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Truax Building, Old Town Temecula. Page 1 of 15
SIGN PROGRAM AMENDMENT
ORINGINALLY APPROVED UNDER PA08-0083
FOR
Truax Building
Located at
41925 2nd Street
Old Town Temecula, CA
Prepared for
The Truax Group
And
City of Temecula
Planning Department
43200 Business Park Drive
Temecula, CA 92580
September 28, 2023
Planning Application # Approval Date: Amended by:
Sign Program
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Table of Contents
1 DEFINITIONS
2 GENERAL REQUIREMENTS
3 APPROVALS
4 PROHIBITED SIGNS
5 FRIEZE SIGNS
6 BUILDING IDENTIFICATION SIGNS (Projecting)
7 DIRECTIONAL SIGNS (Projecting)
8 WINDOW / DOOR LETTERING
9 INDIVIDUALLY CUT LETTER
10 SUITE ADDRESS IDNETIFICATION
11 TENANT PROJECTING (BLADE) SIGN
12 SAMPLE FONTS
EXHIBITS:
A.1 ….. South Elevation Sign Envelope Locations
A.2 ….. East Elevation Sign Envelope Locations
A.3 ….. North Elevation Sign Envelope Locations
A.4 ….. West Elevation Sign Envelope Locations
B ……… Building Identification
C ……… Tenant Sign Example
D …….. Sign Exposure Analysis
E ……… Tenant Projecting (Blade) Sign Example
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This Sign Program has been prepared for the purpose of establishing and maintain high standards of
quality and aesthetics throughout and around the Truax Building. The Sign Programs is intended to
allow flexibility in the signage to accommodate tenant needs and to maintain continuity within the
building.
It is important to establish this standard to ensure coordinated proportional exposure for all tenants.
In the best interest of all tenants, the Owner has developed the following sign criteria to allow each
tenant adequate room for creativity.
Tenant shall be responsible for the design, permitting, fabrication and installation of their individual
business signs within the limits of this sign program. Conformance shall be strictly enforce. The
property Owner at the tenant’s expense shall remove any non-conforming signs.
1. DEFINITIONS.
Frieze / Wall Mounted Sign – Single sided sign fastened directly to the surface of the building’s lower
frieze, and third floor frieze bands.
Projecting Sign – A double-sided sign supported by a decorative metal bracket mounted to the surface
of the building so that the sign hangs perpendicular to the face of the building.
Window lettering – Signage directly applied to the surface of a suite window in lieu of a fabricated
sign.
Primary Tenant – A business or tenant that occupies more than 50 percent of the total gross area of
any single floor.
2. GENERAL REQUIREMENTS
2.1. All signs and their installation must comply with the Temecula Municipal Code Title 17.28 Sign
Standards and California building codes, as well as with these criteria. The tenants’ sign
contractor shall obtain all permits required prior to fabrication.
2.2. The Owner maintains following signs:
2.2.1. Building identification sign mounted on the building face
2.2.2. Building/Suite addressed on building face, window or above door. The tenants maintain
the following signs:
2.2.3. Tenant identification sign on the building’s designated frieze bands
2.2.4. Tenant plaque and projecting signs are attached to surfaces adjacent to the ground floor
businesses exterior. These signs are intended to provide tenants identification to
pedestrians.
2.2.4.1. Tenant wall plaque signs shall not exceed 2 s.f.
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2.2.4.2. Tenant projecting signs shall not exceed 6 s.f.
2.2.4.3. Tenant projecting signs shall be no less than 8 ft to the ground unless placed
above and object taller than 48” approve by the Owner.
2.3. Acceptable signage on doors and windows is as follows:
2.3.1. Window lettering shall be permitted at the main public entrance to each business,
consisting of business name, hours and emergency phone number.
2.3.2. Second and third story businesses may have one window sign with the business name
only.
2.3.3. Tenant window signs shall be permanent signs which are directly affixed to the window.
Tenant window signs shall conform to section 8 of the document.
2.4. Colors on all signs shall be limited to four (4) and from the approved color palette attached.
The sign color palette is based on the colors used throughout the building and Sherwin
Williams Preservation Palette as described in the Old Town Specific Plan.
2.4.1. Nationally recognized logos shall be allowed upon receiving a written approval from the
Owner and the City of Temecula Planning Department prior to the installation.
2.4.2. Logos may include text only as a part of the image. See example. Individual text shall not
be permitted.
2.5. All signs shall be kept in “like new” Condition. On notice by the Owner a Tenant shall be
required to refurbish any sign, which does not qualify as being of the accepted standard.
2.6. Signs shall be free of all labels and manufacturer’s advertising with the exception of code
requirements.
2.7. No animated, flashing or audible signs, no exposed lamps, conduits, crossovers of control
devices shall be permitted.
2.8. Upon removal of any sign by Tenant, any damage to the building surface shall be repaired by
Tenant, or by the Owner at Tenant’s cost.
2.9. Frieze Band Sign Illumination:
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2.9.1. Any ground floor frieze band signs may be externally illuminated. Internally illuminated
signs shall not be permitted at the ground floor frieze band. Retail signs on frieze at street
level shall be illuminated by B-K Lighting, sign star, style D satin bronze finish.
2.9.2. Internal, or external illumination for wall signs above the ground floor frieze band is
prohibited.
2.10. Exceptions to these criteria shall be permitted only with the approval of the Owner and
the Planning department.
3. APPROVALS
3.1. The design and construction of Tenant’s exterior sign must receive written approval by Owner
and a permit by the City of Temecula before fabrication. Owner approval shall be based on:
3.1.1. Conformity to the sign criteria established for the building. Including fabrication and
method of installation.
3.1.2. Harmony of the proposed sign with the design standards of the building.
3.2. The Owner has the specific right to refuse approval of any sign which does not conform to the
specific criteria set forth herein or any design in harmony with design standards of the
building. To secure Owner approval, three (3) copies of the design drawings of the sign shall be
submitted to the Owner or Owner’s agent. The sign drawings must indication an elevation
drawing with the following information:
3.2.1. Type, Style, color and size of all lettering.
3.2.2. The location of the sign in relation to store frontage.
3.2.3. Color, finishes and types of materials.
3.2.4. Method of attachment to wall.
3.3. For approval, send three (3) copies of the complete sign package to the Owner or Owner’s
agent.
3.4. All signs shall be consistent with the Sign Program and have the proper permitting form the
City of Temecula as required by the Temecula Municipal code prior to installation.
4. PROHIBITED SIGNS
4.1. Signs constitution a traffic hazard
4.2. Immoral or unlawful advertising
4.3. Animated, audible or moving signs
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4.4. Off premise signs
4.5. Painted wall signs
4.6. Balloons, pennants and flags
4.7. Signs affixed to vehicles for the purpose of stationary advertisement
4.8. Freestanding freeway-oriented signs
4.9. Protruding signs above the 1st floor frieze. Building Identification projecting sign above the
building main entry is permitted.
4.10. Awning signage shall not be permitted.
5. FRIEZE SIGNS (Exhibit A.1-A.4, C)
5.1. Frieze signs shall be located on all four (4) building’s sides. Refer to Exhibits A.1-A.4 for sign
envelop location and size. The lettering shall be centered with a minimum of 2” from the edge
of the sign box horizontally and 2” vertically. Refer to Exhibit – Partial exterior elevations.
5.1.1. Nationally recognized logos shall be permitted within the sign envelope. The logo shall
comply with Sections 2.4 of this program.
5.1.2. Sign Styles:
5.1.2.1. Figurative signs shaped to reflect the silhouette of a particular object are
permitted.
5.1.2.2. Three dimensional letters shall be made of materials as described in this
document.
5.1.2.3. All lettering and signs shall be designed to highlight the building architecture and
color palette as described in the document.
5.1.2.4. Sign design
5.1.2.4.1. The text portion of a frieze sign, excluding a logo, may only occupy up to
75% of the allowable sign area.
5.2. Allowable sign quantities and locations
5.2.1. Ground floor tenants shall be permitted to use sign envelops designated in the ground
floor frieze band above their business frontage only.
5.2.1.1. Ground floor tenants occupying a corner suite will be permitted to use a
secondary frieze sign.
5.2.1.2. The second sign must be on the second business frontage.
5.2.2. Primary tenants located on the upper floors shall be permitted to place signage on the
third floor frieze band, in only the designated locations, at the discretion of the building
owner.
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5.2.2.1. Primary tenants on the upper floors may use up to two (2) sign envelopes at the
discretion of the building owner.
5.2.2.1.1. A secondary frieze sign cannot be placed on the same building façade
5.2.2.1.2. Secondary frieze signs much be identical in design and construction as the
primary wall sign.
5.3. Sign styles:
5.3.1. Kiln dried, wood sandblasted
5.3.2. Hand carved wood or like material. Like materials shall be approved on a case by case
basis, subject to approval by the Old Town Local Review Board and the Director of Planning
5.3.3. Hand painted on solid wood, not laminated (NO plywood)
5.3.4. Stamped metal to match building ornamental metal
5.4. All lettering and signs shall be hand painted and/or antiqued in appearance. The color palette
as described in Section 2.4 of the program.
6. BUILDING IDENTIFICAITON SIGN (projecting)
6.1. The Building Identification sign (Exhibit B) shall be located at the building corner facing
Mercedes and 2nd Street. The sign dimension shall be 24’ tall by 3’ wide, total of seventy-two
(72) square feet and mounted 48” above the top of the lower frieze cornice molding.
6.1.1. The font size shall be permitted up to 14”.
6.2. The projection may encroach into the public right of way a maximum of three (3) feet subject
to the approval of the director of Public Works and Director of Planning, and the Building
officials.
6.3. The identification sign shall be double sided. And mounted to a decorative bracket either
painted or rusticated. (Not real rust.) Bracket design, fabrication, approval and installation are
the responsibilities of the Owner.
6.4. Style of projecting signs shall be stamped metal to match building ornamental metal, with
hand painted lettering and artwork. All projecting signs shall be aged and/or antiqued in
effects and appearance.
6.5. The color of the sign’s background shall be Vista Paint no. 7293 and the font color shall be
Dunn Edwards no. 6136. A additional two colors can be added from the approved color palette
as described in Section 2.4 of this program.
6.6. Projecting signs shall be only attached to buildings, not to poles or other signs.
7. DIRECTIONAL SIGNS (projecting)
7.1. Directional signs are not permitted for tenant’s advertisement
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7.2. Directional frieze sign above the building entrance at Alley shall identify the Truax Building and
its side entrance. The area designated for this sign is eight (8) feet long x two (2) feet tall. The
letters shall be placed on to the frieze and shall become a permanent part of the building
(Exhibit B).
7.3. Directional projecting sign to identify the Paseo walk and to direct the pedestrian to the Alley
shall be placed at the building face at Paseo at approximately eleven (11) feet above the finish
grade. The sign shall be three (3) feet long and two (2) feet tall (Exhibit B).
7.4. Directional projecting signs shall be no more than six (6) square feet and shall not extend more
than four (4) feet from the wall surface.
7.5. Directional projecting signs shall have the same copy, and only up to two (2) lines of copy
7.6. Colors of the projecting signs shall be as described in Section 2.4 of the programs.
8. WINDOW / DOOR LETTERING
8.1. Lettering on windows and doors shall not exceed 20% of total window/door assembly area for
the first floor. Nationally recognized logos are permitted as described in Section 2.4 of the
program.
8.2. Second and third floor window lettering shall not exceed 30% of total window assembly area.
Nationally recognized logos are permitted as described in Section 2.4 of the program.
8.3. Window lettering shall be of period style as listed under Section 11, Fonts of the Sign Program.
8.4. Window signage shall be hand painted or vinyl cut as stipulated below. Gold Leaf is
recommended to enhance the lettering design. Vinyl cut signs and letters are permitted only in
conjunction with Gold Leaf. Vinyl cut signage shall require review and approval by Owner and
Planning department.
8.5. Colors for window signage shall be as described in Section 2.4 of the program.
9. INDIVIDUALLY CUT LETTERS
9.1. Individually cut letters shall be kiln dried 2” thick wood sand blasted for aged effect or metal
rusticated to match the building ornamental metal.
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9.2. All letters shall be primed and painted, or sealed and stained. Letters shall be of a color that
contrasts with the surface on which they are installed. The letters can have a raised 1/4 “ pin
striped outer edge in a contrasting tone, similar color. Colors on individually cut letters shall be
as described in Section 2.4 of this program.
9.3. Signage formed by individually cut letters shall not exceed 75% of the designated envelope.
10. SUITE ADDRESS IDENTIFICATION
10.1. The identification of each suite’s address shall be displayed in 6” high numbers / letters
over the main entry doorway in the transom on ground level.
10.2. Letters shall match Dunn Edwards no. 6136 Terracotta Sand.
11. TENANT PROJECTING (BLADE) SIGN (Exhibit E)
11.1. Tenant projecting signs are intended to provide tenant identification to pedestrians and
shall be placed at the building surfaces adjacent to the ground floor businesses exterior
perpendicular to the street.
11.2. Tenant projecting signs shall have a clearance of approximately eight (8) feet above the
finish grade and no more than three (3) feet long, and two (2) feet tall.
11.2.1. Exceptions to the clearance above the grade will be allowed upon Owner’s
approval if a potted plant that is at least forty-eight (48) inches tall and eighteen (18)
inches in diameter is place under the sign (Exhibit E).
11.3. Tenant projecting signs shall be no more than six (6) square feet and shall not extend
more than four (4) feet from the wall surface.
11.4. Tenant projecting signs shall have the same copy, and logo on each side.
11.5. Colors of the projecting signs shall be as described in Section 2.4 of the programs.
11.6. Projecting signs shall be made of metal, wood or synthetic wood. Shiny plastic materials
are prohibited.
11.7. Projecting sign brackets shall be made of rust resistant metal and may be straight arm,
arch arm, or triangle scroll blade sign brackets. Wood or plastic materials for brackets are
prohibited.
11.8. No more than one blade sign per tenant frontage is permitted.
11.9. Projecting sign illumination is prohibited.
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12. SAMPLE FONTS
12.1. Fonts shall be of historic character and should be a simple serif font. Other fonts must be
submitted to the Owner and Planning department for review and approval.
12.2. Sample fonts:
Century Schoolbook
Old Town Front Street Bookstore
Classic Garamond
Old Town Front Street Bookstore
Gotham Book
Old Town Front Street Bookstore
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