the City Council certify the Final Environmental Impact Report for
the Project and approve a Mitigation Monitoring Program for the Project.
I. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 06-03, recommending that the City Council
approve a Zone Change to amend the land use designation from Professional Office
and Planned Development Overlay (PDO-8) to Planned Development Overlay (PDO-9)
and adopt Sections 17,22,200 through 17,22,206, including the PDO text and
development standards for property generally located north of Highway 79 South,
approximately 700 feet west of Margarita road, known as Assessor's Parcel Numbers
959-080-001 through 959-080-004 and 959-080-007 through 959-080-010 (PA05-
0302),
J, On January 24, 2006, the City Council held a duly noticed public hearing
as prescribed by law on the Final Environmental Impact Report at which time all
persons interested had the opportunity to present oral and written evidence on the Final
Environmental Impact Report,
K, On January 24, 2006, following consideration of the entire record of
information received at the public hearings before the Planning Commission and the
City Council, and due consideration of the Project, the City Council adopted Resolution
No, 06-05, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT REPORT
PREPARED FOR PLANNING APPLICATION NUMBERS PA04-0462 (GENERAL
PLAN AMENDMENT), PA05-0302 (ZONE CHANGE), PA04-0463 (CONDITIONAL USE
PERMIT AND DEVELOPMENT PLAN) AND PA04-0571 (TENTATIVE PARCEL MAP)
AND RELATED ACTIONS, AND ADOPTING THE FINDINGS PURSUANT TO THE
CALIFORNIA ENVIRONMENTAL QUALITY ACT, A STATEMENT OF OVERRIDING
CONSIDERATIONS, AND A MITIGATION MONITORING AND REPORTING
PROGRAM IN CONNECTION THEREWITH FOR THE PROPERTY CONSISTING OF
APPROXIMATELY 35,31 ACRES GENERALLY LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004
AND 959-080-007 THROUGH 959-080-010 (PA04-0462, PA05-0302, PA04-0463,
PA04-0571 ),"
L, On January 24, 2006, the City Council considered the Zone Change at a
duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
M, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the City Council adopted
Ordinance No, 06-01, amending the Official Zoning Map of the City of Temecula from
Professional Office (PO) and Planned Development Overlay (PDO-8) to Planned
Development Overlay-9 (PDO-9) and adding Sections 17,22,200 through 17,22,206, to
the Temecula Municipal Code (PA05-0302),
N, Two lawsuits were timely filed seeking to set aside the certification of the
Final EIR and approval of the Project by the City Council of the City of Temecula, The
lawsuit filed by Petitioners California Nurses Association (Riverside County Superior
Court Case No, RIC 445394) was filed on February 24, 2006, The second suit, by
Petitioners Citizens Against Noise and Traffic (Riverside County Superior Court Case
No, RIC 445411), was filed on February 24, 2006,
0, On May 3, 2007, the Riverside County Superior Court (hereafter, the
"Court") ordered that the City of Temecula set aside its approval of the Project, and its
certification of the Final EIR, In its Order, the Court concluded that the EIR failed to
adequately address construction noise impacts, siren noise impacts and mitigation
measures for traffic impacts, and did not address potential impacts from underground
methyl tertiary butyl ether (MTBE) plumes potentially generated by three gas stations in
the vicinity that might have the potential to migrate under the site, contaminate the soil
on the site and generate unhealthful gas vapors,
p, The Court also held that the Final Environmental Impact Report properly
addressed: (1) cumulative noise, light and glare, and aesthetic impacts; (2) landscaping
mitigation deferral; (3) biological resources; (4) geology and soils mitigation; and (5)
land use consistency, All other aspects of the Final EIR were unchallenged during the
challenge period, and thus are presumed to be adequate along with those aspects
specifically upheld by the Court,
Q, On July 12, 2007, a scoping session was held to determine the extent of
issues to be addressed in the Draft Supplemental Environmental Impact Report ("Draft
SEIR") for the Project.
R, In response to the Riverside County Superior Court's decision, a Draft
Supplemental Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from November 5, 2007 through December
5, 2007,
S, On January 9, 2008, the Planning Commission considered Planning
Application Numbers PA07 -0198 (General Plan Amendment), PA07 -0199 (Zone
Change), PA07-0202 (Conditional Use Permits), PA07-0200 (Development Plan) and
PA07-0201 (Tentative Parcel Map) in a manner in accordance with the City of Temecula
General Plan and Development Code, which applications are hereby incorporated by
reference, for the property consisting of approximately 35,31 acres generally located on
the north side of Highway 79 South, approximately 700 feet west of Margarita Road,
known as Assessor's Parcel Numbers 959-080-001 through 959-080-004 and 959-080-
007 through 959-080-010 ("Project"), at a duly noticed public hearing as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
T, Following consideration of the entire record of information received at the
public hearing, the Planning Commission adopted Resolution No, 08-01 recommending
that the City Council certify the Final Supplemental Environmental Impact Report for the
Project, adopt a Statement of Overriding Considerations, and approve a Mitigation
Monitoring Program for the Project.
U, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 08-03, recommending that the City Council
approve a Zone Change to amend the land use designation from Professional Office
and Planned Development Overlay (PDO-8) to Planned Development Overlay (PDO-9)
and adopt Sections 17,22,200 through 17,22,206, including the PDO text and
development standards for property generally located north of Highway 79 South,
approximately 700 feet west of Margarita road, known as Assessors Parcel No(s), 959-
080-001 through 959-080-004 and 959-080-007 through 959-080-010 (PA07-0199),
V, On January 22, 2008, the City Council rescinded and invalidated its
approvals of Planning Application Nos, PA04-0462, General Plan Amendment; PA04-
0463, Conditional Use Permit and Development Plan; and PA04-0571, Tentative Parcel
Map for the property consisting of approximately 35,31 acres generally located on the
north side of Highway 79 South, approximately 700 feet west of Margarita Road, known
as Assessors Parcel No(s), 959-080-001 through 959-080-004 and 959-080-007
through 959-080-010,
W, On January 22, 2008, the City Council considered the Zone Change
(PA07 -0199) at a duly noticed public hearing as prescribed by law, at which time the
City staff and interested persons had an opportunity to, and did testify either in support
of or opposition to this matter.
X, Following consideration of the entire record of information received at the
public hearings before the Planning Commission and the City Council, and due
consideration of the proposed Project, the City Council adopted Resolution No, 08-
, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING A SUPPLEMENTAL ENVIRONMENTAL IMPACT REPORT,
ADOPTING FINDINGS PURSUANT TO THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT, ADOPTING A STATEMENT OF OVERRIDING CONSIDERATIONS,
AND ADOPTING A MITIGATION MONITORING AND REPORTING PROGRAM IN
CONNECTION THEREWITH; AND RESCINDING THE PRIOR APPROVAL OF THE
PROJECT AND CERTIFICATION OF A FINAL ENVIRONMENTAL IMPACT REPORT
PURSUANT TO A COURT ORDER, ALL FOR THE TEMECULA REGIONAL
HOSPITAL PROJECT, LOCATED ON THE NORTH SIDE OF TEMECULA PARKWAY
(HIGHWAY 79 SOUTH) APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
AND KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-
080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0198, PA07-0199, PA07-
0202, PA07 -0200, and PA07 -0201 ),"
y, The proposed Zone Change is consistent with the proposed land use
designation for the General Plan and the related General Plan text amendment. The
PDO text, as proposed is also consistent with the General Plan and related General
Plan Amendment
Z, All legal preconditions to the adoption of this Resolution have occurred,
Section 2, Rescission of Prior Approval. The City Council of the City of
Temecula hereby rescinds its approval of Ordinance No, 06-01, amending the Official
Zoning Map of the City of Temecula from Professional Office (PO) and Planned
Development Overlay (PDO-8) to Planned Development Overlay-9 (PDO-9) and adding
Sections 17,22,200 through 17,22,206, to the Temecula Municipal Code (PA05-0302),
Section 3, Zone Chanqe, The City Council of the City of Temecula hereby
amends the Official Zoning Map of the City of Temecula by changing the zoning
designation from Professional Office (PO) and Planned Development Overlay (PDO-8)
to Planned Development Overlay (PDO-9) for the property consisting of approximately
35,31 acres generally located on the north side of Highway 79 South, approximately
700 feet west of Margarita Road, and specifically known as Assessors Parcel No(s),
959-080-001 through 959-080-004 and 959-080-007 through 959-080-010 (Amending
the official Zoning Map as shown on Exhibit A, Existing Zoning; Exhibit B Proposed
Zoning attached hereto and incorporated herein as though set forth in full),
Section 4, Zone Text Amendment, The City Council of the City of Temecula
hereby adds Sections 17,22,200 through 17,22,206 to read as follows:
"TEMECULA HOSPITAL PLANNED DEVELOPMENT OVERLAY DISTRICT
17.22.200 TITLE.
Sections 17,22,200 through 17,22,206 shall be known as "PDO-9" (Temecula Hospital
Planned Overlay District),
17.22.202 PURPOSE AND INTENT.
The Temecula Hospital planned development overlay district is intended to provide for
design flexibility with regards to the building height of hospital projects, Other aspects
of this PDO will be consistent with the land use designations that are described in the
land use element of the Temecula general plan,
17.22.204 RELATIONSHIP WITH THE DEVELOPMENT CODE AND CITYWIDE
DESIGN GUIDELINES.
Except as modified by the provisions of Section 17,22,206, the following rules and
regulations shall apply to all planning applications in this area:
1, The development standards in the Development Code that would apply to any
development in a Professional Office zoning district that are in effect at the time an
application is deemed complete,
2, The Citywide Design Guidelines that are in effect at the time an application is
deemed complete,
3, The approval requirements contained in the Development Code that are in effect
at the time the application is deemed complete,
4, Any other relevant rule, regulation or standard that is in effect at the time the
application is deemed complete,
17.22.206 DEVELOPMENT STANDARDS.
The development standards set forth in Chapter 17,08 apply to this PDO with the
exception of the following modification to allowable building heights, The maximum
allowable building heights, as defined in Chapter 17,34 for hospital buildings in the
Temecula Hospital PDO District shall be limited as follows: No more than 30% of the
total roof area of the hospital building may exceed the 75-foot building height limit. The
maximum building height for those portions of the hospital building within the 30% area
may not exceed 115 feet. For the purposes of this PDO, roof area is defined as that
portion of the roof above occupied conditioned spaces bound by the inside face of the
parapet wall that defines the roof area,"
Section 5, Severability, If any sentence, clause or phrase of this ordinance is
for any reason held to be unconstitutional or otherwise invalid, such decision shall not
affect the validity of the remaining provisions of this ordinance, The City Council hereby
declares that the provisions of this Ordinance are severable and if for any reason a
court of competent jurisdiction shall hold any sentence, paragraph, or section of this
Ordinance to be invalid, such decision shall not affect the validity of the remaining parts
of this Ordinance,
Section 6, The City Clerk shall certify to the adoption of this Ordinance and
shall cause the same to be published as required by law,
PASSED, APPROVED, AND ADOPTED by the City Council of the City of
Temecula this 22nd day of January, 2008,
Michael S, Naggar, Mayor
ATTEST:
Susan W, Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE) ss
CITY OF TEMECULA )
I, Susan W, Jones, MMC, City Clerk of the City of Temecula, do hereby certify
that the foregoing Ordinance No, 08-_ was duly introduced and placed upon its first
reading at a regular meeting of the City Council on the _th day of January, 2008 and
that thereafter, said Ordinance was duly adopted and passed at a regular meeting of the
City Council on the _th day of January, 2008 by the following vote:
AYES:
COUNCIL MEMBERS:
NOES:
COUNCIL MEMBERS:
ABSENT:
COUNCIL MEMBERS:
ABSTAIN:
COUNCIL MEMBERS:
Susan W, Jones, MMC
City Clerk
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Exhibit B - Proposed
RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA APPROVING CONDITIONAL USE
PERMITS TO ESTABLISH A 320-BED HOSPITAL
FACILITY AND A CONDITIONAL USE PERMIT FOR A
HELlPAD FOR A SITE LOCATED ON THE NORTH SIDE
OF HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET
WEST OF MARGARITA ROAD, KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959-080-007 THROUGH
959-080-010 (PA07 -0202)
THE CITY COUNCIL OF THE CITY OF TEMECULA DOES HEREBY RESOLVE
AS FOLLOWS:
Section 1, Procedural Findinqs, The City Council of the City of Temecula
does hereby find, determine and declare that:
A. Universal Health Services of Rancho Springs, Inc, ("UHS") filed Planning
Application Numbers PA04-0462, General Plan Amendment; PA05-0302, Zone Change
to PDO-9 (Planned Development Overlay-9); PA04-0463, Conditional Use Permit and
Development Plan; and PA04-0571, Tentative Parcel Map in a manner in accordance
with the City of Temecula General Plan and Development Code, which applications are
hereby incorporated by reference, for the property consisting of approximately 35,31
acres generally located on the north side of Highway 79 South, approximately 700 feet
west of Margarita Road, known as Assessor's Parcel Numbers 959-080-001 through
959-080-004 and 959-080-007 through 959-080-010 ("Project"),
B, The Project was processed including, but not limited to, public notice in
the time and manner prescribed by State and local law, including the California
Environmental Quality Act,
C, On April 6, 2005, the Planning Commission considered the Project at a
duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
D, The Planning Commission, based on testimony presented by the general
public, determined that an Environmental Impact Report would be required for this
Project.
E, On April 20, 2005, a scoping session was held before the Planning
Commission to determine the extent of issues to be addressed in the Environmental
Impact Report for the Project.
F, A Draft Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from September 28, 2005 through October 8,
2005,
G, On November 16, 2005, and again on January 5, 2006, the Planning
Commission considered the Project at duly noticed public hearings as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
H, Following consideration of the entire record of information received at the
public hearings, the Planning Commission adopted Resolution No, 06-01
recommending that the City Council certify the Final Environmental Impact Report for
the Project and approve a Mitigation Monitoring Program for the Project.
I. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 06-04, recommending approval of the Conditional
Use Permit and Development Plan for the Project (PA04-0463),
J, On January 24, 2006, the City Council held a duly noticed public hearing
as prescribed by law on the Final Environmental Impact Report, at which time all
persons interested had the opportunity to present oral and written evidence on the Final
Environmental Impact Report,
K, On January 24, 2006, following consideration of the entire record of
information received at the public hearings before the Planning Commission and the
City Council, and due consideration of the Project, the City Council adopted Resolution
No, 06-05, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT REPORT
PREPARED FOR PLANNING APPLICATION NUMBERS PA04-0462 (GENERAL
PLAN AMENDMENT) PA05-0302 (ZONE CHANGE), PA04-0463 (CONDITIONAL USE
PERMIT AND DEVELOPMENT PLAN) AND PA04-0571 (TENTATIVE PARCEL MAP)
AND RELATED ACTIONS, AND ADOPTING THE FINDINGS PURSUANT TO THE
CALIFORNIA ENVIRONMENTAL QUALITY ACT, A STATEMENT OF OVERRIDING
CONSIDERATIONS, AND A MITIGATION MONITORING AND REPORTING
PROGRAM IN CONNECTION THEREWITH FOR THE PROPERTY CONSISTING OF
APPROXIMATELY 35,31 ACRES GENERALLY LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004
AND 959-080-007 THROUGH 959-080-010 (PA04-0462, PA05-0302, PA04-0463,
PA04-0571 ),"
L, On January 24, 2006, the City Council considered the Conditional Use
Permit and Development Plan for the Project (PA04-0463) at a duly noticed public
hearing as prescribed by law, at which time the City staff and interested persons had an
opportunity to, and did testify either in support of or opposition to this matter.
M, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the City Council adopted
Resolution No, 06-07, approving the Conditional Use Permits for the Project (PA07-
0202),
N, Two lawsuits were timely filed seeking to set aside the certification of the
Final EIR and approval of the Project by the City Council of the City of Temecula, The
lawsuit filed by Petitioners California Nurses Association (Riverside County Superior
Court Case No, RIC 445394) was filed on February 24, 2006, The second suit, by
Petitioners Citizens Against Noise and Traffic (Riverside County Superior Court Case
No, RIC 445411), was filed on February 24, 2006,
0, On May 3, 2007, the Riverside County Superior Court (hereafter, the
"Court") ordered that the City of Temecula set aside its approval of the Project, and its
certification of the Final EIR, In its Order, the Court concluded that the EIR failed to
adequately address construction noise impacts, siren noise impacts and mitigation
measures for traffic impacts, and did not address potential impacts from underground
methyl tertiary butyl ether (MTBE) plumes potentially generated by three gas stations in
the vicinity that might have the potential to migrate under the site, contaminate the soil
on the site and generate unhealthful gas vapors,
p, The Court also held that the Final Environmental Impact Report properly
addressed: (1) cumulative noise, light and glare, and aesthetic impacts; (2) landscaping
mitigation deferral; (3) biological resources; (4) geology and soils mitigation; and (5)
land use consistency, All other aspects of the Final EIR were unchallenged during the
challenge period, and thus are presumed to be adequate along with those aspects
specifically upheld by the Court,
Q, On July 12, 2007, a scoping session was held to determine the extent of
issues to be addressed in the Draft Supplemental Environmental Impact Report ("Draft
SEIR") for the Project.
R, In response to the Riverside County Superior Court's decision, a Draft
Supplemental Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from November 5, 2007 through December
5, 2007,
S, On January 9, 2008, the Planning Commission considered Planning
Application Numbers PA07 -0198 (General Plan Amendment), PA07 -0199 (Zone
Change), PA07-0202 (Conditional Use Permits), PA07-0200 (Development Plan),
PA07-0201 (Tentative Parcel Map) in a manner in accordance with the City of Temecula
General Plan and Development Code, which applications are hereby incorporated by
reference, for the property consisting of approximately 35,31 acres generally located on
the north side of Highway 79 South, approximately 700 feet west of Margarita Road,
known as Assessor's Parcel Numbers 959-080-001 through 959-080-004 and 959-080-
007 through 959-080-010 ("Project"), at a duly noticed public hearing as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
T, Following consideration of the entire record of information received at the
public hearing, the Planning Commission adopted Resolution No, 08-01 recommending
that the City Council certify the Final Supplemental Environmental Impact Report for the
Project, adopt a Statement of Overriding Considerations, and approve a Mitigation
Monitoring Program for the Project.
U, Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No, 08-04, recommending approval of a Conditional
Use Permit for a 320-bed hospital facility and a Conditional Use Permit for a helipad
(collectively the "Conditional Use Permits") (PA07-0202),
V, On January 22, 2008, the City Council rescinded and invalidated its
approvals of Planning Application Numbers PA04-0462, General Plan Amendment;
PA05-0302, Zone Change to PDO-9 (Planned Development Overlay-9); PA04-0463,
Conditional Use Permit and Development Plan; and PA04-0571, Tentative Parcel Map
for the property consisting of approximately 35,31 acres generally located on the north
side of Highway 79 South, approximately 700 feet west of Margarita Road, known as
Assessor's Parcel Numbers 959-080-001 through 959-080-004 and 959-080-007
through 959-080-010,
W, On January 22, 2008, the City Council considered the Conditional Use
Permits (PA07-0202) at a duly noticed public hearing as prescribed by law, at which
time the City staff and interested persons had an opportunity to, and did testify either in
support of or opposition to this matter.
X, Following consideration of the entire record of information received at the
public hearings before the Planning Commission and the City Council, and due
consideration of the proposed Project, the City Council adopted Resolution No, 08-
, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING A SUPPLEMENTAL ENVIRONMENTAL IMPACT REPORT,
ADOPTING FINDINGS PURSUANT TO THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT, ADOPTING A STATEMENT OF OVERRIDING CONSIDERATIONS,
AND ADOPTING A MITIGATION MONITORING AND REPORTING PROGRAM IN
CONNECTION THEREWITH; AND RESCINDING THE PRIOR APPROVAL OF THE
PROJECT AND CERTIFICATION OF A FINAL ENVIRONMENTAL IMPACT REPORT
PURSUANT TO A COURT ORDER, ALL FOR THE TEMECULA REGIONAL
HOSPITAL PROJECT, LOCATED ON THE NORTH SIDE OF TEMECULA PARKWAY
(HIGHWAY 79 SOUTH) APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
AND KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-
080-004 AND 959-080-007 THROUGH 959-080-010 (PA07-0198, PA07-0199, PA07-
0200, PA07-0201, PA07-0202),"
y, All legal preconditions to the adoption of this Resolution have occurred,
Section 2, Findinqs for Conditional Use Permit for Hospital Facilitv, The City
Council hereby makes the following findings as required by Section 17,04,010 of the
City of Temecula Municipal Code for a conditional use permit for the 320-bed hospital
facility:
A. The proposed conditional use is consistent with the General Plan and the
Development Code; the proposal, a request for a 320-bed hospital facility is consistent
with the goals and policies contained in the General Plan and land use standards in the
Development Code, The goals and policies in the Land Use Element of the General
Plan encourage "a complete and integrated mix of residential, commercial, industrial,
public and open space land uses (Goal 1 );" "a City of diversified development character
where rural and historical areas are protected and co-exist with newer urban
development (Goal 2);" and "a City which is compatible and coordinated regional land
use patterns (Goal 8)," The proposed Project provides a regional use that needed in
the community and surrounding region, There is currently a lack of medical treatment
facilities in the community capable of providing adequate medical care for the general
population, The proposed Project integrates public medical facilities necessary for the
demand of the current and future population, The project is situated adjacent to
residential uses and a State highway, The Project has been designed to mitigate
various potentially significant impacts via an EIR, Mitigation Monitoring Program, and
Conditions of Approval in which circulation, noise, light and glare, biological impacts and
air quality has been reviewed and conditioned so the project can co-exist with the
surrounding rural residential area, The Project, a hospital facility, is consistent with the
purpose and intent of the Professional Office (PO) designation, which allows low and
mid-rise structures that provide uses such as community facilities, In addition, the
project is consistent with the development standards of the Development Code and
associated Planned Development Overlay (PDO-9), including setbacks, parking,
landscaping, lighting, lot coverage and height, The site is therefore properly planned
and zoned and found to be physically suitable for the type of the proposed use, The
Project as conditioned is also consistent with other applicable requirements of State law
and local ordinance, including the California Environmental Quality Act (CEQA),
B, The proposed conditional use is compatible with the nature, condition and
development of adjacent uses, buildings, and structures and as designed and
conditioned the proposed conditional use will not adversely affect the adjacent uses,
buildings or structures, An Initial Study and an EIR was prepared, which identified
potentially significant environmental impacts and a mitigation monitoring program was
adopted that mitigates potentially significant impacts such as traffic, air quality, noise,
light and glare, and biology to a less than significant level. For example, access points
have been designed to reduce the amount of traffic leaving the project site towards
residential areas by eliminating left turn options and focusing the primary access points
along the State highway, Additional landscaping and berming are included in the
Conditions of Approval to screen the height and reduce noise, The tallest buildings
were relocated closer to the State highway, away from the residential area to reduce the
appearance of the height; this will also reduce the noise from the emergency room area,
Sound blankets are required during initial grading and construction activities to mitigate
construction noise, There are conditions in place requiring helicopters arriving and
leaving the project site to utilize commercial and the State highway corridor rather than
residential areas, Emergency vehicles are required to turn off sirens no less than Yo
mile from the Project site, The Project is a conditionally permitted use as has been
designed and conditioned (including mitigation measures) in manner that will reduce
any potentially significant impacts to the surrounding neighborhood, The building and
the site are designed to respect the surrounding area and uses and therefore will not
adversely affect the adjacent uses, buildings or structures,
C, The site for a proposed conditional use is adequate in size and shape to
accommodate the yards, walls, fences, parking and loading facilities, buffer areas,
landscaping and other development features prescribed in this Development Code and
required by the Planning Commission, or City Council in order to integrate the use with
other uses in the neighborhood, The conditional use is a request for a 320-bed hospital
on a 35,31-acre site, The Project has been reviewed and it is determined that the
project is in compliance with the development standards of the Development Code and
associated Planned Development Overlay (PDO-9), including setbacks, parking,
landscaping, lighting, lot coverage and height. The project also provides amenities such
as a multi-use trail between the Project site and the adjacent residences to the north,
which will extend a future trail to be constructed in the near future, The site is adequate
in size and shape to accommodate the proposed hospital facilities without affecting the
yard, parking and loading, landscaping, and other development features prescribed in
the Development Code,
0, The nature of the proposed conditional use is not detrimental to the health,
safety and general welfare of the community, The proposed Conditional Use Permit is
for a 320-bed hospital. The nature of this use, as conditioned is not detrimental to the
health, safety and general welfare of the community because the proposed project is
providing a service that is needed in the community and region and it has been
designed to minimize any adverse impacts, including health, safety and general welfare
to the surrounding community, The proposed Project will actually contribute to the long-
term viability and longevity of the community by providing additional medical care
facilities, In addition, prior to the issuance of any building permits, the California Office
of Statewide Health and Planning Development (OSHPOD) and/or the City of Temecula
Building Department and Fire Department will review the construction plans for
compliance with applicable building and fire codes,
Section 3, Findinqs for Conditional Use Permit for Helipad, The City Council
hereby makes the following findings as required by Section 17,04,010 of the City of
Temecula Municipal Code for a conditional use permit for a helipad:
A. The helipad is consistent with the requirements described in subsection 2
and 3 of Section 17,10,020,P City of Temecula Development Code, The proposed
helipad facility is consistent with the requirements described in Section 17,10,020,P of
the City of Temecula Development Code, including setbacks from parks, school and
residentially zoned parcels,
S, The helipad shall not be used until the Applicant applies for and obtains a
Special Use Helipad Permit for an Emergency Medical Services Landing Site, as
provided for in the California Code of Regulations, Title 21, Section 3527, Airport and
Heliport Definitions, This permit allows, over any 12-month period, for no more than an
average of six landings per month with a patient or patients on the helicopter, except to
allow for adequate medical response to a mass casualty event.
C, Noise exposure from helicopter flights will be minimized to the extent
practicable because helicopter pilots responding to calls for patient transport shall be
informed of the preferred approach and departure heading of 1350 southeast, which
avoids flying over residential areas,
Section 4, Conditional Approval. The City Council of the City of Temecula
hereby approves the Conditional Use Permit to establish a 320-bed hospital facility and
the Conditional Use Permit for a helipad for a site located on the north side of Highway
79 South, approximately 700 feet west of Margarita Road, known as Assessors Parcel
No(s), 959-080-001 through 959-080-004 and 959-080-007 through 959-080-010 as set
forth in Application No, PA07-0202, subject to the specific conditions of approval set
forth in Exhibit A and Exhibit S, attached hereto, and incorporated herein by this
reference as though set forth in full.
Section 5, The City Clerk shall certify to the adoption of this Resolution,
PASSED, APPROVED AND ADOPTED this 22nd day of January, 2008
Michael S, Naggar, Mayor
ATTEST:
Susan W, Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE) ss
CITY OF TEMECULA )
I, Susan W, Jones, MMC, City Clerk of the City of Temecula, do hereby certify
that Resolution No, 08- was duly and regularly adopted by the City Council of the
City of Temecula at a regular meeting held on the 22nd day of January, 2008 by the
following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
Susan W, Jones, MMC
City Clerk
EXHIBIT A
CITY OF TEMECULA
DRAFT CONDITIONS OF APPROVAL (HOSPITAL)
Planning Application No,: PA07-0202
Project Description: A Conditional Use Permit establishing a 320-bed hospital
facility approximately408,160 square feetwithin a related
Development Plan (PA04-0463) located on the north side
of Highway 79 South, approximately 700 feet west of
Margarita Road
Assessor's Parcel Nos, 959-080-001 through 959-080-004 and 959-080-007
through 959-080-010
MSHCP Category: Commercial
DIF Category:
Office
TUMF Category:
Service Commercial/Office
Approval Date:
Determined by City Council Action
Expiration Date:
Determined by City Council Action
WITHIN 48 HOURS OF THE APPROVAL OF THIS PROJECT
Planning Department
1, The applicant/developer shall deliver to the Planning Department a cashier's check or
money order made payable to the County Clerk in the amount of Two Thousand Six
Hundred Seventy Dollars and seventy-five cents ($2,670,75) which includes the Two
Thousand Six Hundred Six Dollars and seventy-five cents ($2,606,75) fee, required by Fish
and Game Code Section 711.4(d)(3) plus the Sixty-Four Dollar ($64,00) County
administrative fee, to enable the City to file the Notice of Determination for the Environmental
Impact Report required under Public Resources Code Section 21152 and California Code of
Regulations Section 15904, If within said 48-hour period the applicant/developer has not
delivered to the Planning Department the check as required above, the approval for the
project granted shall be void by reason of failure of condition (Fish and Game Code Section
711.4(c)),
2, The applicant shall review and sign the Acceptance of Conditions of Approval documentthat
will be provided by the Planning Department staff and return the document with an original
signature to the Planning Department.
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GENERAL REQUIREMENTS
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2
Planning Department
3, The applicant and owner of the real property subject to this condition shall hereby agree to
indemnify, protect, hold harmless, and defend the City with Legal Counsel of the City's own
selection from any and all claims, actions, awards, judgments, or proceedings against the
City to attack, set aside, annul, or seek monetary damages resulting, directly or indirectly,
from any action in furtherance of and the approval of the City, or any agency or
instrumentality thereof, advisory agency, appeal board or legislative body including actions
approved by the voters of the City, concerning the Planning Application, The City shall be
deemed for purposes of this condition, to include any agency or instrumentality thereof, or
any of its elected or appointed officials, officers, employees, consultants, contractors, legal
counsel, and agents, City shall promptly notify both the applicant and landowner of any
claim, action, or proceeding to which this condition is applicable and shall further cooperate
fully in the defense of the action, The City reserves the right to take any and all action the
City deems to be in the best interest of the City and its citizens in regards to such defense,
4, The applicant shall comply with the Mitigation Monitoring Program for Planning Application
Numbers PA07-0198, PA07-0199, PA07-0200, PA07-0201 and PA07-0202,
5, The applicant shall comply with their Statement of Operations dated June 30, 2004, on file
with the Planning Department, unless superseded by these Conditions of Approval.
6, This Conditional Use Permit may be revoked pursuant to Section 17,03,080 of the City's
Development Code,
7, The City, and its Planning Director, Planning Commission, and City Council retain and
reserve the right and jurisdiction to review and modify this Conditional Use Permit (including
the Conditions of Approval) based on changed circumstances, Changed circumstances
include, but are not limited to the modification of the business, a change in scope, emphasis,
size or nature of the business, and the expansion, alteration, reconfiguration or change of
use, The reservation of right to review any Conditional Use Permit granted or approved or
conditionally approved hereunder by the City, its Planning Director, Planning Commission,
and City Council is in addition to, and not in-lieu of, the right of the City, its Planning Director,
Planning Commission, and City Council to review and revoke or modify any Conditional Use
Permit approved or conditionally approved hereunder for any violations of the conditions
imposed on such Conditional Use Permit or for the maintenance of any nuisance condition
or other code violation thereon,
8, The permittee shall obtain City approval for any modifications or revisions to the approval of
this Conditional Use Permit.
9, This approval shall be used within two years of the approval date; otherwise, it shall become
null and void, By use is meant the beginning of substantial construction contemplated by
this approval within the two-year period, which is thereafter diligently pursued to completion,
or the beginning of substantial utilization contemplated by this approval.
10, If commencement of the use has not occurred within two years of approval of this permit, the
permittee may file an application at lest thirty days prior to expiration of the conditional use
permit, apply for up to 3 one-year extensions of time, Each extension of time shall be
granted in one-year increments only,
11, A separate building permit shall be required for all signage (Sign Program may be required),
12, Landscaping installed for the project shall be continuously maintained to the reasonable
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satisfaction of the Planning Director. If it is determined that the landscaping is not being
maintained, the Planning Director shall have the authority to require the property owner to
bring the landscaping into conformance with the approved landscape plan, The continued
maintenance of all landscaped areas shall be the responsibility of the developer or any
successors in interest.
13, The applicant shall paint a three-foot x three-foot section of the building for Planning
Department inspection, prior to commencing painting of the building,
14, The applicant shall submit to the Planning Department for permanent filing two 8" X 10"
glossy photographic color prints of the approved Color and Materials Board and the colored
architectural elevations, All labels on the Color and Materials Board and Elevations shall be
readable on the photographic prints,
15, Trash enclosures shall be provided to house all trash receptacles utilized on the site, These
shall be clearly labeled on site plan,
16, The development of the premises shall substantially conform to the approved site plan and
elevations contained on file with the Planning Department.
17, A construction staging area plan for construction equipment and trash shall be approved by
the Director of Planning prior to issuance of a building permit.
18, The applicant shall pursue agreements with all emergency service providers stating that
emergency vehicles shall turn off sirens no less than one quarter of a mile from the project
site,
19, All of the foregoing conditions shall be complied with prior to occupancy or any use allowed
by this permit.
20, The applicant shall obtain the approval of the Aviation Division of Caltrans and the Federal
Aviation Administration, if required, to operate the proposed helipad, All construction and
operational requirements of Caltrans and the Federal Aviation Administration shall be
complied with, The applicant shall provide a copy of these agencies approval documents to
the Planning Director within 30 days of their approval action,\
Fire Prevention
21, The Fire Prevention Bureau is required to set a minimum fire flow for residential land division
per CFC Appendix III,A, Table A-III-A-1, The developer shall provide forthis project, a water
system capable of delivering 4,000 GPM at 20-PSI residual operating pressure with a 4-hour
duration, The required fire flow may be adjusted during the approval process to reflect
changes in design, construction type, or automatic fire protection measures as approved by
the Fire Prevention Bureau, The Fire Flow as given above has taken into account all
information as provided (CFC 903,2, Appendix III-A),
22, The Fire Prevention Bureau is required to set minimum fire hydrant distances per CFC
Appendix III-B, Table A-III-B-1, Super fire hydrants (6" x 4" x 2-2 1/2" outlets) shall be
located on Fire Department access roads and adjacent public streets, Hydrants shall be
spaced at 350 feet apart, at each intersection and shall be located no more than 210 feet
from any point on the street or Fire Department access road(s) frontage to a hydrant. The
required fire flow shall be available from any adjacent hydrant(s) in the system (CFC 903,2,
903.4,2, and Appendix III-B),
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23, All traffic calming devices that could impede or slow emergency vehicle access are
prohibited, except those expressly approved by the fire prevention bureau individually on a
case by case basis when they maintain the required travel widths and radii.
24, If construction is phased, each phase shall provide approved access and fire protection prior
to any building construction (CFC 8704,2 and 902,2,2), This will include all internal roads,
connecting roads between phases, and construction gates, All required access must be in
and available prior to and during ALL construction, Phasing is approved on a separate map,
and is ultimately subject to final approval in the field,
Police Department
25, All exterior lighting surrounding the project site should be energy-saving and minimized after
11 :00 PM to comply with the State of California Lighting Ordinance, Furthermore, all exterior
lighting must comply with Mt. Palomar Lighting Requirements,
26, All exterior doors should have their own vandal resistant fixtures installed above, The doors
shall be illuminated with a minimum one (1) foot candle of light at ground level, evenly
dispersed,
27, All doors, windows, locking mechanisms, hinges, and other miscellaneous hardware shall be
commercial or institution grade,
28, Any graffiti painted or marked upon the buildings shall be removed or painted over within
twenty-four (24) hours of being discovered, Notify the Temecula Police Department
immediately so a report can be taken,
29, Upon completion of construction, the interior of this facility shall have a monitored alarm
system installed and monitored 24-hours a day by a designated private alarm company, to
notify the police department immediately of any intrusion, All multi-tenant buildings located
within the center should have their own alarm system,
30, All roof hatches shall be painted "International Orange,"
31, Any public telephones located on the exterior of this facility should be placed in a well-
lighted, highly visible area, and installed with a "call-out only" feature to deter loitering, This
feature is not required for public telephones installed within the interior of this facility,
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PRIOR TO ISSUANCE OF GRADING PERMITS
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Planning Department
32. Provide the Planning Department with a copy of the underground water plans and electrical
plans for verification of proper placement of transformer(s) and double detector check prior
to final agreement with the utility companies.
33. Double detector check valves shall be either installed underground or internal to the project
site at locations not visible from the public right-of-way, subjectto review and approval by the
Director of Planning.
34. The following shall be included in the Notes Section of the Grading Plan: "If at any time
during excavation/construction of the site, archaeological/cultural resources, or any artifacts
or other objects which reasonably appears to be evidence of cultural or archaeological
resource are discovered, the property owner shall immediately advise the City of such and
the City shall cause all further excavation or other disturbance of the affected area to
immediately cease. The Director of Planning at his/her sole discretion may require the
property to deposit a sum of money it deems reasonably necessary to allow the City to
consult and/or authorize an independent, fully qualified specialist to inspect the site at no
cost to the City, in order to assess the significance of the find. Upon determining that the
discovery is not an archaeological/cultural resource, the Director of Planning shall notify the
property owner of such determination and shall authorize the resumption of work. Upon
determining that the discovery is an archaeological/cultural resource, the Director of
Planning shall notify the property owner that no further excavation or development may take
place until a mitigation plan or other corrective measures have been approved by the
Director of Planning."
35. Prior to the issuance of grading permits, the developer is required to enter into a Cultural
Resources Treatment Agreement with the Pechanga Tribe. This Agreement will address the
treatment and disposition of cultural resources and human remains that may be impacted as
a result of the development of the Project, as well as provisions for tribal monitors.
36. If cultural resources are discovered during the project construction (inadvertent discoveries),
all work in the area of the find shall cease, and a qualified archaeologist and representatives
of the Pechanga Tribe shall be retained by the project sponsor to investigate the find, and
make recommendations as to treatment and mitigation.
37. A qualified archaeological monitor will be present and will have the authority to stop and
redirect grading activities, in consultation with the Pechanga Tribe and their designated
monitors, to evaluate the significance of any archaeological resources discovered on the
property.
38. Tribal monitors from the Pechanga Tribe shall be allowed to monitor all grading, excavation
and groundbreaking activities, including all archaeological surveys, testing, and studies, to
be compensated by the developer.
39. The landowner agrees to relinquish ownership of all cultural resources, including all
archaeological artifacts that are found on the Project area, to the Pechanga Tribe for proper
treatment and disposition.
40. All sacred sites are to be avoided and preserved.
Fire Prevention
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41. Maximum cul-de-sac length shall not exceed 1320 feet. Minimum turning radius on any cul-
de-sac shall be thirty-seven (37) feet for residential and forty-five (45) feet for commercial
(CFC 902.2.2.3, CFC 902.2.2.4).
42. Cul-de-sacs and/or intersections with planters must maintain 24 foot clear unobstructed
travel width around the planters, not including parking. Hardscape areas are permissible
provided that they meet the 80,000 lb. load requirements and are at road level.
43. Private entry driveways with divider medians must be a minimum of 16 feet wide on each
side unless the median is held back 30 feet from face of curb of perpendicular road.
44. Fire Department vehicle access roads shall have an unobstructed width of not less than
twenty-four (24) feet and an unobstructed vertical clearance of not less than thirteen (13)
feet six (6) inches (CFC 902.2.2.1).
45. Prior to building construction, dead end road ways and streets in excess of one hundred and
fifty (150) feet which have not been completed shall have a turnaround capable of
accommodating fire apparatus (CFC 902.2.2.4).
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PRIOR TO ISSUANCE OF BUILDING PERMIT
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Planning Department
46. The applicant shall submit a photometric plan, including the parking lot to the Planning
Department, which meets the requirements of the Development Code and the Palomar
Lighting Ordinance. The parking lot light standards shall be placed in such a way as to not
adversely impact the growth potential of the parking lot trees.
47. A construction staging area plan for construction equipment and trash shall be approved by
the Director of Planning prior to issuance of a building permit.
48. All downspouts shall be internalized.
49. Three copies of Construction Landscaping and Irrigation Plans shall be reviewed and
approved by the Planning Department. These plans shall conform to the approved
conceptual landscape plan, or as amended by these conditions. The location, number,
genus, species, and container size of the plants shall be shown. The plans shall be
consistent with the Water Efficient Ordinance. The plans shall be accompanied by the
following items:
a. Appropriate filing fee (per the City of Temecula Fee Schedule at time of submittal).
b. Provide a minimum five foot wide planter to be installed at the perimeter of all
parking areas. Curbs, walkways, etc. are not to infringe on this area.
c. A note on the plans stating that "Two landscape inspections are required: one
inspection is required for irrigation lines and a separate inspection is required for
final planting inspection".
d. A note on the plans stating that "The contractor shall provide two copies of an
agronomic soils report at the first irrigation inspection."
e. One copy of the approved grading plan.
f. Water usage calculations per Chapter 17.32 of the Development Code (Water
Efficient Ordinance).
g. Total cost estimate of plantings and irrigation (in accordance with approved plan).
h. The locations of all existing trees that will be saved consistent with the tentative map.
i. A landscape maintenance program shall be submitted for approval, which details the
proper maintenance of all proposed plant materials to assure proper growth and
landscape development for the long-term esthetics of the property. The approved
maintenance program shall be provided to the landscape maintenance contractor
who shall be responsible to carry out the detailed program.
j. Specifications shall indicate that a minimum of two landscape site inspections will be
required. One inspection to verify that the irrigation mainline is capable of being
pressurized to 150 psi for a minimum period of two (2) hours without loss of
pressure. The second inspection will verify that all irrigation systems have head-to-
head coverage, and to verify that all plantings have been installed consistent with the
approved construction landscape plans. The applicant/owner shall contact the
Planning Department to schedule inspections.
50. All utilities shall be screened from public view. Landscape construction drawings shall show
and label all utilities and provide appropriate screening. Provide a three foot clear zone
around fire check detectors as required by the Fire Department before starting the screen.
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Group utilities together in order to reduce intrusion. Screening of utilities is not to look like
an after-thought. Plan planting beds and design around utilities. Locate all light poles on
plans and insure that there are no conflicts with trees.
51. Building Construction Plans shall include detailed outdoor areas (including but not limited to
trellises, decorative furniture, fountains, and hardscape) to match the style of the building
subject to the approval of the Planning Director.
52. Building plans shall indicate that all roof hatches shall be painted "International Orange."
53. The construction plans shall indicate the application of painted rooftop addressing plotted on
a 9-inch grid pattern with 45-inch tall numerals spaced 9-inches apart. The numerals shall
be painted with a standard 9-inch paint roller using fluorescent yellow paint applied over a
contrasting background. The address shall be oriented to the street and placed as closely
as possible to the edge of the building closest to the street.
Fire Prevention
54. Prior to building permit or building construction, all locations where structures are to be built
shall have approved Fire Department vehicle access roads. Fire Department access roads
shall be an all weather surface for 80,000 Ibs. GVW (CFC 8704.2 and 902.2.2.2).
55. Prior to issuance of building permits, the developer shall furnish one copy of the water
system plans to the Fire Prevention Bureau for approval prior to installation for all private
water systems pertaining to the fire service loop. Plans shall be signed by a registered civil
engineer; contain a Fire Prevention Bureau approval signature block; and conform to
hydrant type, location, spacing and minimum fire flow standards. Hydraulic calculations will
be required with the underground submittal to ensure fire flow requirements are being met
for the on site hydrants. The plans must be submitted and approved prior to building permit
being issued (CFC 8704.3, 901.2.2.2 and National Fire Protection Association 241-4.1).
56. Prior to issuance of building permits, plans for structural protection from vegetation fires shall
be submitted to the Fire Prevention Bureau for review and approval. The measures shall
include, but are not limited to, enclosing eaves, noncombustible barriers (cement or block
walls), and fuel modification zones (CFC Appendix II-A).
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PRIOR TO RELEASE OF POWER, BUILDING OCCUPANCY OR ANY USE ALLOWED BY
THIS PERMIT
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Planning Department
57. Prior to the release of power, occupancy, or any use allowed by this permit, the applicant
shall be required to screen all loading areas and roof mounted mechanical equipment from
view of the adjacent residences and public right-of-ways. If upon final inspection it is
determined that any mechanical equipment, roof equipment or backs of building parapet
walls are visible from any portion of the public right-of-way adjacent to the project site, the
developer shall provide screening by constructing a sloping tile covered mansard roof
element or other screening if reviewed and approved by the Director of Planning.
58. All required landscape planting and irrigation shall be installed consistent with the approved
construction plans and shall be in a condition acceptable to the Director of Planning. The
plants shall be healthy and free of weeds, disease, or pests. The irrigation system shall be
properly constructed and in good working order.
59. Performance securities, in amounts to be determined by the Director of Planning, to
guarantee the maintenance of the plantings in accordance with the approved construction
landscape and irrigation plan shall be filed with the Planning Department for a period of one
year from final Certificate of Occupancy. After that year, if the landscaping and irrigation
system have been maintained in a condition satisfactory to the Director of Planning, the
bond shall be released upon request by the applicant.
60. Each parking space reserved for the handicapped shall be identified by a permanently
affixed reflectorized sign constructed of porcelain on steel, beaded text or equal, displaying
the International Symbol of Accessibility. The sign shall not be smaller than 70 square
inches in area and shall be centered at the interior end of the parking space at a minimum
height of 80 inches from the bottom of the sign to the parking space finished grade, or
centered at a minimum height of 36 inches from the parking space finished grade, ground,
or sidewalk. A sign shall also be posted in a conspicuous place, at each entrance to the off-
street parking facility, not less than 17 inches by 22 inches, clearly and conspicuously stating
the following:
"Unauthorized vehicles parked in designated accessible spaces not
displaying distinguishing placards or license plates issued for persons with
disabilities may be towed away at owner's expense. Towed vehicles may be
reclaimed by telephoning (951) 696-3000."
61. In addition to the above requirements, the surface of each parking place shall have a
surface identification sign duplicating the Symbol of Accessibility in blue paint of at least
three square feet in size.
62. All site improvements including but not limited to parking areas and striping shall be installed
prior to occupancy or any use allowed by this permit.
63. All of the foregoing conditions shall be complied with prior to occupancy or any use allowed
by this permit.
Fire Prevention
64. Prior to Occupancy and building final, all locations where structures are to be built shall have
approved Fire Department vehicle access roads to within 150 feet to any portion of the
facility or any portion of an exterior wall of the building(s). Fire Department access roads
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shall be an all weather surface designed for 80,000 Ibs. GVW with a minimum AC thickness
of .25 feet (CFC sec 902).
65. Prior to issuance of a Certificate of Occupancy or building final, "Blue Reflective Markers"
shall be installed to identify fire hydrant locations (CFC 901.4.3).
66. Prior to issuance of Occupancy all manual and electronic gates on required Fire Department
access roads or gates obstructing Fire Department building access shall be provided with
the Knox Rapid entry system for emergency access by firefighting personnel (CFC 902.4).
67. Prior to map recordation the applicant shall submit to the Fire Prevention Bureau a
georectified (pursuant to Riverside County standards) digital version of the map including
parcel and street centerline information. The electronic file will be provided in a ESRI
Arclnfo/ArcView compatible format and projected in a State Plane NAD 83 (California Zone
VI ) coordinate system. The Bureau must accept the data as to completeness, accuracy and
format prior to satisfaction of this condition.
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EXHIBIT B
CITY OF TEMECULA
DRAFT CONDITIONS OF APPROVAL (HELlPAD)
Planning Application No.: PA07-0202
Project Description: A Conditional Use Permit establishing a helipad within a
related Development Plan (PA04-0463) located on the
north side of Highway 79 South, approximately 700 feet
west of Margarita Road
Assessor's Parcel No. 959-080-001 through 959-080-004 and 959-080-007
through 959-080-010
MSHCP Category: Commercial
DIF Category:
Office
TUMF Category:
Service Commercial/Office
Approval Date:
Determined by City Council Action
Expiration Date:
Determined by City Council Action
WITHIN 48 HOURS OF THE APPROVAL OF THIS PROJECT
Planning Department
1. The applicant/developer shall deliver to the Planning Department a cashier's check or
money order made payable to the County Clerk in the amount of Two Thousand Six
Hundred Seventy Dollars and seventy-five cents ($2,670.75) which includes the Two
Thousand Six Hundred Six Dollars and seventy-five cents ($2,606.75) fee, required by Fish
and Game Code Section 711.4(d)(3) plus the Sixty-Four Dollar ($64.00) County
administrative fee, to enable the City to file the Notice of Determination for the Environmental
Impact Report required under Public Resources Code Section 21152 and California Code of
Regulations Section 15904. If within said 48-hour period the applicant/developer has not
delivered to the Planning Department the check as required above, the approval for the
project granted shall be void by reason of failure of condition (Fish and Game Code Section
711.4(c)).
2. The applicant shall review and sign the Acceptance of Conditions of Approval documentthat
will be provided by the Planning Department staff and return the document with an original
signature to the Planning Department.
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GENERAL REQUIREMENTS
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Planning Department
3. The applicant and owner of the real property subject to this condition shall hereby agree to
indemnify, protect, hold harmless, and defend the City with Legal Counsel of the City's own
selection from any and all claims, actions, awards, judgments, or proceedings against the
City to attack, set aside, annul, or seek monetary damages resulting, directly or indirectly,
from any action in furtherance of and the approval of the City, or any agency or
instrumentality thereof, advisory agency, appeal board or legislative body including actions
approved by the voters of the City, concerning the Planning Application. The City shall be
deemed for purposes of this condition, to include any agency or instrumentality thereof, or
any of its elected or appointed officials, officers, employees, consultants, contractors, legal
counsel, and agents. City shall promptly notify both the applicant and landowner of any
claim, action, or proceeding to which this condition is applicable and shall further cooperate
fully in the defense of the action. The City reserves the right to take any and all action the
City deems to be in the best interest of the City and its citizens in regards to such defense.
4. The applicant shall comply with the Mitigation Monitoring Program for Planning Application
Numbers PA07-0198, PA07-0199, PA07-0200, PA07-0201 and PA07-0202.
5. The applicant shall comply with their Statement of Operations dated June 30, 2004, on file
with the Planning Department, unless superseded by these Conditions of Approval.
6. This Conditional Use Permit may be revoked pursuant to Section 17.03.080 of the City's
Development Code.
7. The City, and its Planning Director, Planning Commission, and City Council retain and
reserve the right and jurisdiction to review and modify this Conditional Use Permit (including
the Conditions of Approval) based on changed circumstances. Changed circumstances
include, but are not limited to the modification of the business, a change in scope, emphasis,
size or nature of the business, and the expansion, alteration, reconfiguration or change of
use. The reservation of right to review any Conditional Use Permit granted or approved or
conditionally approved hereunder by the City, its Planning Director, Planning Commission,
and City Council is in addition to, and not in-lieu of, the right of the City, its Planning Director,
Planning Commission, and City Council to review and revoke or modify any Conditional Use
Permit approved or conditionally approved hereunder for any violations of the conditions
imposed on such Conditional Use Permit or for the maintenance of any nuisance condition
or other code violation thereon.
8. The permittee shall obtain City approval for any modifications or revisions to the approval of
this Conditional Use Permit.
9. This approval shall be used within two years of the approval date; otherwise, it shall become
null and void. By use is meant the beginning of substantial construction contemplated by
this approval within the two-year period, which is thereafter diligently pursued to completion,
or the beginning of substantial utilization contemplated by this approval.
10. If commencement of the use has not occurred within two years of approval of this permit, the
permittee may file an application at lest thirty days prior to expiration of the conditional use
permit, apply for up to 3 one-year extensions of time. Each extension of time shall be
granted in one-year increments only.
11. A separate building permit shall be required for all signage (Sign Program may be required).
12. Landscaping installed for the project shall be continuously maintained to the reasonable
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satisfaction of the Planning Director. If it is determined that the landscaping is not being
maintained, the Planning Director shall have the authority to require the property owner to
bring the landscaping into conformance with the approved landscape plan. The continued
maintenance of all landscaped areas shall be the responsibility of the developer or any
successors in interest.
13. The development of the premises shall substantially conform to the approved site plan and
elevations contained on file with the Planning Department.
14. A construction staging area plan for construction equipment and trash shall be approved by
the Director of Planning prior to issuance of a building permit.
15. All of the foregoing conditions shall be complied with prior to occupancy or any use allowed
by this permit.
16. The flight path for all helicopter traffic arriving and departing the project site shall be limited
to the Highway 79 South corridor and commercial areas, unless it is determined unsafe due
to weather conditions. Flights over residential areas shall be avoided to the greatest extent
possible.
PRIOR TO SUBMITTING HOSPITAL PLANS TO THE CALIFORNIA OFFICE OF STATEWIDE
HEAL TH AND PLANNING DEVELOPMENT (OSHPOD)
17. The applicant shall obtain the approval of the Aviation Division of Caltrans and the Federal
Aviation Administration, if required, to operate the proposed helipad. All construction and
operational requirements shall comply with Caltrans and the Federal Aviation Administration.
shall be complied with. The applicant shall provide a copy of these agencies approval
documents to the Planning Director within 30 days of their approval action.1
Fire Prevention
18. Final fire and life safety conditions will be addressed when building plans are reviewed by
the Fire Prevention Bureau. These conditions will be based on occupancy, use, the
California Building Code (CBC), California Fire Code (CFC), and related codes which are in
force at the time of building plan submittal.
Police Department
19. All exterior lighting surrounding the project site should be energy-saving and minimized after
11 :00 p.m. to comply with the State of California Lighting Ordinance. Furthermore, all
exterior lighting must comply with Mt. Palomar Lighting Requirements.
20. All exterior doors should have their own vandal resistant fixtures installed above. The doors
shall be illuminated with a minimum one-foot candle of light at ground level, evenly
dispersed.
21. All doors, windows, locking mechanisms, hinges, and other miscellaneous hardware shall be
commercial or institution grade.
22. Any graffiti painted or marked upon the buildings shall be removed or painted over within 24
hours of being discovered. Notifythe Temecula Police Department immediately so a report
can be taken.
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23. Upon completion of construction, the interior of this facility shall have a monitored alarm
system installed and monitored 24-hours a day by a designated private alarm company, to
notify the police department immediately of any intrusion. All multi-tenant buildings located
within the center should have their own alarm system.
24. Any public telephones located on the exterior of this facility should be placed in a well-
lighted, highly visible area, and installed with a "call-out only" feature to deter loitering. This
feature is not required for public telephones installed within the interior of this facility.
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PRIOR TO ISSUANCE OF GRADING PERMITS
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Planning Department
25. Provide the Planning Department with a copy of the underground water plans and electrical
plans for verification of proper placement of transformer(s) and double detector check prior
to final agreement with the utility companies.
26. Double detector check valves shall be either installed underground or internal to the project
site at locations not visible from the public right-of-way, subjectto review and approval by the
Director of Planning.
27. The following shall be included in the Notes Section of the Grading Plan: "If at any time
during excavation/construction of the site, archaeological/cultural resources, or any artifacts
or other objects which reasonably appears to be evidence of cultural or archaeological
resource are discovered, the property owner shall immediately advise the City of such and
the City shall cause all further excavation or other disturbance of the affected area to
immediately cease. The Director of Planning at his/her sole discretion may require the
property to deposit a sum of money it deems reasonably necessary to allow the City to
consult and/or authorize an independent, fully qualified specialist to inspect the site at no
cost to the City, in order to assess the significance of the find. Upon determining that the
discovery is not an archaeological/cultural resource, the Director of Planning shall notify the
property owner of such determination and shall authorize the resumption of work. Upon
determining that the discovery is an archaeological/cultural resource, the Director of
Planning shall notify the property owner that no further excavation or development may take
place until a mitigation plan or other corrective measures have been approved by the
Director of Planning."
28. Prior to the issuance of grading permits, the developer is required to enter into a Cultural
Resources Treatment Agreement with the Pechanga Tribe. This Agreement will address the
treatment and disposition of cultural resources and human remains that may be impacted as
a result of the development of the Project, as well as provisions for tribal monitors.
29. If cultural resources are discovered during the project construction (inadvertent discoveries),
all work in the area of the find shall cease, and a qualified archaeologist and representatives
of the Pechanga Tribe shall be retained by the project sponsor to investigate the find, and
make recommendations as to treatment and mitigation.
30. A qualified archaeological monitor will be present and will have the authority to stop and
redirect grading activities, in consultation with the Pechanga Tribe and their designated
monitors, to evaluate the significance of any archaeological resources discovered on the
property.
31. Tribal monitors from the Pechanga Tribe shall be allowed to monitor all grading, excavation
and groundbreaking activities, including all archaeological surveys, testing, and studies, to
be compensated by the developer.
32. The landowner agrees to relinquish ownership of all cultural resources, including all
archaeological artifacts that are found on the Project area, to the Pechanga Tribe for proper
treatment and disposition.
33. All sacred sites are to be avoided and preserved.
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PRIOR TO ISSUANCE OF BUILDING PERMIT
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Planning Department
34. The applicant shall submit a photometric plan, including the parking lot to the Planning
Department, which meets the requirements of the Development Code and the Palomar
Lighting Ordinance. The parking lot light standards shall be placed in such a way as to not
adversely impact the growth potential of the parking lot trees.
35. A construction staging area plan for construction equipment and trash shall be approved by
the Director of Planning prior to issuance of a building permit.
36. Three copies of Construction Landscaping and Irrigation Plans shall be reviewed and
approved by the Planning Department. These plans shall conform to the approved
conceptual landscape plan, or as amended by these conditions. The location, number,
genus, species, and container size of the plants shall be shown. The plans shall be
consistent with the Water Efficient Ordinance. The plans shall be accompanied by the
following items:
a. Appropriate filing fee (per the City of Temecula Fee Schedule at time of submittal).
b. Provide a minimum five foot wide planter to be installed at the perimeter of all
parking areas. Curbs, walkways, etc. are not to infringe on this area.
c. A note on the plans stating that "Two landscape inspections are required: one
inspection is required for irrigation lines and a separate inspection is required for
final planting inspection."
d. A note on the plans stating that "The contractor shall provide two copies of an
agronomic soils report at the first irrigation inspection."
e. One copy of the approved grading plan.
f. Water usage calculations per Chapter 17.32 of the Development Code (Water
Efficient Ordinance).
g. Total cost estimate of plantings and irrigation (in accordance with approved plan).
h. The locations of all existing trees that will be saved consistent with the tentative map.
i. A landscape maintenance program shall be submitted for approval, which details the
proper maintenance of all proposed plant materials to assure proper growth and
landscape development for the long-term esthetics of the property. The approved
maintenance program shall be provided to the landscape maintenance contractor
who shall be responsible to carry out the detailed program.
j. Specifications shall indicate that a minimum of two landscape site inspections will be
required. One inspection to verify that the irrigation mainline is capable of being
pressurized to 150 psi for a minimum period of two hours without loss of pressure.
The second inspection will verify that all irrigation systems have head-to-head
coverage, and to verify that all plantings have been installed consistent with the
approved construction landscape plans. The applicant/owner shall contact the
Planning Department to schedule inspections.
37. All utilities shall be screened from public view. Landscape construction drawings shall show
and label all utilities and provide appropriate screening. Provide a 3' clear zone around fire
check detectors as required by the Fire Department before starting the screen. Group
utilities together in orderto reduce intrusion. Screening of utilities is notto look like an after-
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thought. Plan planting beds and design around utilities. Locate all light poles on plans and
insure that there are no conflicts with trees.
Fire Prevention
38. Prior to building permit or building construction, all locations where structures are to be built
shall have approved Fire Department vehicle access roads. Fire Department access roads
shall be an all weather surface for 80,000 Ibs. GVW (CFC 8704.2 and 902.2.2.2).
39. Prior to issuance of building permits, the developer shall furnish one copy of the water
system plans to the Fire Prevention Bureau for approval prior to installation for all private
water systems pertaining to the fire service loop. Plans shall be signed by a registered civil
engineer; contain a Fire Prevention Bureau approval signature block; and conform to
hydrant type, location, spacing and minimum fire flow standards. Hydraulic calculations will
be required with the underground submittal to ensure fire flow requirements are being met
for the on site hydrants. The plans must be submitted and approved prior to building permit
being issued (CFC 8704.3, 901.2.2.2 and National Fire Protection Association 241-4.1).
40. Prior to issuance of building permits, plans for structural protection from vegetation fires shall
be submitted to the Fire Prevention Bureau for review and approval. The measures shall
include, but are not limited to, enclosing eaves, noncombustible barriers (cement or block
walls), and fuel modification zones (CFC Appendix II-A).
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PRIOR TO RELEASE OF POWER, BUILDING OCCUPANCY OR ANY USE ALLOWED BY
THIS PERMIT
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Planning Department
41. Prior to the release of power, occupancy, or any use allowed by this permit, the applicant
shall be required to screen all loading areas and mechanical equipment from view of the
adjacent residences and public right-of-ways. If upon final inspection it is determined that
any mechanical equipment is visible from any portion of the public right-of-way adjacent to
the project site, the developer shall provide screening by constructing appropriate screening
reviewed and approved by the Director of Planning.
42. All required landscape planting and irrigation shall have been installed consistent with the
approved construction plans and shall be in a condition acceptable to the Director of
Planning. The plants shall be healthy and free of weeds, disease, or pests. The irrigation
system shall be properly constructed and in good working order.
43. Performance securities, in amounts to be determined by the Director of Planning, to
guarantee the maintenance of the plantings in accordance with the approved construction
landscape and irrigation plan shall be filed with the Planning Department for a period of one
year from final certificate of occupancy. After that year, if the landscaping and irrigation
system have been maintained in a condition satisfactory to the Director of Planning, the
bond shall be released upon request by the applicant.
44. Each parking space reserved for the handicapped shall be identified by a permanently
affixed reflectorized sign constructed of porcelain on steel, beaded text or equal, displaying
the International Symbol of Accessibility. The sign shall not be smaller than 70 square
inches in area and shall be centered at the interior end of the parking space at a minimum
height of 80 inches from the bottom of the sign to the parking space finished grade, or
centered at a minimum height of 36 inches from the parking space finished grade, ground,
or sidewalk. A sign shall also be posted in a conspicuous place, at each entrance to the off-
street parking facility, not less than 17 inches by 22 inches, clearly and conspicuously stating
the following:
"Unauthorized vehicles parked in designated accessible spaces not
displaying distinguishing placards or license plates issued for persons with
disabilities may be towed away at owner's expense. Towed vehicles may be
reclaimed by telephoning (951) 696-3000."
45. In addition to the above requirements, the surface of each parking place shall have a
surface identification sign duplicating the Symbol of Accessibility in blue paint of at least
three square feet in size.
46. All site improvements including but not limited to parking areas and striping shall be installed
prior to occupancy or any use allowed by this permit.
47. All of the foregoing conditions shall be complied with prior to occupancy or any use allowed
by this permit.
Fire Prevention
48. Prior to Occupancy and building final, all locations where structures are to be built shall have
approved Fire Department vehicle access roads to within 150 feet to any portion of the
facility or any portion of an exterior wall of the building(s). Fire Department access roads
shall be an all weather surface designed for 80,000 Ibs. GVW with a minimum AC thickness
of .25 feet (CFC sec 902).
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49. Prior to issuance of a Certificate of Occupancy or building final, "Blue Reflective Markers"
shall be installed to identify fire hydrant locations (CFC 901.4.3).
50. Prior to issuance of Occupancy all manual and electronic gates on required Fire Department
access roads or gates obstructing Fire Department building access shall be provided with
the Knox Rapid entry system for emergency access by firefighting personnel (CFC 902.4).
51. Prior to map recordation the applicant shall submit to the Fire Prevention Bureau a
georectified (pursuant to Riverside County standards) digital version of the map including
parcel and street centerline information. The electronic file will be provided in a ESRI
Arclnfo/ArcView compatible format and projected in a State Plane NAD 83 (California Zone
VI ) coordinate system. The Bureau must accept the data as to completeness, accuracy and
format prior to satisfaction of this condition.
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RESOLUTION NO. 08-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF TEMECULA APPROVING A DEVELOPMENT PLAN
TO CONSTRUCT A 408,160 SQUARE FOOT HOSPITAL,
A HELlPAD, TWO MEDICAL OFFICE BUILDINGS
TOTALING 140,000 SQUARE FEET, A 10,000 SQUARE
FOOT CANCER CENTER AND AN 8,000 SQUARE FOOT
FITNESS REHABILITATION CENTER ALL TOTALING
APPROXIMATELY 566,160 SQUARE FEET ON 35.31
ACRES, LOCATED ON THE NORTH SIDE OF TEMECULA
PARKWAY (HIGHWAY 79 SOUTH), APPROXIMATELY
700 FEET WEST OF MARGARITA ROAD, KNOWN AS
ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959-080-007 THROUGH
959-080-010 (PA07 -0200)
THE CITY COUNCil OF THE CITY OF TEMECUlA DOES HEREBY RESOLVE
AS FOllOWS:
Section 1. Procedural Findinqs. The City Council of the City of Temecula
does hereby find, determine and declare that:
A. Universal Health Services of Rancho Springs, Inc. ("UHS"), filed Planning
Application Numbers PA04-0462, General Plan Amendment; PA05-0302, Zone Change
to PDO-9 (Planned Development Overlay-9); PA04-0463, Conditional Use Permit and
Development Plan; and PA04-0571, Tentative Parcel Map in a manner in accord with
the City of Temecula General Plan and Development Code, which applications are
hereby incorporated by reference, for the property consisting of approximately 35.31
acres generally located on the north side of Highway 79 South, approximately 700 feet
west of Margarita Road, known as Assessor's Parcel Numbers 959-080-001 through
959-080-004 and 959-080-007 through 959-080-010 ("Project").
B. The Project was processed including, but not limited to, public notice in
the time and manner prescribed by State and local law, including the California
Environmental Quality Act ("CEQA").
C. On April 6, 2005, the Planning Commission considered the Project at a
duly noticed public hearing as prescribed by law, at which time the City staff and
interested persons had an opportunity to, and did testify either in support of or
opposition to this matter.
D. The Planning Commission, based on testimony presented by the general
public, determined that an Environmental Impact Report would be required for this
Project.
E. On April 20, 2005, a scoping session was held before the Planning
Commission to determine the extent of issues to be addressed in the Environmental
Impact Report for the Project.
F. A Draft Environmental Impact Report was prepared in accordance with the
California Environmental Quality Act and the California Environmental Quality Act
Guidelines and circulated for public review from September 28, 2005 through October
28, 2005.
G. On November 16, 2005, and again on January 5, 2006, the Planning
Commission considered the Project at duly noticed public hearings as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
H. Following consideration of the entire record of information received at the
public hearings, the Planning Commission adopted Resolution No. 06-01
recommending that the City Council certify the Final Environmental Impact Report for
the Project and approve a Mitigation Monitoring Program for the Project.
I. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No. 06-04, recommending approval of the Conditional
Use Permit and Development Plan for the Project (PA04-0463).
J. On January 24, 2006, the City Council held a duly noticed public hearing
as prescribed by law on the Final Environmental Impact Report at which time all
persons interested had the opportunity to present oral and written evidence on the Final
Environmental Impact Report.
K. On January 24, 2006, following consideration of the entire record of
information received at the public hearings before the Planning Commission and the
City Council and due consideration of the Project, the City Council adopted Resolution
No. 06-05, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT REPORT
PREPARED FOR PLANNING APPLICATION NOS. PA04-0462 (GENERAL PLAN
AMENDMENT) PA05-0302 (ZONE CHANGE), PA04-0463 (CONDITIONAL USE
PERMIT AND DEVELOPMENT PLAN) AND PA04-0571 (TENTATIVE PARCEL MAP)
AND RELATED ACTIONS, AND ADOPTING THE FINDINGS PURSUANT TO THE
CALIFORNIA ENVIRONMENTAL QUALITY ACT, A STATEMENT OF OVERRIDING
CONSIDERATIONS, AND A MITIGATION MONITORING AND REPORTING
PROGRAM IN CONNECTION THEREWITH FOR THE PROPERTY CONSISTING OF
APPROXIMATELY 35.31 ACRES GENERALLY LOCATED ON THE NORTH SIDE OF
HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF MARGARITA ROAD,
KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001 THROUGH 959-080-004
AND 959-080-007 THROUGH 959-080-010 (PA04-0462, PA05-0302, PA04-0463,
PA04-0571 )."
L. On January 24, 2006, the City Council considered the Conditional Use
Permit and Development Plan for the Project (PA04-0463) at a duly noticed public
hearing as prescribed by law, at which time the City staff and interested persons had an
opportunity to, and did testify either in support of or opposition to this matter.
M. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the City Council adopted
Resolution No. 06-07, approving the Conditional Use Permit and Development Plan for
the Project (PA04-0463).
N. On February 24, 2006, the California Nurses Association and Citizens
Against Noise and Traffic each filed a separate petition challenging the City of
Temecula's approval of the Temecula Regional Hospital project proposed by Universal
Health Services, Inc.
O. On May 3, 2007, the Riverside County Superior Court ordered that the
City of Temecula set aside its approval of the Project, including without limitation, its
certification of the Final Environmental Impact Report and all related approvals and
permits, until the City of Temecula has taken the actions necessary to bring the Project
into compliance with the California Environmental Quality Act ("CEQA"). The Riverside
County Superior Court ruled in favor of the California Nurses Association and Citizens
Against Noise and Traffic, holding that: (1) the MTBE plume was not properly analyzed
in the Final Environmental Impact Report; (2) the siren noise at the hospital was
significant and should have been mitigated; and (3) not all feasible traffic mitigation
measures were adopted for cumulative traffic impacts.
P. The Riverside County Superior Court also held that the Final
Environmental Impact Report properly addressed: (1) cumulative noise, light and glare,
and aesthetic impacts; (2) landscaping mitigation deferral; (3) biological resources;
(4) geology and soils mitigation; and (5) land use consistency.
Q. On July 12, 2007, another scoping session was held to determine the
extent of issues to be addressed in the new Environmental Impact Report for the
Project.
R. In response to the Riverside County Superior Court's decision, a new
Draft Environmental Impact Report was prepared in accordance with the California
Environmental Quality Act and the California Environmental Quality Act Guidelines and
circulated for public review from November 5, 2007 through December 5, 2007.
S. On January 9, 2008, the Planning Commission considered Planning
Application Numbers PA07 -0198 (General Plan Amendment), PA07 -0199 (Zone
Change), PA07-0202 (Conditional Use Permits), PA07-0200 (Development Plan),
PA07-0201 (Tentative Parcel Map) in a manner in accordance with the City of Temecula
General Plan and Development Code, which applications are hereby incorporated by
reference, for the property consisting of approximately 35.31 acres generally located on
the north side of Highway 79 South, approximately 700 feet west of Margarita Road,
known as Assessor's Parcel Numbers 959-080-001 through 959-080-004 and 959-080-
007 through 959-080-010 ("Project"), at a duly noticed public hearing as prescribed by
law, at which time the City staff and interested persons had an opportunity to, and did
testify either in support of or opposition to this matter.
T. Following consideration of the entire record of information received at the
public hearing, the Planning Commission adopted Resolution No. 08-01 recommending
that the City Council certify the new Final Environmental Impact Report for the Project
and approve a Mitigation Monitoring Program for the Project.
U. Following consideration of the entire record of information received at the
public hearings and due consideration of the proposed Project, the Planning
Commission adopted Resolution No. 08-04, recommending approval of the
Development Plan (PA07-0200).
V. On January 22, 2008, the City Council rescinded and invalidated its
approvals of Planning Application Nos. PA04-0462, General Plan Amendment; PA05-
0302, Zone Change to PDO-9 (Planned Development Overlay-9); PA04-0463,
Conditional Use Permit and Development Plan; and PA04-0571, Tentative Parcel Map
for the property consisting of approximately 35.31 acres generally located on the north
side of Highway 79 South, approximately 700 feet west of Margarita Road, known as
Assessors Parcel No(s). 959-080-001 through 959-080-004 and 959-080-007 through
959-080-010.
W. On January 22, 2008, the City Council considered the Development Plan
(PA07-0200) at a duly noticed public hearing as prescribed by law, at which time the
City staff and interested persons had an opportunity to, and did testify either in support
or opposition to this matter.
X. Following consideration of the entire record of information received at the
public hearings before the Planning Commission and the City Council, and due
consideration of the proposed Project, the City Council adopted Resolution No. 08-
, entitled "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
TEMECULA CERTIFYING THE FINAL ENVIRONMENTAL IMPACT REPORT
PREPARED FOR PLANNING APPLICATION NOS. PA07-0198 (GENERAL PLAN
AMENDMENT), PA07-0199 (ZONE CHANGE), PA07-0202 (CONDITIONAL USE
PERMITS), PA07-0200 (DEVELOPMENT PLAN), PA07-0201 (TENTATIVE PARCEL
MAP) AND RELATED ACTIONS, AND ADOPTING THE FINDINGS PURSUANT TO
THE CALIFORNIA ENVIRONMENTAL QUALITY ACT, A STATEMENT OF
OVERRIDING CONSIDERATIONS, AND A MITIGATION MONITORING AND
REPORTING PROGRAM IN CONNECTION THEREWITH FOR THE PROPERTY
CONSISTING OF APPROXIMATELY 35.31 ACRES GENERALLY LOCATED ON THE
NORTH SIDE OF HIGHWAY 79 SOUTH, APPROXIMATELY 700 FEET WEST OF
MARGARITA ROAD, KNOWN AS ASSESSOR'S PARCEL NUMBERS 959-080-001
THROUGH 959-080-004 AND 959-080-007 THROUGH 959-080-010 (PA04-0462,
PA05-0302, PA04-0463, PA04-0571 )." The new Final Environmental Impact Report
(FEIR) and mitigation monitoring reporting program accurately addresses the impacts
associated with the adoption of this Resolution.
Y. All legal preconditions to the adoption of this Resolution have occurred.
Section 2. Further Findinqs. The City Council hereby makes the following
findings as required by Section 17.05.01 O.F of the City of Temecula Municipal Code for
a development plan:
A. The proposed use is in conformance with the General Plan for the City of
Temecula and with all the applicable requirements of state law and other ordinances of
the City. The proposed use is in conformance with the goals and policies in the General
Plan for the City of Temecula, the Development Code and with all applicable
requirements of state law and other ordinances of the City of Temecula because the
project has been reviewed and as designed and conditioned, it has been determined
that the project is consistent with all applicable zoning ordinances, state law and the
General Plan.
B. The overall development of the land is designed for the protection of the
public, health, safety and general welfare. The overall development of the land has
been designed for the protection of the public health, safety, and general welfare,
because the project has been designed to minimize any adverse impacts upon the
surrounding neighborhood and the project has been reviewed and conditioned to
comply with the uniform building and fire codes.
Section 3. Conditional Approval. The City Council of the City of Temecula
hereby approves the Development Plan to construct 408,160 square foot hospital, a
helipad, two medical office buildings totaling 140,000 square feet, a 10,000 square foot
cancer center and an 8,000 square foot fitness rehabilitation center all totaling
approximately 566,160 square feet on 35.31 acres, located on the north side of
Highway 79 South, approximately 700 feet west of Margarita Road, known as
Assessors Parcel Numbers 959-080-001 through 959-080-004 and 959-080-007
through 959-080-010 as set forth in Application No. PA07-0200, subject to the specific
Conditions of Approval set forth in Exhibit A, attached hereto and incorporated herein by
this reference as though set forth in full.
Section 4. The City Clerk shall certify to the adoption of this Resolution.
PASSED, APPROVED AND ADOPTED this 22nd day of January, 2008
Michael S. Naggar, Mayor
ATTEST:
Susan W. Jones, MMC
City Clerk
[SEAL]
STATE OF CALIFORNIA )
COUNTY OF RIVERSIDE) ss
CITY OF TEMECULA )
I, Susan W. Jones, MMC, City Clerk of the City of Temecula, do hereby certify
that Resolution No. 08- was duly and regularly adopted by the City Council of the
City of Temecula at a regular meeting held on the 22nd day of January, 2008 by the
following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
Susan W. Jones, MMC
City Clerk
EXHIBIT A
CITY OF TEMECULA
DRAFT CONDITIONS OF APPROVAL
Planning Application No.: PA07-0200
Project Description:
A Development Plan to construct a 320-bed hospital
facility, approximately 408,160 square feet in size, two
medical office buildings totaling 140,000 square feet, a
10,000 square foot cancer center and an 8,000 square
foot fitness rehabilitation center, all totaling
approximately 566,160 square feet, located on the north
side of Highway 79 South, approximately 700 feet west of
Margarita Road
Assessor's Parcel No.
959-080-001 through 959-080-004 and 959-080-007
through 959-080-010
MSHCP Category:
DIF Category:
Commercial
Office
TUMF Category:
Service Commercial/Office
Approval Date:
Determined by City Council Action
Expiration Date:
Determined by City Council Action
WITHIN 48 HOURS OF THE APPROVAL OF THIS PROJECT
Planning Department
1. The applicant/developer shall deliver to the Planning Departrnent a cashier's check or
rnoney order made payable to the County Clerk in the amount of Two Thousand Six
Hundred Seventy Dollars and seventy-five cents ($2,670.75) which includes the Two
Thousand Six Hundred Six Dollar and seventy-five cents ($2,606.75) fee, required by Fish
and Game Code Section 711.4(d)(3) plus the Sixty-Four Dollar ($64.00) County
administrative fee, to enable the City to file the Notice of Determination for the
Environmental Impact Report required under Public Resources Code Section 21152 and
California Code of Regulations Section 15904. If within said 48-hour period the
applicant/developer has not delivered to the Pianning Department the check as required
above, the approval for the project granted shall be void by reason of failure of condition
(Fish and Game Code Section 711.4(c)).
2. The applicant shall review and sign the Acceptance of Conditions of Approval document
that will be provided by the Planning Department staff and return the document with an
original signature to the Planning Department.
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GENERAL REQUIREMENTS
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4
Planning Department
3. The applicant and owner of the real property subject to this condition shall hereby agree to
indernnify, protect, hold harmless, and defend the City with Legal Counsel of the City's own
selection from any and all claims, actions, awards, judgments, or proceedings against the
City to attack, set aside, annul, or seek monetary damages resulting, directly or indirectly,
from any action in furtherance of and the approval of the City, or any agency or
instrumentality thereof, advisory agency, appeal board or legislative body including actions
approved by the voters of the City, concerning the Planning Application. The City shall be
deemed for purposes of this condition, to include any agency or instrumentality thereof, or
any of its elected or appointed officials, officers, employees, consultants, contractors, legal
counsel, and agents. City shall prornptly notify both the applicant and landowner of any
claim, action, or proceeding to which this condition is applicable and shall further cooperate
fully in the defense of the action. The City reserves the right to take any and all action the
City deems to be in the best interest of the City and its citizens in regards to such defense.
4. The perrnittee shall obtain City approval for any modifications or revisions to the approval of
this project.
5. This approval shall be used within two years of the approval date; otherwise, it shall become
null and void. By use is meant the beginning of substantial construction contemplated by
this approval within the two-year period, which is thereafter diligently pursued to completion,
or the beginning of substantial utilization contemplated by this approval.
6. The Director of Planning may, upon an application being filed within 30 days prior to
expiration, and for good cause, grant a time extension of up to 3 one-year extensions of
time, one year at a time.
7. A separate building permit shall be required for all signage.
8. Prior to the approval and issuance of any permanent signs, a sign prograrn shall be
submitted for review and approval for the project site.
9. The development of the premises shall substantially conform to the approved site plan and
elevations contained on file with the Planning Department.
10. Landscaping installed for the project shall be continuously maintained to the reasonable
satisfaction of the Planning Director. If it is determined that the landscaping is not being
maintained, the Planning Director shall have the authority to require the property owner to
bring the landscaping into conformance with the approved landscape plan. The continued
rnaintenance of all landscaped areas shall be the responsibility of the developer or any
successors in interest.
11. The applicant shall paint a 3-foot x 3-foot section of the building for Planning Department
inspection, prior to commencing painting of the building.
12. The applicant shall submit to the Planning Department for permanent filing two 8" X 10"
glossy photographic color prints of the approved Color and Materials Board and the colored
architectural elevations. All labels on the Color and Materials Board and Elevations shall be
readable on the photographic prints.
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13. The Conditions of Approval specified in this resolution, to the extent specific items,
materials, equipment, techniques, finishes or similar matters are specified, shall be deemed
satisfied by staffs' prior approval of the use or utilization of an item, material, equipment,
finish or technique that City staff determines to be the substantial equivalent of that required
by the Condition of Approval. Staff may elect to reject the request to substitute, in which
case the real party in interest may appeal, after payment of the regular cost of an appeal,
the decision to the Planning Commission for its decision.
Material
Color
Stucco Color NO.1:
Stucco Color NO.2:
Tile Base:
Alurninurn Panel:
Ceramic Roof Tile:
Tinted Glass:
Window Frarne:
Senergy, Parchment, # 342
Senergy, Walden, # 3104
Daltile, 12" x 12" Continental Slate, Indian Red CS51
Centria, 9910 L T Seawolf
Monier Lifetile, Terra Cotta Flashed
Viracon, Bronze VE 4-2M
Kawneer, Medium Bronze Kynar 500 Fluorocarbon
14. Trash enclosures shall be provided to house all trash receptacles utilized on the site. These
shall be clearly labeled on site plan.
15. The Condition of Approval specified in this resolution, to the extent specific items, materials,
equipment, techniques, finishes or similar matters are specified, shall be deemed satisfied
by staff prior to approval of the use or utilization of an item, material, equipment, finish,
technique that City staff determines to be the substantial equivalent of that required by the
Condition of Approval. Staff may elect to reject the request to substitute, in which case the
real party in interest may appeal, after payment of the regular cost of an appeal, the
decision to the Planning Commission for its decision.
16. All utilities shall be screened from view. Landscape construction drawings shall show and
label all utilities and provide appropriate screening. A three foot clear zone shall be
provided around fire check detectors as required by the Fire Departrnent before starting the
screen. Utilities shall be grouped together in order to reduce intrusion. Screening of utilities
shall not look like an after-thought. Planting beds shall be designed around utilities. All light
poles shall be located on the landscape plans and the applicant shall insure that there are
no conflicts with trees.
17. The applicant shall insure that mature plantings will not interfere with utilities, adjacent site
existing structures and landscaping and traffic sight lines.
18. All requirements of Development Code Chapter 17.32 (Water Efficient Landscape Design)
are required to be met.
19. The applicant shall comply with the Mitigation Monitoring Program for the project as
attached.
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Police Department
20. Graffiti: Any graffiti painted or marked upon the building shall be removed or painted over
within twenty-four (24) hours of being discovered. Notify the Temecula Police Department
immediately so a report can be taken.
21. Crime Prevention: Any business desiring a business security survey of their location can
contact the crime prevention unit of the Temecula Police Department.
22. Public Telephones: Any public telephones located on the exterior of the building should be
placed in a well-lighted, highly visible area, and installed with a "call-out only" feature to
deter loitering. This feature is not required for public telephones installed within the interior
of the building.
23. Landscaping: Applicant shall ensure all landscaping surrounding the building are kept at a
height of no rnore than three feet or below the ground floor windowsills. Plants, hedges and
shrubbery should be defensible plants to deter would-be intruders frorn breaking into the
building utilizing lower level windows.
a. The placement of all landscaping should comply with guidelines from Crime
Prevention Through Environrnental Design (CPTED).
24. Lighting: All parking lot lighting surrounding the cornplex should be energy-saving and
minimized after hours of darkness and in compliance with the State of California Lighting
Ordinance. Furtherrnore, all exterior lighting must comply with Mt. Palomar Lighting
Requirements.
25. All exterior doors should have their own vandal resistant fixtures installed above. The doors
shall be illuminated with a minimum one foot candle of light at ground level, evenly
dispersed.
Building Department
26. Trash enclosures, patio covers, light standards, and any block walls if not on the approved
building plans, will require separate approvals and permits.
27. Signage shall be posted conspicuously at the entrance to the project that indicates the
hours of construction, shown below, as allowed by the City of Temecula Ordinance No. 0-
90-04, specifically Section G (1) of Riverside County Ordinance No. 457.73, for any site
within one-quarter mile of an occupied residence.
Monday-Friday 6:30 a.m. - 6:30 p.m.
Saturday 7:00 a.m. - 6:30 p.rn.
No work is permitted on Sundays or Government Holidays
Community Services Department
28. The developer shall contact the City's franchised solid waste hauler for disposal of
construction debris. Only the City's franchisee may haul construction debris.
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29. All trash enclosures shall be large enough to accommodate a recycling bin, as well as a
regular solid waste container.
30. The property owner or private maintenance association shall maintain all parkways,
perimeter landscaping, trail, walls, fences and on site lighting.
31. The developer shall comply with the Public Art Ordinance.
Fire Prevention
32. Final fire and life safety conditions will be addressed when building plans are reviewed by
the Fire Prevention Bureau. These conditions will be based on occupancy, use, the
California Building Code (CBC), California Fire Code (CFC), and related codes which are in
force at the time of building plan submittal.
33. The Fire Prevention Bureau is required to set a rninirnurn fire flow for residential land
division per CFC Appendix III.A, Table A-III-A-1. The developer shall provide for this
project, a water system capable of delivering 4,000 GPM at 20-PSI residual operating
pressure with a 4 - hour duration. The required fire flow may be adjusted during the
approval process to reflect changes in design, construction type, or automatic fire protection
measures as approved by the Fire Prevention Bureau. The Fire Flow as given above has
taken into account all information as provided (CFC 903.2, Appendix III-A).
34.
The Fire Prevention Bureau is required to set minimum fire hydrant distances per CFC
Appendix III-B, Table A-III-B-1. Super fire hydrants (6" x 4" x 2-2 1/2" outlets) shall be
located on Fire Departrnent access roads and adjacent public streets. Hydrants shall be
spaced at 350 feet apart, at each intersection and shall be located no more than 210 feet
frorn any point on the street or Fire Department access road(s) frontage to a hydrant. The
required fire flow shall be available from any adjacent hydrant(s) in the system (CFC 903.2,
903.4.2, and Appendix III-B).
.
35. All traffic calming devices that could impede or slow ernergency vehicle access are
prohibited, except those expressly approved by the fire prevention bureau individually on a
case by case basis when they maintain the required travel widths and radii.
36. If construction is phased, each phase shall provide approved access and fire protection
prior to any building construction (CFC 8704.2 and 902.2.2). This will include all internal
roads, connecting roads between phases, and construction gates. All required access must
be in and available prior to and during ALL construction. Phasing is approved on a separate
map, and is ultimately subject to final approval in the field.
Public Works Department
37. A Grading Permit for either rough and/or precise grading, including all on-site flat work
and improvernents, shall be obtained from the Department of Public Works prior to
cornmencement of any construction outside of the City-maintained street right-of way.
38. An Encroachment Permit shall be obtained from the Department of Public Works prior to
comrnencernent of any construction within an existing or proposed City right-of-way.
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39. All improvement plans and grading plans shall be coordinated for consistency with adjacent
projects and existing improvements contiguous to the site and shall be submitted on
standard 24" x 36" City of Temecula mylars.
40. All on-site drainage facilities shall be maintained by a private maintenance association or
property owner.
41. All utilities, except electrical lines rated 34kv or greater, shall be installed underground.
42. The driveway on De Portola Road will be restricted to right-in/right-outileft-in movements.
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PRIOR TO ISSUANCE OF GRADING PERMITS
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Planning Department
43. The applicant shall subrnit seven complete sets of final approved plans to the Planning
Department with the following revisions shown on the pians. Planning staff will stamp these
plans as approved for distribution to each department and the applicant.
44. The Landscape plan shall be revised as follows:
a. The applicant shall provide a vines on the screening wall at the loading dock area,
subject to the approvai of the Planning Director.
b. The iandscape plan shall provide shrubs, vines and/or other acceptable screening
methods to screen the oxygen storage container in the loading dock area, subject to
the approval of the Planning Director.
c. The applicant shall revise the landscape plan to show final color and finish details
for all decorative hardscape throughout the project site. Decorative hardscape shall
be provided at all primary buiiding entrances and outdoor gathering areas (including
the hospital, medical office buildings, cancer center and fitness rehabilitation center).
d. A minimum of one broad canopy type tree shall be provided per every four parking
spaces. The tree shall be provided in close proximity to the parking spaces it is to
shade.
e. One landscape finger shall be provided per 10 parking spaces. The interior finger
planting width shall be a minimum of five feet wide with the length equal to the
adjoining parking space. Curbs and concrete walks shall not infringe on this five
foot width. The pianter shall contain a rninimum of one tree with surrounding
groundcover or shrubs or both. The grading plans shall be revised as necessary to
refiect this requirernent.
45. The elevations for all buildings shall be revised in a manner that all exterior ladders are
screened from the public view of Highway 79 South.
46. The applicant shall submit a separate plan, entitled outdoor furniture detail plan, showing
details of all outdoor furniture, subject to the approval of the Director of Planning. Outdoor
. furniture shall be decorative and of high quality appearance.
47. The applicant shall provide a detailed elevation drawing of the water and boulder feature at
the main entrance, near the porte-cochere. Said feature shall be subject to the approval of
the Director of Planning.
48. The applicant shall submit cross section verifying that all roof mounted equipment will be
screened from public view as determined acceptable by the Director of Planning.
49. The elevations and roof plans shall show internalized downspouts for all buildings and
structures, excluding trash enclosures.
50. Trash enclosures shall be shown on the site plan, landscape plan and elevations and shall
cornply with the following:
a. Trash enclosures shall be provided to house all trash receptacles utilized on the site.
b. All trash enclosures shall blend with the architecture of the overall center and
include a decorative roof type feature as approved by the Director of Planning.
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c. Trash enclosures shall be screened from view. The applicant shall provide shrubs
and wall vines on three sides of enclosures as required to provide screening.
51. The elevations shall be revised to show decorative lighting fixtures at the primary entry of
each building/structure, subject to the approval of the Director of Planning. Details of all
light fixtures, including decorative entry lighting and wall mounted lighting shall be provided
on the plans.
52. The Applicant shall revise the site plan and provide a detailed elevation drawing to show a
decorative fence no less than four feet in height around the helipad, subject to the approval
of the Planning Director. Said fence shall be constructed in a manner that deflects
horizontal wind velocities caused by the rotation of rotor blades, providing all FAR Part 77
imaginary surfaces and the surface of the area rernain obstruction free, per Section
171 0.020.P of the City of Temecuia Development Code.
53. Provide the Planning Department with a copy of the underground water plans and electrical
plans for verification of proper placement of transforrner(s) and double detector check prior
to final agreement with the utility companies.
54. Double detector check valves shall be either installed underground or internal to the project
site at locations not visible from the public right-of-way, subject to review and approval by
the Director of Planning.
55. The following shall be included in the Notes Section of the Grading Plan: "If at any time
during excavation/construction of the site, archaeological/cultural resources, or any artifacts
or other objects which reasonably appears to be evidence of cultural or archaeological
resource are discovered, the property owner shall immediately advise the City of such and
the City shall cause all further excavation or other disturbance of the affected area to
irnmediately cease. The Director of Planning at his/her sole discretion may require the
property to deposit a sum of money it deems reasonably necessary to allow the City to
consult and/or authorize an independent, fully qualified specialist to inspect the site at no
cost to the City, in order to assess the significance of the find. Upon determining that the
discovery is not an archaeological/cultural resource, the Director of Planning shall notify the
property owner of such determination and shall authorize the resumption of work. Upon
determining that the discovery is an archaeological/cultural resource, the Director of
Planning shall notify the property owner that no further excavation or development may take
place until a mitigation plan or other corrective measures have been approved by the
Director of Planning."
56. CR-1 Prior to the issuance of grading permits, the developer is required to enter into a
Cultural Resources Treatment Agreement with the Pechanga Tribe. This Agreement will
address the treatment and disposition of cultural resources and human rernains that may be
impacted as a result of the development of the Project, as well as provisions for tribal
rnonitors.
57. CR-2 If cultural resources are discovered during the project construction (inadvertent
discoveries), all work in the area of the find shall cease, and a qualified archaeologist and
representatives of the Pechanga Tribe shall be retained by the project sponsor to
investigate the find, and make recommendations as to treatrnentand mitigation.
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58. CR-3 A qualified archaeological monitor wili be present and will have the authority to stop
and redirect grading activities, in consultation with the Pechanga Tribe and their designated
monitors, to evaluate the significance of any archaeological resources discovered on the
property.
59. CR-4 Tribal monitors from the Pechanga Tribe shall be allowed to monitor all grading,
excavation and ground breaking activities, including all archaeological surveys, testing, and
studies, to be compensated by the developer.
60. CR-5 The landowner agrees to relinquish ownership of all cultural resources, including all
archaeological artifacts that are found on the Project area, to the Pechanga Tribe for proper
treatment and disposition.
61. CR-6 All sacred sites are to be avoided and preserved.
62. A qualified paleontologist/archaeologist shall be chosen by the developer for consultation
and comment on the proposed grading with respect to potential paleontological/
archaeological impacts. A meeting between the paleontologist/ archaeologist, Planning
Department staff, and grading contractor prior to the commencement of grading operations
and the excavation shall be arranged. The paleontologist/archaeologist or representative
shall have the authority to temporarily divert, redirect or halt grading activity to allow
recovery of fossils. The applicant shall provide written verification that services for on-site
professional archaeological and paleontological monitoring has been contracted during all
phases of earthmoving activities.
63. The Pechanga Band of Luiseno Indians shall be contacted to afford the Band an opportunity
to monitor ground-disturbing activities and participate in the decisions regarding collection
and curation of any such resources. The applicant shall submit correspondence to the
Planning Department that confirms that such contact has been made prior to the issuance
of a grading permit.
64. The Applicant shall enter into a pre-construction agreement/treatment plan with the
Pechanga Band of Luiseno Indians, prior to the issuance of grading permits, that sets forth
and contains the terms and conditions for the treatment of discoveries of Native American
cultural resources. The agreement/treatment plan shall contain provisions for the treatment
of all Native American cultural items, artifacts, and human rernains that rnay be uncovered
during the project. The agreement/treatment plan may allow for the presence of Pechanga
tribal monitors during any ground-disturbing activities. The applicant shall submit a signed
copy of the pre-construction agreement/treatment plan to the Planning Department prior to
the issuance of a grading permit.
65. The Applicant and/or landowner agrees to relinquish all cultural resources, including all
archeological artifacts, that are found on the Project area to the Pechanga Band of Luiseno
Indians for proper treatment and disposition. This rnitigation measure shall be placed on the
grading pian as a note prior to issuance of a grading permit.
66. Prior to any ground disturbance activities a qualified archaeological rnonitor will be present
and will have the authority to stop and redirect grading activities, in consultation with the
Pechanga Band of Luiseno Indians and their designated monitors, to evaluate the
significance of any archaeoiogicai resources discovered on the property. This rnitigation
measure shall be placed on the grading plan as a note prior to issuance of a grading permit.
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67. If any human remains are encountered on the project site, all ground disturbing activities in
the vicinity of the discovery will be terminated immediately and the County Coroner's office
and the Pechanga Band of Luisefio Indians will be contacted to arrange for the treatment of
such remains. This rnitigation measure shall be placed on the grading plan as a note prior
to issuance of a grading permit. .
68. The applicant must enter into a written pre-excavation agreernent with the Pechanga Band
of Luisefio Indians that addresses the treatrnent and disposition of all cultural resources,
human resources and hurnan remains discovered on-site. A copy of the signed document
shall be submitted to the Planning Department.
69. The grading plan shall be revised to include the following:
a. Earth berms as required along the northern property lines and along Highway 79
South as discussed in these Conditions of Approval.
b. A note on the plans indicating all areas not proposed for development within 100
days shall be tufted, seeded and irrigated for soil and dust erosion.
c. Show the five-foot landscape dimension for all parking islands, including the 1-foot
concrete landing strip (seven feet total width). One parking island is required per ten
parking spaces.
Public Works Department
70. A copy of the grading, improvement plans, along with supporting hydrologic and hydral:llic
calculations shall be submitted to the Riverside County Flood Control and Water
Conservation District for approval prior to the issuance of any permit. A permit from
Riverside County Flood Control and Water Conservation District is required for work within
their right-of-way.
71. A Grading Plan shall be prepared by a registered Civil Engineer and shall be reviewed and
approved by the Department of Public Works. The grading plan shall include all necessary
erosion control measures needed to adequately protect adjacent public and private
property.
72. The Developer shall post security and enter into an agreement guaranteeing the grading
and erosion control improvements in conformance with applicable City Standards and
subject to approval by the Department of Public Works.
73. A Soil Report shall be prepared by a registered Soil or Civil Engineer and submitted to the
Director of the Department of Public Works with the initial grading plan check. The report
shall address all soils conditions of the site, and provide recommendations for the
construction of engineered structures and pavement sections.
74. A Geological Report shall be prepared by a qualified engineer or geologist and submitted to
the Departrnent of Public Works with the initial grading plan check. The report shall address
special study zones and the geological conditions of the site, and shall provide
recommendations to mitigate the impact of liquefaction.
75. The Developer shall have a Drainage Study prepared by a registered Civil Engineer in
accordance with City Standards identifying storm water runoff expected from this site and
upstream of this site. The study shall identify all existing or proposed public or private
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drainage facilities intended to discharge this runoff. The study shall also analyze and
identify impacts to downstream properties and provide specific recornmendations to protect
the properties and mitigate any impacts. Any upgrading or upsizing of downstream
facilities, including acquisition of drainage or access easements necessary to make required
improvements, shall be provided by the Developer.
76. NPDES - The project proponent shall implernent construction-phase and post-construction
pollution prevention measures consistent with the State Water Resources Control Board
(SWRCB) and City of Ternecula (City) NPDES programs. Construction-phase measures
shall include Best Management Practices (BMPs) consistent with the City's Grading,
Erosion & Sedirnent Control Ordinance, the City's standard notes for Erosion and Sediment
Control, and the SWRCB General Permit for Construction Activities. Post-construction
measures shall be required of all Priority Development Projects as listed in the City's
NPDES perrnit. Priority Developrnent Projects will include a combination of structural and
non-structural onsite source and treatrnent control BMPs to prevent contaminants from
commingling with stormwater and treat all unfiltered runoff year-round prior to entering a
storm drain. Construction-phase and post-construction BMPs shall be designed and
included into plans for submittal to, and subject to the approval of, the City Engineer prior to
issuance of a Grading Permit. The project proponent shall also provide proof of a
mechanism to ensure ongoing long-term maintenance of all structural post-construction
BMPs.
77. As deemed necessary by the Director of the Department of Public Works, the Developer
shall receive written clearance frorn the following agencies:
a. San Diego Regional Water Quality Control Board
b. Riverside County Flood Control and Water Conservation District
c. Planning Department
d. Department of Public Works
78. The Developer shall comply with all constraints which may be shown upon an
Environmental Constraint Sheet (ECS) recorded with any underlying maps related to the
subject property.
79. Permanent landscape and irrigation plans shall be submitted to the Planning Department
and the Departrnent of Public Works for review and approval.
80. The Developer shall obtain any necessary letters of approval or slope easements for off-site
work performed on adjacent properties as directed by the Departrnent of Public Works.
81. A flood mitigation charge shall be paid. The Area Drainage Plan fee is payable to the
Riverside County Flood Control and Water Conservation District by either cashier's check or
money order, prior to issuance of perrnits, based on the prevailing area drainage plan fee. If
the full Area Drainage Plan fee or mitigation charge has already been credited to this
property, no new charge needs to be paid.
82. The site is in an area identified on the Flood Insurance Rate Map as Flood Zone X. This
project shall comply with Chapter 15, Section 15.12 of the City Municipal Code which may
include obtaining a Letter of Map Revision from FEMA. A Flood Plain Development Permit
shall be submitted to the Department of Public Works for review and approval.
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Fire Prevention
83. Maximum cul-de-sac length shall not exceed 1320 feet. Minimum turning radius on any cul-
de-sac shall be thirty-seven (37) feet for residential and forty-five (45) feet for commercial
(CFC 902.2.2.3, CFC 902.2.2.4).
84. Cul-de-sacs and/or intersections with planters must maintain 24-foot clear unobstructed
travel width around the planters, not including parking. Hardscape areas are permissible
provided that they meet the 80,000 lb. load requirements and are at road level.
85. Private entry driveways with divider medians must be a rninimum of 16 feet wide on each
side uniess the median is held back 30 feet from face of curb of perpendicular road.
86. Fire Departrnent vehicle access roads shall have an unobstructed width of not less than
twenty-four (24) feet and an unobstructed vertical clearance of not less than thirteen (13)
feet six (6) inches (CFC 902.2.2.1).
87. Prior to building construction, dead end roadways and streets in excess of one hundred and
fifty (150) feet which have not been cornpleted shall have a turnaround capable of
accommodating fire apparatus (CFC 902.2.2.4).
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PRIOR TO ISSUANCE OF BUILDING PERMIT
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Planning Department
88. The applicant shall submit to the Planning Department for permanent filing two 8" X 10"
glossy photographic color prints of the approved Color and Materials Board and the colored
architectural elevations. All labels on the Color and Materials Board and Elevations shall be
readable on the photographic prints.
89. The applicant shall submit a photometric plan, including the parking lot to the Planning
Department, which meets the requirements of the Development Code and the Palomar
Lighting Ordinance. The parking lot light standards shall be placed in'such a way as to not
adversely impact the growth potential of the parking lot trees.
90. The final construction plans shall include a photometrics plan showing foot-candle
illumination in the parking lot, driveways, drive aisles, pedestrian paths of travel and building
entrances. A rninimum of one-footcandle illumination shall be maintained throughout the
site and a minimum of two foot-candle illurnination shall be provided at primary building
entrances.
91. Final Construction plans shall provide decorative lighting fixtures shall be provided at the
prirnary entry of each building/structure, subject to the approval of the Director of Planning.
Final construction plans shall provide details of all light fixtures, including decorative entry
lighting, parking lot lighting and wall mounted lighting.
92. The applicant shall submit a detailed lighting plan for the helipad facility.
93. Three copies of Construction Landscaping and Irrigation Plans shall be reviewed and
approved by the Planning Department. These plans shall conforrn to the approved
conceptual landscape plan, or as amended by these conditions. The location, number,
genus, species, and container size of the plants shall be shown. The plans shall be
consistent with the Water Efficient Ordinance. The plans shall be accompanied by the
following items:
a. Appropriate filing fee (per the City of Temecula Fee Schedule at time of submittal).
b. Provide a minimum five foot wide planter to be installed at the perimeter of all
parking areas. Curbs, walkways, etc. are not to infringe on this area.
c. A note on the plans stating that "Two landscape inspections are required: one
inspection is required for irrigation lines and a separate inspection is required for
final planting inspection".
d. A note on the plans stating that "The contractor shall provide two copies of an
agronomic soils report at the first irrigation inspection."
e. One copy of the approved grading plan.
f. Water usage calculations per Chapter 17.32 of the Development Code (Water
Efficient Ordinance).
g. Total cost estimate of plantings and irrigation (in accordance with approved plan).
h. The locations of all existing trees that will be saved consistent with the tentative
map.
i. A landscape maintenance program shall be subrnitted for approval, which details the
proper maintenance of all proposed plant materials to assure proper growth and
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landscape development for the long-term esthetics of the property. The approved
maintenance program shall be provided to the landscape maintenance contractor
who shall be responsible to carry out the detailed program.
j. Specifications shail indicate that a minimum of two landscape site inspections will be
required. One inspection to verify that the irrigation mainline is capable of being
pressurized to 150 psi for a minimum period of two (2) hours without loss of
pressure. The second inspection will verify that all irrigation systems have head-to-
head coverage, and to verify that all plantings have been installed consistent with
the approved construction landscape plans. The applicant/owner shall contact the
Planning Department to schedule inspections.
94. The final construction landscape plan shall include the following:
a. A calculation indicating the percentage of the site that is to be landscaped shall be
provided on the construction landscape plans. The applicant shall insure that
minimum required code percentages for landscaping are provided to meet the
specific zone requirernents.
b. The applicant shall field verify adjacent existing street plantings and coordinate
proposed plantings to be compatible as approved by the Director of Planning.
c. An appropriate method for screening the gas meters and other externally mounted
utility equipment shall be reviewed and approved by the Planning Department.
d. Street trees shall be provided along all streets at the rate of one per every 30 feet of
street frontage.
e. Areas proposed for development in another phase occurring not within six months of
the completion of the previous phase shall be temporarily tufted, seeded and
irrigated for dust and soil erosion control. A note on the grading plan and landscape
plan shall be provided.
f. A minimurn five foot width planting area shall be provided at the ends of all parking
rows. Curbs and concrete walks shall not infringe on this five foot width. The
planter length shall be equal to the adjoining parking space. The planter shall
contain a minimum of one tree, shrubs and ground covers.
g. Accent trees (minimum 36-inch box size) shall be installed at entries to parking
areas in order to define the entry and provide a focal point.
h. Indian Tribe, Faurei varieties shall be provided for Crape Myrtle.
i. Additional trees shall be added on the north, east and west sides of building MOB
#2 as approved by the Director of Planning.
j. A combination of large (no less than 24-inch box) Afghan Pines and California
Pepper trees (or other large screen trees) shall be provided along the northern
perirneter of the project to screen off-site views of the developrnent as approved by
the Director of Planning.
. k. A landscaped berm shall be provided along the northern property lines adjacent to
the residentially zoned lots and DePortola, with rnature (24-inchand 36-inch box)
screen trees to screen the view of the buildings and reduce the amount of glare from
the project site, subject to approval by the Director of Planning. A cross section
shall be provided on grading and landscape plans verifying the buffer area.
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I. The landscaped area along Highway 79 South shall include a meandering berm with
large shrubs to provide additional screening of the parking lot. The applicant shall
provide a combination of shrub plantings and earth berms that can be maintained at
a minirnurn height of three feet around all parking areas to screen parking from off-
site views.
m. All areas not designed for buildings, parking, driveways or other useable features
shall be landscaped, unless approved by the Director of Planning. The area along
the eastern property line. adjacent to the access driveway shall be landscaped,
unless it is determined critical habitat not to be disturbed.
95. All utilities shall be screened from public view. Landscape construction drawings shall show
and label all utilities and provide appropriate screening. Provide a three foot clear zone
around fire check detectors as required by the Fire Department before starting the screen.
Group utilities together in order to reduce intrusion. Screening of utilities is not to look like
an after-thought. Plan planting beds and design around utilities. Locate all light poles on
plans and insure that there are no conflicts with trees.
96. Building Construction Plans shall include detailed outdoor areas (including but not limited to
trellises, decorative furniture, fountains, and hardscape) to match the style of the building
subject to the approval of the Planning Director.
97. Building plans shall indicate that all roof hatches shall be painted "International Orange."
98. The construction plans shall indicate the application of painted rooftop addressing plotted on
a nine-inch grid pattern with 45-inch tall numerals spaced nine inches apart. The numerals
shall be painted with a standard nine-inch paint roller using fluorescent yellow paint applied
over a contrasting background. The address shall be oriented to the street and placed as
closely as possible to the edge of the building closest to the street.
99. All roof rnounted equipment shall be screened from public view as determined acceptable
by the Director of Planning.
100. All exterior wall mounted ladders (for all buildings) shall be located in a rnannerthat they are
not visible from Highway 79 South.
Public Works Department
101. Prior to the first building permit, Parcel Map No. 32468 shall be recorded. unless otherwise
approved by the Director of Public Works.
102. Improvement plans and/or precise grading plans shall conform to applicable City of
Temecula Standards subject to approval by the Director of the Department of Public Works.
The following design criteria shall be observed:
a. Flowline grades shall be 0.5% minimum over P.C.C. and 1.00% minimum over A.C.
paving.
b. Driveways shall conform to the applicable City of Temecula Standard No. 207A.
c. Street lights shall be installed along the public streets adjoining the site in
accordance with City Standard No. 800, 801, 802 and 803.
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d. Concrete sidewalks and ramps shall be constructed along public street frontages in
accordance with City of Temecula Standard Numbers. 400. 401 and 402.
e. All street and driveway centerline intersections shall be at 90 degrees.
f. Landscaping shall be limited in the corner cut-off area of all intersections and
adjacent to driveways to provide for minimum sight distance and visibility.
103. The Developer shall design the following public improvements to City of Temecula General
Plan standards unless otherwise noted. Plans shall be reviewed and approved by the
Director of the Department of Public Works:
a. Improve Highway 79 South (Urban Arterial Highway Standards - 134' R/W) to
include installation of sidewalk, street lights, underground utilities, drainage facilities,
signing and striping, utilities (including but not limited to water and sewer).
b. Irnprove De Portola Road (Modified Secondary Arterial (4 lane separated) - 88'
R/W) to include installation of pavement, street lights, drainage facilities, signing and
striping, and utilities (including but not limited to water and sewer).
c. State Route 79/Redhawk Parkway (Margarita Road) - Provide southbound and
eastbound right turn traffic signal overlap.
d. The traffic signal at the intersection of Highway 79 South and Country Glen Way
shall be modified to allow a full movement intersection.
104. Private roads shall be designed to meet City public road standards. Unless otherwise
approved the following minirnum criteria shall be observed in the design of private streets:
a. Dona Lynora (66' R/W) to include the installation of street improvements, paving,
curb and gutter, utilities (including but not limited to water and sewer).
b. Private 28-foot wide ingress/egress road to include installation of paving and curb
per the approved site plan.
105. The Developer shall construct the following public improvements in conformance with
applicable City Standards and subject to approval by the Director of the Department of
Public Works:
a. Street improvements, which may include, but not limited to: pavement, curb and
gutter, sidewalks, drive approaches, street lights, signing, striping, traffic signal
systems, and .other traffic control devices as appropriate
b. Storm drain facilities
c. Sewer and domestic water systems
d. Under grounding of proposed utility distribution lines
106. A construction area Traffic Control Plan shall be designed by a registered Civil or Traffic
Engineer and reviewed by the Director of the Department of Public Works for any street
closure and detour or other disruption to traffic circulation as required by the Department of
Public Works. The Traffic Control Plan shall indicate that construction traffic may not use
the entrance from DePortola Road to access the site.
107. All access rights, easements for sidewalks for public uses shall be subrnitted and reviewed
by the Director of the Department of Public Works and City Attorney and approved by City
Council for dedication to the City where sidewalks meander through private property.
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108. The building pad shall be certified to have been substantially constructed in accordance with
the approved Precise Grading Plan by a registered Civil Engineer, and the Soil Engineer
shall issue a Final Soil Report addressing compaction and site conditions.
109. The Developer shall pay to the City the Public Facilities Development Impact Fee as
required by, and in accordance with, Chapter 15.06 of the Temecula Municipal Code and all
Resolutions implementing Chapter 15.06.
110. The Developer shall pay to the City the Western Riverside County Transportation Uniform
Mitigation Fee (TUMF) Program as required by, and in accordance with, Chapter 15.08 of
the Temecula Municipal Code and all Resolutions implementing Chapter 15.08.
In addition to the above Public Works Department Conditions of Approval, THE FOLLOWING
CONDITIONS OF APPROVAL SHALL BE COMPLETED PRIOR TO THE ISSUANCE OF THE
FIRST BUILDING PERMIT IN PHASE I - (A 170-bed hospital with 80,000 square feet of
medical office space)
111. Parcel Map No. 32468 shall be recorded, unless otherwise approved by the Director of
Public Works.
112. The Developer shall design the following public improvements to City of Temecula General
Plan standards unless otherwise noted. Plans shall be reviewed and approved by the
Director of the Departrnent of Public Works:
a. Highway 79 South (Urban Arterial Highway Standards - 134' R/W) to include
installation of sidewalk, street lights, underground utilities, drainage facilities, signing
and striping, utilities (including but not limited to water and sewer).
i. Westbound
a) Provide a dedicated right turn lane - 12 foot wide by 200 feet long
b) Provide three (3) thru lanes
c) Provide one (1) left turn lane
ii. Eastbound
a) Provide two (2) left turn lanes
b) Provide two (2) thru lanes and
c) Provide one (1) shared thru/right lane
b. Dona Lynora (66' R/W)
i. Installation of half-street improvernents, paving, curb and gutter, utilities
(including but not limited to water and sewer)
ii. Restricted to right in/right out vehicular movement
c. Main entry (Country Glen Way) and Highway 79 South
i. Signal modification
ii. Provide a 245' continuous median from Highway 79 South to main drive
aisle
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iii. Southbound (exiting site)
a) Provide two (2) left turn lanes
b) Provide a 20 foot wide shared thru/right turn lane
iv. Northbound (entering site) - 28 foot wide
d. De Portola Road (Modified Secondary Arterial (4 lane separated) - 88' R/W)
i. Installation of half-street improvements, paving, curb and gutter, utilities
(including but not Iirnited to water and sewer)
ii. Provide a 28 foot wide internal ingress/egress connection to De Portola
Road
e. State Route 79/Redhawk Parkway (Margarita Road)
i.frovide southbound and eastbound right turn traffic signal overlap.
Building Department
The Conditions of Approval herein (Building Department) are not applicable to the projects that fall
under the jurisdiction of the State of California OSHPD. These conditions are applicable to the
construction documents for projects, specifically the medical office buildings that are within the
jurisdiction of the City of Temecula Building and Safety Department.
113. All design components shall comply with applicable provisions of the 2007 edition of the
California Building, Plumbing and Mechanical Codes; 2007 California Electrical Code;
California Administrative Code, Title 24 Energy Code 2005 Standards, California Title 24
Disabled Access Regulations, and the Temecula Municipal Code.
114. A complete exterior site lighting plans showing compliance with Ordinance No. 655 for the
regulation of light pollution. All street-lights and other outdoor lighting shall be shown on
electrical plans submitted to the Department of Building and Safety. Any outside lighting
shall be hooded and directed so as not to shine directly upon adjoining property or public
rights-of-way.
115. A receipt or clearance letter from the Temecula Valley School District shall be submitted to
the Building & Safety Department to ensure the payment or exemption from School
Mitigation Fees.
116. Obtain all building plans and permit approvals prior to commencement of any construction
work.
117. All building and facilities must comply with applicable disabled access regulations. Provide
all details on plans (California Disabled Access Regulations effective April 1, 1998).
118. Provide disabled access from the public way to the main entrance of the building.
119. Provide van accessible parking located as close as possible to the main entry.
120. Restroom fixtures, number and type, to be in accordance with the provisions of the 2007
edition of the California Building Code Appendix 29.
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121. Provide appropriate stamp of a registered professional with original signature on plans prior
to permit issuance.
122. Provide electrical plan including load calculations and panel schedule, plurnbing schematic
and mechanical plan for plan review.
123. Truss calculations that are stamped by the engineer of record and the truss manufacturer
engineer are required for plan review submittal.
124. Provide precise grading plan at plan check submittal to check accessibility for persons with
disabilities.
125. A pre-construction rneeting is required with the building inspector prior to the start of the
building construction.
Community Services Department
126. The developer shall provide TCSD verification of arrangements made with the City's
franchise solid waste hauler for disposal of construction debris.
127. Prior to the first building permit or installation of additional street lighting which ever occurs
first, the developer shall complete the TCSD application process, subrnit an approved
Edison Streetlight Plan and pay the appropriate energy fees related to the transfer of arterial
street lighting on Hwy 79 South into the TCSD maintenance program.
Fire Department
128. Prior to building permit or building construction, all locations where structures are to be built
shall have approved Fire Departmeni vehicle access roads. Fire Department access roads
shall be an all weather surface for 80,000 Ibs. GVW (CFC 8704.2 and 902.2.2.2).
129. Prior to issuance of building permits, the developer shall furnish one copy of the water
system plans to the Fire Prevention Bureau for approval prior to installation for all private
water systems pertaining to the fire service loop. Plans shall be signed by a registered civil
engineer; contain a Fire Prevention Bureau approval signature block; and conform to
hydrant type, location, spacing and minirnum fire flow standards. Hydraulic calculations will
be required with the underground submittal to ensure fire flow requirernents are being met
for the on site hydrants. The plans must be submitted and approved prior to building permit
being issl!ed (CFC 8704.3, 901.2.2.2 and National Fire Protection Association 24 1-4.1).
130. Prior to issuance of building permits, plans for structural protection from vegetation fires
shall be submitted to the Fire Prevention Bureau for review and approval. The measures
shall include, but are not limited to, enclosing eaves, noncombustible barriers (cement or
block walls), and fuel modification zones (CFC Appendix II-A).
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PRIOR TO RELEASE OF POWER, BUILDING OCCUPANCY OR ANY USE ALLOWED BY
THIS PERMIT
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Planning Department
131. A report of findings, including an itemized inventory of recovered specimens, should be
prepared upon completion of the steps outlined the initial study, under cultural resources.
The report should include a discussion of the significance of all recovered specimens. The
report and inventory, when submitted to the Lead Agency (City ofTemecula), would signify
completion of the program to mitigate impacts to the palentologic and archaeological
resources.
132. The applicant shall be required to screen all loading areas and roof mounted rnechanical
equipment from view of the adjacent residences and public right-of-ways. If upon final
inspection it is determined that any mechanical equipment, roof equipment or backs of
building parapet walls are visible from any portion of the public right-of-way adjacent to the
project site, the developer shall provide screening by constructing a sloping tile covered
rnansard roof element or other screening if reviewed and approved by the Director of
Planning.
133. All required landscape planting and irrigation shall have been installed consistent with the
approved construction plans and shall be in a condition acceptable to the Director of
Planning. The plants shall be healthy and free of weeds, disease, or pests. The irrigation
system shall be properiy constructed and in good working order.
134. Performance securities, in amounts to be determined by the Director of Planning, to
guarantee the maintenance of the plantings in accordance with the approved construction
landscape and irrigation plan shall be filed with the Planning Department for a period of one
year from final certificate of occupancy. After that year, ifthe landscaping and irrigation
system have been rnaintained in a condition satisfactory to the Director of Planning, the
bond shall be released upon request by the applicant.
135. Each parking space reserved for the handicapped shall be identified by a permanently
affixed reflectorized sign constructed of porcelain on steel, beaded text or equal, displaying
the International Symbol of Accessibility. The sign shall not be smaller than 70 square
inches in area and shall be centered at the interior end of the parking space at a minimum
height of 80 inches frorn the bottom of the sign to the parking space finished grade, or
centered at a minimum height of 36 inches from the parking space finished grade, ground,
or sidewalk. A sign shall also be posted in a conspicuous place, at each entrance to the off-
street parking facility, not less than 17 inches by 22 inches, clearly and conspicuously
stating the following:
"Unauthorized vehicles parked in designated accessible spaces not
displaying distinguishing placards or license plates issued for persons with
disabilities may be towed away at owner's expense. Towed vehicles rnay be
reclaimed by telephoning (951) 696-3000."
136. In addition to the above requirernents, the surface of each parking place shall have a
surface identification sign duplicating the Symbol of Accessibility in blue paint of at least
three square feet in size.
137. All site improvements including but not limited to parking areas and striping shall be
installed prior to occupancy or any use allowed by this permit.
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138. All of the foregoing conditions shall be complied with prior to occupancy or any use allowed
by this permit.
Public Works Department
PHASE I - A 170-bed hospital with 80,000 square foot medical office space.
139. Prior to the first Certificate of Occupancy in Phase I, the following improvements shall be
constructed and operational:
a. Highway 79 South
i. Traffic signal modifications at the intersection of Highway 79 South and
Country Glen Way
ii. Roadway improvements
a) Westbound
(i) Provide a dedicated right turn lane - 12 foot wide by 200 feet
long
(ii) Provide three (3) thru lanes
(iii) Provide one(1) left turn lane
b) Eastbound
(i) Provide two (2) left turn lanes
(ii) Provide two (2) thru lanes and
(iii) Provide one (1) shared thru/right lane
b. Main Entry/Country Glen Way
i. Provide a 245' continuous median from Highway 79 South to main drive
aisle
ii. Southbound (exiting site)
a) Provide two (2) left turn lanes
b) Provide a 20-foot wide shared thru/right turn lane
iii. Northbound (entering site) - 28 foot wide
c. De Portola Road (Modified Secondary Arterial (4 lane separated) - 88' R/W)
i. 28-foot wide internal ingress/egress connection from project site to De
Portola Road
ii. Roadway irnprovements
d. State Route 79/Redhawk Parkway (Margarita Road)
i. Southbound and eastbound right turn traffic signal overlap
e. Dona Lynora (66' R/W)
i. Installation of half-street improvements, paving, curb and gutter, utilities
(including but not limited to water and sewer)
ii. Restricted to right in/right out vehicular movement
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PHASE II - Expand to a 320-bed hospital plus an additional 60,000 square foot medical office
space.
140. As deemed necessary by the Department of Public Works, the Developer shall receive
written clearance frorn the following agencies:
a. Rancho California Water District
b. Eastern Municipal Water District
c. Department of Public Works
141. All public improvements, including traffic signal modification, shall be constructed and
completed per the approved plans and City standards to the satisfaction of the Director of
the Department of Public Works.
142. The existing improvements shall be reviewed. Any appurtenance darnaged or broken shall
be repaired or removed and replaced to the satisfaction of the Director of the Department of
Public Works.
Building and Safety Department
143. Developments with multi-tenant buildings or Shell Buildings shall provide a house electrical
meter to provide power for the operation of exterior lighting, irrigation pedestals and fire
alarm systems for each building on the site. Developments with Single User Buildings shall
clearly show on the plans the location of a dedicated panel in place for the purpose of the
operation of exterior lighting and fire alarm systems when a house meter is not specifically
proposed.
Fire Prevention
144. Prior to Occupancy and building final, all locations where structures are to be built shall
have approved Fire Department vehicle access roads to within 150 feet to any portion of the
facility or any portion of an exterior wall of the building(s). Fire Department access roads
shall be an all weather surface designed for 80,000 Ibs. GVW with a minimum AC thickness
of .25 feet ( CFC sec 902).
145. Prior to issuance of a Certificate of Occupancy or building final, "Blue Reflective Markers"
shall be installed to identify fire hydrant locations (CFC 901.4.3).
146. Prior to issuance of Occupancy all rnanual and electronic gates on required Fire Department
access roads or gates obstructing Fire Departrnent building access shall be provided with
the Knox Rapid entry system for emergency access by firefighting personnel (CFC 902.4).
147. Prior to rnap recordation the applicant shall submit to the Fire Prevention Bureau a
georectified (pursuant to Riverside County standards) digital version of the map including
parcel and street centerline information. The electronic file will be provided in a ESRI
Arclnfo/ArcView compatible format and projected in a State Plane NAD 83 (California Zone
VI ) coordinate system. The Bureau must accept the data as to completeness, accuracy and
forrnat prior to satisfaction of this condition.
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Police Department
148. Roof Hatches: All roof hatches shall be painted "International Orange."
149. Marked Parking for Disabled Vehicles: All disabled parking stalls on the premises shall be
marked in accordance with section 22511.8 of the California Vehicle Code.
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OUTSIDE AGENCIES
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150. Flood protection shall be provided in accordance with the Riverside County Flood Control
District's transmittal dated July 24, 2004, a copy of which is attached. The fee is made
payable to the Riverside County Flood Control Water District by either a cashier's check or
rnoney order, prior to the issuance of a grading permit (unless deferred to a later date by the
District), based upon the prevailing area drainage plan fee.
151. The applicant shall comply with the recommendations set forth in the County of Riverside
Department of Environmental Health's transmittal dated July 7,2007, a copy of which is
attached.
152. The applicant shall comply with the recommendations set forth in the Riverside Transit
Authority's transmittal dated July 21, 2004, a copy of which is attached.
153. The applicant shall comply with the recomrnendations set forth in the Rancho California
Water District's transmittal dated July 12, 2004, a copy of which is attached.
G:\Planning\2007\PA07-0200 Temecula Regional Hospital DP\Planning\COA-DP.doc
31
<rT.n.~"U.""I"'''''''~'Y.l''
General Managec-cJiiefEngineer
:.,
1995 MARKET STREET
RIVBRSIDB, CA 92501
909.955.1200
909.788.9965 FAX
RIVERSIDE COUNlY FLOOD CO
AND WATER CONSERVATION DIS
51180.1
C!t}' ofTemecula
Plann]f!g DePlll1ment
Post Office Box 9033
Temecula. Califomla 92589-9033
Attentlo~: DM-l l,..o,Jq
ladiesandGentlemen: Re: ~-6q",~ J;.. p,e.. ot-o~<..3
The Dlsllict does not nonna/ly recommend conditions for land divisions or other land use cases In IncoJP.!lrated
dtles. 1l1e Dlsllict also does hot Dlan check ~ land use cases, or provide Stale Division of Real Estate letters or
other flood hazard rellOlts for such cases. Dlstiict comments/recommendatfons for' such cases are nonnally limited
to items of s~c Interest to the Dlsllict Includll'!9 Dlstricl Master Drainage Plan facilities, other regional flood
control and dtalnage faclJ/tles whlch.could be CIlIlsidered a Jogfcal componenfor extension of a master plan system,
and DIslrfct Area Drainage Plan fees (development mitigation fees). In addition; Information of a general nature Is
provided. . . ."
1l1e Dlsllict has not reviewed the pI'9pOSed project In detail and the followl!lll checked colilmenls do not In !lI1Y way
constitute or Imply DIstrict appril1!a! or endorsement of the proposed project with respect to lIood hazard, public
health and safety.or any ?ther such Issue: . .
. ThIs pl'9ject WOUld not be impaCted by District Master Drainage Plan facilities nor are other facilities of
reglonallnterest proposed. . .
~ ThIs project Involves Oislrfct Master Plan facilities. The Dlstricl win accept ownershJp of such facilities on
written request of the City. FacUities must be consbucted to Dlslrfct stanaards. and Disllict plan check, and
inspectlon wIH be required for Dlstricl acceptance. Plan check, inspection and admlnislraUve fees win be
required. . . . .
This PrOject prqposes channels, stonn drains 36 inches or !;vger In diameter, or other facilities that could be
cons/dered regIOnal In nature andIor a 10!llCa1 extension of the aclo~
Master Oralnagl! Plan. TheDislrfcl wouia consider aoceJl!l!1g ownership Of SUCh faallbes on WIltten request
of the City. Facilities must be constructed to Olstricl standafds, and Dlslrict Plan check and InsP!lClion will
be required for Dlsllict acceptance. Plan check, Inspectlon end administrative fees will be required.
This proJe2! Is located within the limits of the Oistrlcl's . Area
Orainage Plan for which drainage fees have been adQPtea; appllcaDle fees shoula De pala Dy cashle(s
check or money order only to lI1e Flood Control Dlstrlcl roo. to Issuance of building or gmd/ng perin/ts
whichever comes first Fees to be paid should be at the rate In effect at the time of issuance of lIle.actual
penlUl .
GENERAL INFORMATION
This proJecl may require a National Pollutant Discharge EUmlnalIon 5ys!8m (NPOESl ~ from the state Water
Resources Control Boattl. Clearance for .gradlng, reCOrdation, or other final !lPProval Should not be given untillhe
'City has detennlned that:thej project has bfiim granted a penn!{ or 1S"Sl1own to bEl exempt .
If this Pf9Jectlnvolves a Federal Em~en!fY Management Agenr:y (FEMAl mapp.ed flood plain, then the City should
require .lIie applicant 10 P;FOvlde all itudJ~1 calCUlalfons, jJ!ans Bnd" other Ilifonnallon re!l\lll'ed to meet FEMA
l"e!Iulrements, 8nd should further require UIlIl the aPPlicant Obtain a Conditional Lettor of Map Revision {CLOMR)
prior 10 grading, recordation or othei: lInaI approval of the project, end a Letter of Map Revision (lOMR) prior to
occupancy. .
If a natural watercourse or mapped flood plain Is impacted bv this project. the City should require the applicant to
obtain a SectIon 1601/1603 Agreement frOm the Callfomla D"epartmem of Fish and Game and a Clean Water Act
5ectiQn 404 Pennlt from the U.S. Army Corps of Engineers, orwWlftten correspondence from these agencies
Indicating the pl"9lect is exemp\ from these racl!hraments. A Clean alar Act Section 401 Water Qualitv CertIfIcation
may be requl1'ed Trom the loCal CaJlfomla Regronal Waler Quality Control Boattl prior to Issuance of the Corps 404
pennR.
X /IN ~s:"" P,;-~f'" ,s1t.JtI,L. ll~
/l~T1'rltJet> ~ kJy ...J0,.1'- WI"TlHtJ f'~
blS-qt.t C.r {Ll~~ ~- WI'<'1 '(I-- "" rrtt
t::>IG..r~ Gor f"'Il<q t...l T1 ~.
1"J:<M\!!.","I.\\.ooPw q~-t. ~"
c:,A'M
~@[EOW~m1
JUl 2 8 2004 ~
.'
By
.
Very buly yours,
~4
ARTURO DIAZ
Senior CIvlI Engineer
Date: ,~Y.2~ .7oJ-(
.
. . -
i ,~ co\1rr OF RIVERSIDE · COMMONI1Y HEALlli AGENCY
! ~~ DEPARTMENT OF ENVIRONMENTAL HEALTH
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July 7, 2004
rD)fE .~ ~ 0 \J i~~
i\1\1 Jl::'" li ,a04 ~
City ofTemecula Planning Department
P.O. Box 9033
Temecula, CA 92589-9033
Attention: Dan Long
By
RE: Plot Plan No. PA04-0462 & PA04-0463
Dear Mr. Long:
Department'of Environment8I Health has reviewed the Plot Plan No. PA04-0462 & PA04-0463 to
construct Temecula Regional Hospital and has no objections. Water mid sewer services should be
available in this area, although we have not iti. receipt of any information concerning those services.
. PRIOR TO THE ISSUANCE OF BUILDING PERMITS THE FOLLOWING SHOULD BE
REQUIRED:
a) "Will-serve" letters from the appropriate water and sewering districts.
b) Any food establishments, (including ~ending machines), shall require three complete
sets of plans for each food establishment will be submitted including a fixture schedule,
a finish schedule and a plwnbing schedule in order to ensure compliance with the
California Uniform Retail Food Facilities Law 2. For specific reference, contact Food
Facility Plan Examiners at (909) 600-6330.
e) Any hazardous materials handling or storage shall require a clearance letter from the
Department of Environmental Health Hazardous Materials Management Branch (955-
5055)
Sincerely,
Sam Martinez, Supervising Environmental Health SpeclaI/st
(909) 955-8980
NOTE: Any current additional requirements not covered can be applicable at time of Building Plan
review for final Department of Environmental Health clearance.
ee: . Doug ThompsOn, Hazardous Materials
,
,
~cU Eaforcem..t Aseac, . p.o. Box 1280, Rlverside, CI\ 92502-1280 . (909) 955-8982 . FAX (909) 181-9653 . 4080 Lemon Street, 9thAoo~ Riverside, CI\ 92501
J
'1"'4 u.e on<! Waler Ea8I.-S . P.O. Ibc 1206, 1liwnIde, CI\ 92502-1206 . (909) 955-8980 . FAX (909)!/55.8903 . 4080 Lemon SfJee~ 2nd Floor, Illvmide, CA 92501
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July 21,2004
Riverside Transit Agency
1825 ThlRl Slreel
P.O. Box 59968
RlWlISIde. CA 92517-1968'
Phone; (909) 56l>5OOO
Fex: (909) 565-5001
Mr. Dan Long, Case Planner
Planning Depl, City of Temecula
P.O. Box 9033
Temecula, CA 92589-9033
SUBJECT: P04.o462 and PA04-D463 - TemeculaHospital- Comments from RTA
Dear Mr: Long:
Thank you for the opportunity to review the site plan for the proposed 535,000 sq ft medical
complex at Temecula Hospital along State Route (SR) 79. A copy of RTA Planning's Internal
Development Review Memo Is enclosed and provides additional rationale and technical detail in
support of the requests for transit amenities that would expand mobility options for this project
To encourage and enhance future transit options at TemeClila Hospital, RTA recommends the
site plan or street improvement plans be revised at to show the following features:
· A paved, lighted, and ADA-complianttranslt bus stop with a 220 ft-Iong turnout configura-
. tion capable of accommodating two parked buses, to be Installed along the N side of SR
79, just west of the primary hospital entrance. The bus stop should incorporate a paved
passenger wafting area and space for installation of benches and passenger shelters.
. · Information note: Sufficient right-of-way appears available for this turnout without
significant adjustment to sidewalks, loss of parking spaces or required landscaping and
with minimum disturbance of future street tree or utility structure Installations.
· "R'fA siaff is also recommending designation on the. plans of an additional specified clear
path of travel from the bus stop to the enlrilnce of the main hospital building.
· RTA staff also'adVises that the project proponents work With the City to Install two new
passenger shellers al the new bus slop thai are complimentary to the hospital's design
and architectural themes.
RTA requests these recommendations be made conditions of approval for PA 04-0462 and
PA04-0463. If you need further clarification or I can be of further assistance, please call me at
(909) 565-5164 or contact me online at mmccov/1ilriversldetransllcom.
S!:::~IY, 71. n
'/~~/
Michael McCoy Senior Planner
F:\dataIPlannlnglMikeM\WordlOev Review\Temecula\2004\RTA Ltrhd - Temec Hosp.doc
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RlnnIoIe 'ftoMsIt Agmcr
July 21, 2004
PLANNING DEPARTMENT MEMO
DEVELOPMENT REVIEW
To:
Anne Palatino, Director of Planning
Michael McCoy, Senior Planner ~
City ofTemecula, Cases PA04-o462 & -0463: Plot Plan review and' CUP for
535,000 sq fl of hasp/lal and medlcal-relaled facilities, N of State Route (SR) 79
and W of Margarita Rd; RIversIde Transit Agency (RTA) Comments
Bus routes Involved: Exlstlng Route 24 and future bus routes
Summary: UnIversal Health Care Services Inc proposes a site plan and conditional use
pennlt for the Temecula HospItal proJect, 535,000 sq ft of medIcal facilities located on 35
now vacant acres % mile west of the SR79-Margarlta Rd Intersection In a rapIdly expandIng
commercial district of Temecula. This wIll be the first full.factlity medical Institution In
Southwest RIversIde County and will be a dIstinct asset to the community, challenging
planners and engIneers to provide at robust suite of mobility opUons for access to It. The .
project Includes the followIng components:
From:
Subject:
· 176-bed, 6-story hospital buildIng, IncludIng Emergency admIttance
. A 5-story expansion of the hospital
· Two multl-story medIcal office bUildings
. Cancer center
· Fitness center
. 1280 parkIng spaces
The site plan's perimeter and Interior circulation patterns are very good, wIth primary
access provided dIreCtly off a sIgnalized IntersectIon at SR 79 and Country Glen Wy. The
hospItal's maIn building entrance will have a covered drlve-thru loop suitable for van.
pools, paratranslt and most private vehicles. Several ADA paths-of-travel are specIfied
on the slle plan for connectIon between the maIn hospital and all perImeter driveways.
.
.
RTA oPerates Route 24 along some port/ons of.SR79 but the bus currently does not stop
at thIs site. RTA Is currently st\ldylng a general reconflguratlon. of bus routes In South.
west RIversIde County and anticIpates addItIonal bus servIce along SR79 and Margarita
Rd In the relatively near future since It Is an Important.arterlal that would serve many
commercial generators of bus traffic.
In consldQrlng what transit amenities would be approprIate for the TQmecula HospItal
site, RTA staff looked at othQr comparable hospItals In the Inland CountIes. In some
Cases, such as Route 17, the hospItal Is Important enough to be the route tennlnus or
name of the line as Identified on the bus Itself. Also, several distinct transit routes often
serve a single large hC1spltal, as listed on the next page.
It was found that In general, buses would come onto the site, close to the main buildIng, .
to drop off and piCk up passengers If the facility was publicly owned, such as RIverside
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Caunty General Medical Center In Mareno. Valley. Far privately awned haspltals, like
Kaiser ar San Go.rgo.nla, the transit stop was always o.ff the property alo.ng a nearby
street. Same examples o.f transit service and sto.ps are:
· .Ka/ser Ho.spltalln Riverside: 2 lines, with transit sto.ps alo.ng Magno.lia having
multiple turno.uts, benches and shelters, etc;
· Lama Unda Ho.spltal: 3 lines, with transit sto.ps at severallocatio.ns an perimeter
af co.mplex and ather nearby medical facilities such as the Veterans Hospital;
· Riverside General: 3 lines, with transit center and bus turn-aro.und an site, very
clo.se and canvenlent to main building;
· Riverside Co.mmunlty: 2 lines, bus sto.ps alo.ng Magnalla, o.ff the pro.perty;
· Co.rona Regional Med ctr: 2 lines; bus staps alo.ng S Main Sf, off the pro.perty;
· St. Bernardlne Med Ctr: 3 lines, multiple bus staps alang varlo.us perimeter sts
Smaller ho.spitals such as Menifee Valley Med etr ar the Inland Valley Reglo.nal Medical
ctr are nat expected to. be comparable to. the p